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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Blog Marketing</title><link>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/internet/marketing" /><description>Creative and productive Blog Marketing. SocialMedia, News, Money, Traffic, and so on.</description><language>en</language><generator>Freewebs</generator><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/internet/marketing" /><feedburner:info uri="internet/marketing" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:explicit>no</itunes:explicit><itunes:subtitle>Tools for Success</itunes:subtitle><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><creativeCommons:license>http://creativecommons.org/licenses/by/2.0/</creativeCommons:license><image><link>http://feeds.feedburner.com/internet/marketing</link><url>http://www.feedburner.com/fb/images/pub/fb_pwrd.gif</url><title>Feed Burner Powered</title></image><feedburner:emailServiceId>internet/marketing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title></title><link>http://feedproxy.google.com/~r/internet/marketing/~3/yz1_-njvUxc/onlinemarketingblog.htm</link><pubDate>Mon, 15 Dec 2008 10:20:00 PST</pubDate><guid isPermaLink="false">http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4394887</guid><description>&lt;div class="entrytitle"&gt;    &lt;h1&gt;&lt;a href="https://www.twittad.com/a/gC" rel="bookmark" title="Link to Twitter can make you money!"&gt;Twitter can make you money!&lt;/a&gt;&lt;/h1&gt;  &lt;/div&gt;  &lt;div class="endate"&gt;Kasumi DeMarco on December 15th, 2008&lt;/div&gt;         &lt;p&gt;&lt;em&gt;by Kasumi DeMarco&lt;/em&gt;&lt;/p&gt; &lt;p&gt;As &lt;a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com/"&gt;Twitter&lt;/a&gt; becomes more and more a platform for promoting business, many users are cashing in on Twitter advertising.&lt;/p&gt; &lt;p&gt;Here are just a few Ways to make money with Twitter.&lt;/p&gt; &lt;h2&gt;&lt;font style="color: rgb(223, 0, 0);"&gt;Twittad&lt;/font&gt;&lt;/h2&gt; &lt;p&gt;Twitterers
make their page backgrounds available to the highest bidder.
Advertisers can purchase their spots by looking at the duration period
and price set by the Twitterer along with seeing the Followers /
Following and total updates&lt;/p&gt; &lt;p&gt;You can use &lt;a href="http://www.whatsyourtweetworth.com/" target="_blank"&gt;What&amp;#146;s your Tweet worth&lt;/a&gt; to get a good idea as to what your Twitter could be worth to a potential advertiser.&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.twittad.com/a/gC" target="_blank"&gt;&lt;img style="border-width: 0px;" src="http://www.kasumiseo.co.uk/wp-content/uploads/2008/12/image13.png" alt="image13 Twitter can make you money!" title="Twitter can make you money!" width="204" border="0" height="204"&gt;&lt;/a&gt;&lt;/p&gt;&lt;script type="text/javascript" src="http://w.sharethis.com/widget/?tabs=web%2Cpost%2Cemail&amp;amp;charset=utf-8&amp;amp;style=default&amp;amp;publisher=0eac6ab2-d287-4e08-969f-e22813342559"&gt;&lt;/script&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:_hfjFD1KiG8"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=yz1_-njvUxc:-fnmMhZkOxg:_hfjFD1KiG8" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:TzevzKxY174"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=TzevzKxY174" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:1ZLn2ZRv8yg"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=yz1_-njvUxc:-fnmMhZkOxg:1ZLn2ZRv8yg" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:ANkz6nJbUoM"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=ANkz6nJbUoM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:jgR_ls7OpEE"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=jgR_ls7OpEE" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:fzYkbJUCDZg"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=fzYkbJUCDZg" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:DLYy-l-dIDg"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=DLYy-l-dIDg" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:I2FUP0JpNAM"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=yz1_-njvUxc:-fnmMhZkOxg:I2FUP0JpNAM" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:2nqncYFp4_M"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=2nqncYFp4_M" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:W9dqtTZ0I2U"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=W9dqtTZ0I2U" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:gR6xgLseHE8"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=gR6xgLseHE8" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:3QFJfmc7Om4"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=yz1_-njvUxc:-fnmMhZkOxg:3QFJfmc7Om4" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:Y59mnZtVT5U"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=Y59mnZtVT5U" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=yz1_-njvUxc:-fnmMhZkOxg:ByNYXvuKCJE"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=ByNYXvuKCJE" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/internet/marketing/~4/yz1_-njvUxc" height="1" width="1"/&gt;</description><feedburner:origLink>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4394887</feedburner:origLink></item><item><title>Social Media Interview: HP&amp;#146;s Tac Anderson</title><link>http://feedproxy.google.com/~r/internet/marketing/~3/jAnlSEgrAyU/onlinemarketingblog.htm</link><pubDate>Fri, 16 Jan 2009 13:32:00 PST</pubDate><guid isPermaLink="false">http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4442650</guid><description>&lt;div id="datebox"&gt;     &lt;img src="http://www.toprankblog.com/wp-content/themes/TopRank06/images/author-1.png" alt="Lee Odden"&gt; &lt;/div&gt;     &lt;small&gt;&lt;br&gt;Posted by Lee Odden on Jan 15th, 2009 in &lt;a href="http://www.toprankblog.com/category/online-marketing-blog/" title="View all posts in Online Marketing" rel="category tag"&gt;Online Marketing&lt;/a&gt;,  &lt;a href="http://twitter.com/SocialWit" title="View all posts in Social Media" rel="category tag"&gt;Social Media&lt;/a&gt;,  &lt;a href="http://www.toprankblog.com/category/social-media/social-media-smarts/" title="View all posts in Social Media Smarts" rel="category tag"&gt;Social Media Smarts&lt;/a&gt; &amp;#124; &lt;/small&gt;                  &lt;p&gt;&lt;strong&gt;Social Media Smarts: Interview with Tac Anderson, Social Media Man of Hewlett Packard&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;img class="alignleft size-full wp-image-4206" title="tac anderson" src="http://www.toprankblog.com/wp-content/uploads/2009/01/tac-anderson.jpg" alt="tac anderson" width="107" height="161" hspace="12"&gt;&lt;/p&gt; &lt;p&gt;One
of the great things about the social web is the opportunity socialize
offline as well as online. That is how I finally got the chance to &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.flickr.com/photos/toprankblog/2873749515/');" href="http://www.flickr.com/photos/toprankblog/2873749515/" target="_blank"&gt;meet Tac Anderson&lt;/a&gt; from HP during BlogWorldExpo.&lt;/p&gt; &lt;p&gt;Tac
currently leads social media activities across Hewlett Packard for both
internal collaboration and external marketing. Tac is also the
Entrepreneur in Residence for Highway 12 Ventures, an early stage
venture capital firm, where he advises them on potential investment
opportunities in the social media space. Tac blogs regularly at &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.newcommbiz.com/');" href="http://www.newcommbiz.com/"&gt;www.newcommbiz.com&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;In
this interview Tac talks about his role as the voice of social media at
Hewlett Packard and Entrepreneur in Residence at Highway 12 Ventures.
He also gives us the goods on defining, justifying, testing, measuring
and recommending social media. The icing on the cake comes in the form
of sage social media advice for businesses and a few resources for
those that want to stay up to date on the social web. Enjoy!&lt;/p&gt; &lt;p&gt;&lt;font&gt;&lt;strong&gt;Please
describe how you got involved in your current position with HP and how
social media and internet communications play into your
responsibilities:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt; &lt;p&gt;I was actually recruited by HP
back in mid 07. Some HP people had come to a luncheon I was speaking
at. I was doing some consulting at the time while working on a startup
with a friend that never got off the ground. They offered me an
opportunity that was too good to be true and the timing worked out
really well.&lt;/p&gt; &lt;p&gt;I was originally hired as the Web 2.0 Strategic
Lead for the LaserJet Business. Basically I worked at a worldwide level
to implement Web 2.0/Social Media into the marketing organization. This
