IPIX Solutions

Web Design Trends of 2016 - A Retrospect…

2017-01-03T01:39:00.000-08:00

Just like how moviegoers at the theatres are waiting for their favorite actors or actresses to play their roles on the screen, web designers and developers always look forward to see newer trends that are arriving on the stage every New Year. We are on the start of the New Year 2017, so we think it’ll not be too early if we start talking about latest website design trends that have been spread in the field in the course of 2016, now..!

How users consume the websites have a greater impact on the changes that we bring out in designing websites. The sudden upsurge in the popularity of mobile devices and the trend towards responsive design has pushed designers to find several ways to enhance web experiences for everyone. As more and more sites join the drive to become ‘mobile ready’, it’s quite important for every web designer or developer to have clear idea of what’s going on in the designing field, and we hope this could obviously help all such people…

Split Screen

Vertical divide that splits the screen is a dominating layout trend which have been started to be used by popular design companies during 2015, but have came into prevalence in the year 2016. It’s basically a layout which signifies that, there are two different things with equal importance and the split screen allows a choice between the two for users. Besides, businesses may use such layouts to promote their products on one side and display supporting images, media or text on the other side.

Card Layouts Replaced Tiles

Pinterest have made card-based designs (very close to grids) popular in 2015. Cards take designs to a deeper level by enhancing the overall functionality and interactivity. Each card, which is known to be a “content container”, used to represent one unified concept. Moreover, they are able to provide more information using hover effects, by flipping the cards over, expanding them, and a lot more..

Longer Scrolling

With the multitude of screen sizes, the chances for the term “above the fold” to lost its significance is greater. So, in order to make a site more mobile friendly and achieve the story-line effect completely, websites have resorted to implement longer scrolling instead of linking. Adding slick animations and visually appealing elements to achieve perfect scrolling effect are also the strategies preferred by most designers.

Full-screen background video

Right now, full-screen background video is a rising trend of web design. Designers believe that this perfect automatic background video could not only elevate the value of the website, but also is perfect for drawing immediate attention of people because the human eye is drawn to movement. As far as our understanding, a video background is really making impacts to designs.

Ghost Buttons

Are you able to see loud and flashy buttons in the websites nowadays..? Very rare, right..? That fashion has almost disappeared. Usage of ghost buttons, otherwise known as transparent/hollow buttons, is yet another trend that has ruled the roost in the year 2016. Ghost buttons include only the outline of a button along with just a word or two in simple typography, mostly in the center. And that’s what makes them look attractive. They help sites to highlight most of the content they want audiences to actually see.

Typography

Typography is the art and technique that is opted by designers for arranging type to make written words more attractive and eye catching. Designers are exploiting the potential of big and dramatic typefaces to make strong statements and thereby improving the visual aspects of their design. It’s believed that the approaching year will result in more adventurous use of artistic and creative fonts on websites.

7.Animated story

Beyond just having an amazing content, it’s found to be crucial for websites to tell a story through this content. Web designs in 2016 are found to focus on the “animated storytelling” feature. Websites which are telling stories in this way are found to immediately capture visitors’ attention. More cool designs were found to tell you story about the company on scrolling further down the page..!

8. Microinteractions

Tons of single-action is tasked every day on a website, from pressing an elevator button to liking a photo on Facebook/Instagram. Such simple moments of engagement is simply referred to as “microinteractions”. This is another term that has given prominent importance during the past year. Microinteractions offer an instinctive way for users to interact with a website, if efficiently done; however, they could cause frustration for users when done wrong.

While moving on to a New Year, people used to call to mind, the best moments and the best things that had happened in the past year. We’ve observed plenty of great trends in the year 2016 and that’s what we have exactly shared with you over here. Some of them might have almost reached the heap of their popularity, so we’re expecting to see their further improvements in the year 2017. So.., just don’t be surprised if you meet these 2016 buddies on the 2017’s list too…!

