Interactually https://www.interactually.com PPC Advertising, Simplified Wed, 20 Nov 2024 16:39:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 ChatGPT Couldn't Give Me the Name of a Movie About a One-Armed Baseball Player or: Why Using Chatbots for Medical Diagnosis is 'Concerning' https://www.interactually.com/chatgpt-medical-diagnosis/ https://www.interactually.com/chatgpt-medical-diagnosis/#respond Tue, 19 Nov 2024 21:28:43 +0000 https://www.interactually.com/?p=6960 Today, The Washington Post published an article titled "ChatGPT is little help for doctors in diagnosing diseases, study finds." Yesterday, ChatGPT couldn't give me the name of a movie about a one-armed baseball player. The fact that it couldn't give me the correct answer wasn't concerning, but the frequency in which it gave incorrect answers, […]

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]]> https://www.interactually.com/chatgpt-medical-diagnosis/feed/ 0 Marketing Teams Expected to do More with Less in 2024 https://www.interactually.com/marketing-teams-expected-more-with-less-2024/ https://www.interactually.com/marketing-teams-expected-more-with-less-2024/#respond Fri, 25 Oct 2024 23:50:47 +0000 https://www.interactually.com/?p=6950 According to a recent CMO survey by Gartner, marketing budgets fell to just 7.7% of overall company revenue in 2024. Spending on labor and agencies dropped, while spending on paid media jumped. In other words, companies are expecting their marketing departments to do more with less, and increasingly throwing money at outputs rather than people […]

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]]> https://www.interactually.com/marketing-teams-expected-more-with-less-2024/feed/ 0 Can We Include Prospective Patient Names in Email Subject Lines? https://www.interactually.com/include-prospective-patient-names-email-subject-lines/ https://www.interactually.com/include-prospective-patient-names-email-subject-lines/#respond Wed, 21 Aug 2024 18:35:43 +0000 https://www.interactually.com/?p=6907 Last winter, I came across the following question (paraphrased): "I provide a lead gen service and work with a doctor who has requested we include prospective patient's names in the email subject lines of our leads. As all of our forms go through a vault, we require our clients to log into the CRM to […]

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]]> https://www.interactually.com/include-prospective-patient-names-email-subject-lines/feed/ 0 It's Coming. Are You Ready? https://www.interactually.com/ga4-migration/ https://www.interactually.com/ga4-migration/#respond Tue, 02 May 2023 17:59:43 +0000 https://interactually.com/?p=4914 The post It's Coming. Are You Ready? appeared first on Interactually.

]]> https://www.interactually.com/ga4-migration/feed/ 0 Notre-Dame Cathedral is On Fire. Here's how Google is Responding in Real-Time. https://www.interactually.com/notre-dame-fire-google/ https://www.interactually.com/notre-dame-fire-google/#respond Mon, 15 Apr 2019 21:24:49 +0000 https://interactually.com/?p=2569 A terrible tragedy is unfolding as I write this. Notre-Dame de Paris is on fire and at the time of this writing, the iconic spire has just collapsed in the blaze. I haven't heard any news regarding loss of life, so hopefully everyone is safe. It is already apparent, however, that the loss of history […]

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]]> https://www.interactually.com/notre-dame-fire-google/feed/ 0 What the Repeal of Net Neutrality Means for Digital Marketing https://www.interactually.com/repeal-net-neutrality-means-digital-marketing/ https://www.interactually.com/repeal-net-neutrality-means-digital-marketing/#comments Wed, 22 Nov 2017 11:30:20 +0000 http://interactually.com/?p=2484 A year ago, a conservative family member asked me who I voted for, and I'm 95% certain they asked even though they knew the answer. After I replied they said, "I thought you'd be for Trump, being a business owner and all." Ethics and potential constitutional crises aside - which are some major things to set aside, […]

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]]> https://www.interactually.com/repeal-net-neutrality-means-digital-marketing/feed/ 1 The EU's Clever Workaround for that Pesky "Freedom of Expression" Thing https://www.interactually.com/eu-clever-workaround-pesky-freedom-expression/ https://www.interactually.com/eu-clever-workaround-pesky-freedom-expression/#respond Thu, 15 May 2014 12:00:36 +0000 http://interactually.com/?p=1909 On Tuesday, the European Court of Justice ruled in favor of Mario Costeja Gonzalez (pictured above) of Spain in his suit against Google, aimed at getting them to remove pages related to Gonzalez's 1998 debt troubles that he argued are now irrelevant. Europe's top court ultimately decided that people have "the right to be forgotten." Here's […]

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]]> https://www.interactually.com/eu-clever-workaround-pesky-freedom-expression/feed/ 0 "WTF Is A Session?" Google Analytics Updates Their Terminology https://www.interactually.com/wtf-session-google-analytics-updates-terminology/ https://www.interactually.com/wtf-session-google-analytics-updates-terminology/#respond Fri, 18 Apr 2014 20:39:26 +0000 http://interactually.com/?p=1692 If you have accessed Google Analytics to view your website's metrics at all in the past day, you may have noticed something a little odd. Upon logging in and seeing your default Audience Overview report, where you once saw "Visits" and "Visitors," you now see "Sessions" and "Users." Google announced the change yesterday on their […]

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]]> https://www.interactually.com/wtf-session-google-analytics-updates-terminology/feed/ 0 A Spam SEO Email Dissected https://www.interactually.com/spam-seo-email-dissected/ https://www.interactually.com/spam-seo-email-dissected/#comments Fri, 11 Apr 2014 12:00:45 +0000 http://interactually.com/?p=1623 If your email address is included in a single mailto: link or on the receiving end of any contact form, there's a high probability that you've received an email like the one shown below. Everyone receives them. I receive them and my site openly says I offer SEO services. Google has even received them. The […]

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]]> https://www.interactually.com/spam-seo-email-dissected/feed/ 8 Google Is A Gossip Queen https://www.interactually.com/google-is-a-gossip-queen/ https://www.interactually.com/google-is-a-gossip-queen/#respond Thu, 03 Apr 2014 12:00:19 +0000 http://interactually.com/?p=1558 Oh, Google.  I know you mean well, but sometimes you just try too hard and come across like a real Chatty Cathy. Even worse, a Chatty Cathy Know-It-All. I've got your back, though. The semantic web is to blame. In your quest to gain a human-like understanding of queries and content, you've relied a little […]

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