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      <title>Janet Moore Blog Feed</title>
      <description>Pipes Output</description>
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      <pubDate>Sun, 27 May 2012 16:15:48 +0000</pubDate>
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      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/InternationalLawyerCoachBlog" /><feedburner:info uri="internationallawyercoachblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
         <title>Think in a Foreign Language to Weigh Global Business Risks and Rewards</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/Jh7WrJ7OoEw/</link>
         <description>&amp;#160; A new study published in Psychological Science finds that thinking through issues in a foreign language reduces bias, producing a more balanced result. In other words, how an issue is described (whether as a potential gain or loss) in &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2012/04/27/think-in-a-foreign-language-to-weigh-global-business-risks-and-rewards/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=376</guid>
         <pubDate>Fri, 27 Apr 2012 15:45:49 +0000</pubDate>
         <content:encoded><![CDATA[<p>&nbsp;</p>
<p><a rel="nofollow" target="_blank" href="http://http://pss.sagepub.com/content/early/2012/04/18/0956797611432178.abstract">A new study published in <em>Psychological Science</em></a> finds that thinking through issues in a foreign language reduces bias, producing a more balanced result. In other words, how an issue is described (whether as a potential gain or loss) in the thinker&#8217;s native tongue clouds the thinker&#8217;s ability to analyze the data objectively.  This bias disappears when the thinker shifts to thinking in a foreign language.</p>
<p>&nbsp;</p>
<p>So, the next time that you ponder a global business issue, try pondering it a foreign language of your choice.   You are bound to weigh the risks and rewards more  accurately.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2012/04/27/think-in-a-foreign-language-to-weigh-global-business-risks-and-rewards/</feedburner:origLink></item>
      <item>
         <title>Fuse Your Teams Like You Fuse Cuisine</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/xyDh3WipZOY/</link>
         <description>If you fuse your cuisine&amp;#8211;like Chinese and Mexican, or Ethiopian and Spanish&amp;#8211;why not similarly blend your global business teams? In a recent Harvard Business Review article, Northwestern University Kellogg School Professor Jeanne Brett argues for just that. Adeptly fusing multicultural &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2012/04/21/fuse-your-teams-like-you-fuse-cuisine/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=382</guid>
         <pubDate>Sat, 21 Apr 2012 16:31:30 +0000</pubDate>
         <content:encoded><![CDATA[<p>If you fuse your cuisine&#8211;like Chinese and Mexican, or Ethiopian and Spanish&#8211;why not similarly blend your global business teams? In a recent <a rel="nofollow" target="_blank" href="http://blogs.hbr.org/cs/2012/04/turn_multicultural_teams_into.html#.T5QOV9kLe2o.facebook">Harvard Business Review article</a>, Northwestern University Kellogg School <a rel="nofollow" target="_blank" href="http://www.kellogg.northwestern.edu/Faculty/Directory/Brett_Jeanne.aspx">Professor Jeanne Brett</a> argues for just that. Adeptly fusing multicultural teams prevents one cultural group from dominating the discussions&#8211;and the results. For example, setting the norms of team interaction up front, and acknowledging cultural differences, helps teams to fuse. Encourage success by ensuring that each multicultural team has one or more &#8220;metacognitive&#8221; members  who  know how to use &#8220;a cultural lens to analyze multicultural situations in nonjudgmental ways.&#8221;  Well-fused teams produce more creative and practical results, Brett concludes. So, fuse away.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2012/04/21/fuse-your-teams-like-you-fuse-cuisine/</feedburner:origLink></item>
      <item>
         <title>How Foreign Accents Can Impact Business Results</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/mv-7O-EuYxg/</link>
         <description>Foreign accents make a bigger (and more negative) impact than previously thought, new research from the University of Chicago shows.  A recent study proves that listeners subconsciously mistrust messages received from people with foreign accents&amp;#8211;and the mistrust grows with heavier &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/07/25/how-foreign-accents-can-impact-business-results/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=191</guid>
         <pubDate>Sun, 25 Jul 2010 14:05:38 +0000</pubDate>
         <content:encoded><![CDATA[<p>Foreign accents make a bigger (and more negative) impact than previously thought, <a rel="nofollow" target="_blank" href="http://www.futurity.org/society-culture/why-we-distrust-foreign-accents/">new research from the University of Chicago shows</a>.  A recent study proves that listeners subconsciously mistrust messages received from people with foreign accents&#8211;and the mistrust grows with heavier accents.</p>
<p>So what does this mean for those of us working globally? If we end up negotiating in another language, will our messages be mistrusted?</p>
