iPad Watcher

iBooks 2 and the Apple Textbooks

Mauricio Longo — Sat, 21 Jan 2012 18:52:14 +0000

When Apple introduced version 2.0 of its iBooks application for for the iPad with new enhanced support for interactive textbooks, a lot of people had a lot to say about it. I was one of them, but I decided to hold out a bit and better digest the news , before I started to write about it. Lets's start with what was announced, regarding books. Apple introduced both a new version of its eBook reading application for the iPad and a specialized eBook creation application for the Mac.

It took Gartner a while to figure it out…

Mauricio Longo — Fri, 23 Sep 2011 03:29:04 +0000

A post about Gartner's take on the tablet market and the iPad caught my eye today, on 9to5mac.com. It seems to have taken the folks at Gartner a good while to notice that it is really all in the software...

The Post Steve Jobs Apple

Mauricio Longo — Mon, 29 Aug 2011 04:41:36 +0000

Apple now defines not only what it will do, but what everybody else will try to imitate. This does not likely to change in the near future, as they work on the next generation iPad, while everybody else is still scrambling to catch up with the iPad 2.

The iPhone, the iPad and the Mac

Mauricio Longo — Mon, 08 Aug 2011 01:34:08 +0000

By making OS X share familiar interface elements with the iPad and the iPhone, Apple is making its computers more attractive to users of iDevices. Some have written about the possibility that Apple will introduce ARM based notebooks next year, moving desktop users to iOS. I don't believe that that is what Apple plans to do.

iCloud opens new possibilities for Apps

Mauricio Longo — Sun, 24 Jul 2011 19:55:46 +0000

While there has been much commented on the introduction of Apple's iCloud service, little has touched on its deeper implications. Sure, iCloud is a replacement for MobileMe, and allows people to sync files between different devices, but what else does it do? How is it different from MobileMe or other such services which are available from other companies?

Apple announces volume App sales for business

Mauricio Longo — Thu, 14 Jul 2011 04:21:46 +0000

Apple has just announced that will introduce volume business sales to the App Store. The announcement was made directly to developers and was not yet available on Apple's website at the time of this writing.

How the iPad spoils us for other computers

Mauricio Longo — Mon, 11 Jul 2011 04:23:54 +0000

I do a lot of my reading on the iPad through applications such as Flipboard, Zite and Instapaper. These applications provide an easy way for you to keep up with your regular news and blog reading, without having to navigate to all the sites individually. These applications also allow you to share whatever you are reading through a variety of means.

iCloud: Apple’s shot across Google’s bow

Mauricio Longo — Tue, 07 Jun 2011 06:46:21 +0000

This Monday Apple delivered a clear shot across Google's bow: iCloud. Apple's new service, announced today, demote's the Web browser back to the status of a simple application. In replacing MobileMe with iCloud, Apple has done away with the Web based interface for accessing your information online.

The iPad 2 sells out on the first day in Brazil

Mauricio Longo — Sun, 29 May 2011 03:40:02 +0000

This past Friday, May 27th, the iPad 2 went on sale in Brazil. While there weren't many long lines of people waiting to buy their iPad as soon as the shops opened, it still pretty much sold out on the first day.

Apple reports record numbers for the quarter

Mauricio Longo — Thu, 21 Apr 2011 18:19:27 +0000

During its scheduled quarterly earnings call, yesterday, Apple executives reported record numbers for revenue and profits. Revenue for the quarter was $24.67 billion while profits came in at $5.99 billion, a growth of 85% over the year ago quarter.

RIM Playbook and screwed up ideas

Mauricio Longo — Mon, 18 Apr 2011 04:08:17 +0000

I had heard rumors that Research in Motion's Playbook tablet would not have its own email and calendar client applications. That you would need to have a Blackberry connected to it so that you could access these services. This seemed just too screwy an idea to be true.

An iPad 2 production line is being setup in Brazil

Mauricio Longo — Sun, 10 Apr 2011 02:32:32 +0000

Rumors have been floating around for some time about the possibility of some Apple products being assembled in Brazil. These rumors got a lot more substance today as one of the two largest newspapers in the country published an article stating that components where already being shipped to the location of a Foxconn factory in the Brazilian state of São Paulo.

Apple’s developer conference sells out in 10 hours

Mauricio Longo — Tue, 29 Mar 2011 01:26:42 +0000

Apple announced its 2011 developer’s conference this morning and before the end of the day it had already sold out. This year’s conference will have 5000 attendees. Many corporate developers will be left out of this conference because it sold out before they had the chance to secure approval to attend. While I was expecting [...]

iPad 2 launch: Hundreds of people line up at Apple Stores

Mauricio Longo — Fri, 25 Mar 2011 11:43:20 +0000

iPad 2 is greeted by long lines around the World for its international launch.

WordPress replaces Flash with HTML

Mauricio Longo — Mon, 21 Mar 2011 03:53:08 +0000

WordPress recently released a new version of its Stats plugin which helps bloggers track how many people have read which posts in their blogs. A significant change in the new version is that the charts that it displays are rendered in HTML instead of using Flash.

iPad 2 is going to lead the pack for a long time

Mauricio Longo — Wed, 16 Mar 2011 03:46:55 +0000

It's now been a couple of days since the iPad 2 started selling and it has essentially sold out. In fact it sold out in about 72 hours from the initial launch. While Apple has not published any hard numbers on initial sales I guess we can safely say that the iPad 2 is a huge hit.

Apple launches iPad 2, meets with heavy demand

Mauricio Longo — Fri, 11 Mar 2011 23:47:37 +0000

As most people seemed to already be expecting the iPad 2 met with strong demand todays as Apple made it available to the general public. During the day the lines in front of the company's flagship stores all over the US grew into impressive crowds.

Apple has released iOS 4.3

Mauricio Longo — Wed, 09 Mar 2011 18:36:59 +0000

Apple has released the iOS 4.3 update this morning. The new iOS version arrives a couple of days ahead of the new iPad 2 which is expected to ship with this version of the OS.

Zite: Flipboard’s new competitor

Mauricio Longo — Wed, 09 Mar 2011 15:06:01 +0000

It seems that Flipboard has a new competitor. The social magazine which got the awarded the App of the Year title by Apple has a direct challenger in an app called Zite.

The great Android misconception

Mauricio Longo — Tue, 08 Mar 2011 18:46:19 +0000

Lately I have read a growing number of articles on how Android has been growing it's market share very rapidly and how it has beaten Apple's iOS in the US. When I read this for the first time it seemed a bit odd as this considers all phones from all manufacturers summed up as one competitor to Apple's iPhone. Now that isn't just silly, it's dumb.