tag:blogger.com,1999:blog-211958412024-02-20T16:06:18.528+05:00Insights of Online BusinessTips and tricks for making money from your online business utilizing effective marketing and promotional strategies.Unknownnoreply@blogger.comBlogger40125tag:blogger.com,1999:blog-21195841.post-39261724272475574472008-05-06T16:08:00.004+05:002008-05-06T16:19:11.291+05:00Increasing Google Adwords CTRAs you are aware, Google Adwords is one of the most popular PPC avenues because of several features.<br /><ul><li>Low signup cost (only $5)</li><li>Instant activation of your account</li><li>Instant activation of your ad campaign</li><li>Provision to set daily spending limits As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. </li></ul>This really puts Google Adwords in a different league.<br /><br />Here are some simple tips to improve your CTR:<br /><ol><li>Specific matching along with broad matching Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list - * [online dating] * "online dating" * online dating This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword. This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.<br /></li><li>Use a variable title Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold. But you don't know what term this searcher has used. So how can you put the term in the title?<br /><br />Try this. Put this string in the title field on the Adwords screen -<br /><br />{KeyWord: Default Title} where you replace "Default Title" with a suitable text.<br /><br />Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.<br /><br />Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.<br /><br />If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters). Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.<br /><br />This tip alone can boost your CTR by 157% or more.<br /></li><li>Variable destination URL Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.<br /><br />Let's see the syntax to get the search term in the destination URL<br /><br /><a href="http://onlinebiznis.blogspot.com/search/label/%7Bkeyword">http://onlinebiznis.blogspot.com/search/label/{keyword</a>}<br /><br />Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage. </li></ol><p>Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-87672602756357692252008-05-06T15:07:00.004+05:002008-05-06T15:37:01.420+05:00Getting Most Out of Google Adsense<p><a href="http://images.google.com/imgres?imgurl=http://www.homewithandrew.com/images/2007/adsense_money.jpg&imgrefurl=http://www.homewithandrew.com/index.php/my-last-adsense-check-and-payment-via-western-union-received/&h=300&w=450&sz=21&hl=en&start=20&sig2=jmjK3GQadxHw_BuTSHXtVw&um=1&tbnid=qjYEgi1FhUAHsM:&tbnh=85&tbnw=127&ei=aDIgSIHSCaHAeqGVnO8L&prev=/images%3Fq%3DAdsense%2Bcheck%26um%3D1%26hl%3Den%26rls%3Dcom.microsoft:en-us:IE-SearchBox%26rlz%3D1I7ADBF"></a>Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. </p><p>Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site. </p><p>The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. </p><p>The reason for this is because the majority of your visitors will not scroll down the page and look at it. A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color. Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will<br />decrease your click through rate. </p><p>People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it. </p><p>Here are some other small tips to increase your Adsense income:</p><ol><li>Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.</li><li>Using a blue underline for the links can also improve your click through<br />rate. This allows the ads to actually stand out and look clickable.</li></ol><p>If you follow the advice given above, you can improve your CTR and make more<br />money with Google Adsense.</p>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-21195841.post-7324324173035138272007-05-15T13:19:00.000+05:002007-05-15T13:39:47.017+05:00Analyzing Your Website TrafficThere is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.<br /><br />The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.<br /><br />The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.<br /><br />It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.<br /><br />Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, <a href="http://onlinebiznis.blogspot.com/2006/07/tip-for-finding-quality-links.html">consider improving the link</a> to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.<br /><br />If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.<br /><br />As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.<br /><br />Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphics may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.<br /><br />After you have analyzed your visitor statistics, it's time to <a href="http://onlinebiznis.blogspot.com/2006/04/finding-good-keywords.html">turn to your keywords and phrases</a>. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.<br /><br />However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.<br /><br />Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1155981210694548032006-08-19T14:40:00.000+05:002007-05-15T13:39:47.017+05:00Thousands Of Clicks To Your Website !Do you want to advertise about your website?Wait and have a look here. Don't just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it's free. It will boost your bussiness like crazy. Just try it.