Blog
Automotive Dealer Digital Marketing Best Practices
Digital marketing has opened up a whole new world of possibilities for car dealers, and the important thing is using this tool to its fullest. Competition is stiff in the automotive industry, but you can set yourself apart with the right tools and the right campaigns....
New Koloa Landing Resort Website Launched by Lead to Conversion
The website development team at Lead to Conversion has over 15 years of experience in the hospitality segment where our digital media expertise brings hotel and resort properties to life online. When our client at Koloa Landing Resort in Kauai engaged us for their...
Tips for Onpage Local SEO Optimization
If you have a local business with a physical storefront, it’s vital that local customers can easily find your website when searching for your product or service online. Onpage signals for local SEO help to optimize your website to make sure people within your area can...
Learn How To Optimize Images For SEO
There are several facets to optimizing the images on your website. You want your images to follow both search engine optimization best practices as well as usability best practices for your website visitors. The first tactic is to optimize the image size. Optimizing...
5 Tips for Creating an Effective Corporate Video
Corporate video refers to any type of video used by a company for the purpose of B2B (business-to-business) or B2C (business-to-consumer) interaction. B2C video can typically inject a little more humor and get more creative. This type of video can go a long way toward...
Why Internal Linking for SEO is an Important Strategy
Internal linking is deceptively simple and incredibly important in driving traffic to your site. Truly strategic internal linking is a content marketing must have for SEO. What is Internal Linking? Internal linking is the practice of connecting one page of a website...
5 Tips for Finding Blog Topics When You’re Drawing a Blank
If you’ve been staring at a blank screen for hours trying to think up blog-worthy topics to write about, don’t fret. One of the most challenging aspects of content marketing is coming up with blog ideas. Here are a few simple ways to find inspiration and generate...
Why Mobile Devices May Be the Future of Marketing in 2017
Gone are the days when people used desktops to go online. Today, the vast majority of people use mobile devices such as smartphones and tablets to check email, use social media, surf the net and most importantly (from a business standpoint) — shop. Nowadays, mobile...
How to Write a PPC Ad that Attracts Motivated Customers
Pay per click marketing campaigns can be hugely successful for businesses of all shapes and sizes, but you need to put a lot of work into the creation of the ad if you want it to resonate with the right customers. A PPC ad can backfire if executed improperly because...
What is Local SEO and Why Does My Business Need It?
It may seem like just as you start to master one online marketing technique another pops up to replace it, and SEO is one of those areas that’s always evolving and changing. These days, the new kid on the block is local SEO, and if you're not using it, then you're...