<p>Solutions include (1) working with a native speaker to coach you in your accent, (2) bringing a native speaker to the meetings as a fellow negotiator or interpreter, (3) and building personal relationships (and with the other parties before business begins.  Trust and credibility built in advance may outweigh such subconscious mistrust.</p>
<p>Yet another reason to build powerful business relationships across cultures.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/07/25/how-foreign-accents-can-impact-business-results/</feedburner:origLink></item>
      <item>
         <title>How Professionals are Using Social Media</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/dOLaMYUnDRc/</link>
         <description>Professionals, like accountants, architects and financial advisors,  are increasingly incorporating social media into their comprehensive marketing plans.   For example,   The Progressive Accountant notes that the each of the Big Four accounting firms maintains a Facebook page, and many state CPA &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/03/12/how-professionals-are-using-social-media/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=181</guid>
         <pubDate>Fri, 12 Mar 2010 23:42:52 +0000</pubDate>
         <content:encoded><![CDATA[<p>Professionals, like accountants, architects and financial advisors,  are increasingly incorporating social media into their comprehensive marketing plans.   For example,   <a rel="nofollow" target="_blank" href="http://www.theprogressiveaccountant.com/management-features/social-media-tools-and-the-accounting-profession.html">The Progressive Accountant notes</a> that the each of the Big Four accounting firms maintains a Facebook page, and many state CPA agencies use both Facebook and Twitter.</p>
<p>Even financial advisory companies are beginning to use social media, although, like many professional service providers, they must be careful about client confidentiality and related issues. (Note the<a rel="nofollow" target="_blank" href="http://www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p120779.pdf"> Financial Industry Regulatory Authority’s January 2010 Regulatory Notice</a> on Guidance on Blogs and Social Networking Sites, and comments on it posted on <a rel="nofollow" target="_blank" href="http://www.stumbleupon.com/su/1r4Wbh/www.socialmediatoday.com/SMC/181314">SocialMediaToday</a>).  Interest in social media spurred on consultancies like <a rel="nofollow" target="_blank" href="http://www.advisolocity.com/financial_social_media_starter_kits.html">Advisorlocity, which  offers  a social media starter kit</a> for financial service companies.  CEO Bruce Johnston told <a rel="nofollow" target="_blank" href="http://www.mutualfundwire.com/article.asp?storyID=31533&amp;template=article&amp;bhcp=1">MutualFundWire.com</a> that he aims to help financial services companies utilize social media networks such as LinkedIn, Facebook, and Twitter.</p>
<p>But how can these social media tools be used creatively to attract potential clients? Markitecture, a DC area marketing firm, <a rel="nofollow" target="_blank" href="http://markitectureconsulting.blogspot.com/2009/04/how-can-my-architecture-firm-use-social.html">suggests</a> that an architecture firm could engage potential clients by chronicling (via Twitter and Facebook etc&#8230;) a high-profile project from start to finish.  Not only would this give readers a reason to return to the site again and again, deepening their mental commitment to the firm, it would also give potential clients insights into how the firm works on projects. In addition, <a rel="nofollow" target="_blank" href="http://markitecture.com/index2.html">Markitecture</a> recommends that architects start a Facebook page focusing on a particular neighborhood or targeted area in the city, constantly updating the page with news, photos, and area history.</p>
<p>For professionals who work internationally, social media’s long reach can be powerful. Building on Markitecture’s example above, architects working in Dubai, Dublin and Denver could showcase their global projects through social media, thus reaching potential audiences globally.  Similarly, accountants, financial advisors and other professionals could create numerous blogs or pages on their home websites, each targeting clients in a particular region of the world—and also  communicating their overall global expertise.</p>]]></content:encoded>
         <category>Social Media</category>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/03/12/how-professionals-are-using-social-media/</feedburner:origLink></item>
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         <title>Knowing how another culture thinks = Payoff</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/q5soOpZcbSE/</link>
         <description>Sitting in Lufthansa&amp;#8217;s business lounge at the Frankfurt airport yesterday, I couldn&amp;#8217;t help but overhear my neighbors:  tables and tables of business folks, all speaking different languages, and using Frankfurt as a gateway to far flung destinations. And so, it &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/03/10/knowing-how-another-culture-thinks-payoff/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=178</guid>
         <pubDate>Wed, 10 Mar 2010 16:51:45 +0000</pubDate>
         <content:encoded><![CDATA[<p>Sitting in Lufthansa&#8217;s business lounge at the Frankfurt airport yesterday, I couldn&#8217;t help but overhear my neighbors:  tables and tables of business folks, all speaking different languages, and using Frankfurt as a gateway to far flung destinations.</p>