included everything from implementing internal wiki&amp;#146;s, training product
teams on using Google Alerts, RSS feeds and other tools, working with
the various regions on implementing social media marketing tactics as
well lending my expertise where ever I could across HP.&lt;/p&gt; &lt;p&gt;Today, 2
re-orgs later I now sit in the global enterprise marketing group. I
still do most of the things I did before but I&amp;#146;m mostly focused on the
Enterprise customer and my role has been expanded to include marketing
metrics.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;What&amp;#146;s your involvement with Highway 12 Ventures?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;To really explain my role at &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.highway12ventures.com');" href="http://www.highway12ventures.com/" target="_blank"&gt;Highway 12 Ventures&lt;/a&gt;
I have to step back just a bit. Highway 12 is a regionally focused VC
firm. This means they only do deals in the Rocky Mountain west (ID, CO,
UT, MT, OR). I live in Boise, Idaho and have been very involved in our
tech and entrepreneurial community. I helped launch our first downtown
incubator, I run the &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.techboise.com');" href="http://www.techboise.com/" target="_blank"&gt;TechBoise blog&lt;/a&gt;
and hold monthly tech meetups. I&amp;#146;ve known the guys at Highway 12
Ventures for a while now and this summer they asked me to come on as an
Entrepreneur in Residence.&lt;/p&gt; &lt;p&gt;It&amp;#146;s not the usual type of EIR role
that the Silicon Valley/Alley people are used to. Because of my local
involvement and that they see a lot of deals, esp out of Boulder and
SLC that are Web based, I consult with them as they look at companies
to invest in. It&amp;#146;s &amp;#147;in my spare time&amp;#148; and I don&amp;#146;t get paid for it. What
I get out of it is the opportunity to sit in on their partner meetings,
review their deal flow with them and in general learn more about the VC
business. Because of their broad geographic area and the fact that they
don&amp;#146;t have a vertical focus I get to see a lot of fascinating companies
across the area and meet all kinds of great people.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;A
question I like to ask is how would you describe or define &amp;#147;social
media&amp;#148; to someone who&amp;#146;s web savvy extends no further than email or
Google.com?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;I don&amp;#146;t really have a canned response but
there are two distinctions I like to make. I used to get a lot of
people ask me about the difference between Web 2.0 and social media. I
explain Web 2.0 as the technologies and tools that enable social media
(RSS, JAVA, blogs, wiki&amp;#146;s etc) and social media is the trend in online
content/media/whatever that enables people to communicate with each
other directly. It&amp;#146;s media that you help shape and influence.&lt;/p&gt; &lt;p&gt;I
don&amp;#146;t get the Web 2.0 question much anymore, I think that peaked in
early 08 and I&amp;#146;m already seeing a lot fewer questions about social
media. We&amp;#146;re really getting to the point, that we all knew we would,
where all online content is social in some way. If it&amp;#146;s not now it will
be in the next 2 years.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;What arguments or business case
justifications have you found to be the most effective for investing
time, people and other resources into marketing efforts that include
social media participation? How about insights on justifying corporate
blogging?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;You have to start with two things. I always
used to say you had to start with one thing but my time in corporate
America has taught me that it&amp;#146;s two things.&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;strong&gt;The &lt;a href="http://twitter.com/SocialWit"&gt;#1 thing&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; has always been, who&amp;#146;s your audience. What matters to them?&lt;/p&gt; &lt;p&gt;As
an example if you&amp;#146;re trying to reach consumers then the case for blogs
and social media is about reaching them where and how they interact.
It&amp;#146;s about building trust and being open,which are all trends I&amp;#146;m sure
your readers are more than familiar with. If your customers are CXO&amp;#146;s
(CEO, CIO, CFO, CMO) then the reason you have a blog is because the two
most influential factors to a CXO&amp;#146;s decision making process are the Two
G&amp;#146;s: Google and Gartner. Google is speaking to the importance of all
search and Gartner is speaking to the importance that analysts play.
Blogs are great for reaching both. There&amp;#146;s no lower bang for your buck
tactic to reach the two G&amp;#146;s than having a high quality blog.&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;strong&gt;The #2 thing&lt;/strong&gt;&lt;/em&gt;
I&amp;#146;ve learned is to start with what your company is already measuring.
Then look at Return on Total Investment. How much does it cost you to
do something today? Can you do it cheaper and more effectively with
social media? At first don&amp;#146;t try and recreate your companies
measurements and reporting. If they have stated KPI&amp;#146;s (key performance
indicators) work with those. How can you use social media to impact
those numbers. Once you prove that you are capable of moving certain
needles then you can broaden what your measuring.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Do you
have a process or decision scheme for deciding what new shiny objects
to pay attention to and what to ignore? What are your current, favorite
social tools/channels/platforms?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Early on, it was easy,
you just tried everything that came out. Now you obviously have to be
more particular. I think there are two filters I have in place for
deciding what new tools to try: Is it in an area I&amp;#146;m interested in? Is
it coming from a reputable source?&lt;/p&gt; &lt;p&gt;I&amp;#146;m not a big videophile. I
don&amp;#146;t particularly care if there&amp;#146;s another YouTube like product out. I
am a big mobile and publishing geek so if a new tool comes out that
enables me to produce content from my phone I usually give it a look.&lt;/p&gt; &lt;p&gt;I
also really evaluate who told me about the service. There are some
people/blogs that I count on for the good stuff. Conversely there are a
lot of people/blogs that will and do talk about everything.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;What
advice can you give marketers, technologists, PR, communications,
customer service or marketing people at organizations thinking about
incorporating social media involvement into their efforts, but are not
sure where to start?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt; Start by using the tools. If
you&amp;#146;re not already on Twitter yourself, I&amp;#146;d be hesitant to launch a
corporate Twitter account. You don&amp;#146;t have to be a power user or
anything but be comfortable with it. I think the other thing I&amp;#146;d tell
people is to focus on the word you used *Incorporate*. I&amp;#146;ve found that
social media works best when it&amp;#146;s incorporated into your existing
marketing efforts. Finally I&amp;#146;m still a big believer in the corporate
blog. Start one if you haven&amp;#146;t yet and start pushing good content to
it. Because there&amp;#146;s so much noise out there now that if you all of a
sudden decide you need one, it can take 1-2 years to get your blog
established. Start small but get something out there.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;You&amp;#146;ve written on your blog &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.newcommbiz.com/');" href="http://www.newcommbiz.com/" target="_blank"&gt;New Comm Biz&lt;/a&gt; &lt;/strong&gt;&lt;strong&gt;about
measuring the effectiveness of social media. Please share your
perspectives on that and what metrics make the most impact when
reporting upstream in your organization?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;One of the
things I really like about this space right now is that there are no
best practices. No one has a silver bullet, no one has all the answers.
It&amp;#146;s a lot of trial and error. My best advice is fail early and fail
often. You won&amp;#146;t know what works for your company until you try it.&lt;/p&gt; &lt;p&gt;But
it&amp;#146;s all about the metrics that your organization is already using. One
of the metrics I keyed off of early on was Share of Voice (SOV). This
is a measurement most PR groups use to measure the amount of