At IPIX Solutions, we have developers whose expertise in all type of web designing and development enabled dozens of our clients boost sales and multiply their revenues with effective and attractive websites. Looking for website developers to build your business or personal website ? You have reached the right place! Give us a call on 9544800204 today to know more!

Tips to Create User-Friendly Websites

2016-11-08T21:42:00.000-08:00

Nowadays maintaining a website is as important as running a business therefore it must user friendly with improved performance. Best web designing companies in India always make that websites are highly user- friendly with perfect design, navigation, content and functionality. Complicated and confusing designs make users frustrated and tend them to leave the site in an urge with no likelihood of return. Some simple tips help to improve the user friendliness of a website which provides an increase in search traffic.

Simple and effective navigation improves the user interactivity. Simple and easily accessible menu structure makes users to reach directly to what they want. Never make the menu too long and thus provide clean and cluster free navigation. Never try to measure the patience of users, they expect fast page loading speed.

Fresh, unique and easy to read contents will make users to stick on the website which is also a major factor affecting the user-friendliness of the site. Proper content placement, contrasting color scheme and readable font style are to be maintained.

Make sure that contact details must be in easy to find place. Use cookie crumbs and linked headings on the top of the page so that users can identify their present location on the site. This provide proper pathway throughout the site which ultimately improves user interactivity. Bold and underlined links and keywords will help to grab users attention.

While creating unique and responsive websites web design company in India should make sure of its user friendly nature in order to increase the traffic and thus boost up their business.

For interactive and user friendly website design contact http://ipixsolutions.com/

Relevance of Social Media in Web Designing

2016-10-20T05:00:00.002-07:00

You all may come across the ‘like’, ‘tweet’ and ‘+1’ buttons that is linked in the web pages or the pop up to ‘pin’ and ‘share’ the posts. Even when you read this post you may see many social media icon on the sides of the page. Have you ever think of why these are integrated in the web design. It’s just due to the popularity of social media platforms in daily life. That is the reason all the web design company concentrate in integrating social media in their designs.

People today need every business and services to be attached with their Facebook and Twitter account. The company and product update details will be easily available when this integration is done. This creates huge business benefit to the company. The online exposure and traffic to the website can be increased due to this. Most of the companies get new clients through their social media network. Major part of the sale of eCommerce sites are done through Facebook, so you may know how social media is relevant in eCommerce web design.The effective maintenance of these clients with the aid of social media itself helps business to reach more heights. Websites are the open door for all these activities, so effective integration of social media will assure your business to climb into new heights.

Not only the web design but the whole marketing strategies have changed due to the emergence of social media. This change has influenced in each corner of the industry including the web design and development. Here web design had tremendously changed due to the overflow of social media. Responsive design becomes a major aspect of designing these changes are due to the impact of social media. The web designing companies in India is aware of the relevance of social media integration in web design and takes initiative in changing their design as per the industry demand and client requirements.

For more have a look into http://www.ipixsolutions.com/

Best On-page SEO Techniques that will Boost your Ranking

2016-10-07T03:05:00.001-07:00

Search engine optimization is the tactics of building up the web pages in such a way, those are ranked higher in search engine result pages. High page rank results in more traffic and that results in better business. Search engine optimization is widely classified as On-page and Off-page SEO. On page SEO ensures whether a web page is properly structured so that it gets identified by the search engine for the targeted keywords. Off page optimization is all about your online reputation and it controls the background work for higher ranking. SEO services in dubai mostly concentrate in on page optimization because it has high or direct impact in page ranking.

Content
In SEO content is the king. Content makes your page worthy to both search engine and users. The content should maintain high quality and it must be unique. Content should be based on focused keyword. Link the content to other high quality sites which is an added benefit to your work.

Title Tag
It is the second most important factor in on page optimization. Include the targeted keyword in the title and ensure that is not repeated in other titles. Limit the character length of title tag to 65.

Internal Linking
Internal linking is the technique of linking web pages to other pages in the same website. It helps the search engine to know about other pages in your site. It helps to increase the ranking of particular web pages.