<p>And so, it was fitting that I spotted an <a rel="nofollow" target="_blank" href="http://www.nytimes.com/2010/03/09/business/global/09training.html?scp=1&amp;sq=tanya%20mohn&amp;st=cse">article in the March 9th issue of the International Herald Tribune</a> about how cross cultural understanding is the KEY to international business success.  <a rel="nofollow" target="_blank" href="http://www.linkedin.com/ppl/webprofile?vmi=&amp;id=14762933&amp;pvs=pp&amp;authToken=TZia&amp;authType=name&amp;locale=en_US&amp;trk=ppro_viewmore&amp;lnk=vw_pprofile">Tanya Mohn </a> gave several good examples&#8211;my favorite being about how a British proposal to an American firm fell flat because it began by listing all the pitfalls and risks. While the Brits thought they were doing a good job of disclosing the downside, their approach turned off the American clients.  Resubmitting the proposal with a positive spin clinched the deal.</p>
<p>In the Frankfurt business lounge I heard Russians negotiating with Aussies, and Italians speaking to Germans, to name a few.   Somehow we expect cultural business differences to arise between those folks&#8211;after all, they don&#8217;t speak the same native language&#8211;but not between Americans and British. However, yesterday&#8217;s article proved to the contrary. For a business payoff across cultures, you must know the other side&#8217;s cultural outlook&#8211;even if you both speak the same native tongue.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/03/10/knowing-how-another-culture-thinks-payoff/</feedburner:origLink></item>
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         <title>How one Memphis architecture firm developed Chinese business (and you can, too)</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/dQDnUSXuBk4/</link>
         <description>Memphis architecture firm JMGR Inc. probably never expected to be doing so much business in China. As The Commercial Appeal describes, it all started when JMGR hired Kai Wang, a Chinese architect wanting to learn American hospital design methods. A &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/03/04/how-one-memphis-architecture-firm-developed-chinese-business-and-you-can-too/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=167</guid>
         <pubDate>Fri, 05 Mar 2010 02:15:05 +0000</pubDate>
         <content:encoded><![CDATA[<p>Memphis architecture firm JMGR Inc. probably never expected to be doing so much business in China. <a rel="nofollow" target="_blank" href="http://www.accessmylibrary.com/coms2/summary_0286-30916491_ITM">As <em>The Commercial Appeal</em> describes</a>, it all started when JMGR hired Kai Wang, a Chinese architect wanting to learn American hospital design methods. A positive relationship grew.  And so Wang, in turn, used his contacts to help JMGR break into the Chinese market.  He also proved to be invaluable when he arranged and served as an interpreter for lectures at a state-owned design firm. There were cultural differences and other challenges to doing business in China&#8211;all of which JMRG learned over time to handle with Wang&#8217;s assistance.</p>
<p>As this shows, professional service firms don&#8217;t have to be big players on the global scene&#8211;or be located in an international business hub&#8211;in order to develop business globally.</p>
<p>Just like JMGR, which now has designed hospitals in booming Chinese cities like Shanghai and Tianjin,  professional service firms can look for ways to take advantage of the <a rel="nofollow" target="_blank" href="http://dealbook.blogs.nytimes.com/2010/03/03/corporate-deal-makers-head-to-emerging-markets/">increased growth in emerging markets. </a> And cash-rich companies in emerging markets, like India and China, <a rel="nofollow" target="_blank" href="http://www.rediff.com/money/2008/mar/29nri.htm">are also expanding abroad</a> (creating even more opportunity for professionals). For instance, <a rel="nofollow" target="_blank" href="http://www.tata.com/">Indian corporation Tata</a> upped its global prominence with the 2008 purchase of British-owned Land Rover and Jaguar&#8211;which is, <a rel="nofollow" target="_blank" href="http://www.marketwatch.com/story/indias-tata-group-looks-to-go-global-one-buy-at-a-time">according to Market Watch</a>, part of an &#8220;aggressive expansion&#8221;.</p>
<p>In contrast, desperate Western companies are looking to move <em>into</em> emerging countries due to the slim prospects for growth at home.  For example, British insurance company Prudential has announced plans to purchase the Asian assets of American International Group for <a rel="nofollow" target="_blank" href="http://www.todayonline.com/Business/EDC100304-0000073/AIG-bidders-eye-Asia-growth">$35.5 billion</a>;  Asian earnings would account for more than half of Prudential’s overall profits.  <a rel="nofollow" target="_blank" href="http://http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/Kraft-readies-for-a-passage-to-India-with-Cadbury/articleshow/5609211.cms"><em>The Economic Times</em> reports</a> that American company Kraft purchased the British company Cadbury in part because of Cadbury&#8217;s Indian holdings.  After all, <a rel="nofollow" target="_blank" href="http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/Kraft-readies-for-a-passage-to-India-with-Cadbury/articleshow/5609211.cms">38% </a>of Cadbury&#8217;s recent growth came from emerging markets (as opposed to Kraft&#8217;s mere <a rel="nofollow" target="_blank" href="http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/Kraft-readies-for-a-passage-to-India-with-Cadbury/articleshow/5609211.cms">20%</a>).</p>