penetration your company is getting in non-paid media. You of course
have to be measuring this for online not just offline. Take a
historical view of what your SOV is before launching a blog or other
effort and then measure it after. To best impact this you need to
coordinate your social media efforts with your traditional online
efforts. If you have a press release going out, do a blog post on the
topic and link to it in the press release.&lt;/p&gt; &lt;p&gt;If you&amp;#146;re in a very
sales focused group then it&amp;#146;s going to be leads (however your company
defines that). Going back to what I said earlier about incorporating
social media; does your sales team know how to use all the advanced
search functions on LinkedIn? Does the landing site for your newest
lead-gen effort have social components? Things like links to a company
blog talking about the offer, a rating/feedback or share this option?
Is the page mobile device optimized? If not do those things and measure
the difference.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Do you outsource any social media work
and if so, do you have tips for company social media marketers
regarding finding and managing consultants?&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;We use agencies, mostly for tactical execution.&lt;/p&gt; &lt;p&gt;The
things I learned were to hire people that are already familiar with the
tools and the space. I have a hard time finding agencies and
consultants that have much hands on experience. At best most are all
talk with no action. Having your own marketing blog does not make you
an expert. Find someone with some experience.&lt;/p&gt; &lt;p&gt;My other rule in
working with agencies and consultants is work with someone you like.
You don&amp;#146;t have to be best buds or hang out on the weekends but if you
like the person and have a shared understanding of what&amp;#146;s important the
output of the relationship will be so much better. Too many times
there&amp;#146;s this tension between the client and the agency. You each have
to be able to tell the other person that their idea is stupid.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Can
you share an example of how you&amp;#146;ve successfully employed a social media
effort (large scale or a specific tactic) and how you measured success?
(marketing, ORM, branding, etc) URLs to examples are very much
appreciated.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;I use an HP blog to catalog some of the campaigns we&amp;#146;ve done. You can see those at HP &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/hp.com/blogs/marketing');" href="http://hp.com/blogs/marketing"&gt;Marketing Impressions&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;One that I probably have the most measurable results from was the &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.communities.hp.com/online/blogs/marketing/archive/2008/07/22/farewell-vince-hp-s-1-blogger.aspx');" href="http://www.communities.hp.com/online/blogs/marketing/archive/2008/07/22/farewell-vince-hp-s-1-blogger.aspx" target="_blank"&gt;LaserJet blog&lt;/a&gt;.
It was featured in the Forrester book Groundswell for our response to
early Vista issues around printing and print drivers. There are several
little things we did along the way and several things we learned but
this is the blog that taught me just how effective a corporate blog can
be.&lt;/p&gt; &lt;p&gt;There&amp;#146;s been a lot of talk about how &amp;#147;bad&amp;#148; corporate blogs
are and how they are just re-purposed marketing material. This is
largely the case but some of that&amp;#146;s ok. What do people expect from a
corporate blog. There are good and bad ways to do it but it&amp;#146;s all about
your goal.&lt;/p&gt; &lt;p&gt;We didn&amp;#146;t care if everyone in the world read the
blog. It&amp;#146;s about LaserJet printers how exciting can it be? But we did
want the analysts and IT networking crowd to read it and find it
useful. The analysts would read it because it&amp;#146;s there job, we just had
to keep putting useful things in it. The IT professionals probably
wouldn&amp;#146;t subscribe to it but we did want them to find it through search
so we did a lot work around keyword optimization and linking to get the
blog rated high as well as lift up deeper HP pages.&lt;/p&gt; &lt;p&gt;I wrote up case study which can be &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.newcommbiz.com/getting-the-most-out-of-your-corporate-blog/');" href="http://www.newcommbiz.com/getting-the-most-out-of-your-corporate-blog/" target="_blank"&gt;found here&lt;/a&gt;
about how we also used the blog for competitive response. When Xerox
changed some pricing on a competitive technology we were able to roll
out a response that some day that got picked up by the analysts and
search engines. The last time I checked if you search for &amp;#147;Xerox solid
ink&amp;#148; or Xerox solid ink pricing&amp;#148; our post is still the #2 or #3 result
and that was almost about 1 1/2 years ago.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Please share 3-4 resources for staying on top of social media marketing trends and tactics:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;Well there&amp;#146;s always &lt;a href="http://marketinggraham.blogspot.com/" target="_blank"&gt;this blog&lt;/a&gt; and &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.newcommbiz.com');" href="http://www.newcommbiz.com/" target="_blank"&gt;mine&lt;/a&gt;. lol&lt;/p&gt; &lt;p&gt;Forrester&amp;#146;s &lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.forrester.com/Groundswell');" href="http://www.forrester.com/Groundswell" target="_blank"&gt;Groundswell&lt;/a&gt; book I mentioned is a must read IMHO.&lt;/p&gt; &lt;p&gt;Honestly
I find it difficult to find a lot of great examples out there. I think
you have a lot of people that have been talking about it (but not
actually doing much) for the last several years and then you have a few
of us that have been fortunate enough to be doing some of this stuff
but we&amp;#146;ve just been too busy to write about it. That&amp;#146;s why one of my
New Years goals is to blog more about the work I&amp;#146;ve been doing.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Thanks Tac!&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;You can find Tac Anderson on the social web at:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.newcommbiz.com');" href="http://www.newcommbiz.com/" target="_blank"&gt;Blog&lt;/a&gt;&lt;br&gt;&lt;strong&gt;&lt;font style="font-weight: normal;"&gt;&lt;a href="http://twitter.com/SocialWit"&gt;Twitter&lt;/a&gt;&lt;br&gt;&lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/friendfeed.com/tacanderson');" href="http://friendfeed.com/tacanderson" target="_blank"&gt;FriendFeed&lt;/a&gt;&lt;br&gt;&lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/people/Tac-Anderson/578573754');" href="http://www.facebook.com/people/Tac-Anderson/578573754" target="_blank"&gt;Facebook&lt;/a&gt;&lt;br&gt;&lt;a onclick="javascript:pageTracker._trackPageview('/outgoing/www.linkedin.com/in/tacanderson');" href="http://www.linkedin.com/in/tacanderson" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;script type="text/javascript" src="http://w.sharethis.com/widget/?tabs=web%2Cpost%2Cemail&amp;amp;charset=utf-8&amp;amp;style=default&amp;amp;publisher=0eac6ab2-d287-4e08-969f-e22813342559"&gt;&lt;/script&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/internet/marketing/~4/jAnlSEgrAyU" height="1" width="1"/&gt;</description><category domain="http://rss.financialcontent.com/stocksymbol">SOV</category><feedburner:origLink>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4442650</feedburner:origLink></item><item><title>Sugar, Spice and Vitamins: Three Types of Posts that Will Grow Your Blogs Traffic</title><link>http://feedproxy.google.com/~r/internet/marketing/~3/CJHyPn3rbH8/onlinemarketingblog.htm</link><pubDate>Mon, 19 Jan 2009 18:35:00 PST</pubDate><guid isPermaLink="false">http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4445414</guid><description>&lt;h1&gt;&lt;br&gt;&lt;/h1&gt;	
	&lt;p class="meta"&gt;		
		&lt;span class="tags"&gt;&lt;a href="http://www.problogger.net/archives/category/featured/" title="View all posts in Featured Posts" rel="category tag"&gt;Featured Posts&lt;/a&gt;,  &lt;a href="http://www.problogger.net/archives/category/writing-content/" title="View all posts in Writing Content" rel="category tag"&gt;Writing Content&lt;/a&gt;&lt;/span&gt;
		&lt;span class="comments"&gt;&lt;a href="http://www.problogger.net/archives/2009/01/17/sugar-spice-and-vitamins-three-types-of-posts-that-will-grow-your-blogs-traffic/#comments" class="comment"&gt;69 comments&lt;/a&gt;&lt;/span&gt;
	&lt;/p&gt;
	
