http://ontherecordpodcast.com/pr/otroen-usSat, 07 Nov 2009 05:20:08 GMTBusinesshttp://creativecommons.org/licenses/by-nc-sa/2.0/http://creativecommons.org/images/public/somerights20.gifEric Schwartzman brings listeners the story behind the story through in-depth, one-on-one interviews with mainstream journalists, influential bloggers, podcasters and newsmakers about how technology is changing the news media business and pop culture.Schwartzman & Associates, Inc.iPressroom.comSchwartzman & Associates, Inc.PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediaBusiness/Management & Marketingspinfluencer@gmail.comEric SchwartzmanEric SchwartzmannoPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediaThe story behind the story -- mainstream journalists, influential bloggers and podcasters talk in depth about how technology is changing the news media business.The story behind the story -- mainstream journalists, influential bloggers and podcasters talk in depth about how technology is changing the news media business.http://creativecommons.org/licenses/by-nc-sa/2.0/This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/QlfedY0Ggjo/us-marine-corps-public-affairs-officer-danny-chung.aspxhttp://ontherecordpodcast.com/pr/otro/us-marine-corps-public-affairs-officer-danny-chung.aspx]]>Sat, 07 Nov 2009 05:20:08 GMTnoUnited States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combEric SchwartzmanUnited States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was certainly not his intention when he originally joined. 04:48 – Major Chung discusses his experience managing media relations in Iraq before and after former president George W. Bush command the US Armed Forces to invade Iraq on March 19, 2003. 06:05 – Major Chung talks about his experience getting the USMC story out to professional journalists in today’s highly polarized news media environment. 07:41 – Major Chung’s opinion of Fox News. 09:22 – Using access to newsmakers and other military public affairs officers as a way to influence the media coverage that gets generated. 11:44 – The mandate of a United States Marine Corps public affairs officer. 12:41 – Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom for compromising operational security and the more difficult aspects of balancing the American public’s right to know against operational and national security now and in the distant future. 14:41 – The single biggest lesson that all Marine officers learn. 16:06 –How a conservative, command and control style organization like the US Marines Corps is approaching social media engagement. 18:34 -- Casey Peterson asks if social media has replaced the letter home and if the Marines are monitoring that information for loose lips. 20:06 – The role of a public affairs officer and leadership in monitoring social media conversations, the pervasiveness of digital media in lives of service members today and the Abu Ghraib prison photos scandal as a case study for when things go wrong. 22:18 – Getting the good and the bad news out as quickly as possible. 23:12 – The prospect of living up to the motto “every Marine a spokesperson” by making laptops and handhelds standard issue. 24:14 – How the USMC public affairs staff mitigates risk be briefing their fellow Marines on dealing with the press. 25:39 – How to convince a commanding officer who may be older and less engaged that things like search engine optimization and social media matter, when they don’t even know what these channels are. 31:02 – Should the US Marine Corps acknowledge Matthew Ho’s resignation at www.marines.com? 33:03 – Fighting to preserve the right of people to freely protest and express their opinions. 34:02 – Erik Deutsch asks about the US Military’s social media strategy in the Middle East, to which Major Chung responds that print and radio are more of a factor in those theaters. 36:16 – The notion of using social media for information operations and the use of handheld devices to Tweet during the Islamic Republic of Iran’s recent electoral protests. 38:56 – Major Chung responds to a passage from a feature story in Wired Magazine about how Secretary of Defense Robert Gates is focusing on winning the war today and his decision to ramp up production of armed transports deployed in Iraq. 41:28 – Major Chung talks about driving around Bagdad in a soft skinned Humvee. 44:05 – Major Chung shares his personal perspective on the effectiveness of Secretary of Defense Robert Gates versus former Secretary of Defense Donald Rumsfeld. 46:41 – End BONUS PODCAST: Social Media Training the US Armed Forces Public Affairs Staff at DINFOS with Staff Sgt. Joshua Salmons Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sePR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/us-marine-corps-public-affairs-officer-danny-chung.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Balancing_the_People_s_Right_to_Know_against_Operational_Security_with_USMC_PAO_Major_Danny_Chung.mp3?enclos_rss=85042spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/JnJpEgYdhV8/the-state-of-social-media-in-austria-and-europe-with-top-austrian-bloggers.aspxhttp://ontherecordpodcast.com/pr/otro/the-state-of-social-media-in-austria-and-europe-with-top-austrian-bloggers.aspx]]>Wed, 04 Nov 2009 00:28:31 GMTnoAustrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 0Eric SchwartzmanAustrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his blog which is a platform for promoting unknown, indie artists -- primarily in Austria and Germany -- to help them snag record deals and talent representation. 04:02 – Matthias Wurz talks about his experience blogging, his blog and his objective of explaining Austrian affairs to an international audience. 05:19 – Austrian bloggers share their opinions on Arnold Schwarzenegger as an actor, a politician and an Austrian and why Austrian’s call him the man without a mother tongue. 06:43 – Why Austrian’s stripped Arnold Schwarzenegger’s name from a football stadium in the city of Graz that had been named after him. 08:27 – How Austria’s right wing conservative voters felt about the US Supreme Court’s decision to recognize as president George W. Bush over John Kerry, who was of Austrian decent. 08:58 – Austrian bloggers react to Sasha Baron Cohen’s portrayal of a fictional Austrian character in the motion picture Bruno. 10:10 – Austrian bloggers discuss the motion picture “The Sound of Music” and how many Austrians have seen the film. 11:23 – Austrian bloggers discuss Viennese coffee house culture versus American coffee house culture, Starbucks and talking your coffee to go.. 16:45 – Working hard, hardly working and living to work versus working to live. 18:02 – Austrian bloggers discuss Austria’s ranking as the best place to live in the world. 21:34 – Austrian bloggers debate whether or not a clearer delineation between work and play is causing the use of social media to develop differently in Europe and Austria. 22:17 – Helge Farhnberger on the social demographics of Austria, which has 8 million people: 20 to 30 thousand Twitter uses, he guesses, making the point that Twitter users are influential. There are 1.2 million active Facebook users in Austria. And he talks about why innovations are more likely to come out of the US than Europe. 24:31 – Michael Vaccaro talks about mixing social life and work, social media usage among younger people in Europe, the role social media users play as cultural sign posts and how Austria’s listing as the best place to live reinforces that behavior. 27:26 – Matthias Wurz offers a counter perspective to Michael Vaccaro’s assertion that laziness is at least partially to blame for social media apathy in Europe and how he uses Facebook both professionally and personally. Matthias is on Twitter at @matthias_wurz. 29:34 – Michael Vaccaro is on Twitter @clstrfck 29:42 – Helge Fahrnberger is on Twitter @muesli 30:17 – Austrian bloggers discuss the differences and similarities between US and Austrian bloggers. 32:45 – The state of the newspaper business in Austria, whether or not Austrian’s are becoming less interested in newspapers, and the reach and impact of mainstream news media. 34:43 – How Michael Vaccaro started securing MP3s from labels that he could make available at clstfck. 35:48 – Matthias Wurz gives us the state of the news media business in Vienna, from the perspective of an officially accredited Austrian journalist who has been writing at a magazine for many years. 39:12 – Which mainstream media channels are most under pressure from advertiser’s defections in Austria and how the advertising spend is changing in Austria. 40:34 – German start-ups developing products that involve search engine optimization and mapping: People123, TripWolf, Bikemap (Helge’s) and soup.io. 43:42 – How people find clstfck. 45:30 – Michael Vaccaro shares the hottest three (3) Austrian recording artists he’s blogged in the last threePR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/the-state-of-social-media-in-austria-and-europe-with-top-austrian-bloggers.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/State_of_Social_Media_in_Austria_and_Europe_with_Top_Austrian_Bloggers.mp3?enclos_rss=84888spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/XxTPj-oLW40/social-media-investor-relations-special-with-former-sec-attorneys.aspxhttp://ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx]]>Fri, 23 Oct 2009 16:09:16 GMTnoThis is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with cEric SchwartzmanThis is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorporateCounsel.net and a former counselor to SEC Commissioner Laura Unger. Special thanks to Dominic Jones of the IR Web Report and Mark Story, director of new media at the SEC for providing supporting information and research that was instrumental in the development of this podcast. Michael Decker who is the disclosure expert at BusinessWire, a press release distribution service, was also scheduled to appear on this podcast, but was dropped from the call. He will be invited to appear on another podcast. Request for Feedback: This podcast breaks from the program’s original format. There is no sound bite or set up. Instead, it moves straight from the opening main title to the interview. What do you think about this format change? Should we keep it, or revert to the previous format? 2:46 – An explanation of what Regulation Fair Disclosure is, whisper numbers, why the regulation was enacted and how public relations and investor relations officers at publicly traded companies comply with it. 4:56 – An explanation of what selective disclosure and insider trading are, and why it is considered unfair for a publicly traded company to disclose material information in a way that could give some investors an unfair trading advantage over others. 5:55 – How the NASDAQ bubble of the 1990s lead to enactment of Reg FD. 7:40 – Addressing the question of whether or not press release distributions services are the only sure way to satisfy Regulation FD in light of new guidance issued by the SEC. 8:09 – How the SEC’s view of push technology, like email, versus pull technology, like company websites has changed over the last nine years , which channel dominates today, and the use of pull technology to satisfy Reg FD. 10:21 – How to comply with the SEC’s new Reg FD guidance and how to satisfy Regulation Fair Disclosure with the use of company websites, or online newsrooms. “When the SEC first adopted Regulation FD in mid-2000, it acknowledged that companies may be able to rely on the web to disseminate disclosure at some point in the future, but emphasized it was not likely to be considered sufficient yet. Now, that day has come.” 11:01 – The eight factors for companies to consider when they want to go the online only route for releasing material information that could affect their trading value, and the challenge and irony of satisfying those factors for large and small companies. 11:55 – An explanation of what SEC Commission guidance is and a discussion about the August 7, 2008 Commission Guidance on the Use of Company Websites for Corporate Disclosures [PDF]. 13:27 – A confirmation that public companies can satisfy Reg FD by introducing material information first on their own website, as long as they comply with SEC’s guidance. 