GR & PAC
We chose Cision because it offered a fully-integrated package of monitoring, analytics and a media contacts database. We could not find a similar platform that provided all of these services and that does a better job at finding our media mentions.
Discover better methods and solutions for collecting and analyzing your brand’s data to build rapport between your organization and its advocates.
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?
What’s missing is the why behind consumers interacting with a piece of content.