	&lt;p&gt;&lt;em&gt;What type of content helps to build a popular blog? Today Jurgen Appelo from &lt;a href="http://www.noop.nl/" target="_blank"&gt;Noop.nl&lt;/a&gt; shares three types of posts to help you grow your blog.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;There are many ways to build a popular blog, and each blog author
has his own ideas on topics and style of writing. In this post I will
tell you about my personal recipe for blogs. I call it &lt;strong&gt;sugar, spice &amp;amp; vitamins&lt;/strong&gt;.&lt;/p&gt;
&lt;h3&gt;Vitamins&lt;/h3&gt;
&lt;p&gt;&lt;a href="http://flickr.com/photos/fredarmitage/185187947/"&gt;&lt;img src="http://www.problogger.net/wp-content/uploads/2009/01/vitamins.jpg" alt="vitamins.jpg" align="left" width="250" height="166"&gt;&lt;/a&gt;The &lt;em&gt;vitamins &lt;/em&gt;are the blog posts that are &lt;strong&gt;important for regular readers&lt;/strong&gt;.
They are about becoming a better manager, making life more joyful,
having a less stressful job, or learning all there is to know about
guinea pigs, motorcycles, Britney Spears, or miniature villages made of
toothpicks. In short, the &lt;strong&gt;vitamin posts&lt;/strong&gt; are the essential ingredients for your blog to build and grow around a certain theme or niche. &lt;a href="http://www.noop.nl/" target="_blank"&gt;My own blog&lt;/a&gt; is aimed at &lt;em&gt;software development managers&lt;/em&gt; (probably a smaller niche than miniature villages made of toothpicks). So my &amp;#147;vitamin posts&amp;#148; have topics like &lt;a href="http://www.noop.nl/2008/05/how-to-select-a-fine-technical-manager.html"&gt;How to Select a Fine Technical Manager&lt;/a&gt; and &lt;a href="http://www.noop.nl/2008/09/motivate-people-by-monitoring-their-balance-sheets.html" target="_blank"&gt;To Motivate People&amp;#133; Balance Your Practices&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;But how do I get people to consume vitamins?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Well, just imagine that you&amp;#146;re trying to interest consumers in
eating savory pies. Waving at people with healthy carrots and sticks of
celery will probably not be received with much enthusiasm. People &lt;em&gt;might &lt;/em&gt;care about vitamins, but what really gets them motivated is usually something else&amp;#133;&lt;/p&gt;
&lt;h3&gt;Sugar&lt;/h3&gt;
&lt;p&gt;&lt;a href="http://flickr.com/photos/darwinbell/309314636/"&gt;&lt;img src="http://www.problogger.net/wp-content/uploads/2009/01/sugar.jpg" alt="Sugar.jpg" align="left" width="250" height="314"&gt;&lt;/a&gt;People &lt;em&gt;might &lt;/em&gt;say they are interested in your important blog posts, but it&amp;#146;s easier to get their attention with &lt;strong&gt;sugar posts&lt;/strong&gt;. Your blog should have just the right amount of sugar to get people interested. The &lt;em&gt;sugar &lt;/em&gt;in your blog are the posts that make people&amp;#146;s mouths water from &lt;strong&gt;pure&lt;/strong&gt;&amp;nbsp;&lt;strong&gt;delight&lt;/strong&gt;. You write these posts with the sole purpose of making your blog easier to consume. Some of my &amp;#147;sugar posts&amp;#148; were &lt;a href="http://www.noop.nl/2008/11/top-100-best-books-for-managers-leaders-humans.html" target="_blank"&gt;Top 100 Best Books for Managers, Leaders &amp;amp; Humans&lt;/a&gt; and &lt;a href="http://www.noop.nl/2008/12/top-100-blogs-for-developers-q4-2008.html" target="_blank"&gt;Top 100 Blogs for Developers&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;But why always the number 100 in these posts?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;Because 100 is bigger than 25. And bigger than 50. And it&amp;#146;s the first number to require no less than &lt;em&gt;three &lt;/em&gt;digits. The posts I mentioned here have been &lt;em&gt;huge&lt;/em&gt;
traffic generators for my blog. I believe that list size and traffic
volume have a non-linear relationship. A top 100 list doesn&amp;#146;t give you
four times as much traffic as a top 25 list. It gives you &lt;em&gt;ten &lt;/em&gt;times as much! (I even created an article called &lt;a href="http://www.noop.nl/how-to-make-a-top-blog-list.html" target="_blank"&gt;How to Create a Top Blog List&lt;/a&gt;, so that you can enjoy similar results for your blog.)&lt;/p&gt;
&lt;p&gt;You can think of other and better ways of attracting new readers. But remember! We&amp;#146;re talking about &lt;em&gt;sugar posts &lt;/em&gt;here.
They only exist to attract new consumers and to make them digest the
vitamins as well. Go easy on the sugar! You don&amp;#146;t want your blog to
turn into a cotton candy machine.&lt;/p&gt;
&lt;h3&gt;Spice&lt;/h3&gt;
&lt;p&gt;&lt;a href="http://flickr.com/photos/martynr/9660678/"&gt;&lt;img src="http://www.problogger.net/wp-content/uploads/2009/01/spice.jpg" alt="spice.jpg" align="left" width="250" height="250"&gt;&lt;/a&gt;You
may notice that vitamins and sugar will not be sufficient to keep
people interested for long. You need a finishing touch. Something to
spruce up your endless stream of healthy and sweet content. I call this
last ingredient the &lt;strong&gt;spice posts&lt;/strong&gt;. The spices give your
blog flavor and personality. These are the blog posts that can trigger
heated debates. Everyone likes sugar, and nobody dislikes vitamins. But
it&amp;#146;s the spices that will have people talking about you. Some of my
&amp;#147;spiced posts&amp;#148; were &lt;a href="http://www.noop.nl/2008/04/thank-you-stupi.html"&gt;Thank You, Stupid Americans&lt;/a&gt; and &lt;a href="http://www.noop.nl/2008/07/professionalism-knowledge-first-experience-last.html"&gt;Professionalism = Knowledge First, Experience Last&lt;/a&gt;.&lt;/p&gt;
&lt;h3&gt;But won&amp;#146;t these posts scare away my readers?&lt;/h3&gt;
&lt;p&gt;Yes, some of them perhaps. I&amp;#146;ve written posts that made people
laugh, scream and cry. Figuratively speaking of course. (And some of
their replies made &lt;em&gt;me &lt;/em&gt;laugh, scream and cry.) It&amp;#146;s the spices
that will divide your readers. Some people will hate them. But many
will come back for more, because they won&amp;#146;t find those particular
flavors anywhere else.&lt;/p&gt;
&lt;h3&gt;Sugar, Spice &amp;amp; Vitamins&lt;/h3&gt;
&lt;p&gt;Exactly one year after I started, &lt;a href="http://www.noop.nl/" target="_blank"&gt;my blog&lt;/a&gt;
now has 2,500 feed subscribers, and 1,000 visits per day. That&amp;#146;s not
bad for a blog about an extremely boring topic like software
development management. And I attribute the success to my &lt;em&gt;sugar, spice &amp;amp; vitamins &lt;/em&gt;recipe. The sugar attracts new readers, the vitamins keep everyone healthy, and the spices make it all the more interesting.&lt;/p&gt;
&lt;p&gt;So&amp;#133; have you figured out what kind of post this is?&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Images by &lt;a href="http://flickr.com/photos/fredarmitage/185187947/"&gt;Fred Armitage&lt;/a&gt;, &lt;a href="http://flickr.com/photos/darwinbell/309314636/"&gt;Darwin Bell&lt;/a&gt; and &lt;a href="http://flickr.com/photos/martynr/9660678/"&gt;Riv&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=CJHyPn3rbH8:IHBNz18HcNo:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=CJHyPn3rbH8:IHBNz18HcNo:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=CJHyPn3rbH8:IHBNz18HcNo:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=CJHyPn3rbH8:IHBNz18HcNo:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=CJHyPn3rbH8:IHBNz18HcNo:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=CJHyPn3rbH8:IHBNz18HcNo:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; 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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/internet/marketing/~4/CJHyPn3rbH8" height="1" width="1"/&gt;</description><feedburner:origLink>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4445414</feedburner:origLink></item><item><title>Advice For Part Time Bloggers Juggling Blogging with Work, Family and Other Commitments</title><link>http://feedproxy.google.com/~r/internet/marketing/~3/VfhVNBkw38w/onlinemarketingblog.htm</link><pubDate>Mon, 30 Mar 2009 19:33:00 PDT</pubDate><guid isPermaLink="false">http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4487952</guid><description>&lt;h1&gt;&lt;br&gt;
&lt;/h1&gt;
	