<p>Regardless of whether the expansion is into emerging or other foreign markets, the point is that companies are expanding globally.  And the globalization of companies creates more work for service providers such as accountants, engineers, lawyers, and architects.  So, how can you successfully capitalize on this international growth? Learning from JMGR, the answer may be simple.  As the story of Wang and the Memphis architects shows,  a simple business relationship  <a rel="nofollow" target="_blank" href="http://www.accessmylibrary.com/coms2/summary_0286-30916491_ITM">&#8220;can translate to a long-term, mutually beneficial business relationship&#8221;. </a></p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/03/04/how-one-memphis-architecture-firm-developed-chinese-business-and-you-can-too/</feedburner:origLink></item>
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         <title>Learn from FarmVille’s  International  Social Media Success</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/hwIWJH15qTk/</link>
         <description>California-based game developer, Zynga, knows that sometimes the simplest concept can be the most effective. Of the 400 million Facebook users, an estimated 75 million of those play social media games developed by Zynga monthly, with FarmVille&amp;#8217;s being the most &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/02/26/learn-from-farmville%e2%80%99s-international-social-media-success/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=163</guid>
         <pubDate>Fri, 26 Feb 2010 15:44:44 +0000</pubDate>
         <content:encoded><![CDATA[<p>California-based game developer, <a rel="nofollow" target="_blank" href="http://www.zynga.com/">Zynga,</a> knows that sometimes the simplest concept can be the most effective. Of the 400 million Facebook users, an estimated 75 million of those play social media games developed by Zynga monthly, with <a rel="nofollow" target="_blank" href="http://www.farmville.com/">FarmVille&#8217;s</a> being the most popular.  With an estimated worth of <a rel="nofollow" target="_blank" href="http://content.usatoday.com/communities/gamehunters/post/2010/02/value-of-social-game-company-zynga-perhaps-more-than-3-billion/1">$3 billion</a> amassed since 2007 and an annual projected growth of 35%, Zynga is rumored to be positioned to go public.</p>
<p>Zynga founder, Mark Pincus, created FarmVille to be an uncomplicated game that people can relate to regardless of their culture. In an interview this week with <a rel="nofollow" target="_blank" href="http://www.cnn.com/2010/TECH/02/23/facebook.games/index.html?hpt=C1">CNN</a> Pincus states that a “farm is something that is internationally understood and known. It&#8217;s cross-cultural, cross-gender, cross-age. A great social game should be like a great cocktail party. If you want it to appeal to absolutely everyone you invite, it has to be broad in its content so that everyone gets it.&#8221;  The farm concept is so simple, yet genius at the same time.</p>
<p>FarmVille’s success should be no surprise to <a rel="nofollow" target="_blank" href="http://www.onlinemarketingsummit.com/steve-ennen/">Steve Ennen</a> and <a rel="nofollow" target="_blank" href="http://www.onlinemarketingsummit.com/eric-bradlow/#1330">Eric Bradlow</a> of the University of Pennsylvania’s Wharton School and keynote speakers at the 2010 Online Marketing Summit.  Their<a rel="nofollow" target="_blank" href="http://www.webpronews.com/topnews/2010/02/24/academics-endorse-social-media-marketing-at-oms"> theory</a> is that if a person participates in a particular activity, then their peers are certain to follow.  That doesn’t seem to be a ground-breaking discovery, but it does validate what many<a rel="nofollow" target="_blank" href="http://www.officialwire.com/main.php?action=posted_news&amp;rid=103116&amp;catid=548"> proponents</a> of social network marketing are saying. The key for businesses is to adapt quickly to the ever-changing world of social media and its users in order to harvest the benefits. In other words, even if a particular social media tool doesn&#8217;t last forever, take advantage of it while it&#8217;s popular.</p>
<p>So, what can you learn from FarmVille&#8217;s success? Start by taking a cue from Zynga.  Find a concept that most of your ideal clients can relate to, and then adapt and integrate it into the marketing of your services. Just as people in all cultures can relate to farms, do your prospective clients share a particular need or interest? Think about creating an interactive, online tool to engage your clients and address those common concerns and interests&#8211;something like an interactive blog, resource center which welcomes contributions from clients and colleagues, or even (in the spirit of FarmVille) a game  (why not?).</p>