<br /><br />The only thing that you need is a little writing talent. If you think that you can write couple of articles a week, what are you waiting for.<br /><br />Do you know what,there are thousands,ohh sorry,millions of e-zines and websites out there,trying to find new articles for their website. Try your talent and send your articles to different websites and e-zines. Most of them accept the articles without any problem.<br /><br />It is really simple what they need is what you have. They need to pass on good,valuable information to their customers. So help them and inturn they will give you free advertising.<br /><br />Ok here are few steps about what you have to do.....<br /><br />1. Write an article on something that you like or some topic related to your website.<br /><br />2. Include two or three lines of text giving information about you and your website at the end of the article. Also don't forget to give a link to your website.<br /><br />3. Send the article to e-zines and your done.<br /><br />Look it's so simple and you will have instant clicks to your website. And if the article is published and reprinted over and over again,there is nothing like it.<br /><br />It's a very simple free marketing tool,just try it and see the results.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1153495934836541042006-07-21T20:32:00.000+05:002007-05-15T13:38:01.126+05:00Reciprocal Linking<p>Reciprocal linking is considered by many people the most effective way to increase traffic to your website. You often get hits from the web sites that you have exchanged your links with, and reciprocal linking also helps boost your search engine rankings. </p><p> </p><p>What is a reciprocal link? </p><p> </p><p>A reciprocal link is a link to a website that carries a similar link back to your own website. </p><p> </p><p>A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o'kay with the possibility of a viewer leaving your site to take a look at your linking partner's site. </p><p> </p><p>What a reciprocal link is not... </p><p> </p><p>A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!</p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1152701545529406932006-07-12T15:52:00.000+05:002007-05-15T13:38:01.127+05:00Tip for Finding Quality Links<div><p>Google might not dominate the search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. I've personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive.</p><p> </p><p>The problem with link building campaigns is you rarely get out of them what you put in. You're doing pretty good if you get responses from one in four people you contact. In order to make things simpler, people often join traffic exchange programs, or simply post forms on their page and wait for link partners to come to them.</p><p> </p><p>The problem with these methods is you often get offers from sites you don't particularly want to link with. Maybe they're selling something you'd rather not be associated with, or their site is brand-new and sloppily put together, and it's not going to be much of a boost to your PageRank. Now, I'm not saying you should never link to a new site, because today's PR-nothing could be tomorrow's PR 6 or 7. Rather, I just want to offer a tip to help you capitalize on your link hunting time.</p><p> </p><p>Step 1: Do a Google search for your target keywords.</p><p> </p><p>Step 2: Visit the highest ranking sites, and use Google Toolbar to check their back links.</p><p> </p><p>Step 3: Ask for links from the sites that appear in the back links.</p><p> </p><p>Simple, hunh? What this does for you is thus: gets you in contact with people who are willing to exchange links with sites in your keyword area, and perhaps more importantly, gets you in contact with sites that have a high enough PageRank to appear in Google's back links (typically, only PageRank 4 sites and above appear here).</p><p>This should help you find the links that can truly help you, and it should cut down on your wasted link hunting time. Now, don't you have some links to find?</p></div> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1148889131152624772006-05-29T12:52:00.000+05:002007-05-15T13:59:24.545+05:00The Google Sandbox Effect<p class="mobile-post">In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of "x" months. Thus the term "Sandbox Effect" applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.</p><p class="mobile-post">However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a "probationary" status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.</p><p class="mobile-post">Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with "new" websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1147784430716805322006-05-16T18:00:00.000+05:002007-05-15T13:42:29.866+05:00The Testimonial Trick<p class="mobile-post">One of the most popular methods of traffic generation is the link<br />exchange. Not only can they generate fairly targeted traffic from<br />other related web sites, the number of quality links to your site is<br />also a major factor determining your web site's ranking in major<br />search engines like Google.</p><p class="mobile-post">The problem with link exchanges is that they require you to give a<br />reciprocal link in exchange for linking to your site. This inevitably<br />means that there will be a limit to the number of links you can<br />tastefully place on your site without compromising your layout,<br />content, and credibility. Links to other sites also provide extra<br />temptations for surfers to leave your site. Also, search engines place<br />more importance on the quality than the number of sites linking to<br />your web site. It is of course difficult for small web sites to<br />convince large, successful web sites to exchange links with them.