	
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		&lt;span class="comments"&gt;&lt;a href="http://www.problogger.net/archives/2009/03/17/advice-for-part-time-bloggers-juggling-blogging-with-work-family-and-other-commitments/#comments" class="comment"&gt;155 comments&lt;/a&gt;&lt;/span&gt;
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&lt;p&gt;Over on Twitter recently &lt;a href="http://twitter.com/jimlavin"&gt;@jimlavin&lt;/a&gt; asked if I had any &amp;#145;&lt;em&gt;ideas how someone with a normal day job can schedule time to blog on a regular basis?&lt;/em&gt;&amp;#145;&lt;/p&gt;

&lt;p&gt;&lt;img src="http://www.problogger.net/wp-content/uploads/2009/03/juggling.png" alt="juggling.png" width="540" height="360"&gt;&lt;br&gt;
&lt;em&gt;Image by &lt;a href="http://www.flickr.com/photos/helico/3060694963/"&gt;Helico&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;This is actually a great question and one that I&amp;#146;m sure many others
will grapple with. While a handful of bloggers are able to blog full
time the vast majority of bloggers can not and blog &amp;#145;on the side&amp;#146;
before, after (and I&amp;#146;m sure for some &amp;#145;during&amp;#146;) other work or life
commitments.&lt;/p&gt;