URL Structure
Search engine friendly and short URLs results in better ranking. URLs with keywords also perform better.

Heading Tags
Body or Heading tags distinguishes the content into paragraphs. Generally main page title is represented in H1 tag, H2,H3 tags are used to represent subsequent headings.

These are only some important factors that have influence in on-page optimization. there are lot more key elements have high impact in on-page optimization. SEO specialists in kerala always give prior importance to on page tactics because they have direct influence in search engine ranking.

For more details contact http://www.ipixsolutions.com/

Best Web Design Company in India

2016-09-26T21:55:00.000-07:00

Websites are the connecting link between customers and the organization. It’s the medium through which business is grown and is the identity of an organization. In this competitive world website design plays a crucial role to enhance the global presence of the company. Here comes the importance of web design company, that delivers quality web designing services which helps to flourish your business into new heights. Websites should be designed in such a manner that conveys the best message to the targeted audiences.

The past year major changes had happened in web designing field. Responsive web design ( RWD) becomes the integral part of web designing strategies. Responsive websites will automatically resize and reconfigure the web layout that is best fit for the device it is being viewed on. The best web design company should follow a highly structured and organized schedule by ensuring all standards of web development strategies. Ipix solution is a team of dynamic and experienced web designing professionals who worked in various projects. We offers high quality, unique and responsive web designs also offers mobile app development and digital marketing services. As the best website design company we provide complete web solutions to customers based on their needs and wants.

For more details contact http://www.ipixsolutions.com/

Are mobile Apps Taking over the World?

2016-05-27T23:57:00.000-07:00

About a decade ago, websites were the latest, the in-things, the must-haves; businesses across the world recognized the need to have a web presence to remain relevant in an increasingly digital, connected world. But technology does not allow any one thing to reign for long; now it is the era of Mobile Apps. Merely having a website does not guarantee that you will remain in public memory in today’s highly competitive world.

Today we have mobile apps for everything – shopping, checking your food intake, checking your stress levels, watching sports matches live, paying your utility bills, banking transactions, home automation, keeping track of your pregnancy chances – whatever you can think of! In fact research studies predict that by 2017, mobile apps could be downloaded more than 268 billion times, and generate revenue of over $ 77 billion! Mobile users will submit personalized data streams to over a hundred apps and services every single day. Phew – those are some mind boggling figures! It means that the place of computers as the most important personal digital device is now being seriously challenged!

According to Brian Blau, a research Director at Gartner (one of the top global technology research organizations), mobile apps is the most convenient method to drive content and services directly to customers, and so have become the official channel for most business globally – big and small. He says “As users continue to adopt and interact with apps, it is their data -- what they say, what they do, where they go -- that is transforming the app interaction paradigm".

So basically it’s like an unending circle: companies create apps, users provide input, and companies use that to create even more apps!

Contact us for Mobile App

With the development of wearable gadgets, you can be sure that even more apps will flood the market. Wearable devices are dependent on apps to deliver their functionality, as they are not well equipped to accept user inputs themselves. As of now, wearable devices are geared towards monitoring one’s health and exercise routines. It is expected that the data collected by these devices’ apps will become increasingly important, as it could provide important information on the trends in lifestyles and health conditions of a good percentage of the population.

Why is Responsive Web Design Important for your Website

2016-05-16T22:53:00.001-07:00

Today’s digital marketing is all about enhancing user experience; one of the vital methods to achieve this is through responsive design.When the design is not responsive, some of the content may not be displayed at all, or may be displayed in very small font, or only partially. This can be very frustrating for the user who has to keep zooming, panning or scrolling to view the content properly.

Today there are all sorts of mobile devices available in the market: tablets, netbooks, Smartphones – and all with varying screen sizes and resolutions. Statistics reveal that the number and percentage of mobile users is increasing every single day; people often browse and bookmark (if not make the purchase) on the go. In fact, it is expected that over 2 billion users are expected to surf the web from mobile devices by the end of 2017 – a massive number! What’s more, mobile users check emails and browse far more often than desktop users. It is therefore imperative that the viewer gets a great browsing experience on the screen of their choice.