</p><p class="mobile-post">An incredibly simple, but little used so is to use testimonials to<br />gain a link on large successful web sites, WITHOUT having to place a<br />reciprocal link on our own site! No webmaster, no matter how<br />successful, can resist an honest, glowing compliment to their<br />creation. The trick is to write short, flattering testimonials for the<br />content, design, functions, products, services etc. of many web sites<br />and send it to them as a sincere "feedback".</p><p class="mobile-post">Many webmasters will feel so flattered and want to publish these<br />"unsolicited" compliments to reinforce the credibility of their web<br />site and products. To make the testimonial credible, they must<br />naturally mention who it came from.</p><p class="mobile-post">This would be your opportunity to request a link to your web site. At<br />a minimum, you should be able to get a link in the form of "yourname,<br />webmaster, yoursite.com ". This is really a beautifully simple, no<br />cost way of getting links in many high quality web sites.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1146588551219033832006-05-02T21:49:00.000+05:002007-05-15T13:59:24.546+05:00Your Hard Work - Who Cares?<p>Junk mail. Promotional banner. Yet another Ad campaign !!!</p><p><br></p><p> We all get it. And it goes straight to the trash can and overlooked because of Banner Blindness. How do you make sure your marketing piece doesn't end up in the round file? </p><p> </p><p>Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count! </p><p> </p><p>1. Start with a grab 'em headline. </p><p> </p><p>2. Follow with a transitional sub headline. </p><p> </p><p>3. Make the body count. </p><p> </p><p>4. Give them a reason to call -- now. </p><p> </p><p>Your prospects don't care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress. </p><p> </p><p>What are your marketing pieces doing for your company? </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1146309168383078932006-04-29T16:12:00.000+05:002007-05-15T13:59:24.546+05:00Innovators, Looking For Some Online Resources ?<p>Small businesses, independent innovators, authors, and artists often find it difficult to locate useful sources of information and services pertaining to intellectual property industry. A number of online forums, including <a href="http://Patentcafe.com">Patentcafe.com</a>, NewIdeaTrade.com, and <a href="http://Inventioncity.com">Inventioncity.com</a> now provide innovators a wide range of free tools and resources. </p><p> </p><p>At <a href="http://www.newideatrade.com/inventions.htm" target="new">http://www.newideatrade.com/inventions.htm</a> innovators can find detailed information on how to obtain a patent and a list of patent/copyright offices and intellectual property associations around the world. They can also review a sample non-disclosure agreement that can be used when someone with an unpatented idea or invention wants to show it to another party, and wants that party to not disclose any of the information. The forum also lists several free tools and resources that help innovators promote their websites. </p><p> </p><p>At <a href="http://www.patentcafe.com,/" target="new">http://www.patentcafe.com,</a> innovators can find information on invention evaluation, patent licensing, product development, patent search, and patent software. It also publishes useful articles on various aspects of the intellectual property industry. Innovators can also register their websites on its directory. </p><p> </p><p>InventionCity (<a href="http://www.inventioncity.com">http://www.inventioncity.com</a>) offers a host of tools and information including innovation market research, manufacturing, financing, and marketing resources. It also allows innovators to post their intellectual property on its database. In addition, it offers a list of helpful books and articles ranging from mastering the dynamics of innovation to anatomy of a business plan. </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1145984427490878092006-04-25T22:00:00.000+05:002007-05-15T13:59:24.547+05:00Thinking Of Turning Any Product Into Residual Income?<p>The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $35 offer a subscription to a related e-zine for $8.85 a month. Instead of an e-zine, it could be monthly updated information for the ebook. </p><p> </p><p>It's not just for e-books, you can make it work for any product or service you sell. Some subscriptions that might work for your product could be: </p><p> </p><ul><p> </p><p> </p><li>e-mail/telephone consulting <p> </p> </li><li>a private or members only web site <p> </p> </li><li>print newsletters/magazines <p> </p> </li><li>product updates <p> </p> </li><li>subscription warrantees <p> </p> </li><li>product insurance <p> </p> </li><li>e-zine/webzines <p> </p> </li><li>the ideas are endless..... </li></ul> <p> </p><p>The subscription product should be related to the product or service you're selling. You could charge a weekly, monthly, or yearly subscription for the upsell product. You could sell your main product and upsell product as a total subscription package deal. You wouldn't charge the one-time price for your main product; you would just charge the basic subscription price of the upsell product. </p><p> </p><p>The major benefits are that you don't have to keep creating new upsell and back end products. Once you get enough subscribers you won't have to sell anymore, you just keep generating income from your current subscribers. You would only have to sell again if you lost a lot of subscribers.