&lt;p&gt;This is how I started out. When I started blogging entrepreneurially
I was working 3 part time jobs and studying part time (in addition to
other &amp;#145;normal&amp;#146; life stuff like being a husband. You can &lt;a href="http://www.problogger.net/archives/2006/01/25/becoming-a-problogger/"&gt;read more of how I progressed from a part time blogger to a full time blogger here&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Following are a few lessons that I learned through that process. It doesn&amp;#146;t &lt;em&gt;just&lt;/em&gt;
focus upon the topic of scheduling posts (although does give a few tips
on that) - but rather probably gives more general advice for those
juggling blogging and other priorities such as work, family and other
commitments - particularly advice for those wanting to transition from
part time to full time blogging.&lt;/p&gt;

&lt;h3&gt;Priorities&lt;/h3&gt;

&lt;p&gt;When I first started blogging it was simply a hobby and something I
did out of interest. I had no intention of making money from it or
growing it into a business. However when I began to realize that there
was potential for this medium to earn an income I (or &amp;#145;we&amp;#146; as I always
involved my wife in the decisions) had to make a decision as to whether
I was seriously going to pursue it or not.&lt;/p&gt;

&lt;p&gt;If you want your blog to grow into a significant income stream or to
achieve other serious goals then you do need to make a decision to
invest time, energy and perhaps even a little money into it. Making
this decision doesn&amp;#146;t guarantee success by itself but for me it was
important.&lt;/p&gt;

&lt;p&gt;In actual fact for me there were probably a series of 4-5 such
decisions. Each time I let go of a part time job to put more time into
blogging was a decision that we thought long and hard about and was
effectively a stepping stone towards going full time.&lt;/p&gt;

&lt;h3&gt;Set Aside Regular Times&lt;/h3&gt;

&lt;p&gt;This might vary a little depending upon your situation and
personality and style of blogging but I found that I worked best when I
set aside regular times to blog and established a daily pattern of when
and where I did it. For me the times that I blogged varied a little at
different periods depending upon my other commitments but I distinctly
remember a time where I was getting up an hour earlier than normal to
do a solid hour of blogging before going to work. At other times I
would set aside time in the evenings (the same time each night) or
arranged to have access to a computer over a lunch break at work.&lt;/p&gt;

&lt;p&gt;I found that if I didn&amp;#146;t set time aside to blog (and to effectively
diarize it) that I simply didn&amp;#146;t do it (or struggled to). For me it was
a little like exercise - if I don&amp;#146;t set aside the time it doesn&amp;#146;t
happen.&lt;/p&gt;

&lt;h3&gt;Boundaries are Important&lt;/h3&gt;

&lt;p&gt;One of the things that I struggled with particularly in the first
year or so of blogging was the setting of boundaries. Working a number
of jobs, studying, family life and blogging all competed for my
attention and at times blogging encroached upon some of these other
aspects of my life when it should not have.&lt;/p&gt;

&lt;p&gt;My last point of setting aside time to blog was helpful in this but
so was giving those around me permission to tell me when I was getting
obsessed with blogging.&lt;/p&gt;

&lt;h3&gt;Batch Blogging&lt;/h3&gt;

&lt;p&gt;One practical tip that I would give those juggling numerous hats is to learn about Batch Processing. I&amp;#146;ve written about &lt;a href="http://www.problogger.net/archives/2008/06/12/how-batch-processing-made-me-10-times-more-productive/"&gt;how batch processing made me more productive&lt;/a&gt;
but in short it is a technique where you set aside concentrated time to
do one particular task rather than trying to achieve lots of things all
at once.&lt;/p&gt;

&lt;p&gt;For me there was a time where I would set aside every Monday morning
simply to write posts for my blogs. I&amp;#146;d take my laptop to a local cafe,
stay offline, switch off my phone and church out 5-6 posts in a
morning. I&amp;#146;d then schedule these posts for the days ahead and let them
publish automatically. I would still do other shorter/newsy type posts
during the week - but the posts I wrote on Mondays were my longer,
deeper more feature length content.&lt;/p&gt;

&lt;p&gt;I found this approach to writing suited me and released me during
the rest of the week to concentrate on my other jobs as well as other
areas of my blogging.&lt;/p&gt;

&lt;h3&gt;Gradually Increase Time Invested into Blogging&lt;/h3&gt;

&lt;p&gt;If you r&lt;a href="http://www.problogger.net/archives/2006/01/25/becoming-a-problogger/"&gt;ead my story&lt;/a&gt;
you&amp;#146;ll see that &amp;#145;going pro&amp;#146; as a blogger was a fairly gradual process
which effectively involved me decreasing the time I put into other work
to increase the time I put into blogging.&lt;/p&gt;

&lt;p&gt;While this is not the only way to do it (I know 1-2 bloggers who
just decided to go full time and live off savings) it is the approach I
recommend IF you have the goal of going full time (and I say IF because
I know many bloggers don&amp;#146;t want to go full time). I recommend this
approach mainly because &lt;strong&gt;building successful and profitable blogs takes time&lt;/strong&gt;
- deciding to quit your job and go full time as a blogger is a nice
dream but in reality most blogs earning enough to support a full time
blogger take years to build. Unless you&amp;#146;ve got a nice nest egg to live
off in the mean time you&amp;#146;re cutting off the income stream that will
sustain you while your blog grows.&lt;/p&gt;

&lt;h3&gt;Bring Those Around You On the Journey&lt;/h3&gt;

&lt;p&gt;IF your goal is to go full time (or even to earn a significant part
time income from blogging) it is probably going to impact those around
you. For me it was something that impacted &amp;#145;V&amp;#146; (my wife) more than
anyone else.&lt;/p&gt;

&lt;p&gt;&amp;#145;Honey, I&amp;#146;m going to be a full time blogger&amp;#146; is a statement that you
might want to think twice about saying over breakfast one morning (or
at least wait until her mouth isn&amp;#146;t full).&lt;/p&gt;

