InterbrandBlog

Focusing on focusing: Sony’s proposed shift is a step in the right direction

Hugh Tallents — Thu, 23 May 2013 19:24:45 GMT

Sony's board is contemplating breaking up the company. The agitator for this change is billionaire Daniel Loeb, whose Third Point hedge fund owns less than 10% of the Japanese tech giant but exerts massive influence. Loeb asserts that the structure of Sony is stifling its share price and has found ...

Interning at Interbrand Around the Globe

Brittany Waterson — Wed, 22 May 2013 21:24:12 GMT

As the world’s largest branding consultancy, Interbrand is proud to offer global opportunity to rising talent. With a multitude of disciplines, our internships allow undergraduates to gain hands-on experience in a branding environment. Interbrand’s unique program fully integrates the students into their respective departments and helps them gain an understanding ...

Bad Bahaviour, Internal Culture and What We Can Do About It

Fred Burt — Tue, 21 May 2013 14:14:47 GMT

I’m currently reading Dan Ariely’s The (Honest) Truth About Dishonesty. Read it – it’s a fascinating insight into how the human mind works, and it has much wider application than honest/dishonest behaviour.

I’m increasingly interested in how behavioural economics is playing a role in challenging some of the tenets ...

Seamless and GrubHub Colliding, But Which Brand Will Emerge on the Other Side?

Darcy Newell — Mon, 20 May 2013 21:13:57 GMT

Yahoo’s acquisition of Tumblr may be dominating Internet Week news, but close on its heels is the newly announced merger between Seamless and GrubHub—two food delivery companies that target the same audience with a seemingly indistinguishable value proposition.

Two weeks ago, we evaluated the two brands and their ability to ...

Swordplay Stakes Out Jargon, Champions Great Writing

Amy Edel-Vaughn — Fri, 17 May 2013 14:43:08 GMT

Mary Hirsch wrote, “Humor is a rubber sword – it allows you to make a point without drawing blood.” With pins shaped like swords, Interbrand London cut out jargon, celebrated rapier wit and proved excellent at swordplay.

The Verbal Identity team creates workshops for clients with expertise and passion, but ...

Giving a Voice to New Brand Spaces

Tom Shanahan — Wed, 15 May 2013 21:08:29 GMT

With every new medium comes a new opportunity to express your brand. We know this, but it’s often the case that some mediums are simply overlooked or not considered because they don’t fit the expected mold of brand expression.

Recently, a brand born in and of the digital age reminds ...

Telecom Competitors Join Forces to Save Lives

Kevin Perlmutter — Tue, 14 May 2013 13:42:45 GMT

At Interbrand, we think very highly of those that organize around a cause – FEED, water.org, (RED), Heifer International, and others. We applaud corporations that find a voice in support of important causes – GE, Starbucks and others. Then, every once in a while, we are ...

Relentless Looks to Tap Summer Energy

Christoph Meyer-Roscher — Mon, 13 May 2013 13:39:48 GMT

Across Europe people are counting down to the start of summer. It’s time to shake off winter doldrums, get out and have some fun.

Huge sports events and concert tours kick off. This season’s concert lineup promises to be huge with big names like The Rolling Stones, Justin Timberlake, Jay-Z, ...

Beer Drones Deliver Unique Branding Potential

Nick Awbrey — Thu, 09 May 2013 21:19:44 GMT

A unique challenge to music festival organisers is creating a brand the young demographic generally views as cool and exclusive. The South African music festival Oppikoppi has unveiled a concept that will not only combat inconveniently long lines, but also establish the Oppikoppi experience as enjoyable and unique.

Oppikoppi organisers plan ...

Subway Standoff: Using Brand Voice to Stand Out, One Train Car Ad at a Time

Darcy Newell — Wed, 08 May 2013 22:18:11 GMT

If you’ve visited New York City recently, you may have enjoyed the latest batch of clever subway advertisements. You may have also noticed a competition heating up between food delivery providers Seamless and GrubHub. The brands use the same real estate, target the same audience (digitally savvy consumers that love ...

eBay’s Success Will Come from Enhancing the Shopping Experience, Not Changing It

Frank Vrtar — Mon, 06 May 2013 20:53:45 GMT

eBay is synonymous with online auctions. It created the category, so it’s an understandable perception of the brand that will be difficult to escape.

Recently it has been making a big push to be relevant in the bricks-and-mortar offline retail world through initiatives like the Here point-of-sale system, so the ...

Baseball Season & Louisville Slugger's New Redesign in Full Swing

Jamey Wagner and Will Kladakis — Fri, 03 May 2013 17:41:22 GMT

Only a month into Major League Baseball’s 2013 season, it’s already been an eventful one. Collin Cowgill became the first player to hit a grand slam during his debut game as a Met in franchise history. Washington Nationals’ Bryce Harper set a new MLB record, becoming the youngest Major League ...

Interbrand Celebrates One Year of Meta-luxury

Lindsay Beltzer — Wed, 01 May 2013 21:06:38 GMT

Published April of last year, Interbrand’s Manfredi Ricca and Rebecca Robins’ Meta-luxury: Brands and Culture of Excellence sets out to define a new lexicon in the world of luxury. A paradigm of “luxury beyond luxury,” Meta-luxury explores it both as a cultural and business model.

Contending that the definition of ...

Hash It Out!

Nicole Briggs — Mon, 29 Apr 2013 20:01:17 GMT

We're taking to Twitter this Monday to launch the first ever #ComedyFest, a comedy festival in 140 characters. on.cc.com/11Eo6zv

— Comedy Central (@ComedyCentral) April 26, 2013

Starting today at 5PM EST/2PM PST, Comedy Central and more than 50 popular comedians such as The Daily Show’s Al Madrigal, Lil Rel ...

Bush ’43: Benefitting from Brand Behaviors

Tom Shanahan — Fri, 26 Apr 2013 14:33:57 GMT

Artist rendering of the George W. Bush Presidential Library from the George W. Bush Foundation.

With yesterday’s dedication of the George W. Bush Library, there’s been a lot of conversation around ’43 and his approval rating over time. One should look at this as an interesting examination of brand, and ...