</p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1145881781567144592006-04-24T17:29:00.000+05:002007-05-15T13:42:29.866+05:00Promotion Tools For Online Businesses<p>Promotion... also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting a.k.a. selling my web site, <a href="http://spiritwhole.com">spiritwhole.com</a>, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work: </p><p> </p><ul><p> </p><p> </p><li>Your friends and family. Yes, they love you, and most of them are more than happy to help you out. What I did was design a killer flyer and asked them to distribute them to their co-workers and the like. Now that's cheap labor. <p> </p> </li><li>I wrote a few articles that interested me and tied them in with my business then, approached various sites that I thought would be genuinely interested. Most of them that I approached were interested and, guess what, people are reading my articles with my business name tagged at the end. <p> </p> </li><li>Donate a percentage of your profits to a good cause that interests you. This generates tons of interest in your business by word of mouth and by association with the company that you are donating to. And hey, you'll have better karma too. <p> </p> </li><li>Send small inserts with your bill payments. Yes, with your bills. Traffic to my site doubled after I began doing this. The people that you pay money to are opening the envelope and depositing the checks that you sent to them. Why not add a small insert with your payment....they promote like crazy with inserts when they send you the bill. You're just returning the favor. </li></ul> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1145787007643438522006-04-23T15:10:00.000+05:002007-05-15T13:59:24.547+05:00Small Businesses Survival In A Crazy Economy<p class="mobile-post">Contrary to popular belief, small businesses can survive a crazy<br />economy by taking some proactive steps.</p><p class="mobile-post">1. Provide spectacular customer service -- every time. Have a friend<br />or colleague visit your business and provide feedback from a<br />customer's perspective. This person should be unknown by your staff<br />and willing to provide a candid assessment.</p><p class="mobile-post">2. Make sure your front and back office work like a well-oiled<br />machine. Are the front line and the back office telling your customers<br />the same thing?</p><p class="mobile-post">3. Manage your customer relationships -- return customers take the<br />least amount of effort -- use that to your advantage. Keep in touch<br />often.</p><p class="mobile-post">4. Review your strategic plan monthly (weekly is even better). Make<br />sure you're doing the things that will get you where you want to go.</p><p class="mobile-post">5. Adjust your strategic plan as necessary. Your "smallness" makes you<br />more flexible.</p><p class="mobile-post">6. Communicate, communicate, communicate -- with your employees and<br />your customers. Nurture those relationships. Ask for feedback often.</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1145352117784548332006-04-18T14:21:00.000+05:002007-05-15T13:42:29.867+05:00Fear Free Advertising :-)<p>Is fear of failure an issue when you commit valuable money in advertising? <p> <p>Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? <p> <p>Is that a valuable lesson? Of course it is! <p> <div>So, how do you do it? </div> <div>The answer is testing! </div> <p> <p>It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500 <p> <p>Why? Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then! <p> <p>You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test! So save yourself time and money by testing EVERTHING you do. <p> <p>If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers. </p></p></p></p></p></p></p></p> </p></p></p></p></p></p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1145112091959511412006-04-15T19:41:00.000+05:002007-05-15T14:15:14.728+05:00Using Banner Ads Effectively<p>It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them. </p><p> </p><p>So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks. </p><p> </p><p> </p><p>This of course led most users to like banners even less! Does this mean that banner ads are useless? No, not at all! </p><p> </p><p>There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site. </p><p> </p><p>This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it! </p><p> </p><p>You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming. </p><p> </p><p>Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it: </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><ol><li>Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.</li><li>Upload a blank page with the text link on it to your website and view it in your web browser.</li><li>Press the "Print Screen" button (Prt Scr).</li><li>Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.</li><li>Click "File", and then "Save As". Save the image as a JPEG.