<p>Or, participate alongside your clients in an existing social media tool. For example, let&#8217;s say that you&#8217;re an immigration lawyer, financial planner or international tax accountant who wants more Venezuelan clients based in the U.S.  There are dozens and dozens of LinkedIn groups for professional Venezuelans&#8211;even one so specific that it&#8217;s geared for<a rel="nofollow" target="_blank" href="http://www.linkedin.com/groups?gid=1772595&amp;trk=anetsrch_name&amp;goback=.gdr_1267198751288_1"> Venezuelans professionals living in Houston, Texas</a>.  Participating in social media groups WITH your ideal clients is a great way to start a dialog. After all, if you want to expand your business, you’ve got to spend time (virtually or in person) with your potential clients.</p>]]></content:encoded>
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         <title>Reach More Clients Globally: Social Media’s Global Growth</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/-3iw5eN5mK0/</link>
         <description>If you haven&amp;#8217;t jumped on the global social media train, now is the time. New Nielsen data confirms what social media pundits have been claiming:  social media is a powerful way to reach customers globally. The Nielsen Company recently reported &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/02/03/reach-more-clients-globally-social-medias-global-growth/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=148</guid>
         <pubDate>Wed, 03 Feb 2010 18:16:49 +0000</pubDate>
         <content:encoded><![CDATA[<p>If you haven&#8217;t jumped on the global social media train, now is the time. New <a rel="nofollow">Nielsen</a> data confirms what social media pundits have been claiming:  social media is a powerful way to reach customers<strong> globally.</strong></p>
<p><a rel="nofollow" target="_blank" href="http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/">The Nielsen Company recently reported </a>that usage of social media sites grew rapidly, up  82% (!) from December 2009 to December 2009. Some sites&#8217; usage grew exponentially, with U.S. usage for <a rel="nofollow">Facebook</a> increasing 200% and for <a rel="nofollow">Twitter</a> 368%.</p>
<p>Although the United States led the pack in terms of individuals using social media sites (142,000), Japan came in second place (47,000 individuals).  Australians spent the most time per month on such sites, topping out at almost 7 hours/month, with Americans coming in second (6 hours/month).     Other countries, like Brazil and the United Kingdom, reported a healthy number of social media users and time spent on social media sites.</p>
<p>So what does this mean for professionals wanting more clients abroad? Social media is another powerful global client development tool to build relationships&#8211;and very cost effectively.</p>
<p>Social media enhances other forms of relationship building, but alone isn&#8217;t a &#8220;quick fix&#8221; to boost clients abroad. Professional service providers usually need to build trust with prospective clients over the long term before being hired.</p>
<p>But social media does provide a way to start a conversation&#8211;a dialogue&#8211;that can lead to a deeper professional relationship.</p>]]></content:encoded>
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         <title>The Cost of Business Gaffes across Cultures</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/VTIUrUnUyG8/</link>
         <description>Cross cultural business gaffes aren&amp;#8217;t just embarrassing.  They can be expensive, too. The Wall Street Journal explores the financial cost of such cross cultural mistakes in  &amp;#8220;Expanding Abroad? Avoid Cultural Gaffes&amp;#8221; (1-19-10 by Emily Maltby), showing how the lack of &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/01/20/the-cost-of-business-gaffes-across-cultures/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=143</guid>
         <pubDate>Thu, 21 Jan 2010 01:54:14 +0000</pubDate>
         <content:encoded><![CDATA[<p>Cross cultural business gaffes aren&#8217;t just embarrassing.  They can be expensive, too.</p>
<p>The <em>Wall Street Journal</em> explores the financial cost of such cross cultural mistakes in <a rel="nofollow" target="_blank" href="http://online.wsj.com/article/SB20001424052748703657604575005511903147960.html#articleTabs=article"> &#8220;Expanding Abroad? Avoid Cultural Gaffes&#8221;</a> (1-19-10 by <a rel="nofollow" target="_blank" href="http://topics.wsj.com/person/M/emily-maltby/5715">Emily Maltby</a>), showing how the lack of advance research and cultural customization can wreak havoc.</p>
<p>Remember the Chevy Nova, which failed to sell in Mexico (and other Spanish speaking countries) because &#8220;No Va&#8221; means &#8220;it doesn&#8217;t go&#8221;?  Well, this article provides up-to-date examples along those lines. It describes how an e-learning company created driving courses for sale abroad&#8211;but failed to research the driving customs of such foreign countries; for example, the course advised drivers to take the center lane on multi-lane highways&#8211;without customizing the instruction for Dubai, in which the center lane is used just for passing.  The article also described cultural gaffes&#8211;choosing words or a tone of speech that would have worked well in the US but caused offense abroad.</p>
<p>Globalization has spread, but separate cultures (with their own cultural values and customs) still exist. So, do your advance research and avoid costly gaffes.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/01/20/the-cost-of-business-gaffes-across-cultures/</feedburner:origLink></item>
      <item>
         <title>Respond to Your Clients Values:  Lessons from Mary Kay in China</title>