There are innumerable benefits to having a website with responsive design. Let’s take a look at the most important ones.

Cost and Time Saving:
Awesome User Experience
Google Ranks your site high
Helps Business Growth

Also Read : Importance of Responsive Web Design:

In today’s fast moving world, you cannot simply afford to get left behind in the game; every minute you delay translates into lost revenue. Make the switch to a responsive website NOW, if you don’t have one already.

Visit : http://ipixsolutions.com/
call us on : +919544800204

Tell your business story to the world through “Your Business Story” video tool on Facebook

2016-03-12T02:28:00.001-08:00

Tell your business story to the world through “Your Business Story” video tool on Facebook: Facebook announced the development of Your Business Story, a new movie tool for business owners to showcase what their company brings to the world

Audit Portal Web App - The best digital app to bring about complete efficiency in your business

2016-03-10T23:08:00.001-08:00

Audit Portal Web App - The best digital app to bring about complete efficiency in your business: Audit Portal Web App has many features to serve all multi-branched organizations for an efficient and quality work and to improve any unit if needed

What You Need To Know Before A Site Redesign ?

2015-10-04T22:43:00.004-07:00

Since the dawn of web period, organizations have been looking forward for a web redesign cycle. At some point of work they think that there is a need of web redesign in order to improve their revenue and sales rate.

There are laundry changes of steps to be followed if you consider a web redesign. Clients will not approach a website which doesn’t have professional appearance, and also which is not a user friendly site. Even though we have a complete plan of web redesign flowchart, we may fail to have a look of technical requirements to be seen for a proper redesign.

A site migration should be accompanied with these technicalities:-

1.Gathering data and baseline

Failure to plan proper solutions may end up with huge loss. So its always better to have a properly gathered data and a base line. Many sites have a great start which will be very interesting and user friendly but doesn’t have a complete picture of sales driving and and how they are performing.

Gathering the data includes:

a. Setting the goals

b. Organic Search Call Tracking

c. Acknowledgements from completed clients

d. Resource downloads

e. product trail download

Sometimes depending on the customers by seeing the old website may force the organizations to have a migration on to website. So its better to have a mind that traffic doesn’t mean customers. Sometimes the customers will drop after the redesign.

2. Have complete picture of data to be migrated

While redesigning a website, many pages will be added, eliminated throughout the site. If a website is redesigned without consulting the analytics there is a great chance to lose the existing customers and new ones. To be successful in data migration there are a few factors for the search engine optimization.

a. Links to page.

Links to page is the most important factor for SEO to decide whether a data is to migrated or not. It can be divided in to two types, quantity of links and quality of links. If quantity of links is less to the particular page, it can be deleted. But if the quality of the same link is from a social site say, a newspaper or a journal it can be migrated. So we can say the quality of link matters than the quantity of links.

b. Traffic and conversions

This is the factor which can be slightly deviated. If we consider a page for the decision making, just have a look on the people visited the same and the quantity of links. Even though quantity of links is less than the traffic, the page will be considered for migration based on the traffic.

c. Create a flowchart of factors which are migrated to the new site as well as the keywords of those pages are designed to target in organic search. This helps to have a complete picture of what is to be migrated and what not.