&lt;p&gt;&amp;#145;V&amp;#146; was incredibly supportive of my vision to grow blogging into an
income stream but it was a process for her as much as it was for me. It
meant that we were giving up other income in order for me to
concentrate my time upon blogging for starters.&lt;/p&gt;

&lt;p&gt;One of the sad things that I&amp;#146;ve seen happen a couple of times over
the last few years is bloggers forging ahead with their vision to &amp;#145;go
Pro&amp;#146; without bringing along their partners. Blogging is great, but it&amp;#146;s
not that great!&lt;/p&gt;

&lt;h3&gt;Daily Posting isn&amp;#146;t Essential&lt;/h3&gt;

&lt;p&gt;When you&amp;#146;re starting out the pressure to post every day on your blog
is great. In talking to many new bloggers I find that many struggle
with this expectation of daily content. Those who don&amp;#146;t achieve it
often feel guilty or as though they&amp;#146;ve failed. Others keep the daily
posting level up but as a result let the quality of their work slip.&lt;/p&gt;

&lt;p&gt;Here&amp;#146;s the thing - daily posting is not essential to grow a successful blog.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;For example&lt;/strong&gt; - when I while &lt;a href="http://www.digital-photography-school.com/"&gt;Digital Photography School&lt;/a&gt;
has two new posts go up each day these days - when I started I posted
just 3 times a week to it. My goal was to write 3 high quality,
helpful, unique, engaging feature length posts each week for the first
month or so and then as the blog grew to increase that frequency. I
worked toward producing 4 a week, then 5, then 6&amp;#133;.. and beyond. It took
me over a year to get it to daily posting even though I was working
full time as a blogger.&lt;/p&gt;

&lt;p&gt;Daily posting is great, but don&amp;#146;t stretch yourself too thin early on. 2 quality posts a week is better than 7 average ones.&lt;/p&gt;

&lt;h3&gt;Editorial Calendars&lt;/h3&gt;

&lt;p&gt;To help with the posting frequency it can be well worth thinking
about developing an editorial calendar. For me at different times this
meant setting time aside to set goals for the types of posts I wanted
to write each week.&lt;/p&gt;

&lt;p&gt;Some bloggers take this further and allocate a different type of
post for each day of a week (ie Mondays might be the day for reviewing
a product, Tuesdays might be a day to do a &amp;#145;how to&amp;#146; post, Wednesdays
might be a &amp;#145;reader discussion&amp;#146; day&amp;#133;. etc).&lt;/p&gt;