14:05 – Considering the following language (which appears on page 18, paragraph 2 of the guidance in the above PDF link) what determines whether or not a company’s website is a recognized channel of distribution. “In order to make information public, it must be disseminated in manner calculated to reach the securities marketplace in general through recognized channels of distribution and public investors must be afforded a reasonable waiting period to react to the information. Thus in evaluating whether information is public for the purposes of our guidance, companies must consider whether and when (1) the company website is a recognized channel of distribution…” 15:05 – Whether or not search engine optimization can play a role in helpiPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Investor_Relations_Special_with_former_SEC_Attorneys.mp3?enclos_rss=84020spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/dJDQOjjDaWM/us-army-public-affairs-social-media-strategy-and-tips-on-speaking-truth-to-power.aspxhttp://ontherecordpodcast.com/pr/otro/us-army-public-affairs-social-media-strategy-and-tips-on-speaking-truth-to-power.aspx]]>Fri, 16 Oct 2009 13:32:54 GMTnoUS Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speakingEric SchwartzmanUS Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military public affairs officers who handle public relations for the US Armed Forces at the upcoming event. Subscribe via email, RSS or Twitter to get all the 2009 PRSA International Conference podcasts. Or register to the conference attend the event here. 3:01 – Integrating social media training into the curriculum at the Defense Information School (DIFNOS). 4:28 – How the US Army’s senior leadership uses public affairs and information operations in battle to manage public perceptions, and the fundamental policy that every service member is a spokesperson for the US Armed Forces. 6:53 – How US Military senior leadership is responding in principal to the risks and opportunities of new media engagement, and how middle leadership is applying social media on a tactical basis. 8:52 – The seriousness with which General Berger and General Casey, as well as the US Air Force, US Navy and US Coast Guard’s senior leadership are acting to make sure that the US Armed Forces gets social media right. 9:34 – Specifically what the US Armed Forces are doing at this point in time with social media. 10:09 – How the media and blogosphere got the news about US Marines Corps social media policy all wrong. 10:23 – Select US Dept. of Defense social media communications programs by the numbers (as of Oct. 15, 2009): • US Marine Corps Facebook Followers – 98,945 • US Army Facebook Followers – 65,268 • US Air Force Facebook Followers – 8,125 • US Coast Guard Facebook Followers – 7,420 • Pentagon Channel YouTube Subscribers –140 11:20 – Social media as an information battlefield tool where public opinion is won and lost. 12:12 – Tia Nelson asks if the US Army is actively nurturing relationships gained in social, and if service members are having conversations with civilians? 14:16 – US Dept. of State foreign service officer and former US Army infantry reservist Don Kilburg III asks if the US Army is systematically listening, and if information coming in is being used to drive outgoing information. 16:40 – How Jack Holt, the US Army’s new media guy, is exploring the tactical value of social media tools. 17:37 – Theresa Christianson ask how the military monitors pictures that personnel post to social media services , given the potential security risks and the “grisly quotient.” 18:20 – How the US Army is using training and education to curtail and mitigate the security risk of social media, and why misuse should never be used as a justification for inaction. 20:08 – US President Barack Obama and Joint Chiefs Chairman Adm. Mike Mullen recognize the risks of social media, but they see the benefits of establishing a secure, trusted communications channel as well worth that risk. 21:11 – The US Army’s operational security (OPSEC) strategy and training to offset the risks of cyber warfare and cyber terrorism. 24:07 – Whether or not social media could be used as a tool for winning the trust and confidence of the Afghani people in the current conflict. 26:08 – The attitude inside the US Dept. of Defense about the social media review that is expected to conclude this month, and whether it will form the basis of an umbrella social media policy for al branched of the military sometime in the future. 27:12 – Mr. Price Floyd, asst Principal Deputy Assistant Secretary of Defense for Public Affairs is a great advocate of social media and has talked about using past guidelines and widely moving forward. 29:37 – Tips on speaking truth to power. 32:13 – Advocating for a decentralized communicationPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/us-army-public-affairs-social-media-strategy-and-tips-on-speaking-truth-to-power.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/US_Army_Public_Affairs_Social_Media_Strategy_and_Tips_on_Speaking_Truth_to_Power.mp3?enclos_rss=83582spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/kFzzGvIC8RE/public-relations-measurement-today-and-tomorrow-with-prime-research-ceo-mark-weiner.aspxhttp://ontherecordpodcast.com/pr/otro/public-relations-measurement-today-and-tomorrow-with-prime-research-ceo-mark-weiner.aspx]]>Thu, 08 Oct 2009 22:35:48 GMTnoA discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at tEric SchwartzmanA discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the IPR Measurement Commission Chair, Katie Paine of KD Paine & Partners and Don Wright of Boston University. Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Before joining Ketchum, he Weiner was the CEO and president of Delahaye, a corporate communications and public relations research and consulting firm founded by Katie Paine, who has also appeared on this podcast, and who provided research support for this episode. On the Record…Online is the official podcast of the 2009 PRSA International Conference. Register to attend here. 1:01 - @ericschwartzman gives Mark Weiner’s background, a brief introduction to the PRSA Measurement Working Group and an overview of what Mark will cover in this podcast. 4:35 – How Mark Weiner will the help PR practitioners overcome the challenge of communicating the value of public relations at the 2009 PRSA International Conference. 5:50 – Mark Weiner on his participation in the PRSA Measurement Working Group, which brought together thought leaders to explore how public relations impacts business, and which published a “Business Outcomes” deck to help practitioners communicate the value of public relations to clients and managers. 7:05 – Why PRSA created a Measurement Working Group and a clarification for anyone who heard about this effort first on episode 484 of “For Immediate Release” The Hobson & Holtz Report.” 9:12 – PRSA’s intention of providing a solutions agnostic approach and the Measurement Working Group’s pooling of measurement intelligence. 11:14 – Based on his experiences traveling the globe consulting on public relations measurement, Weiner explains the common misconceptions about PR measurement outside the US. 12:32 – The purpose of public relations search and evaluation in business and translating public relations performance through data. 13:33 -- Whether or not communicating through numbers is more objective than communicating through language, as per 2009 PRSA International Conference keynote speaker Todd Buchholz’s appearance on this podcast. 14:29 – Minimizing misinformation through transparency. 15:23 – The percentage of PRSA Silver Anvil Award applications that are eliminated each year because of they lack measurement data and use purposely vague language. 18:06 – The pros and cons of using advertising value equivalency to communicate the value of public relations to managers and clients. 19:37 – The most meaningful measures of public relations value. 21:20 – Advertising value not as a dollar value, but as a measure of relative value. 22:12 – 2009 PRSA International Conference Keynoter Bob Garfield’s dire prediction on the future of ad-support media and building the business case for social media engagement. 24:20 – The importance of measurement standards, and how measurement standards for social media engagement will evolve. 26:57 – Overcoming the challenges associated with interpreting the sentiment of an avalanche of user generated content in real time. 30:59 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offersPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/public-relations-measurement-today-and-tomorrow-with-prime-research-ceo-mark-weiner.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/PR_Measurement_Best_Practices_with_Mark_Weiner.mp3?enclos_rss=83006spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/Yyx7GablCNQ/truth-through-numbers-with-former-white-house-economic-policy-advisor-todd-buchholz.aspxhttp://ontherecordpodcast.com/pr/otro/truth-through-numbers-with-former-white-house-economic-policy-advisor-todd-buchholz.aspx]]>Fri, 02 Oct 2009 19:10:37 GMTno2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunchinEric Schwartzman2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend the event here. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009 shares a glimpse of what he’ll talk about in his presentation. 4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign. 4:52 – How and why US Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown. 6:32 – How US Banks can regain the American people’s trust. 8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy. 9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy. 11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations. 12:42 – A recent New York Times cover story on the hot job for college graduates today. 13:05 -- How statistics are often used by government to mislead voters. 14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net,” “The headlines from Washington today blare of bailouts, stimulus, clunkers, Afpak, health care. But it is possible that future historians, looking back, will fixate on a quieter project of Barack Obama’s White House: its exploration of how government might be opened to greater public participation in the digital age, of how to make self-government more than a metaphor.” 15:21 – Whether or not numbers are inherently more objective than language at communicating facts. 15:45 – How Washington budget cuts result in the release of inaccurate, financial market driving information, and why we need to upgrade our statistics capabilities. 17:11 – Todd Buchholz’s responds to another passage from Anand Giridharadas’s piece: “If the Internet needed a further nudge from its pedestal, the health care debate obliged. From the administration’s point of view, the Web arguably proved better at spreading deceptions about “death panels” than at spreading truth, and at turning town halls into brawls than at nurturing the unfettered deliberation that some imagine to be the hallmark of the Internet.” 18:03 – Number crunching truth in the digital age. 21:08 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/truth-through-numbers-with-former-white-house-economic-policy-advisor-todd-buchholz.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Truth_through_Numbers_with_former_White_House_Economic_Policy_Advisor_Todd_Buchholz.mp3?enclos_rss=81600spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/KoRcMt0xI0g/the-death-of-marketing-with-ad-industry-pundit-bob-garfield.aspxhttp://ontherecordpodcast.com/pr/otro/the-death-of-marketing-with-ad-industry-pundit-bob-garfield.aspx]]>Fri, 25 Sep 2009 23:42:31 GMTno2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for tEric Schwartzman2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend here. 3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference. 3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations. 4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries. 6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution. 7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains. 10:03 – Stakeholder relations as the future of marketing and advertising online. 13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches. 14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd. 16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield. 20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again. 21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products. 21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape. Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models. Shel Holtz take note. 22:31 – Why the advertising industry cannot and will not adapt to the digital revolution. 24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information. 26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years. 28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective. 29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC]. Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attendPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/the-death-of-marketing-with-ad-industry-pundit-bob-garfield.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/The_Death_of_Marketing_with_Ad_Industry_Pundit_Bob_Garfield.mp3?enclos_rss=81176http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/ckDIxH3RbkU/social-media-crisis-communications-strategy-deep-dive-with-fema-public-information-officer-john-shea.aspxhttp://ontherecordpodcast.com/pr/otro/social-media-crisis-communications-strategy-deep-dive-with-fema-public-information-officer-john-shea.aspx]]>Mon, 21 Sep 2009 00:29:08 GMTspinfluencer@gmail.com (Eric Schwartzman)noPublic information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for Eric SchwartzmanPublic information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov. 1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel. For more information tweet @ipressroom, send email to info at ipressroom dot com or register for a demo. 2:47 – Why FEMA sees social media as an effective crisis communications channel. 3:41 – How FEMA is leveraging social media regionally and geographically by working with state and local partners during emergencies like earthquakes, fires and tornados and to provide disaster relief and promote disaster preparedness. 6:01 – FEMA’s Regional Twitter (Example: Region 9) and RSS strategy, social media account management policy, who decides what information moves via Twitter on a region by region basis, and coordinating the national and regional message. 10:12 – How FEMA is using an automated, decentralized social media crisis communications model to empower experts, state and local officials with preconfigured social media footprint, standard operating procedures, and training and support to integrate social media into existing job processes and minimize staffing requirements. 11:12 – How FEMA external affairs -- which includes public affairs, congressional affairs, intergovernmental affairs and community relations -- uses tool-based standard operating procedures as guidelines for experts, state and local officials who may be using FEMA’s social media websites during a disaster or to promote crisis readiness. FEMA has standard operating procedures for using Facebook, Twitter and YouTube. 14:17 – How FEMA is leveraging off-network solutions (Twitter, Facebook, YouTube, etc.) to extend the reach of its on-networks resources (information available through FEMA.gov), as well as to navigate IT security, privacy and legal issues. 15:06 – Why creating and hosting content on-network is critical to maintaining the credibility of FEMA’s off-network social media communications efforts. 15:33 – How FEMA sequences the release of information during a crisis incident on-network and off-network. 17:22 – How and why social media has marginalized the effectiveness of press releases. The benefit of amplifying on-network information via Twitter, Facebook and other social media sites to reach individuals with potentially live saving information. 18:05 – Making social media status updates more credibility by back-ending them with links to on-network information, so recipients can verify information by means of the authority of the FEMA.gov domain. 19:08 – Instead of only pushing out safety alerts, FEMA is using social networking sites to search for and connect people looking for disaster relief, safety and security information with links to potentially lifesaving information at FEMA.gov. The sequencing of on-network versus off network information distribution, and the value of presenting content at your own domain versus a third-party social media site. 20:53 – Managing information security concerns when communicating about potentially vulnerable communities during times of crisis. 22:56 – The tools FEMA is using to crowd source the kind of crisis communications people need most during emergencies, and natural disasters, as well as the benefits of using web-based tools or software as a service at organization’s with stringent network security demands. 24:16 – What skill sets and staffing levels arPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/social-media-crisis-communications-strategy-deep-dive-with-fema-public-information-officer-john-shea.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Crisis_Communications_Strategy_Deep_Dive_with_FEMA_Public_Information_Officer_John_Shea.mp3?enclos_rss=80206spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/IsGq_PSs_gs/public-affairs-and-public-diplomacy-is-at-odds-with-social-media--and-what-to-do-about-it.aspxhttp://ontherecordpodcast.com/pr/otro/public-affairs-and-public-diplomacy-is-at-odds-with-social-media--and-what-to-do-about-it.aspx]]>Sat, 18 Jul 2009 01:43:54 GMTnoPublic affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s globaEric SchwartzmanPublic affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong. 4:05 – Why social media is a critical component of public policy, public affairs and public relations. 4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does. 6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy. 8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts. 9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies. 10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform. 13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act. 17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong. 18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States. 21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace. 21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation. 24:25 – Social media engagement for government communicators debunked by Matt Armstrong. 26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagement in the social media age. 29:10 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of onPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/public-affairs-and-public-diplomacy-is-at-odds-with-social-media--and-what-to-do-about-it.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Public_Affairs_and_Public_Diplomacy_is_at_Odds_with_Social_Media_and_What_to_Do_about_It.mp3?enclos_rss=74637spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/hhmhNNg-gmA/online-reputation-management-on-twitter-with--journchat-founder-sarah-evans-.aspxhttp://ontherecordpodcast.com/pr/otro/online-reputation-management-on-twitter-with--journchat-founder-sarah-evans-.aspx]]>Fri, 26 Jun 2009 15:27:43 GMTnoCorporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm EasteEric SchwartzmanCorporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation. In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why? 3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats. 4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat. 5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly. 6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform. 8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event. 9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event. 10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts. 12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are. 13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution. 15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter. 16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog. 17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers, much as Vocus PRWeb. 18:42 – Sarah Evans on social media PR strategy and social media engagement. 19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications. 21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking. 22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her. 24:04 -- End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/online-reputation-management-on-twitter-with--journchat-founder-sarah-evans-.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Online_Reputation_Management_on_Twitter_with_Journchat_Founder_Sarah_Evans_.mp3?enclos_rss=72993spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/e8oq6XflJD0/crisis-communications-online--social-media-usage-during-a-crisis-with-leysia-palen.aspxhttp://ontherecordpodcast.com/pr/otro/crisis-communications-online--social-media-usage-during-a-crisis-with-leysia-palen.aspx]]>Fri, 05 Jun 2009 00:59:50 GMTnoCrisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurEric SchwartzmanCrisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:56 – Social media crisis communications researcher Leysia Palen, an assistant professor of the Department of Computer Science at the College of Engineering and Applied Science at the University of Colorado at Boulder and lab director of her research group, ConnectivIT, which focuses its research on social media crisis communications, shares her social science perspective on the differences between crisis, disaster, and emergency. 6:02 - Social media crisis communications researcher Researcher Leysia Palen on how accurate social media research is conducted, on the potential problems in social media crisis communications research, and on how these potential problems in social media communications research are tackled. 7:55 – Social media crisis communications researcher Leysia Palen shares her experience on the use of software tools for measuring conversations. She shares her knowledge on what tools are most useful and productive and what tools are being built. 9:58 - Social media crisis communications researcher Researcher Leysia Palen gives her insight on which of the readily available tools like Google are the quickest in indexing and delivering the most useful information during times of crisis. 12:37 - Eric Schwartzman comments about social media crisis communications researcher Leysia Palen’s report, “Crisis in a Networked World: Features of Computer-Mediated Communication in the April 16, 2007, Virginia Tech Event,” published by the Social Science Computer Review. 13:13 - Social media crisis communications researcher Leysia Palen shares crisis communications and emergency management advice on how to incorporate social media into how they manage emergencies. 15:45 - Social media crisis communications researcher Leysia Palen on what she learned about how people used social media during the Virginia Tech tragedy, on what she found surprising, on what the event shows from a social media emergency management point of view. She refers to the ethnographic work of one of her graduate students, Sarah Veiweg. 20:24 – Social media crisis communications researcher Leysia Palen on whether she thinks distributed problem solving is more reliable than top-down, commander control style problem solving during the inventory stage of a crisis. She talks about the difference between a disaster and an emergency. 22:42 - Social media crisis communications researcher Leysia Palen on how most Virginia Tech students were made aware of the shootings. 23:24 – Social media crisis communications researcher Leysia Palen on what students did once they were informed of the shootings, on Virginia Tech’s crisis communications throughout the day. She talks about how social media communications and onliPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/crisis-communications-online--social-media-usage-during-a-crisis-with-leysia-palen.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Crisis_Communications_Online_-_Social_Media_Usage_during_the_VT_Shootings_with_Leysia_Palen.mp3?enclos_rss=71657spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/qa0gIzR-N8g/online-newsroom-best-practices-with-toyota-social-media-supervisor-scott-deyager.aspxhttp://ontherecordpodcast.com/pr/otro/online-newsroom-best-practices-with-toyota-social-media-supervisor-scott-deyager.aspx]]>Thu, 21 May 2009 23:44:40 GMTnoOnline newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom Eric SchwartzmanOnline newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best practices by using iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:48 – Toyota Social Media Supervisor Scott Deyager shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team. 4:18 – Online newsroom access to the 2010 Pruis reveal at the Detroit Auto show which was simulcast live without password protection in Toyota’s online newsroom, and how live video streams are becoming an online newsroom best practice. 