3. Developing a good page of content

Now we have pages to be migrated to the new one. Its time to add little technical factors to the pages for a good development and always keep in mind that a satisfied search engine will satisfy the user.

a. Responsive Design

Designing of contents that is highly responsive has always a high rate of satisfying the customers. A design that is mobile friendly will have more traffic than others. This is because nowadays the traffic mostly comes from the mobile search and if a page is not mobile friendly there is a chance of losing the customer.

b. Speed of site

Speed of the site always matters if we a looking for good traffic of customers. A speedy and responsive site has a successful rate while compared to slow site with very good content in it. Run a test before your redesign with a tool such as GTmetrix to understand what’s currently hindering site speed and ensure those issues are addressed during migration.

c. Contents of page

Always try to have a well structured ,unique content, with no same contents on different pages. A very long and very short content will not attract users. The content that is written should not be copied from others, which is a very serious issue named as plagiarism.

d. Keywords

Keywords should be included in the title tags. Use a SERP simulator to test the appearance of title tags and Meta descriptions before implementing to the page.

e. Impressing the customers.

Whatever the contents in the particular page, always go for the phrase that “First impression is the best impression”. All these factors are done for impressing the customers. So use relevant colors for the site that is helpful and filled with information that impress the customers.

Even though these factors are used for implementing the new design its always better to have a recheck with the old website and the one which is ready to launch. Ultimately, the aim is not traffic, but customers. In a nut shell a well redesigned site will have beautifully designed, good link equity, correctly migrated site that will help to have high revenue through sales.

How to Make Your Website User-friendly?

2015-04-27T23:21:00.000-07:00

Web developing is a creative skill. Today nearly every business wishing to expand needs to have a robust online presence, and for this they need an attractive and user friendly website. Then there are web entrepreneurs of course – those who only do online business; they too prioritize the need for a good website. Savvy marketers approach good web development and designing companies for this purpose. As a web developer/designer, you need to first have a deep and comprehensive understanding of the client’s needs and create the site accordingly.

How to Make a Website User Friendly?

Simplicity is the key – ensure that the site you create has a robust hierarchy and an easy navigation system. You need to design the site in such a way as to make the entire process simple to understand – in short, ensure the user friendliness of the site.

You also need to make sure that the content in the site is original, relevant and of a high quality. And let’s never lose sight of the fact that the site and pages within it need to be optimized for the search engine optimization purpose. For the site to rank high in the search engine result pages, you also need to consider these other important factors.

The search engines and users view a site in completely different ways; while graphics and videos are what make a site attractive to users like you and me, search engine spiders are hungry for text, and more text. They will not crawl non-textual content. So it’s imperative to keep all the important content in HTML format. To ensure high relevancy of the site, it is best to minimize usage of Flash, Java applets, horizontal scroll and so on.

Also Read: Is Your Website Ready for Google’s New Mobile-friendly Algorithm?

You would also do well to avoid multiple templates for a single website as this badly affects the site performance. Another trick you could employ effectively is assigning each page the same priority level as the landing page; you could then use all the features that you use to make the landing page attractive, to other pages on the site. Search engine spiders index all pages that you allow them to crawl. Optimizing each page will maximize the chances of those pages to be delivered to users.

Where keywords are concerned, take care to ensure that your KWs are relevant to that page. Be sure not to stuff the page with keywords, and go easy on long winded text. Keyword stuffing could adversely affect ranking of the site as search engines penalize this practice, and the user may get irritated with the unnatural occurrence of too many keywords. You could Use header tags while designing because it gives a proper structure to site as well as it help the ranking of the site.

How to Reduce Page Load Time ?

If your website takes ages to load, you can be sure that the user will abandon it and look for another, so always try and keep your load time to the minimum possible. You could achieve this by using CSS, scripts, image optimization and so on. If possible, you could even combine multiple style sheets into a single one. Try minimizing the script and keep it in the bottom of the site, optimizing images, and avoiding BMP and TIFF format images.

Today a major chunk of netizens turn to their mobile devices for browsing and even shopping. The importance of responsiveness of a website design can’t be stressed enough. . Ipix Solutions international web design and development company in Kerala,India has branches in Dubai, elsewhere in the UAE and USA. Our Responsive web design, proper use of keywords and development help our clients to not only achieve higher ranking in the SERPs, it also helps improve their conversion rates.

Digital Advertising agency in India- IPIX Solutions Portfolio

2015-04-06T01:41:00.001-07:00