         <link>http://feedproxy.google.com/~r/InternationalLawyerCoachBlog/~3/f3k9shh4T2I/</link>
         <description>Mary Kay is the quintessential, American, direct-sales success—and, against odds, it has taken that success to China. The company faced roadblocks, including Chinese laws that forbade direct sales (until the law changed in 2006) and Chinese consumers’ lack of interest &amp;#8230; &lt;a rel="nofollow" target="_blank" href="http://www.globalrainmaking.com/2010/01/08/respond-to-your-clients-values-lessons-from-mary-kay-in-china/"&gt;Continue reading &lt;span class="meta-nav"&gt;&amp;#8594;&lt;/span&gt;&lt;/a&gt;</description>
         <guid isPermaLink="false">http://www.globalrainmaking.com/?p=129</guid>
         <pubDate>Fri, 08 Jan 2010 17:31:28 +0000</pubDate>
         <content:encoded><![CDATA[<p><strong><br />
</strong></p>
<p><a rel="nofollow" target="_blank" href="http://www.marykay.com/">Mary Kay</a> is the quintessential, American, direct-sales success—and, against odds, it has taken that success to China. The company faced roadblocks, including Chinese laws that forbade direct sales (until the law changed in 2006) and Chinese consumers’ lack of interest in make-up. However, as <a rel="nofollow" target="_blank" href="http://www.slate.com/">Slate</a> reports, the company has worked around those challenges, leading people to ask, <em><a rel="nofollow" target="_blank" href="http://www.slate.com/id/2235897/?from=rss">How Do You Say Pink Cadillac in Mandarin?</a></em></p>
<p>First, Mary Kay adapted its product mix for Chinese consumers.  The company learned to focus more on bleaching, anti-aging and skin care products, which appeal to Chinese women, rather than traditional make-up, which appeals less. Second, once Chinese law permitted direct sales, Mary Kay aggressively increased its sales force—even  providing small interest-free loans to women wanting to enter its sales force.  Third, the company made its internal and external marketing messages culturally appropriate.  Although it still uses lots of motivational phrases and maxims with its staff and the public, the company adapts them when necessary—in one case replacing a Christian reference to <a rel="nofollow" target="_blank" href="http://www.slate.com/id/2235897/?from=rss">“a more anodyne statement about faith.” </a></p>
<p>Mary Kay succeeded by noticing and responding to the Chinese middle class’s changing values —towards Western glamour and entrepreneurialism.  What can you do to tap into and respond to the changing values of your clients abroad?  How can you alter your marketing messages, business strategy, services or products to respond to these changing values?</p>
<p>Staying on top of shifts in policy, culture and economics in your ideal foreign market is the first step.  Establish a system for researching and mining information about new developments abroad to detect opportunities.  Then, like Mary Kay, hone in on those trends that can be translated to innovation—and respond.</p>]]></content:encoded>
      <feedburner:origLink>http://www.globalrainmaking.com/2010/01/08/respond-to-your-clients-values-lessons-from-mary-kay-in-china/</feedburner:origLink></item>
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         <description>Buy female pink viagra without prescription, Many lawyers blog.  But what about live blogging while at a conference. Female pink viagra online pharmacy, One of the most exciting conferences for interactive (technology) as well as film and music is going on right now in Austin:  SXSW .  Social Media Today's Lee Oden, blogging live from [...]</description>
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         <content:encoded><![CDATA[<p><b>Buy female pink viagra without prescription</b>, Many lawyers blog.  But what about live blogging while at a conference.  <b>Female pink viagra online pharmacy</b>, One of the most exciting conferences for interactive (technology) as well as film and music is going on right now in Austin:  <a rel="nofollow" target="_blank" href="http://sxsw.com/">SXSW </a>.  <a rel="nofollow" target="_blank" href="http://socialmediatoday.com/SMC/181285?utm_source=feedburner&amp;utm_medium=twitter&amp;utm_campaign=Social+Media+Today+%28all+posts%29">Social Media Today's Lee Oden</a>, blogging live from SXSW, <b>buy female pink viagra from canada</b>, <b>Certified female pink viagra</b>, posted some<a rel="nofollow" target="_blank" href="http://www.toprankblog.com/2010/03/live-blogging-tips-sxswi/"> great tips for effective live blogging</a> while at SXSW.</p>
<p>Lawyers could apply these same tips while blogging and posting live during legal or industry conferences, <b>buy female pink viagra overnight delivery</b>.  <b>Purchase female pink viagra no rx</b>, For example, Lee suggests checking out the conference schedule in advance, <b>order female pink viagra on internet</b>, <b>Best price female pink viagra</b>, and planning to arrive at key sessions early (so that you're seated near a plug.) I'd also suggest examining all concurrent sessions and selecting ones that would be particularly interesting your blog readership.</p>
<p>Lee suggests typing the posts in an application like Notepad and then transferring them to your blog, <b>buy female pink viagra in us</b>.  This works well in case you lose your internet connection during a session, <b>buy female pink viagra without prescription</b>.  <b>Price of female pink viagra</b>, Promoting your posts immediately is also key, Lee notes, <b>female pink viagra australia</b>, <b>Female pink viagra cheapest price</b>, via Facebook, LinkedIn and the like, <b>order female pink viagra no prescription required</b>.  <b>Female pink viagra in australia</b>, To take advantage of the "real time" nature of your blogging efforts; you want to get the word out fast.</p>