5:47 – The importance of maintaining open access as an online newsroom best practice, why Toyota chose not to use password protection for its online newsrooms, and why the loss of password protection has become an online newsroom best practice. 7:55 – How Toyota decides what press releases, press kits and other press materials goes in their online newsroom and what press kits and related content go on their social media sites and how Toyota uses different channels for different purposes. 9:17 – Toyota Social Media Supervisor Scott Deyager on people and process, on how Toyota decides who does what, and how the decisions to post content that insure online newsroom best practices are made. 10:20 – Note: At this point in the interview, the MP3 file ended abruptly and Scott Deyeger agreed to schedule a second interview, essentially rerecording the second half. Audiophiles may be interested to know that the first portion was recorded via Skype, the the second portion was recorded on a Telos One digital to analog bybrid device. 10:53 – How Toyota evaluates online newsroom best practices and the success of its social media outreach efforts. 11:47 – Toyota’s rationale for outsourcing its online newsroom to an online newsroom software provider instead of building a custom content management application or skinning an open source platform and having to instill online newsroom best practices autonomously. He talks about why Toyota selected the iPressroom online newsroom software. 12:57 –Toyota’s experience transitioning to the iPressroom online newsroom service 13:41 – Twitter integration in online newsrooms, Toyota’s communications objectives for Twitter, managing corporate and personal brands responsibly as communicators, and online newsroom best practices for Twitter integration. 16:28 – Putting the Toyota brand first, the use of signatures in tweets, and Toyota’s Twitter strategy of maintaining branded communications without sacrificing personal transparency. 18:00 – Toyota’s decision to establish branded Flickr and YouTube accounts instead of personal, employee accounts, and still maintain the peer-to-peer influencer advantage, and integrating these account into online newsroom best practices. 20:17 – The rules of engagement for social media interaction at Toyota. 21:10 – Eric Schwartzman brings up his past experience with podcasting and how thinks having last word as an interviewer is inappropriate. He asks whether or not Toyota is comfortable letting its critics have the last word in their online pressroom or social media sites. 22:20 – What’s next for Toyota in terms of social media communications. He talks about how the company is now “waking up” to social media technology. 23:01 – EPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/online-newsroom-best-practices-with-toyota-social-media-supervisor-scott-deyager.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Online_Newsroom_Best_Practices_with_Toyota_s_Social_Media_Supervisor_.mp3?enclos_rss=71223spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/dJ_-C2os9OM/seo-for-pr-tools-and-tips-from-search-engine-land-editor-danny-sullivan---.aspxhttp://ontherecordpodcast.com/pr/otro/seo-for-pr-tools-and-tips-from-search-engine-land-editor-danny-sullivan---.aspx]]>Thu, 14 May 2009 22:09:59 GMTnoOnline Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition froEric SchwartzmanOnline Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers. 3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land. 5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and major search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors that are important for most successful SEO for PR. 7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about search on the Pinkberry website. 8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in. He talks about different tools and about what he likes and what he doesn’t like about the different tools that different companies use to cinduct SEO for PR. 11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content. 12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link. 14:55 - Eric Schwartzman shares a story of how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation. 17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play. He talks about Google’s Query Deserves Freshness initiative, what it does, and how it plays a role in SEO for PR. 19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do and what that means for SEO for PR practitioners. 20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR. 22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead. 24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing. 26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the nePR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/seo-for-pr-tools-and-tips-from-search-engine-land-editor-danny-sullivan---.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/SEO_for_PR_Tools_and_Tips_from_Search_Engine_Land_editor_Danny_Sullivan.mp3?enclos_rss=70560spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/UMWSUhJsnEE/online-newsrooms--media-relations-tips-and-apple-iphone-apps-with-wired-magazine-contributing-editor-frank-rose.aspxhttp://ontherecordpodcast.com/pr/otro/online-newsrooms--media-relations-tips-and-apple-iphone-apps-with-wired-magazine-contributing-editor-frank-rose.aspx]]>Fri, 08 May 2009 16:38:08 GMTnoWired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write Eric SchwartzmanWired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine. 4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career. 5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He talks about his book called The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency. 7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and on what he expects to find on a company’s website. He talks about how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts. 9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not public relations professionals should be using social media to directly engage the public and the relationship of social media to online newsrooms. 11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation. 13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king, and if it could be displaced by a good user interface. 15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology. 19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out from the rest. 21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence, and whether or not we’ll every be able to build a computer that can truly mirror human behavior. 23:25 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Another Interview with a Wired Magazine Journalist: On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/online-newsrooms--media-relations-tips-and-apple-iphone-apps-with-wired-magazine-contributing-editor-frank-rose.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Wired_Magazine_Contributing_Editor_Frank_Rose.mp3?enclos_rss=69948spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/ly8QDN4D1JA/inside-the-online-video-business-with-blip-tv-co-founder-dina-kaplan.aspxhttp://ontherecordpodcast.com/pr/otro/inside-the-online-video-business-with-blip-tv-co-founder-dina-kaplan.aspx]]>Thu, 30 Apr 2009 03:19:10 GMTnoBlip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International Eric SchwartzmanBlip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last 12 months, or expect to in the next 12 months, please fill out the survey at http://www.ipressroom.com/ready by May 28, 2009. 4:00 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 5:45 – Blip.TV co-founder Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral video, and how Blip.TV reaches its audience. 7:12 – Blip.TV co-founder Dina Kaplan talks about where Blip.TV’s traffic comes from. 9:28 – Blip.TV co-founder Dina Kaplan on whether or not Blip.TV shows cater to the Long Tail. 11:18 - Blip.TV co-founder Dina Kaplan on the importance of marketing to the different kinds of audiences, and the difference between reaching a large audience and reaching the right audience. 13:53 - Blip.TV co-founder Dina Kaplan on the cost of advertising on Blip.TV. She shares information about the CPM and discusses the different kinds of ways a brand can buy ads, the difference between advertising on web video and advertising on TV, and gives her rationale for the reason behind the price difference. 16:56 – Blip.TV co-founder Dina Kaplan on what should an independent producer should be looking for, on measurement options Blip.TV provides to its showrunners. 20:27 – Blip.TV co-founder Dina Kaplan on how much show content creators are making, on which kinds of web videos do best with advertisers, and what top earners can make running online video programs on her network. 23:40 – Blip.TV co-founder Dina Kaplan on what it took for Blip.TV to win the support of investors. 26:55 – Blip.TV co-founder Dina Kaplan on recent news about Youtube’s impending site redesign. She talks about how people’s online viewing habits are changing, and how the line between web and TV is blurring. 30:41 – Blip.TV co-founder Dina Kaplan on audio versus audio content. She talks about the importance of marketing in building audience for video content and gives examples of successes such as Gary Vaynerchuck’s Wine Library TV. 33:03 – Blip.TV co-founder Dina Kaplan on the production value of web shows, the culture of authenticity, and why feedback is so important. 36:09 – Blip.TV co-founder Dina Kaplan on recent the comSCORE Top U.S. Online Video Properties rankings, the challenges of tracking views, the different ways of measuring online viewership, and why it’s tough to compare views on one video platform to another. 38:04 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/inside-the-online-video-business-with-blip-tv-co-founder-dina-kaplan.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/Blip.TV_Co-Founder_Dina_Kaplan_on_the_Explosive_Growth_of_Online_Video.mp3?enclos_rss=69438spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/z5IlxBjrTLI/social-media-marketing--social-media-optimization-and-social-media-pr-using-facebook-company-page-with-cc-chapman-online--.aspxhttp://ontherecordpodcast.com/pr/otro/social-media-marketing--social-media-optimization-and-social-media-pr-using-facebook-company-page-with-cc-chapman-online--.aspx]]>Sat, 25 Apr 2009 03:31:02 GMTnoSocial media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [Eric SchwartzmanSocial media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is tPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/social-media-marketing--social-media-optimization-and-social-media-pr-using-facebook-company-page-with-cc-chapman-online--.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-CCChapman.mp3?enclos_rss=68970spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/zKSqRUfuXpY/former-dnc-director-of-communications-jason-rosenberg-about-integrating-new-media-communications-at-the-2008-democratic-national-convention.aspxhttp://ontherecordpodcast.com/pr/otro/former-dnc-director-of-communications-jason-rosenberg-about-integrating-new-media-communications-at-the-2008-democratic-national-convention.aspx]]>Thu, 16 Apr 2009 15:12:08 GMTnoFormer Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in chanEric SchwartzmanFormer Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPresPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/former-dnc-director-of-communications-jason-rosenberg-about-integrating-new-media-communications-at-the-2008-democratic-national-convention.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-jrosenberg.mp3?enclos_rss=67755spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/FEWqA5bwxU8/pr-jobs-expert-and-korn-ferry-international-evp-of-corporate-affairs-don-spetner-advises-pr-job-seekers-on-job-hunting-in-a-recession.aspxhttp://ontherecordpodcast.com/pr/otro/pr-jobs-expert-and-korn-ferry-international-evp-of-corporate-affairs-don-spetner-advises-pr-job-seekers-on-job-hunting-in-a-recession.aspx]]>Mon, 13 Apr 2009 15:28:56 GMTnoKorn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job marketEric SchwartzmanKorn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC. 4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist. 5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today. 