Interbrand - Creating and Managing Brand Value

Interbrand refreshes New Theatre

lbeltzer — Mon, 06 Feb 2012 14:26:19 GMT

To celebrate the 80th birthday of New Theatre in Newtown, Australia Interbrand has rebranded the independent theatre’s identity.
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Michael Hill Heads Stateside for new agency

lbeltzer — Thu, 02 Feb 2012 15:04:35 GMT

Brisbane-based jewelery brand Michael Hill has awarded its brand strategy account to Interbrand's retail arm, Interbrand Design Forum following a ...

Interbrand rebrands Chantal Manning-Knight

lbeltzer — Tue, 31 Jan 2012 14:43:53 GMT

Interbrand Sydney has rebranded Chantal Manning-Knight launching a new business identity for the creative recruitment specialist.
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Starbucks Turns to Happy Hour to Bring in More Traffic

lbeltzer — Tue, 24 Jan 2012 16:15:14 GMT

Bringing happy hour to Starbucks Corp. may be easier said than done. Bill Chidley, Interbrand Food and Beverage Sector expert, ...

Building Employee Loyalty in the Branding and Design Industry: the US Experience

lbeltzer — Wed, 11 Jan 2012 14:39:00 GMT

Ronny Beck, Executive Director, discusses the situation with employment in the US, specifically, in the creative industries, suggesting five steps ...

Campaign Asia-Pacific Agency of the Year award

lbeltzer — Wed, 14 Dec 2011 21:47:00 GMT

Campaign Asia-Pacific named Interbrand Sydney the 2011 specialist agency of the year. "It's been a massive year for us and ...

Agency of the Year 2011

csauser — Tue, 13 Dec 2011 16:47:49 GMT

Interbrand London named Agency of the Year by Marketing Magazine. "The agency's new-client wins, record on thought leadership and creative ...

London International Award

lbeltzer — Wed, 16 Nov 2011 23:21:00 GMT

Interbrand receives a silver London International Award for its brand identity work for Pearson. The London International Awards honor ...

2011 Red Dot Awards

lbeltzer — Wed, 26 Oct 2011 21:38:10 GMT

Interbrand receives seven 2011 Red Dot Awards. A distinguished panel of judges awarded a red dot seal of quality ...

6th Annual W3 Awards

lbeltzer — Fri, 21 Oct 2011 21:13:00 GMT

Interbrand's 2010 Best Global Brands website is a W3 Silver Award Winner in the Branding and Corporate Communications categories. Receiving ...

Can luxury brands remain timeless in times of change?

Interbrand — Fri, 10 Feb 2012 17:30:00 GMT

As the Fall 2012 collections hit the runway in New York, the world turns its attention from the Super Bowl ...

The Year of the Business Service Brand

Interbrand — Thu, 09 Feb 2012 15:16:00 GMT

Markets are changing so quickly, new regulations are being enacted all the time, costs are rising and IT is playing ...

Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets

Interbrand — Wed, 08 Feb 2012 18:30:00 GMT

In 2012, food and beverage brands will have to balance different messaging strategies in mature and fast developing markets. Optimism ...

Expect slower growth for autos, but innovative tech developments

Interbrand — Tue, 07 Feb 2012 15:10:00 GMT

With soft financial markets and increased competitive pressures, 2012 will not be an easy one for automakers. The major players ...

In the airline industry, a departure from the status quo

Interbrand — Mon, 06 Feb 2012 14:47:13 GMT

Where is the airline industry headed? To Asia-Pacific and the Middle East, for starters, as these regions experience massive growth ...

INTERBRAND PRESENTS ITS RANKING OF THE 30 BEST SPANISH BRANDS 2011

lbeltzer — Wed, 21 Dec 2011 22:10:12 GMT

In spite of the economic situation that Spain is facing, practices like strong management, investment in innovation and international diversification ...

The D&AD Taps Interbrand to Sponsor the 2012 Student Awards

lbeltzer — Thu, 08 Dec 2011 19:35:55 GMT

Interbrand and the D&AD challenge students to become creative activists of Peace One Day

London, UK (8 December 2011) – ...

Interbrand Named “Greater Cincinnati’s Best Places to Work” Winner

lbeltzer — Mon, 14 Nov 2011 20:54:33 GMT

Cincinnati, Ohio (November 14, 2011) – Interbrand, the leading brand consultancy, has been named a winner in the Cincinnati Business ...

Interbrand Appoints Michael Rocha as Global Director of Brand Valuation

lbeltzer — Mon, 14 Nov 2011 14:31:53 GMT

London, UK (November 14, 2011) – Interbrand, the world’s leading brand consultancy, has announced the appointment of Mike Rocha as ...

Karen Burke Joins Interbrand as Global Chief Communications Officer

lbeltzer — Wed, 02 Nov 2011 14:04:30 GMT

NEW YORK, New York (November 2, 2011) – Interbrand, one of the world’s largest branding consultancies, today announced that Karen ...