<p>Live blogging has an excitement and sense of "urgency" that blogging after the fact doesn't (much like live journalistic coverage is more thrilling than recap reporting), <b>female pink viagra for order</b>.  <b>Female pink viagra in bangkok</b>, Of course, blogging during conferences is also a great way to reach readers across the globe who couldn't ravel to attend the conference in person; even if they read your posts the next day rather than in real time, <b>buy female pink viagra on line</b>, <b>Purchase female pink viagra overnight delivery</b>, the coverage will still be fresher than the summaries printed in post-conference newsletters months later.  Cheap female pink viagra from canada.  Order female pink viagra in canada.  Cheapest female pink viagra prices.  Sale female pink viagra.  Female pink viagra alternative.  Find discount female pink viagra online.  Buy cheapest female pink viagra on line.  Female pink viagra online sales.  Female pink viagra buy drug.  Female pink viagra canada.  Buy female pink viagra cheap.  Buy cheap female pink viagra online.  Female pink viagra sale.  Order cheap female pink viagra.  Discount female pink viagra no rx.  Real female pink viagra without prescription.  Female pink viagra overnight shipping.  Where to order female pink viagra.  Online pharmacy female pink viagra.  Order female pink viagra online.  Find female pink viagra without prescription.  Female pink viagra no online prescription.  Female pink viagra from india.</p>
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         <description>Buy viagra without prescription, By now, many lawyers are using (or considering using) social media sources like Facebook and Twitter.  In her helpful article “Social Media 101” for a recent issue of the Texas Bar Journal, lawyer coach Debra Bruce sets forth the pros and cons of various professionally-focused networking sites for specifically for lawyers [...]</description>
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         <pubDate>Sat, 13 Mar 2010 18:38:12 +0000</pubDate>
         <content:encoded><![CDATA[<p><b>Buy viagra without prescription</b>, By now, many lawyers are using (or considering using) social media sources like <a rel="nofollow">Facebook</a> and <a rel="nofollow">Twitter</a>.  In her helpful article “<a rel="nofollow" target="_blank" href="http://www.texasbar.com/Template.cfm?Section=Texas_Bar_Journal1&amp;Template=/ContentManagement/ContentDisplay.cfm&amp;ContentID=26427">Social Media 101</a>” for a recent issue of the <em>Texas Bar Journal</em>, lawyer coach<a rel="nofollow" target="_blank" href="http://www.lawyer-coach.com/"> Debra Bruce</a> sets forth the pros and cons of various professionally-focused networking sites for specifically for lawyers like<a rel="nofollow"> Legal OnRamp</a>, <a rel="nofollow">Martindale-Hubbell Connected</a>,  <a rel="nofollow">JD Supra</a>, and <a rel="nofollow">LawLink</a>.  <b>Buy viagra</b>, But what about lawyers who wants to start networking internationally.</p>
<p>Facebook is a good, <b>viagra free sample</b>, <b>Discount viagra</b>, general place to begin international social networking expansion, especially with the 2008<a rel="nofollow" target="_blank" href="http://blog.facebook.com/blog.php?post=10005792130"> launch of Facebook en español</a> (with French and German versions expected next), <b>viagra india</b>.  <b>Buy viagra online</b>, In South America, <a rel="nofollow" target="_blank" href="https://www.google.com/accounts/ServiceLogin?service=orkut&amp;hl=en-US&amp;rm=false&amp;continue=http%3A%2F%2Fwww.orkut.com%2FRedirLogin%3Fmsg%3D0%26page%3Dhttp%253A%252F%252Fwww.orkut.com%252FHome&amp;cd=US&amp;passive=true&amp;skipvpage=true&amp;sendvemail=false">Orkut</a>, <b>viagra buy online</b>, <b>Cheap viagra no prescription</b>, <a rel="nofollow" target="_blank" href="http://www.sonico.com/"> Sónico</a>, and <a rel="nofollow" target="_blank" href="http://www.fotolog.com/">Fotolog</a> are also very popular, <b>purchase viagra</b>, <b>Viagra malaysia</b>, with <a rel="nofollow" target="_blank" href="http://www.americasquarterly.org/node/375">54%</a> of Orkut’s users being Portuguese speakers from Brazil. (<a rel="nofollow" target="_blank" href="http://www.americasquarterly.org/node/375"><em>Americas Quarterly</em> reports </a>that asking a Brazilian for his/her "Orkut name" is as common as requesting a telephone number or email.)</p>
