After years of hiding data in both the Search Query Performance report and in Google Analytics, Google has finally discovered that it’s wise to help customers save some money on completely useless ad spend.

Thank you Google for doing the right thing.  Thank you for acting like a partner.  Thank you for ending a ridiculous game. Maybe now Google can also put this information into Google Analytics as well so that we don’t have to hack our way into it with filters!  Maybe now Yahoo! will provide the same data for us so that we can make wise choices with our keywords and negative keywords.

With all the greed and graft that passes for the “free market” these days, it’s good to see at least one company mending its ways without the heavy hand of government legislation.

In short - Thank You Google.

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Double listings on Google’s search results pages can give your website additional exposure and more traffic.

Google explains these listings like this:

“When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”

Your website will get more clicks and more visitors if it is listed twice in the top 10 results.

How to get indented listings for your keywords

To get an indented listing for one of your keywords, do the following:

You must have a web page that already has a top 10 ranking for that keyword. If you do not know how to get top 10 rankings on Google for your keywords, use this tool.

Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but use different content.

Link from the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.

Get

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When geo-targeting try not to use radii or self defined areas, use the location targeting offered by Google as this will ad a forth line of text to your ad and will dramatically increase CRT, quality scores and drive more visitors who convert better. I have seen a 100% increase in conversions rates with a 30% drop in conversion costs by switching to this strategy with some clients.

Experiment with banner ads in placement targeting on the content network. There is a reason Google has recently created a banner building tool inside their platform — they have massive inventory holes for banner space due to the economic downturn. Banner ads are the first things large companies cut out of an ad budget because they have low conversion rates. A smart user of of AdWords can find great placements and can send out targeted messages with banners.

Lastly, and this is so so important, all AdWords users need to be aware the the AdWords data they see inside

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Karen Tran
Marketing Manager
AVF Consulting, Inc.

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As a psychologist in private practice for 25 years, I’ve had to learn a lot about marketing. My best efforts had me receiving one phone call for a new referral perhaps every week or two, which is quite respectable for my profession. Now, on a typical week, I get 4 or 5 phone calls. Yesterday, I picked up 6 messages from my answering service, all of which were from Dave Foreman’s efforts. That’s 6 in one day, compared to one every week!

Dave is a marketing genius, someone who makes things happen and gets extraordinary results in this ridiculously competitive field (not to mention this economy). How often can you say that about someone who actually has delivered on the promise! When I learned he had a website with testimonials, I knew I had to write this…it was not solicited by him. But imagine how you’d feel if someone increased your productivity, enabling you to do what you love, in such a dramatic way.

Thanks, Dave

Todd Pressman

pressmanandassociates.com

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http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

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While nowadays almost every webmaster knows its basics, some things still cause misunderstandings

Robots.txt can prevent bots from crawling the page or directory but not from indexing or ranking the URL when it’s found via external references. In this case search engines will use information from these external sources to make judgments about the page and also to formulate the snippet (title and description that appear in search results

If you have both general (i.e. wildcard *) and specific (e.g. User-agent: googlebot ) user-agent sections, keep in mind that Google (and other crawlers) will only follow the most specific section and ignore all other sections (including the general one): thus repeat all the directives from general section in all specific ones.

The matching is from the left to the right, meaning that crawlers are blocked from anything that begins with / pattern. So if you have blocked yoursite.com/a directory, for example, keep in mind that you are also blocking all directories/ pages going after the root and starting with ‘a’ (e.g. yoursite.com/about). The related case was described in the recent WebmasterWorld thread.
To be on the safe

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This is a great post that lists sites and posts that discuss everything from the most basic concepts of SEO to advanced topics like press release optimization.

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RewriteCond %{HTTP_HOST} ^www.olddomain.com [NC]
RewriteRule ^(.*)$ http://www.newdomain.com/%241 [L,R=301]

This depends upon your server configuration and settings and may not always work. But when it does work, its by far the best solution for a large site.

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— Paul Pusateri, Microsoft Mid-Atlantic Partner Account Manager – Dynamics.

Partner Internet Marketing

Interactive Limited specializes in developing Internet marketing programs for Microsoft partners. Our programs help you generate quality leads for Microsoft Products.

Ask us for a list of references.

We have been working with Microsoft Managers to develop a comprehensive approach to low cost, high impact, Internet marketing. These programs use the feedback mechanisms of Internet marketing to help you drive your cost per lead lower and help you target lucrative vertical markets.

Microsoft Reimbursements and Discounts

All of our services are reimbursable up to 75% by Microsoft under the Microsoft Campaign Development Funds Program.

Basic Consulting Package:

We can also custom tailor a plan to meet your needs.

$600.00 We do the research. You do the implementation.

• Review of existing web site with usability and best practices

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