10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market. 14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations. 16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 19:07 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial tPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/pr-jobs-expert-and-korn-ferry-international-evp-of-corporate-affairs-don-spetner-advises-pr-job-seekers-on-job-hunting-in-a-recession.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-dspetner.mp3?enclos_rss=67754spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/YQaVt45oWfY/of-social-media-and-the-benefits-of-blogging-with-john-cass.aspxhttp://ontherecordpodcast.com/pr/otro/of-social-media-and-the-benefits-of-blogging-with-john-cass.aspx]]>Sat, 11 Apr 2009 01:05:54 GMTnoBenefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin anEric SchwartzmanBenefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums. 7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing. 8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee. 11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations. 15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim. 20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks. 22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels. 24:05 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/of-social-media-and-the-benefits-of-blogging-with-john-cass.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-jcass.mp3?enclos_rss=67753spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/GLcA4S406XE/los-angeles-times-veteran--author-and-laobserved-com-blogger-kevin-roderick.aspxhttp://ontherecordpodcast.com/pr/otro/los-angeles-times-veteran--author-and-laobserved-com-blogger-kevin-roderick.aspx]]>Sat, 04 Apr 2009 00:51:54 GMTnoVeteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno KevinEric SchwartzmanVeteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media. 7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future. 11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles. 16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department. 20:42 – Kevin Roderick on hyper local media. 22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just. 25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands. 27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape. 31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts. 33:39 – End More Interviews with LA Times Staffers: On the Record...Online with Los Angeles Times Editorial Writer Jon Healey On the Record...Online with LA Times Entertainment Writer John Horn On the Record...Online with Los Angeles Times Columnist Joel Stein On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/los-angeles-times-veteran--author-and-laobserved-com-blogger-kevin-roderick.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-kroderick.mp3?enclos_rss=66911spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/5Qrnvh9qMiU/ny-times-sunday-styles-reporter-allen-salkin.aspxhttp://ontherecordpodcast.com/pr/otro/ny-times-sunday-styles-reporter-allen-salkin.aspx]]>Thu, 26 Mar 2009 21:41:40 GMTnoNY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 –Eric SchwartzmanNY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – APR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/ny-times-sunday-styles-reporter-allen-salkin.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-salkin.mp3?enclos_rss=66241spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/tMx5m11__so/daily-candy-editor-in-chief-dany-levy-goes-on-the-record-online.aspxhttp://ontherecordpodcast.com/pr/otro/daily-candy-editor-in-chief-dany-levy-goes-on-the-record-online.aspx]]>Fri, 20 Mar 2009 19:37:36 GMTnoEmail newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, Eric SchwartzmanEmail newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s tPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/daily-candy-editor-in-chief-dany-levy-goes-on-the-record-online.aspxhttp://ontherecordpodcast.com/pr/otro/electronic/OTRO-dlevy.mp3?enclos_rss=66009spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/cfPhlSBc8vg/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1462]]>Thu, 12 Mar 2009 23:15:20 GMTnoSocial media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend StreEric SchwartzmanSocial media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1462http://ontherecordpodcast.com/pr/otro/electronic/OTRO-tsmith.MP3?enclos_rss=65219spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/3sKdgCVjZ-Q/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1460]]>Thu, 05 Mar 2009 04:50:22 GMTnoChristopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized Eric SchwartzmanChristopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of moPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1460http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MoC-Mash-Up.mp3?enclos_rss=64516spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/ksMiqkihee0/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1451]]>Fri, 27 Feb 2009 01:05:43 GMTnoNew media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitableEric SchwartzmanNew media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure. Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up. No technical training is required to master the iPressroom online newsroom content management service. 3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million. 3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable. 4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby. 5:05 – Laurel Touby on how MediaBistro incorporate word of mouth marketing into its new media business strategy 5:50 -- Laurel Touby on sticky websites, consumer trust, customer loyalty, staying close to the customer, maintaining an air of exclusivity and providing services like training courses to news media clientele. 6:34 – Training courses offered by MediaBistro.com, the communication skills they help members develop, and why the last recession in 2001 created a favorable market environment for launching career training courses, writing training courses and other professional training courses. 7:26 – Online training courses are also now available through MediaBistro.com, and Laurel Touby explains how using online training digital solutions fit into her broader business strategy. 8:55 – Laurel Touby advises professional organizations and trade associations on how to effectively migrate their legacies online through networking opportunities, training courses, ways for people to develop the critical new media communication skills they need in the network age, offline events like the upcoming MediaBistro Circus 2009 this June 2009 in NYC and up to date job listings and news. 9:47 – New media communication skills, social media training courses and press release search engine optimization are the types of skills people are most interested in developing now, according to Laurel Touby. 10:43 – Digital skills and online fluency Laurel Touby looks for when considering new hires at MediaBistro.com, and why getting your new media lingo right is critical. 12:02 -- Laurel Touby on the right color to paint your nails in a down economy. 13:01 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1451http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ltouby.mp3?enclos_rss=64196spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/EPXaXgbP83g/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1426]]>Fri, 20 Feb 2009 22:19:58 GMTnoOnline Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior coEric SchwartzmanOnline Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relations Worldwide. He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News. Show Notes: 2:17 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure audio and video podcasts. Sample online podcast centers include the LA Opera and the California Endowment. For more information tweet @chrisbechtel or email info at ipressroom dot com. 3:31 – Jon Greer discusses the level of trust people have for PR firms, and how that impacts the PR Agency hiring process. 4:59 – Jon Greer reveals the most important questions to ask a PR firm when they’re pitching you their services. 5:41 – Jon Greer on the most important thing to look for in any PR firm you’re considering hiring. 6:22 – Jon Greer on what clients want most from PR Agencies. 7:05 – Jon Greer on how to deduce the health and well being of any public relations agency by asking a few, simple questions. 8:09 – Jon Greer on how to secure senior level counsel. 8:59 – Jon Greer on what to look for in a PR Agency retainer agreement, and the types of changes to negotiate to strike the best deal. 10:08 – Jon Greer on what client’s need to do to get the highest level of service from a PR Agency and how to become the client that PR practitioners want to spend their time on. 11:39 – Jon Greer tells future PR Agency clients what they should and shouldn’t expect from a PR Agency. 13:24 – Jon Greer talks about pricing PR services and how to make sure you are charged a fair price by a public relations agency. 14:57 – Jon Greer walks us through price ranges for retaining boutique PR firms, mid-size PR firms and large PR firms. 17:24 – Jon Greer on the number of press releases a client should expect to receive for varying monthly retainer levels. 19:09 – The economic challenges of PR measurement, what makes it relatively expensive and how to manage those costs. 21:04 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1426http://ontherecordpodcast.com/pr/otro/electronic/OTRO-jgreer.mp3?enclos_rss=63365spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/Ju5X0O48Dl0/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1420]]>Fri, 13 Feb 2009 01:05:28 GMTnoOnline Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed followiEric SchwartzmanOnline Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. Show Notes: 1:59 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure online public relations and corporate communications campaigns with a branded online newsroom inside your corporate website. For more information tweet @chrisbechtel or email info at ipressroom dot com. 3:57 – Andrew Gilman on the objective of the sound bite, and on what it takes to craft a sound bite that gets picked up. 4:22 – Andrew Gilman discusses weaving sound bites into difficult interviews. 4:40 – Andrew Gilman on the best sound bite to come out of the recent US Presidential Election. 5:40 – The importance of analogies and visualizations in crafting memorable sound bites. 6:30 – Andrew Gilman shares one of the best sound bites he ever created. 7:57 – Andrew Gilman uses the WIIFM messaging factor to craft a memorable sound bite on the benefit of car doors that open wider. 9;30 – Andrew Gilman on how the LAPD, LAFD, Teacher’s Union and other California State Employees used carefully tested sound bites to defeat Governor Arnold Schwarzenegger’s attempt to eliminate Defined Benefit Contribution Plans. 10:39 -- Referencing Wired Magazine’s June 2008 cover story on The End of Science, Eric Schwartzman asks Andrew Gilman whether or not the availability of data will change the way sound bites are created. 11:29 – Andrew Gilman discusses the shortcomings of data and the importance of tapping emotional sentiment when designing a sound bite. 12:20 – Andrew Gilman on putting a sound bite to the “Hey Marge” test. 12:58 – Andrew Gilman on the optimal duration of the quintessential sound bite, and why effective sound bites are always longer than what actually get picked up. 14:45 – Andrew Gilman on the impact of sound bites on our collective IQ as a populace. 15:09 – Leveraging sound bites to drive web traffic. 15:41 – Andrew Gilman on the impact of the sound bite on media and democracy, and some of the most damaging political sound bites of modern history. 16:20 – Andrew Gilman on advocating for your interests with sound bites. 17:05 – In addition to his book “Get to the Point” and his online sticky message of the month, Andrew Gilman’s recommends the book “Made to Stick” about how to create memorable sound bites. 17:36 – Andrew Gilman on how top political messaging gurus on the left and the right use sound bites to frame debates of national and international interest, and the power of well chosen words in striking popular sentiments. 18:10 – Karl Rove’s use of sound bites to promote policy. 