</li><li>Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link</li></ol> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1144661082238122372006-04-10T14:24:00.000+05:002007-05-15T13:59:24.548+05:00Finding Good Keywords?<p>Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them. </p><p> </p><p> </p><p><span style="font-weight: bold;">Wordtracker</span><br>The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker: </p><p> </p><ul><p> </p><li>Go to the Wordtracker website (<a href="http://www.wordtracker.com/" target="new">http://www.wordtracker.com</a>) </li><li>Enter a keyword phrase you're thinking about targeting </li><li>Wordtracker will suggest hundreds of related phrases - click on the ones you like </li><li>Once you've clicked on all the phrases you like, run them through the program </li><li>Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it </li><li>The higher the score, the better the keyword phrase! </li><li>Wordtracker also offers a free service which works in the same way but only uses results generated from MSN. </li></ul> <p> </p><p> </p><p><span style="font-weight: bold;">Overture</span><br>Also useful, Overture's search term suggestion tool (<a href="http://inventory.overture.com/d/searchinventory/suggestion/" target="new">http://inventory.overture.com/d/searchinventory/suggestion/ </a>), is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. </p><p> </p><p> </p><p><span style="font-weight: bold;">Google</span><br>Google AdWords Keyword Suggestions (<a href="https://adwords.google.com/select/KeywordSandbox" target="new">https://adwords.google.com/select/KeywordSandbox</a>) tell you which keyword phrases are being targeted by other websites. </p><p> </p><p> </p><p><span style="font-weight: bold;">Guidebeam</span><br>Guidebeam (<a href="http://www.guidebeam.com/" target="new">http://www.guidebeam.com</a>) is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers provided for each phrase are Guidebeam's estimation of how relevant that phrase is. </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1144502533809444152006-04-08T18:22:00.000+05:002007-05-15T13:38:01.128+05:00Do Link Exchanges Really Work?<p> </p><p>Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. Link exchanges are sites that help webmasters find link partners for the benefit of traffic. Link exchanges are one of those that help you get link partners for traffic. They are used by some to get more link popularity to increase their ranking in the search engines like Yahoo! or Google, which both use to calculate web pages ranking in the search engine results. </p><p> </p><p>Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each link to the other site for the benefit of high ranking on the search engines and most link exchanges are not so called link scams. How can you tell the difference between non-link scams and link scams? There are a few things that you should look at closely at link exchanges. </p><p> </p><ol><p> </p><li>Do you have to upload a web page or file to your site? </li><li>Are they in the search engines? </li><li>Are most member's sites spamming? </li><li>Does the link exchange look professional? </li></ol> <p> </p><p>If any of these are truth about the link exchange you should not join and leave fast as you came. It is important to look at this very careful because you are investing in your site and this could crush your site's future. </p><p> </p><p>Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are one of the most powerful tools you can have by your companies side, but like all things they have a down side because they can be abused and used the wrong way.</p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1144149401425291682006-04-04T16:16:00.000+05:002007-05-15T13:42:29.867+05:00Psychological Desires Your Ads Must Have1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering. <p> </p><p>2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. </p><p> </p><p>3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy. </p><p> </p><p>4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product. </p><p> </p><p>5. Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad. </p><p> </p><p>6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead of "buy our product". </p><p> </p><p>7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc. </p><p> </p><p>8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them. </p><p> </p><p>9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. </p><p> </p><p>10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product. </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1143539280254253062006-03-28T14:48:00.000+05:002007-05-15T13:59:24.549+05:00Developing Guts Is Crucial To Achieve Glory<p>It is just amazing the amount of people who don't have the courage to go after their dreams.They sit around living a life they are not happy with and still they do nothing about it. </p><p> </p><p>And the funny thing is that if you should ask them the reason for this, they start finding excuses left, right and center.They vary from money to age to the economy and others you might be familiar with. </p><p> </p><p>Many of us are waiting for Lady Luck to pay us a surprise visit.We blindly believe that will be the end of our troubles.But this is hardly so.We have to work hard and wisely for the success we desire. </p><p> </p><p>To make something of ourselves in this world calls for us to overcome obstacles and setbacks.But my biggest obstacle is my fears and you may find yourself in a similar position. </p><p> </p><p>Not