InterbrandBlog

Coming soon! Interbrand IQ: Starbucks’ digital storytelling strategy

Interbrand — Tue, 22 May 2012 16:09:30 GMT

The upcoming issue of Interbrand IQ is focused on digital and will feature brands and brand leaders that are helping traditional businesses transcend the idea that they need a separate digital strategy – and demonstrates how to incorporate digital into every aspect of business and brand strategy.

We sat down ...

INTA 2012: Bigger and Better

Jerome McDonnell — Fri, 18 May 2012 19:30:00 GMT

The 2012 annual meeting of the International Trademark Association (INTA) was the association’s 134th meeting. With nearly 10,000 IP professionals from across the globe, it was its largest yet.

With recent reports on trademark “bullying,” the breakdown of SOPA/PIPA and ICANN’s gTLD expansion, the term “intellectual property” could risk negative ...

We Like Your Name

Wynne Renz & Verbal Identity — Tue, 15 May 2012 17:30:00 GMT

A wig for your eyelashes? A naming system with a sweet tooth? A beer for a marathon? Interbrand New York’s Verbal Identity team on what names grabbed their attention this month:

Burn Note is an app fit for a secret agent. Send ...

The leadership imperative: Jamie Dimon, bigging-up the resume and why every brand needs a great CEO

Josh Feldmeth — Mon, 14 May 2012 14:03:39 GMT

Photo by chrissie64 via flickr

JP Morgan Chase, the nation’s largest bank, rocked the market last week when it projected losses of more than $2 billion on bad bets a trader know as "the London whale" placed. While it is the bank and its shareholders that stand to ...

Interbrand New York Participates in The Great Recycle

Interbrand — Wed, 09 May 2012 21:53:00 GMT

“At Interbrand, Corporate Citizenship is woven into our values, our behaviors and our practice,” says Executive Director Tom Zara. In addition to Interbrand’s recent Corporate Citizenship Day of Service, Interbrand New York participated in The Great Recycle.

In an effort to support New York City’s mission to dramatically boost ...

A house of Innovation and Forward Thinking – Cisco House

Damien Moore-Evans — Mon, 07 May 2012 21:45:40 GMT

The 2012 Olympic Games is truly an exciting event for all GB citizens (Londoners especially), and for me personally given the fact I live one tube station from the Olympic Park. This will be the first time for many of us to really live and breathe the Olympic Games. As ...

Spirit Airlines vs. Jerry Meekins: The calculus of the tough call

Josh Feldmeth — Mon, 07 May 2012 16:00:00 GMT

Spirit Airlines is in the news for having made a tough decision. Deciding if it was the right call is based on how you do the math.

The case in brief: 76-year-old cancer patient and Vietnam vet Jerry Meekins buys a plane ticket to visit his daughter. Before the flight ...

Interbrand’s Day of Service

Interbrand — Fri, 04 May 2012 20:58:56 GMT

Year Up

Year Up welcomed 34 Interbrand volunteers to lead career-coaching conversations. This organization helps to solve the opportunity divide, providing urban young adults skills, experience, and support, empowering them to reach their potential through professional careers and higher education.

Year Up interns worked with Interbranders in an encouraging setting, ...

Interbrand Launches Best Swiss Brands 2012

Sandra Köhler — Fri, 04 May 2012 17:00:00 GMT

In this time of economic uncertainty and rapidly evolving technology, classic favorites and brands offering quality craftsmanship, targeted services and proven performance won out. Interbrand Zürich’s managing director Michel Gabriel noted that with consistent brand management, “Brands create value and they secure future revenues, as well as customer demand and ...

The 3 Big Ideas from the AdAge Digital Conference

Forest Young — Tue, 01 May 2012 21:00:00 GMT

Reflecting on the recent AdAge Digital Conference, I’ve tasked myself with distilling the rich experience of industry knowledge-sharing into three major themes that resonated as insightful takeaways. What was immediately reassuring about the conference — its speakers, their topics of discussion and the general state of affairs facing marketers pushing ...

Circling R's: Smart phoning it in

Ilan Beesen — Fri, 27 Apr 2012 21:00:00 GMT

Perpetually plugged in means never out of the loop. And these days, being out of the loop is unimaginable. Technological advancements have placed the mobile phone at the nexus of our social and professional lives. Yet, while mobile phone technology has advanced, phone naming seems stuck in an infinite loop....

Let's Celebrate and Have a Good Time!

Jerome McDonnell — Thu, 26 Apr 2012 19:30:00 GMT

Today (April 26th) is World Intellectual Property Day, a fitting occasion to acknowledge your brand’s indispensable partner.

IP is defined as any intangible asset derived from human knowledge or creativity—with the potential to be valued at $71,861 million—if you’re smart enough to do it right! And IP rights play ...

IBH Creative Manager Shares Passion for Healthcare Branding with Harvard Community

InterbrandHealth — Tue, 24 Apr 2012 20:00:00 GMT

On Wednesday April 4th, IBH Creative Manager, Meredith Harris, gave a presentation at her alma mater, Harvard University Graduate School of Design. Meredith provided graduate students with insight into how she was able to parlay her degree in architecture into a career in healthcare branding. There was a ...

The whole cast of characters: when naming strategies get personal

Caitlin Barrett — Fri, 20 Apr 2012 21:29:34 GMT

When it comes to naming strategies, we've seen it all: numerics, alphanumerics, Latin prefixes, Latin suffixes, city names, animal names, outer space names. We've seen these executed beautifully and fail tragically. What makes or breaks a naming strategy is how well the names come together to tell a compelling—and ...

Protect the Capital P

Kathryn Geraghty — Wed, 18 Apr 2012 21:28:54 GMT

iPad is described as the magical window where nothing comes between you and what you love. If the capital P becomes at risk for deflation then it becomes a nominee for a new dictionary word to mean tablet computers. The magic of Apple disappearing by the generic use of iPad ...