&lt;p&gt;I didn&amp;#146;t do this allocating of topics for days type editorial
calendar (at least I never did it for long) but I found when I thought
ahead about the content that I wanted to produce, identified topics
ahead of time and even set myself deadlines for them that I was much
more productive than if I just got up each morning and sat down to
write with a blank mind.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Further Reading on Editorial Calendars&lt;/em&gt; - &lt;a href="http://www.problogger.net/archives/2007/09/07/editorial-calendars-and-professional-blogging/"&gt;Editorial Calendars and Professional Blogging&lt;/a&gt; and &lt;a href="http://www.problogger.net/archives/2009/02/26/7-ways-to-keep-fresh-content-flowing-on-your-blog/"&gt;7 Ways to Keep Fresh Content Flowing on Your Blog&lt;/a&gt;.&lt;/p&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/internet/marketing/~4/VfhVNBkw38w" height="1" width="1"/&gt;</description><feedburner:origLink>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4487952</feedburner:origLink></item><item><title>What Do i think of Ewen Chia&amp;#146;s Fast Track Cash Course</title><link>http://feedproxy.google.com/~r/internet/marketing/~3/jquyAqgM8RE/onlinemarketingblog.htm</link><pubDate>Fri, 09 Jul 2010 10:53:00 PDT</pubDate><guid isPermaLink="false">http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4562324</guid><description>Hello, Graham here.&lt;br&gt;
&lt;br&gt;
Sorry that getting this review has taken me so long (there is a short 
and interesting reason at the bottom of this review as to why I had been
 late.) Thank you for being so patient.&lt;br&gt;
&lt;br&gt;
Here&amp;#146;s My personal Comprehensive Review of Ewen Chia&amp;#146;s Fast Track Cash. &lt;br&gt;
&lt;br&gt;
Ewen Chia's "Fast Track" Cash course.&lt;br&gt;
&lt;br&gt;
First of all, Exactly what IS Fast Track Cash?&lt;br&gt;
&lt;br&gt;
Fast Track Cash is Ewen Chia&amp;#146;s Internet help make money formulation for 
utilizing affiliate marketing to generate sales and enjoy profits 
swiftly (therefore: Fast Cash!.)&lt;br&gt;
&lt;br&gt;
At its center, the actual training course concentrates on a basic (but 
easily unnoticed) strategy to assure that you obtain greater affiliate 
checks, sooner. The course shows you where to discover affiliate 
programs which pay you instantly through PayPal, therefore there&amp;#146;s 
absolutely no need to wait around for your check to arrive from 
Clickbank.&lt;br&gt;
&lt;br&gt;
I Have a Confession to Carry out:&lt;br&gt;
&lt;br&gt;
As soon as I first received my preview copy of the e-book, I skimmed 
through the 98 pages and, at first glance, sensed that there was 
practically nothing new, it had been just a plain vanilla, affiliate 
marketing training course.&lt;br&gt;
&lt;br&gt;
However on the 2nd reading of Fast Track Cash, i recognized that the 
course only felt simplistic, probably because it is so effortlessly 
written.&lt;br&gt;
&lt;br&gt;
The course makes the complete process of affiliate marketing, (building 
your emailing list, acquiring traffic, choosing a merchandise niche, 
making a great effective and also successful squeeze page, converting 
prospects into sales, and also promoting follow up income) seem to be so
 simple and straight forward that this won't appear unique.&lt;br&gt;
&lt;br&gt;
Super Affiliate Ewen Chia is similar to a wizard or a music performer or
 even a specialist who is so practiced at their work that the strategies
 just disappear and the presentation looks entirely effortless.&lt;br&gt;
&lt;br&gt;
The training course will be properly illustrated along with videos of 
different methods.&lt;br&gt;
&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;br&gt;
&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://www.shaunguido.com/wp-content/uploads/2010/04/screen21.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img src="http://www.shaunguido.com/wp-content/uploads/2010/04/screen21.gif" border="0" width="320" height="175"&gt;&lt;/a&gt;&lt;/div&gt;&lt;br&gt;
&lt;br&gt;
Who Is This Training course Written For?&lt;br&gt;
&lt;br&gt;
The course will be focused on individuals new to Internet marketing and 
also those who continue to struggle with affiliate marketing. Even 
seasoned affiliate marketers should really find at the very least a 
handful of valuable nuggets sprinkled throughout the training course to 
help make it worth it's $47 price tag.&lt;br&gt;
&lt;br&gt;
At this point, after reading the ebook, i can see much more clearly 
exactly why i was to begin with, unsuccessful with affiliate marketing, 
and also a lot of that comes straight down to the truth that my personal
 endeavours lacked numerous influence techniques Ewen lays out in Fast 
Track Cash. Nonetheless, my early failure had been also brought on by my
 absence of focus, shortage of persistence, and my inclination to cut 
corners and leap from one strategy to yet another without pursuing 
through.&lt;br&gt;
&lt;br&gt;
Several Facts about the Training course Material:&lt;br&gt;
&lt;br&gt;
Through Fast Track Cash, you can discover the actual exact process you 
must follow to build effective, highly targeted, affiliate campaigns.&lt;br&gt;
&lt;br&gt;
Here&amp;#146;s How the Training course Operates:&lt;br&gt;
&lt;br&gt;
Your course is assorted into eighteen chapters.&lt;br&gt;
&lt;br&gt;
Ewen Chia's guidelines enable you to be able to pick and decide on what 
interests you. That indicates you can be successful without doing 
everything he recommends. An example, if you don&amp;#146;t enjoy seo marketing, 
you can focus on social community marketing, PR development, and even 
Facebook. However of course the more you do (skillfully and thoroughly),
 the more good results you will achieve.&lt;br&gt;
&lt;br&gt;
A example, inside the chapters on Building Traffic (acquire a flood of 
individuals to visit your internet site), Ewen covers the standard 
method of article marketing.&lt;br&gt;
&lt;br&gt;
However right here are some of the secrets of effective article 
marketing Ewen explains to you within the training course:&lt;br&gt;
&lt;br&gt;
The way to be able to make article marketing writing faster and also 
easier.&lt;br&gt;
&lt;br&gt;
Best totally free press release submission solutions to use.&lt;br&gt;
&lt;br&gt;
Smart ways to take full advantage of your initiatives in article 
writing.&lt;br&gt;
&lt;br&gt;
What article submission services are greatest.&lt;br&gt;
&lt;br&gt;
How to avoid the basic errors created by many article writers.&lt;br&gt;
&lt;br&gt;
Recommendations to hide your affiliate links in your own articles.&lt;br&gt;
&lt;br&gt;
More than 5 locations where you can find targeted suggestions for 
article topics.&lt;br&gt;
&lt;br&gt;
The important element of your press release most marketers forget.&lt;br&gt;
&lt;br&gt;
How and exactly where to discover other people to write your own 
articles.&lt;br&gt;
&lt;br&gt;
Other areas of the training course are similarly in depth:&lt;br&gt;
&lt;br&gt;
Tapping into Discussion boards and the finest place to put your link 
(hint): most get this wrong..&lt;br&gt;
&lt;br&gt;
Proper way to be able to set up within merely a couple of hours link 
methods. Google won't punish you.&lt;br&gt;
&lt;br&gt;
Suggested places to develop your feeder sites for backlinks.&lt;br&gt;
&lt;br&gt;
Parts of the Course i didn't like:&lt;br&gt;
&lt;br&gt;
Obviously Fast Track Cash was not ideal.&lt;br&gt;
&lt;br&gt;
Fast Track Cash is thorough, capable, and detailed, generally there were
 couple locations where i had been baffled, or felt that the topic had 
been glossed.&lt;br&gt;
&lt;br&gt;
There is actually quite a bit of information loaded within this course 
and beginners might encounter some information excess. However following
 the course 1 step at a time might make it manageable. Plus, Ewen states
 within the training course, you do not have to do this all at one time.&lt;br&gt;
&lt;br&gt;
The Good Points:&lt;br&gt;
&lt;br&gt;
Overall, i have got to point out that this training course is excellent.
 It&amp;#146;s properly structured as well as the chapters are separated nicely 
so that an individual can carry out just 1 thing at a time, and there 
are lots of beneficial drawings.&lt;br&gt;
&lt;br&gt;
The Final Word:&lt;br&gt;
&lt;br&gt;
With regard to those who are already Excellent Affiliates, (you&amp;#146;re most 
likely not reading this review,) you are unlikely to find much new 
within this training course.&lt;br&gt;
&lt;br&gt;
Quite possibly, numerous expert Marketers will purchase the training 
course anyway. All things considered, professionals rarely pass up the 
chance to research the strategies of their competitors (particularly 
those, such as Ewen, who have mastered their craft so professionally.&lt;br&gt;
&lt;br&gt;
Experts understand that uncovering just 1 easy technique or one brand 
new resource may assist them bring in thousands of dollars in earnings.&lt;br&gt;
&lt;br&gt;
The Bottom line:&lt;br&gt;
&lt;br&gt;
When you happen to be truly serious about producing money on the 
Internet and if you believe you may really consider action by pursuing 
the methods outlined,) then acquire the course.&lt;br&gt;
&lt;br&gt;
Remember, the Fast Track Cash training course includes video tutorials 
and it comes with an eight week guarantee.&lt;br&gt;
&lt;br&gt;
&lt;a href="http://tinyurl.com/2fq3824"&gt;Go to the Official Fast Track Cash 
Website.&lt;/a&gt;&lt;br&gt;
&lt;br&gt;
Cheers,&lt;br&gt;
&lt;span style="font-family: &amp;quot;Trebuchet MS&amp;quot;,sans-serif; font-size: small;"&gt;Graham &lt;/span&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=jquyAqgM8RE:MtYAsE8iYRE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=jquyAqgM8RE:MtYAsE8iYRE:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=jquyAqgM8RE:MtYAsE8iYRE:YwkR-u9nhCs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=YwkR-u9nhCs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=jquyAqgM8RE:MtYAsE8iYRE:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?i=jquyAqgM8RE:MtYAsE8iYRE:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/internet/marketing?a=jquyAqgM8RE:MtYAsE8iYRE:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/internet/marketing?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; 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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/internet/marketing/~4/jquyAqgM8RE" height="1" width="1"/&gt;</description><feedburner:origLink>http://www.onlinemarketingbusinessopportunity.net/onlinemarketingblog.htm?blogentryid=4562324</feedburner:origLink></item><media:rating>nonadult</media:rating></channel></rss>