facing our fears and moving on could be the difference between success and failure.So what's to do ? </p><p> </p><p>All it takes is the will and guts to go ahead and create something worthwhile in this world.We can all achieve success but we need to conquer our fears. </p><p> </p><p>The man without fear is one who is not living. We all have our personal fears. It can be fear of failure, success or people's opinion. But you have to face them to achieve success. </p><p> </p><p>Ask any successful person and they will tell you this secret. A brave person is someone who acts in spite of his or her fears.So ask yourself, what fears do you need to conquer to reach your goals ? </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1143045922907056442006-03-22T21:45:00.000+05:002007-05-15T13:42:29.868+05:00MLM vs. Pyramid Technique<p>Many people don't know the difference between MLM and pyramid, and I must admit sometimes the line between the two is very thin, but as a simple rule you can see the difference rather quickly by asking yourself the following question ? </p><p> </p><p>"What is more important ? The product or service or recruiting new affiliates or members ?" </p><p> </p><p>A company, any company can ONLY survive when they sell products or services !!! </p><p> </p><p>Then, and only then, they can pay you as an affiliate or member. </p><p> </p><p>When you get commission on recruiting other members WITHOUT selling any product or service you are involved in a pyramid and my advice to you, get out a.s.a.p. </p><p> </p><p>If you are attracted to the mlm, as I am, find yourself a good product or service which you really like, of course use the product yourself, test it, abuse it and if you are still convinced this product or service is the best you have ever seen and you believe every soul on this planet should know about it, than go for it. </p><p> </p><p> </p><p>Good luck to you and find yourself a good product or service sold by a reputable mlm company. </p> Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1141819393511171072006-03-08T16:52:00.000+05:002007-05-15T13:59:24.550+05:00Instant Success or Gradual Improvement<p>We live in a culture of instant success. </p><p> </p><p>This is especially so on the Internet. Everyone wants to become an 'Overnight Millionaire', 'Retire Quickly', 'Get Rich Quick', and so on. </p><p> </p><p>Unfortunately, it doesn't work - except in rare cases. </p><p> </p><p>But here's a system that does work - it's called evolution or Gradual Improvement and Nature has been doing it for millions of years. </p><p> </p><p>Nature operates through trial and error. It's constantly experimenting, testing. Each generation produces new mutations. Some succeed, some don't. Those that succeed become the basis for the next advance, and so on. </p><p> </p><p>And that's also the secret of successful web marketers - trial and error. They constantly test. Sometimes it works, sometimes it doesn't. When they find something that works, they improve on it. Each tiny success becomes the platform for the next success, and so on. </p><p> </p><p>In fact, people who succeed in any walk of life do so not because they discover a 'formula for success', but because they learn how to deal with failure. </p><p> </p><p>Thomas Edison, when asked if he felt discouraged by the 1,073 failures he had before inventing the electric light bulb, replied "I did not fail 1,073 times, I found 1,073 ways not to do it" </p><p> </p><p>Remember, there's no failing, just learning :)<br /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1141118510815752802006-02-28T14:05:00.000+05:002007-05-15T13:59:24.551+05:00eBay Secrets Revealed<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6113/2141/1600/ebay.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/6113/2141/320/ebay.jpg" alt="" border="0" /></a>It is rumored that the top affiliate at <a href="http://www.ebay.com">eBay</a> made over $1 million dollars in January 2004. Who wouldn't like to know his eBay secrets? In fact, it is estimated that the top 10 eBay affiliates all earn over $100,000 per month. <p> </p><p>In a world where average men and women commute to jobs they hate, knowing eBay secrets to generating extra income is of major interest. If at least 75% of people hate waking up to an alarm clock and commuting to work, then <a href="http://onlinebiznis.blogspot.com/2006/02/free-steps-to-online-income.html">learning to make extra income</a> part-time from home with online auctions is a big deal. </p><p> </p><p>Can you really make extra income learning eBay secrets? Over 25,000 people make their FULL TIME LIVING with online auctions like eBay, <a href="http://www.google.com/Adsense">Google</a>, <a href="http://www.yahoo.com">Yahoo</a> and more. A whisper number of part timers is over 250,000! Imagine, a quarter of a million people are putting extra income in their pockets with online auctions. </p><p> </p><p>Raise your hand if you'd like to join the ranks of the thousands of smart people making extra income in their <a href="http://onlinebiznis.blogspot.com/2006/02/your-home-biz-store.html">own home-based business</a> thanks to online auctions!</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1140700626371585822006-02-23T16:55:00.000+05:002007-05-15T13:42:29.869+05:00Biggest Internet Marketing Myths<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6113/2141/1600/613363176.