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	<title>The Launch Ladies - Digital Marketing Technologists</title>
	
	<link>http://thelaunchladies.com</link>
	<description>Email Marketing Automation + Strategy + Copywriting - Turning passion into profit by providing the recipe for your online marketing success</description>
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		<title>Launch Ladies Cafe – Episode 18 – A Sense of Urgency</title>
		<link>http://thelaunchladies.com/launch-ladies-cafe-episode-18-a-sense-of-urgency/</link>
		<comments>http://thelaunchladies.com/launch-ladies-cafe-episode-18-a-sense-of-urgency/#comments</comments>
		<pubDate>Mon, 13 May 2013 06:39:12 +0000</pubDate>
		<dc:creator>Jasper</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[lead capture]]></category>
		<category><![CDATA[Lifecycle Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[project management software]]></category>
		<category><![CDATA[urgency]]></category>

		<guid isPermaLink="false">http://thelaunchladies.com/?p=1149</guid>
		<description><![CDATA[Our final week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how distractions can stop visitors from following through on a call-to-action. One thing that can compel them to take action is by giving them a sense of urgency &#8211; see the  WiderFunnel LIFT model of Conversion Rate Optimization. For [...]]]></description>
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		<title>Free Webinar: Helping New Mexico Businesses Embrace Lifecycle Marketing</title>
		<link>http://thelaunchladies.com/webinar1-7steps/</link>
		<comments>http://thelaunchladies.com/webinar1-7steps/#comments</comments>
		<pubDate>Sat, 11 May 2013 17:05:01 +0000</pubDate>
		<dc:creator>Jasper</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Infusionsoft]]></category>
		<category><![CDATA[Lifecycle Marketing]]></category>
		<category><![CDATA[New Mexico]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://thelaunchladies.com/?p=1156</guid>
		<description><![CDATA[Head Launch Lady, Meredith Eisenberg, has been living in Albuquerque, New Mexico, for over seven years now but, until now, has not had the opportunity to work with very many New Mexico based businesses. When Meredith gained her InfusionSoft Certification in March she was surprised to discover just how few New Mexico businesses had discovered [...]]]></description>
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		<title>Launch Ladies Cafe – Episode 17 – Driven To Distraction</title>
		<link>http://thelaunchladies.com/launch-ladies-cafe-episode-17-driven-to-distraction/</link>
		<comments>http://thelaunchladies.com/launch-ladies-cafe-episode-17-driven-to-distraction/#comments</comments>
		<pubDate>Mon, 06 May 2013 07:37:32 +0000</pubDate>
		<dc:creator>Jasper</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[distraction]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Lifecycle Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[sales cycle]]></category>

		<guid isPermaLink="false">http://thelaunchladies.com/?p=1030</guid>
		<description><![CDATA[Our third week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how anxiety can stop visitors from following through on a call-to-action. The other main cause of failing to convert visitors into customers is Distraction – based on the WiderFunnel LIFT model of Conversion Rate Optimization. For our Appetizer we [...]]]></description>
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		<title>Helping New Mexico Businesses Embrace Lifecycle Marketing – Free Webinar</title>
		<link>http://thelaunchladies.com/helping-new-mexico-businesses-embrace-lifecycle-marketing-free-webinar/</link>
		<comments>http://thelaunchladies.com/helping-new-mexico-businesses-embrace-lifecycle-marketing-free-webinar/#comments</comments>
		<pubDate>Mon, 06 May 2013 06:08:50 +0000</pubDate>
		<dc:creator>Jasper</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Infusionsoft]]></category>
		<category><![CDATA[Lifecycle Marketing]]></category>
		<category><![CDATA[New Mexico]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://thelaunchladies.com/?p=1011</guid>
		<description><![CDATA[Head Launch Lady, Meredith Eisenberg, has been living in Albuquerque, New Mexico, for over seven years now but, until now, has not had the opportunity to work with very many New Mexico based businesses. When Meredith gained her InfusionSoft Certification in March she was surprised to discover just how few New Mexico businesses had discovered [...]]]></description>
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		<title>Launch Ladies Cafe – Episode 16 – Clarity of Purpose in Lead Capture</title>
		<link>http://thelaunchladies.com/launch-ladies-cafe-episode-16-clarity-of-purpose-in-lead-capture/</link>
		<comments>http://thelaunchladies.com/launch-ladies-cafe-episode-16-clarity-of-purpose-in-lead-capture/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 15:00:59 +0000</pubDate>
		<dc:creator>Jasper</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[conversion rate optimization]]></category>
		<category><![CDATA[lead capture]]></category>
		<category><![CDATA[opt-in forms]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[sales cycle]]></category>
		<category><![CDATA[spilt testing]]></category>

		<guid isPermaLink="false">http://thelaunchladies.com/?p=991</guid>
		<description><![CDATA[Our second week looking at the Lead Capture stage of the Sales Cycle. This week we discuss the conversion rate benefits of Clarity &#8211; in design, copy, and purpose &#8211; based on the WiderFunnel LIFT model of Conversion Rate Optimization. For our Appetizer we answer a question from Andrea as to where on her landing [...]]]></description>
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