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            <h1>Articles &amp; News</h1>




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<div class="thumb-pic"><img src="/thumbs/CareerControl-20140717100047.jpg" alt="Career Development, Promotion, " /><span></span></div>

                <h3>Taking control of your career<br /><span>Published by Iperform  on 24 June 2014</span></h3>
                <p>Moving from one place to another can be a way to move along the career pipeline. However what if you prefer to stay in the same business and progress? What are some simple guidelines for getting ahead &amp; taking control of your own career development?</p>
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<div class="thumb-pic"><img src="/thumbs/FrontOfMind-20140603143707.jpg" alt="Sales, Marketing, PR, Public Relations, Recognition, Training, Leadership" /><span></span></div>

                <h3>FRONT OF MIND<br /><span>Published by Iperform  on 03 June 2014</span></h3>
                <p>Towards the beginning of my career I had the opportunity to work as Public Relations Manager for a leading international 5 star hotel.  As part of my induction into the role I spent time in a sister hotel and learned an important lesson from my colleague...</p>
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<div class="thumb-pic"><img src="/thumbs/Sofitel-So-Singapore-20140516121934.jpg" alt="Sofitel So Singapore, General Manager, Tony Chisholm, Accor Hotels" /><span></span></div>

                <h3>CLIENT INTERVIEW: TONY CHISHOLM - SOFITEL SO SINGAPORE<br /><span>Published by Iperform  on 16 May 2014</span></h3>
                <p>Congratulations to Accor Hotels on opening their first property in Singapore for the Sofitel brand on 31st May - the evocatively named SO SINGAPORE. General Manager Tony Chisholm has the enviable responsibility of bringing this exciting new project to life. SO SINGAPORE&#039;s training partner, iperform, asks Tony what makes this hotel SO different!</p>
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<div class="thumb-pic"><img src="/thumbs/ExperienceEconomy-20140403170813.jpg" alt="Experience Economy, exceeding customer service expectations" /><span></span></div>

                <h3>THE &quot;EXPERIENCE ECONOMY&quot; GOES BEYOND SERVICE<br /><span>Published by Iperform  on 03 April 2014</span></h3>
                <p>We have left the &#039;Service Economy&#039; and are now in the &#039;Experience Economy&#039;. Service pure and simple, is not enough any more - the service we provide is now just part of the experience, but does not define the entire experience.</p>
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<div class="thumb-pic"><img src="/thumbs/Orange-Juice-20140318091223.jpg" alt="SMALL GESTURES GREAT IMPACT FIRST IMPRESSIONS SERVICE TRAINING" /><span></span></div>

                <h3>SMALL GESTURES : GREAT IMPACT<br /><span>Published by Tim Millett on 18 March 2014</span></h3>
                <p>First impressions count, right? So imagine my pleasant surprise on arrival in the &quot;Madeleine Room&quot; where I was to conduct training to find at every place around the u-shaped table was a namesake &quot;madeleine&quot; (a small French cake) and a glass of freshly squeezed orange juice.   It was very much on theme for the hotel where I was training, and created a positive benchmark for the rest of the day.   But that&#039;s only the beginning of the story...</p>
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                <h3>EXCEL AT CUSTOMER SERVICE BY FOLLOWING A FEW EASY STEPS<br /><span>Published by Tim Millett on 09 October 2013</span></h3>
                <p>Providing the best customer service 24/7 isn&#039;t always an easy proposition. Regardless, customer service experts stress that by following these tips businesses can improve their image and effectiveness in this very important field.</p>
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                <h3>GREAT CUSTOMER SERVICE IN JUST A FEW STEPS<br /><span>Published by Tim Millett on 09 October 2013</span></h3>
                <p>Providing good customer service is incredibly important in the new digital age of business. However, with the revolution in the service industry, customers now expect to be given service that is not only effective but of the highest quality.</p>
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                <h3>TIPS TO TRANSFORM YOURSELF INTO AN EFFECTIVE LEADER<br /><span>Published by Tim Millett on 09 October 2013</span></h3>
                <p>Some people are born leaders, while others become leaders by acquiring and cultivating certain traits and skills. If you&#039;re in the second camp and looking to grow into a successful leader, here are some tips that can transform your career.</p>
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                <h3>ESSENTIAL LEADERSHIP TRAITS FOR SUCCESS<br /><span>Published by Tim Millett on 09 October 2013</span></h3>
                <p>Leaders are a special breed - a committed and talented leader can single-handedly turn a company from good to great. While leaders come in all shapes, sizes and colours, and even hold all different manners of creeds, there are a number of traits that they</p>
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                <h3>TRAITS THAT EVERY LEADER NEEDS TO HAVE<br /><span>Published by Tim Millett on 09 October 2013</span></h3>
                <p>Leadership can be a hard trait to bottle. However, many people know good leadership when they see it, even if they can&#039;t exactly put their finger on how they themselves can get it. According to an expert on leadership, Pat Sweet, all good leaders possess </p>
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