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/6113/2141/320/613363176.jpg" alt="" border="0" /></a>In every myth there is an element of truth. Read the sections below to discover the grain of truth in all of these Internet marketing myths. <p> </p><p> </p><p><span style="font-weight: bold;">Myth #1: Internet Marketing is EASY</span><br />This is probably the biggest myth of all, and let me tell you <a href="http://onlinebiznis.blogspot.com/2006/01/ultimate-success-tips-for-your-online.html">Internet marketing</a> takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it's comparatively easier to brick and mortar in that there's no inventory to carry, no shipping of goods and virtually no overhead, but a lot of work is still involved. </p><p> </p><p><a href="http://onlinebiznis.blogspot.com/2006/01/great-way-to-start-online-business.html">Affiliate marketing</a> eliminates the cost of production, construction and employees. </p><p> </p><p> </p><p><span style="font-weight: bold;">Myth #2: ANYONE Can Make Money Online</span><br />Folks, this is simply not true. Unless someone gets off that lazy boy recliner and download/read everything they can about internet marketing, and put an action plan in motion, they will never make a dime on the internet. DO NOTHING, MAKE NOTHING. </p><p> </p><p> </p><p><span style="font-weight: bold;">Myth #3: You Can "GET RICH QUICK" On the Net!</span><br />This is the trap that a lot of newbie internet marketers falls into, why because scammers make it sounds so easy and let me tell you, chasing "get rich quick scheme" is a waste of time, money and energy. It just won't happen overnight, instead do some research and find out what people really want and need then give it to them. </p><p> </p><p> </p><p><span style="font-weight: bold;">Myth #4: It's FREE to Do Business Online</span><br />This is one of my favorite myths because I believed it during my first year of marketing online and it just wasn't true then, it isn't true today. Compared to opening your first coffee shop or gift shop in downtown Los Angeles, internet business start-up cost and maintenance cost is pretty low. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that's it. </p><p> </p><p> </p><p><span style="font-weight: bold;">Myth #5: It's TOO LATE to Start an Internet Business</span><br />Most super affiliate marketers would love to hear people say "It's too late now, too many competitions, won't help to <a href="http://onlinebiznis.blogspot.com/2006/01/great-way-to-start-online-business.html">start an online business</a>, I should just pack my bags and go home, the internet is too complicated, etc...". You know why? the less people they have to compete with the better which in turn will make them more money. </p><p> </p><p>The fact is, it's never ever too late to start anything and that includes internet business. I firmly believe that the internet is not going anywhere and you should too. Every year the stats will show you the number of people shopping online are increasing, their spending dollars are growing also. </p><p> </p><p> </p><p><span style="font-weight: bold;">Myth #6: The BIG Money Talk is JUST HYPE</span><br />Have you heard of the phrase, "it takes money to make money?" Well it's true, although you will be hard pressed to find super affiliate to tell how much they spend on promoting and advertising. Sometimes, you have to dig a little deeper to find the truth in every hype you read. </p><p> </p><p>If you are willing to take the necessary action to make 'big money' happen for you - it will. </p><p> </p><p>Or criticize, be skeptical and sure that 'big money' can't happen for you - and it won't. If you believe that you will succeed you're right, if you believe that it won't work, you're right also. </p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1140446459822724382006-02-20T19:40:00.001+05:002008-05-06T15:07:29.341+05:00Your Home Biz Store<p>To make your home biz store successful, you need to establish the following characteristics.</p><p>First.<span style="font-weight: bold;"> </span>You need to cultivate the trust and credibility of others by being knowledgeable and honest about your business.<span style="font-weight: bold;"> </span>Second. Don't exaggerate claims because people are wary of these tactics, and you may lose customers. Third, send email messages with at least one question that requires an answer. </p><p>Fourth, make sure the messages are short; long messages more than likely won't be read. Fifth, ask people to acknowledge that they got your message about your home biz store. Sixth, be aware of stricter spam practices as many email providers are blocking messages even if they aren't spam. Seventh, don't expect a get rich quick scheme; it takes time for a home business to grow. </p><p></p><p>Eighth, be persistent with your home biz store. Ninth, expect emotional highs and lows as there will be successes and setbacks. There are time management skills you can utilize. You can make a "to do" list. Write the list down, and leave it somewhere you are sure to look. Of course the list can be flexible; some tasks will have to be put off, and the list may need updating. </p><p></p><p>Also instead of writing everything on scraps of paper, invest in a simple spiral notebook to record what's going on. It can be a good memory jogger and can be used for future reference. There are also ways to manage the telephone. Record an effective message such as "Hello, this is John Smith. I'm not available now, but if you leave a message about what your call concerns and the best time to get up with you, I'll call you back later." If somebody can answer your calls for you, have them say the same. You want to know what the call is about to better prepare yourself for further conversations. </p><p></p><p>Your first priority in your home biz store is your customer; the old cliche "the customer is always right" is tired but true. Offer your customers newsletters to keep them apprised of your doings. Ask customers if they want to be notified if you change your website. Keep in contact with a customer after a purchase to ensure satisfaction. Send them surveys, and use rewards as incentives such as gift certificates.