<p>The Google-owned Orkut remains popular in India, <b>purchase viagra without prescription</b>, <b>Find cheap viagra</b>, although Facebook recently <a rel="nofollow" target="_blank" href="http://www.watblog.com/2009/10/20/facebook-overtakes-orkut-in-india/">unseated</a> it as the most popular social networking site.  <a rel="nofollow" target="_blank" href="http://www.friendster.com/">Friendster</a> continues to be popular in Singapore, Philippines, Malaysia, and Indonesia, although its influence in the region is slipping--coinciding with Facebook's <a rel="nofollow" target="_blank" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/10/01/BU1A19V8T6.DTL">rollout of sites for Malaysia, the Phillipines and Vietnam</a>, <b>buy viagra without prescription</b>. China boasts a number of <a rel="nofollow" target="_blank" href="http://www.technama.com/2009/top-10-best-social-networking-sites-in-china/">popular social media sites.</a> <a rel="nofollow" target="_blank" href="http://www.readwriteweb.com/archives/china_top_3_social_network_sites.php">According to ReadWriteWeb</a>, <b>canadian pharmacy viagra</b>, <b>Buy viagra from india</b>, while China's <a rel="nofollow" target="_blank" href="http://renren.com/">Renren.com</a> may have the most members, but <a rel="nofollow" target="_blank" href="http://www.kaixin001.com/">Kaixin001.com</a> claims to have more educated members, <b>buy viagra once daily</b>.  <b>Order viagra from canada</b>, Lawyers wanting to reach European clients should consider joining European social networking sites in addition to Facebook. According to Bas van den Beld, <b>cheapest viagra online</b>, <b>Viagra internet</b>, owner of <a rel="nofollow" target="_blank" href="http://www.stateofsearch.com/">stateofsearch.com</a>, Facebook leads the way in 11 out of 17 <a rel="nofollow" target="_blank" href="http://searchengineland.com/marketing-with-social-media-try-some-local-european-networks-36945">European countries</a>, <b>buy cheapest viagra on line</b>, <b>Order viagra without prescription</b>, but <a rel="nofollow" target="_blank" href="http://www.skyrock.com/">Skyrock</a> (France), <a rel="nofollow" target="_blank" href="http://www.tuenti.com/?m=login">Tuenti</a> (Spain), <b>generic viagra online</b>, <b>Cheap viagra from usa</b>, <a rel="nofollow" target="_blank" href="http://www.studivz.net/">StudiVZ Group</a> (Germany), <a rel="nofollow" target="_blank" href="http://www.hyves.nl/">Hyves</a> (Netherlands), <b>find cheap viagra</b>, <b>Viagra cheapest price</b>, all have hold in their respective country. The social networking site <a rel="nofollow" target="_blank" href="https://www.xing.com/"> Xing</a> (founded in Germany) markets to all European professionals, <b>online pharmacy viagra</b>.  <b>Viagra without a prescription</b>, Creating a social media presence abroad can be an effective and inexpensive way to start relationships globally. Why not extend your social media reach abroad into your prospective clients' backyards, <b>viagra online stores</b>.  Lowest price for viagra.  Viagra medication.  Viagra no online prescription.  Order discount viagra online.  Purchase viagra.  Cheapest generic viagra.  Viagra pills.  Cheap viagra no rx.  Viagra vendors.  Buy discount viagra online.  Order cheap viagra.  Cheap viagra internet.  Cheap viagra pharmacy.  Buy viagra.</p>
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         <content:encoded><![CDATA[<p><b>Buy gold viagra without prescription</b>, Want to become a popular source for the press?   Want to work well with the foreign press. Paramjit Mahli of the <a rel="nofollow" target="_blank" href="http://www.scglegalprnetwork.com/">SCG Legal PR Network</a> has some great tips for lawyers on both:</p>
<p>Becoming a popular press source:</p>
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<p>In an effort to protect their lawyers, many law firms with such security concerns have opted not to publish individual lawyer photos on their online lawyer profiles.  Unfortunately, this can leave firm website looking cold and impersonal, <b>buy viagra soft tabs without prescription</b>.</p>
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<p>•Restrict descriptions of your personal and professional activities,  lest unscrupulous people figure out a pattern of your behavior, <b>buy viagra soft tabs without prescription</b>.  <b>Buy viagra soft tabs on line</b>, •Some lawyers may want to omit personal photos entirely.  However, if your law firm already publishes your professional photo, <b>low price viagra soft tabs</b>, <b>Viagra soft tabs no rx</b>, use the same one on your personal social media page, to minimize the publicly accessible images of you, <b>viagra soft tabs purchase</b>.  <b>Viagra soft tabs alternative</b>, •Use a "strong" password, and change it often, <b>viagra soft tabs order</b>.  <b>Cheapest viagra soft tabs prices</b>, Despite security concerns, social media is growing rapidly.  <a rel="nofollow" target="_blank" href="http://www.americasquarterly.org/node/375">Americas Quarterly</a> reports that in 2009, <b>viagra soft tabs buy online</b>, <b>Viagra soft tabs from india</b>, social media use in Latin America rose 83.3%. Mexican businessman Miguel Angel Oliva, <b>viagra soft tabs us</b>, Vice President of Public Relations and Corporate Affairs for HBO Latin America, spends a couple of hours every day updating his profiles on Facebook and on LinkedIn, especially since LinkedIn launched its Spanish version in 2008. “When I joined LinkedIn, I realized that it had a professional focus, that it was a serious business community.  I would recommend new users to join groups of interest, to develop their profile and participate actively on LinkedIn”,<a rel="nofollow" target="_blank" href="http://www.americasquarterly.org/node/375"> Oliva explains. </a></p>
<p>Professionals like Oliva have managed to incorporate social media networks into their business in a safe and effective manner.  Similarly, lawyers everywhere can safely utilize social media, as long as they are vigilant in what they are posting, and pay particular attention to whom they permit to see their profiles.</p>
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