19:33 – End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1420http://ontherecordpodcast.com/pr/otro/electronic/OTRO-AGilman.mp3?enclos_rss=62623spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/vRbTInydSzQ/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1418]]>Mon, 09 Feb 2009 18:35:27 GMTnoSeesmic founder and popular blogger Loic LeMeur talks about how he mobilized the blogosphere in support of President Nicolas Sarkozy’s election campaign, how social media has changed public relations and the impact of transparency on personal privacy. SeeEric SchwartzmanSeesmic founder and popular blogger Loic LeMeur talks about how he mobilized the blogosphere in support of President Nicolas Sarkozy’s election campaign, how social media has changed public relations and the impact of transparency on personal privacy. Seesmic recently entered a closed Beta on a new version of the Twitter social media client Thwirl. Show Notes: 2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France. 3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community. 4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy. 5:41 – Loic LeMeur shares the biggest lesson he took away from his work on the Sarkozy campaign. 7:03 – Loic LeMeur talks about how the Sarkozy campaign was able to leverage the blogosphere to drive news media coverage. 9:14 – Loic LeMeur on why disagreed with Brian Solis’s guest post on TechCrunch about the secrets of PR. 11:20 – Loic LeMeur’s opinion of Seth Godin’s newest book Tribes and the concept of managing communities instead of brands. 12:57 – Loic LeMeur on how organizations that provide necessary products that don’t always breed enthusiasm should approach social media communications. 14:02 – Loic LeMeur on why cell phone providers and utilities should be on Twitter, and how customer service can propel positive word of mouth. 16:01 – Loic LeMeur on Twitter’s response, or lack thereof, to hacked celebrity accounts. 18:04 – Loic LeMeur on the expectation management trap of over transparency. 19:42 – Loic LeMeur on the single, biggest challenge government communicator’s face with respect to social media engagement. 22:29 – Loic LeMeur on sustaining the momentum of social media communications campaigns beyond an election cycle. 23:52 – Loic LeMeur on how he used social media to solicit input for his session on privacy at the World Economic Summit (#davos). 24:43 – Loic LeMeur on personal privacy and the prospect of segmented communications in the social media age. 27:47 – Drawing a question from an interview by Brooke Gladstone’s with Nicolas Carr, author of The Big Switch on the NPR program On the Media, Eric Schwartzman asks Loic LeMeur if he is concerned that companies may someday use personal information to manipulate behavior. 32:15 – Loic LeMeur on the potential cultural threats of a world without physical media. 35:04 – Loic LeMeur on the social benefits of MMOGs 36:25 – Loic LeMeur on his online video social networking service Seesmic. 41:24 – Loic LeMeur on how video can be used to build more meaningful relationships online. 43:53 – Loic LeMeur on how genders dress their Seesmic shots differently. 46:08 – Loic LeMeur on how Chris Pirillo and Leo LaPorte are using video to create a personal brand online. 50:14 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1418http://ontherecordpodcast.com/pr/otro/electronic/OTRO-lemeur.mp3?enclos_rss=62157spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/Br1zuz4SYCg/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1416]]>Fri, 06 Feb 2009 21:42:22 GMTnoOnline newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiableEric SchwartzmanOnline newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. Like public relations software provider iPressroom, PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering specifically to the crisis communications objectives of public relations and media relations. PIER unifies innovative technology and tools in one web-based application to help organizations maintain business continuity, while making organizational communications simple and easy. SHOW NOTES: 1:23 -- How to SEO press releases using iPressroom’s SEO wizard with trackable hyperlinks, part of the iPressroom online newsroom public relations software package. For more info tweet @chrisbechtel. 2:54 -- Gerald Baron outlines his presentation on handling crisis communications with public relations software titled “Building Trust in a Threatening Media Environment,” which was delivered at the PRSA International Conference 2008 in Detroit. 3:42 -- Gerald Brown on the disappearance of news cycles in a hyper competitive environment based on immediacy. Gerald talks about a reporter who broke news about Hurricane Ike, a Los Angeles Fire Department distributing fire safety information on Twitter and what it all means for crisis communications. 4:49 -- Gerald Baron on the impact of the news media, and people’s insatiable quest for up-to-the-second information, on the business of crisis communications, public relations, and media relations and the inherent risks associated with letting others tell your story for you. 5:43 -- Gerald Baron shares his for “Ps” of effectively online communications, which are: Policy, Plans, People and Platform. He also discusses why communicating with incredibly speed, and directly to constituents, are critical components to telling your own story in a world without news cycles. 6:36 -- Gerald Baron uses the Virginia Tech massacre as an example of why organizations need the ability to handle direct to the public crisis communications with incredible speed, and the role of public relations software in that process. 7:23 -- Gerald Baron reveals the key features that a public relations software package should have: single online control platform; be entirely web-based; exist independent and outside of the organizations IT infrastructure; and be completely controlled by public relations professionals. 8:35 -- Gerald Baron discusses the lessons he learned from the Virginia Tech Shootings, one of which is raised expectations for rapid communications directly from organizations. He says the VT shootings underscore that we no longer live in a world in where people can depend on the media for urgent information during an emergency. 9:39 -- Gerald Baron explains why stand alone text notification systems that are not integrated public relations software platforms are potentially dangerous to PR professionals, because they attempt to substitute notifications for communications. He cites research [PDF] from PIER Systems that he says show outbound notifications drive demand of inbound requests for additional information. 10:53 -- Gerald Baron lists the additional modes of communications, like your website or online newsroom, RSS and email, which are just as important as the instant notifications people now expect to receive from organizations during a catastrophe. He paints a hypothetical crisis scenario where students get a text message to their phones about some kind of disaster or emergency, jam up the phone lines in search of more information and then go to the school’s website, which is hopefully built to handle huge numbers of simultaneous incoming requests. He says the system breaks down when organizations deploy a notification system without fPR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1416http://ontherecordpodcast.com/pr/otro/electronic/OTRO-GBaron.mp3?enclos_rss=62078spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/CyfsExe5UqA/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1406]]>Tue, 27 Jan 2009 00:31:44 GMTnoSynergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company. According to their LinkedEric SchwartzmanSynergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company. According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.” Show Notes: 3:00 – Keith Green on strategic event planning and event marketing. 3:50 – Keith Green on the core elements of providing successful event marketing services. 4:37 – Keith and single most important component in any event marketing campaign. 6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money. 7:32 – Keith Green on word of mouth marketing. 8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event. 9:27 -- Keith Green on staging the ultimate publicity photo opportunity. 10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water. 11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days. 13:30 – Keith Green on accurately costing event marketing initiatives. 14:10 – Keith Green on typical profit margins in the event marketing agency businesses. 16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing. 18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job. 20:51 – Keith Green on the average number of hours event marketing companies tend to work each week. 22:20 – Keith Green on what entry-level staffers earn at event marketing agencies. 23:10 – Keith Green gives his advice to event marketing agency staffers to be. 23:58 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1406http://ontherecordpodcast.com/pr/otro/electronic/OTRO-kgreen.mp3?enclos_rss=57832spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/3XvsJHdU3LE/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1371]]>Mon, 26 Jan 2009 22:20:00 GMTnoIn this special episode, Micro Persuasion Blogger Steve Rubel’s lunch keynote from the 2008 PRSA Digital Impact Conference in New York City goes On the Record...Online. SVP and Director of Insights at Edelman Digital, Rubel is a well known online public rEric SchwartzmanIn this special episode, Micro Persuasion Blogger Steve Rubel’s lunch keynote from the 2008 PRSA Digital Impact Conference in New York City goes On the Record...Online. SVP and Director of Insights at Edelman Digital, Rubel is a well known online public relations advocate who also writes the popular public relations blog Micro Persuasion. He is a recognized online communications expert who excels at identifying key insights, trends and emerging digital platforms that can be applied to public relations, marketing and corporate communications campaigns. Steve Rubel has also gone On the Record…Online about how he became the most popular PR Blogger and why he decided to join Edelman. Show notes: 1:13 - Intro to Rubel’s speech at the Digital Impact Conference. 2:51 - Rubel online public relations responsibilities at Edelman Digital. 3:46 - Rubel on the erosion of mass reach media. 5:21 - Rubel on the Twitter and FriendFeed of tomorrow. 5:58 - Rubel on the 53 percent of people not engaged with online media. 6:33 - Rubel on Google. 8: 47 - Rubel on today’s think signals. 19:02 - Rubel on breaking down the web using the example of the NBA widget strategy. 12:38 - Rubel on today’s attention crash. 14:13 - Rubel on Will it Blend from Blendtec. 16:13 - Rubel on high interest niches using the example of Popurls. 18:47 - Rubel on using Google Trends to track data. 22:06 - Rubel on how to employ collaboration in marketing communications using the ideas of controlled and open communication. 26:33 - Rubel on his idea of living room 2.0, where branded content like Flickr will be transported directly into the living room. 29:37 - Rubel on geek marketers. 31:19 - Rubel on hallucinations for the future like the bloggers behind, Anywired, some of the new digital nomads. 33:36 - Rubel on today’s corporate data leaks occurring through Facebook, Gmail or Yahoo conversations. 36:30 - Rubel takes a question on how to keep social media simple and still sustain the depth of the message. 39:36 - Rubel on corporate blogs and how they can and can’t work. 41:00 - Rubel takes a question on whether organizations should have their agencies ghost write blogs. 43:45 - End This podcast is hosted by Eric Schwartzman who is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1371http://ontherecordpodcast.com/pr/otro/electronic/OTRO-rubel-digl.mp3?enclos_rss=55266spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/AXTg32WSUXs/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1399]]>Sat, 24 Jan 2009 01:11:47 GMTnoKetchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency clients. Ketchum is one of the nation's leading public relations firms. Eric SchwartzmanKetchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency clients. Ketchum is one of the nation's leading public relations firms. A unit of advertising giant Omnicom, the company operates through more than 20 offices in the Americas, Asia, and Europe. Its practices include brand marketing, corporate, food and nutrition, health care, and technology. Clients have included FedEx, Delta Air Lines, and Johnson & Johnson. Manuel organizes the Bay Area’s Third Thursday meet up for PR and marketing professionals interested in new media. He’s also best practices chair for called the Society of New Communications Research (SNCR), a global think tank. Show Notes:   3:00 – Dr. Pepper’s Guns ‘n Roses Chinese Democracy Challenge. 