</p><p align="left">If you have a website, make sure it's easy to use. Have a "frequently asked questions" or FAQ section to tell customers your policies. Send surveys asking about site navigation. Fix any problems promptly. Make your contact information readily available; post hyperlinked email addresses and toll-free numbers. A nice touch is sending longtime customers thank you gifts, emailing them cards on special occasions, and giving them price breaks. With these suggestions, your home business can thrive. </p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-21195841.post-1140139015310016172006-02-17T05:35:00.000+05:002006-02-17T07:34:27.286+05:00Golden Rules for an Engaging Website<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6113/2141/1600/goldenrules2.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/6113/2141/320/goldenrules2.jpg" alt="" border="0" /></a>35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!<br /><br />Renowned website usability researcher, Jakob Nielsen, published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn’t even find company location details!<br /><br />What was surprising was that users didn’t give up. They generally found the information they were after – but they found it at a competitor’s site!<br /><br />So how do you stop potential customers falling into the hands of your competitors? Nielsen is right when he suggests user research. Yes, it’s imperative that know what your users need at your site. But what he doesn’t say is how to structure your website so it meets users’ needs.<br /><br />There are two golden rules:<br />1) Write first, build later<br />2) Write to your customer<br /><br /><span style="font-weight: bold;">Write first, build later</span><br />The real message on most websites is in the writing. It makes sense, then, that the writing should determine the structure.<br /><br />Unfortunately, this is not the case for most businesses. For them, the writing is an afterthought. They structure and design their website first, then try to fit the writing to the structure. This flies in the face of common sense. When you speak to someone, you structure your speech around your message. You don’t decide on a structure, then change the message to suit!<br /><br />For a truly usable website, you need to plan what you want to say before you create the site – perhaps even write the whole thing. The message – the writing – should determine the structure.<br /><br /><span style="font-weight: bold;">Write to your customer</span><br />So how do you decide what to write?<br /><br />Firstly, don’t think, “What do I want to say?”. When you’re writing a website, you have to think, “What does my customer want to know?”. It’s a very subtle difference, but it’s the key to engaging writing. And that’s what you want to do… engage the customer.<br /><br />Most customers will want to know the basics:<br />What do you do?<br />What benefit do you offer them?<br />Why should they choose your service or product?<br />Why should they choose your service or product and not your competitors’?<br />What does it cost?<br />How can they contact you?<br />Where are you located?<br /><br />Your website has to communicate a lot of information. And to make matters worse, you’re going to have limited screen real-estate. Ideally, your customer won’t have to scroll – especially on your homepage (all your information will fit within a single window). And you can’t fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you don’t want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 – ½ of the window at your disposal for the writing.<br /><br />Chances are, right now you’re thinking, “How am I going to fit it all in?”. Well, that’s where your writing skills come in. Choose your words very carefully…<br /><br />Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. It’s a level playing field, but there are a lot of players. It’s important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It’s all in the words…<br /><br /><span style="font-weight: bold;">8 More Reasons to Write for Your Audience…</span><br /><ol><li>There are approximately 550 billion documents on the web </li><li>Every day another 7 million are added </li><li>Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001) </li><li>Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998) </li><li>Helpful content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001) </li><li>79% of users scan read when online (Sun Microsystems, 1998) </li><li>Information gathering is the most common use of the Internet - 73% (American Express survey, 2000) </li><li>48% of people use the Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)</li></ol>Unknownnoreply@blogger.com0