4:35 – Joanne Puckett discusses the relevancy of Internet meme tracking to the practice of PR. 5:33 – Manufacturing viral content. 7:22 – Eric Schwartzman asks Joanne Puckett if she agrees with BusinessWeek Columnist Jon Fines’ prediction that social networking and marketing don’t mix. 10:20 – Joanne Puckett on leveraging Internet phenomena for marketing and PR. 12:14 – Joanne Puckett on the challenges of achieving social media ROI. 14:15 – The difference between measuring new media and social media in public relations campaigns. 15:53 – Top line summary findings of Ketchum’s 3rd Annual Mediums, Myths and Reality Survey 22:30 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1399http://ontherecordpodcast.com/pr/otro/electronic/PRSA-JPuckett.mp3?enclos_rss=57684spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/DC6g06j9oZM/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1392]]>Fri, 16 Jan 2009 23:22:37 GMTnoMedia Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas is a PSP" astroturfing campaign, responding to blog storms and effEric SchwartzmanMedia Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas is a PSP" astroturfing campaign, responding to blog storms and effective corporate blogging strategy. Manuel organizes the Bay Area's Third Thursday meet up for PR and marketing professionals interested in new media. He's also best practices chair for called the Society of New Communications Research (SNCR), a global think tank. Show Notes: 2:37 -- How to easily upload, manage and distribute podcasts as part your PR program using the iPressroom online newsroom service. 4:45 -- Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled "All I Want for Christmas is a PSP" astroturfing fiasco. 7:15 -- Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com. 8:23 -- Mike Manuel on Sony Computer Entertainment's crisis response plan. 10:51 -- Eric Schwartzman shares a sinister tactical response plan suggested by an attendee at a recent New Media PR Boot Camp. 12:38 -- Mike Manuel on dealing with negative comments on company blogs. 13:41 -- Mike Manuel on feeding back valuable research from company blogs back to HR, sales and product marketing. 15:10 -- Mike Manuel on Sony Playstation Facebook PR strategy. 16:11 -- Mike Manuel on the unique challenges of creating social media communications campaigns for gamers. 17:35 -- Mike Manuel on the basics of corporate blogging for community engagement. 18:27 -- Mike Manuel on estimating resources required to launch and maintain a successful corporate blog. 19:22 -- Mike Manuel on indentifying and allocating staff for social media engagement initiatives. 19:53 -- Mike Manuel on the "messy middle" of social media marketing. 21:03 -- Mike Manuel on the public relations industry's readiness for online engagement programs. 23:01 -- Mike Manuel on innovation, open source software and homegrown content management systems. 24:19 -- Mike Manuel on Google's Open Social. 25:35 -- End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1392http://ontherecordpodcast.com/pr/otro/electronic/PRSA-MManuel.mp3?enclos_rss=57460spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/bZ4ACjUNDtM/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1381]]>Fri, 09 Jan 2009 08:01:00 GMTnoMichael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as chair-elect of Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, witEric SchwartzmanMichael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as chair-elect of Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele. Show Notes: 1:31 – How to measure, manage and distribute online video and audio inside an online newsroom with iPressroom. 2:35 – Cherenson discusses attendance and sentiment at the PRSA International Conference 2008 in Detroit. 3:40 – Cherenson is the youngest incoming PRSA chair and CEO, and the first second generation PR practitioner to hold the office. 4:15 – Cherenson discusses what the PR industry needs to do to improve its image. 4:58 – Cherenson recaps the controversy surrounding Andrew Cohen’s harsh words about the PR trade. 5:28 – Cherenson on the importance of advocacy, professional development and the New Media Boot Camp. 6:31 – Cherenson on retooling the public relations trade with social media and on gaining the confidence to set boundaries for clients and managers 7:05 – Cherenson on the importance of assembling, organizing, and making accessible quantitative research and data that reinforces the value of public relations to organizations. 8:10 – Wired Magazine’s End of Science cover story and Newsweek International’s The First Disaster of the Internet Age. 9:32 – Cherenson on how a nontechnical trade like PR gets its arms around a technical task like data visualization. 9:56 – Cherenson on PRSA’s plans to launch a new website with better search functionality, expanded online resources including RSS, online video, wikis and other features to help PR practitioners find actionable data they can use to secure budget. 10:20 – Cherenson on the upcoming MyPRSA virtual community, which is currently under development and increased advocacy efforts to make the business case for public relations. 11:32 – Cherenson’s plans for working closer with local PRSA chapters through training courses and leadership development opportunities. 12:43 – Cherenson on the importance of networking, sharing knowledge and acquiring new communication skills 13:26 – Cherenson on how to build your personal professional brand through PRSA, and the single, greatest pportunity PRSA offers. 15:03 – Cherenson on balancing his PRSA responsibilities against the management of his own agency. 16:15 -- End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1381http://ontherecordpodcast.com/pr/otro/electronic/PRSA-MCherenson.mp3?enclos_rss=56275spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/tPIGRr5pw5g/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1372]]>Mon, 05 Jan 2009 23:54:31 GMTnoVerizon Communications SVP Media Relations Eric Rabe goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Rabe counsels senior management, including day to day contact with COO and CEO of this Fortune 12 business anEric SchwartzmanVerizon Communications SVP Media Relations Eric Rabe goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Rabe counsels senior management, including day to day contact with COO and CEO of this Fortune 12 business and manages the national network of PR professionals in major markets served by Verizon [NYSE:VZ]. He has deep experience in crisis management including union-related issues. Rabe has also gone On the Record…Online about what it’s like serving as SVP media relations at Verizon. Show notes: 7:13 - Introduction to Eric Rabe. 7:45 - Rabe on crisis communications at Verizon. 8:37 - Rabe on how Verizon takes advantage of online communications.. 10:02 - Rabe on influential blogs like Gigaom. 11:30 - Rabe on online communications tools of the future like Twitter and Facebook. 13:17 - Rabe on the practice of blogger relations. 15: 07 - Rabe on how a company can use an “information leak” that Steve Rubel spoke on to their advantage. 16:44 - Rabe on the convergence of personal and professional communications in the mobile space. 18:41 - Rabe on the impact of the accessibility and affordability of social media on advertiser supported media. 22:41 - Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler. 28:28 - Rabe on taking sides on controversial issues, like those involving NARAL. 33:38 - Rabe on a future fourth generation carrier like AT&T. 37:05 - Rabe on deploying fiber optics and speed to Verizon customers. 39:11 - Rabe on when people will be able to use cell phones on an airplane. 40:47 - Rabe on how Verizon identifies blogs to follow using tools like Technorati. 42:20 - Rabe on building visibility and credibility through social media. 47:28 - End This podcast is hosted by Eric Schwartzman who is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1372http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ERabe.mp3?enclos_rss=55265spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/PdxFBVu1hTQ/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1379]]>Fri, 02 Jan 2009 19:05:41 GMTnoDirector of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibiEric SchwartzmanDirector of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis. Show Notes: 3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference. 5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering. 7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online. 9:14 - McDougall on how he was viewed at Kodak. 10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon. 12:27 - McDougall on the solutions recall at Bausch & Lomb. 14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter. 17:58 - McDougall on how he uses social media for niche online opportunities. 18:52 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1379http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MMcDougall.mp3?enclos_rss=56118spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/_yerNYzikIU/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1377]]>Fri, 26 Dec 2008 22:01:23 GMTnoKye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industryEric SchwartzmanKye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company. Show Notes: 3:00 - Strance on his presentation at the PRSA International Conference. 4:05 - Strance on the growth of the online press releases. 5:16 - Strance on PR’s response to online media. 6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter. 7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform. 8:13 - Strance on online PR software as a service providers like Vocus and iPressroom. 8:95 - Strance on selling online PR software to marketing departments instead of PR departments. 10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies. 12:00 - Strance on PR’s fear of change. 13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists. 15:02 - Strance on whether mainstream media will have its place in the sun once again. 15:49 - Strance on being a former FBI analyst. 18:36 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1377http://ontherecordpodcast.com/pr/otro/electronic/OTRO-KStrance.mp3?enclos_rss=55927spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/hx2W3WCwUIA/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1375]]>Fri, 19 Dec 2008 18:06:58 GMTnoManning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Eric SchwartzmanManning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. Show Notes: 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference. 3:46 - Hass on how new media is changing the public relations industry. 5:50 - Hass on how to convince board rooms that social media is important. 8:41 - Hass on the relationship between stock price and new media adoption rates. 9:13 - Hass on Google’s big secret. 11:07 - Hass on the future of media relations as a PR agency revenue driver. 12:42 - Hass on reinventing the business of public relations. 14:09 - Hass on the economic future for MS&L. 17:07 - Hass on emerging PR markets. 18:51 - Hass on penetrating emerging markets like China and India. 22:38 - Hass gives advice on what he looks for in a new PR hire. 24:26 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1375http://ontherecordpodcast.com/pr/otro/electronic/PRSA-MHass.mp3?enclos_rss=55345spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/ILbrcJRJFbI/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1370]]>Wed, 17 Dec 2008 22:45:25 GMTnoGlobe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role he sees these tools playing in the news gathering process and why TwittEric SchwartzmanGlobe and Mail Communities Editor Mathew Ingram goes On the Record...Online about how he used Twitter, Flickr and Wikipedia to follow the recent terrorist incident in Mumbai, the role he sees these tools playing in the news gathering process and why Twitter is just as good as mainstream media at creating a first draft of history. Mathew Ingram is a blogger and the communities editor at The Globe and Mail, a national daily newspaper in Canada, where he blogs about new media and the Web. His position is aimed at helping make it easier for readers to interact with the paper, its writers and content. Ingram is a former technology writer and columnist, and started blogging as a way of pursuing his interest in new media. Show notes: 3:15 - Ingram on his recent blog post referencing Om Malik and immediate media like video camera reports through Qik. 4:29 - Ingram on his co-workers adoption of new media and emerging tools like TweetDeck and tag clouds. 5:35 - Ingram on whether Twitter is a good way for an organization spread the word about itself. 6:44 - Ingram on what mainstream media can do that social media cannot. 8:30 - Ingram on how he consumes new media content through Blog Search, Wikipedia, Flicker and YouTube. 10:02 - Ingram on whether different social media channels are best for different information. 11:48 - Ingram on the opinion of Shel Holtz of For Immediate Release regarding whether or not old media adapts. 13:25 - Ingram on whether he tracks the paid PR newswires in addition to social media. 16:04 - Ingram on whether or not daily newspapers should get out of the breaking news business. 18:06 - Ingram on how journalism can take the time to verify the news coming out of Twitter and publish it in a timely manner. 21:05 - Ingram on the accuracy of mainstream media and the immediacy of new media. 23:07 - Ingram on passion in journalism vs. passion in blogging. 24:48 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1370http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MIngram.mp3?enclos_rss=55263spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/RCvEL1h-Y1E/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1369]]>Fri, 12 Dec 2008 18:00:20 GMTnoSocial media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit thEric SchwartzmanSocial media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications. Show Notes: 4:31 - Falls on how he uses social media for his client Maker’s Mark. 6:42 - Falls on the wine and spirits industries appetite for social media. 8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives. 9:43 - Falls on technographic profiling. 10:45 - Falls on the key elements of a successful blog. 12:44 - Falls on moderating blog comments. 15:05 - Falls on where to blog. 16:36 - Falls on how social media is changing public relations. 18:02 - Falls on why PR should embrace social media. 19:26 - Falls on the impact of a slow economy on social media adoption. 21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier. 23:39 - End Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1369http://ontherecordpodcast.com/pr/otro/electronic/PRSA-JFalls.mp3?enclos_rss=50262spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/FBsNmYOLGZo/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1360]]>Sat, 06 Dec 2008 00:06:43 GMTnoGraham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability DirEric SchwartzmanGraham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments. Show Notes: 2:33 - Graham on his “Online and Offline Word of Mouth” session at the 2008 PRSA International Conference. 3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising. 4:00 - Graham on how marketing and public relations professionals can leverage word of mouth. 5:02 - Graham speaks about how he got involved in word of mouth marketing. 6:01 - Graham on the origins of word of mouth marketing. 6:47 - Graham on tactical word of mouth marketing. 9:12 - Graham on the future of the daily news. 10:50 - Graham discusses how the New York Times maintains its depth and scope. 13:12 - Graham on InfoWorld’s decision early on to web publish only. 14:37 - Graham on The New York Times readership. 15:20 - Graham on the social media at The New York Times. 18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger. 19:23 - Graham shares advice to people like Sam Zell on how to save newspapers. 20:38 - Graham on the dissertation he’s currently writing on rumor control. 20:46 - Graham describes some of what he’s learned so far on rumor control. 21:33 - Graham explains the relationship between rumor and crowd control. 22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby. 25:12 - Graham gives advice to the public relations agencies moving forward. 26:16 - Graham on what he’s found surprising while researching The New York Times readers. 28:32 - End Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1360http://ontherecordpodcast.com/pr/otro/electronic/_PRSA-_JGraham.mp3?enclos_rss=38799spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/cYGozj5-AF8/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1354]]>Fri, 28 Nov 2008 17:00:00 GMTnoLos Angeles Times editorial writer Jon Healey goes On the Record...Online on how opinion journalism is adapting to the blogosphere, how to get a meeting with the editorial board at the LAT and the LAT's political leanings. Healey focuses on intellectual pEric SchwartzmanLos Angeles Times editorial writer Jon Healey goes On the Record...Online on how opinion journalism is adapting to the blogosphere, how to get a meeting with the editorial board at the LAT and the LAT's political leanings. Healey focuses on intellectual property, technology, the economy, regulation and general business issues. Also, his Bit Player blog concentrates on the bridging of entertainment and technology. Show notes: 2:58 - Healey on the political stance of the Los Angeles Times. 5:45 - Healey on the purpose and outcome of the Wikitorial experiment. 7:19 - Healey on media ownership caps. 8:53 - Healey on the present influence of the Los Angeles Times. 10:43 - Healey discusses the Los Angeles Times’ social media policy or lack there of. 12:41 - Healey on the advantage newspapers have over nonprofessional sources. 13:41 - Healey discusses the blogosphere’s level of influence on the Los Angeles Times. 16:10 - Healey on how to request a meeting with the board. 17:02 - Healey shares how to reach the op-ed side. 18:46 - Healey on the future market for journalism. 23:06 - Healey on market’s demand for copy. 25:10 - Healey on the Los Angeles Times’ opinion of the 2008 election. 26:53 - Healey reveals the new publisher’s political views. 28:13 - End Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1354http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JHealey.mp3?enclos_rss=38275spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/IN6p9ZGk3sk/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1349]]>Fri, 21 Nov 2008 19:21:14 GMTnoDetroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man on sports PR and marketing. Show Notes: 4:31 - Pendell talks about working PR for the Detroit Lions. 6:10 - Pendell on sustainingEric SchwartzmanDetroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man on sports PR and marketing. Show Notes: 4:31 - Pendell talks about working PR for the Detroit Lions. 6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season. 9:26 - Pendell reveals how changes in the media business have affected his position in sports PR. 10:10 - Pendell on how he’s using social media to publicize the Detroit Lions. 11:45 - Pendell describes how fantasy football has affected the business of sports PR. 13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base. 16:21 - Pendell explains why NFL football isn’t an international phenomenon. 19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen. 21:38 - End Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1349http://ontherecordpodcast.com/pr/otro/electronic/PRSA-TPendell.mp3?enclos_rss=38182spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/RbqKSzu4Frc/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1344]]>Sat, 15 Nov 2008 00:58:42 GMTnoFormer Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, aEric SchwartzmanFormer Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public. Show Notes: 3:26 - Philbin summarizes what happened in the now infamous press conference 5:25 - Philbin further summarizes the problems with press conference in regards to alleged plants 6:45 - Philbin on how to have an intelligent social media policy and deal with high profile debacles 8:40 - Philbin on what he would do if he had a second chance at the FEMA situation 10:30 - Philbin on overcoming pre-existing media bias 13:15 - Philbin on the persistence of bias and how to deal with it 14:15 - Philbin on the importance of communicating well 15:30 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1344http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Pat_Philbin_-_Senior_Vice_President_of_Pier_Systems.mp3?enclos_rss=38015spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/OcyxGlXOWQk/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1339]]>Sat, 08 Nov 2008 00:36:48 GMTnoFounder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote Eric SchwartzmanFounder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin board with classifieds and discussion forums. A site that gets 12 billions hits a month. Show Notes: 2:57 - Newmark on the reach and rank of Craigslist.org. 3:40 - Newmark on where the mainstream news media is headed. 5:06 - Newmark on whether news media is or is not a social service. 6:36 - Newmark on the waning media’s roll in acting as a check in balance against government. 7:54 - Newmark on the ideas behind the look and feel of his site. 10:11 - Newmark on his personal financial situation. 11:56 - Newmark shares some advice on what makes social media work. 13:34 - Newmark describes Craigslist.org’s impact on the classified sections in newspapers 14:33 - Newmark on the impact of the economic crisis on Craigslist.org. 14:59 - Newmark on his favorite Craislist.org posting. 15:50 - Newmark on shutting down Craigslistfinder.com. 17:32 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1339http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Craig_Newmark_-_Founder_of_Craigslist.org.mp3?enclos_rss=37806spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/AS1cpVNCRXE/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1301]]>Fri, 24 Oct 2008 00:05:57 GMTnoChairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections wiEric SchwartzmanChairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world. Show Notes: 3:22 - Capozzi on what he will discuss during his keynote at the PRSA International Conference in Detroit, MI Oct 25-28. 4:12 - Capozzi on the issues behind America’s declining reputation in the world. 6:21 - Capozzi on the PR trade’s future regarding the current economic crisis. 7:15 - Capozzi on the possibility of outsourcing PR jobs overseas. 8:15 - Capozzi on why there has been a cooling of American culture around the world. 8:53 - Capozzi on the impressive opening ceremony at the Beijing Olympics. 9:28 - Capozzi on the next president’s influence on the perception of America abroad. 10:20 - Capozzi on whether Obama or McCain would improve America’s international reputation. 12:58 - Capozzi on what keeps him up at night. 14:50 - Capozzi on Malcolm Gladwell’s idea of genius. 15:34 - Capozzi on the percentage of his client seeking media relations services. 17:57 - Capozzi on the threat of interactive agencies. 19:03 - Capozzi on mergers and consolidations in the agency business. 19:33 - Capozzi on where he’s looking to grow his service portfolio. 20:20 - Capozzi gives a message to public relations professionals. 23:03 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1301http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Lou_Capozzi_-_Chairman_Emeritus_of_Publicis_Public_Relations_and_Corporate_Communications_Group.mp3?enclos_rss=35915spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/BtN1iffCWZE/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1290]]>Mon, 20 Oct 2008 22:59:34 GMTnoEmmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice. Show Notes: 3:37 - Tchividjian on what he plans to discuss at the upcoming PRSA International Eric SchwartzmanEmmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice. Show Notes: 3:37 - Tchividjian on what he plans to discuss at the upcoming PRSA International Conference. 4:30 - Tchividjian describes his role at Ruder Finn. 5:33 - Tchividjian on the common ethical issues he deals with. 6:05 - Tchividjian gives an example of an ethical issue that he has to make with a client. 8:29 - Tchividjian describes how he battles the perception of PR when dealing with major corporations. 13:25 - Tchividjian on social media policies for employees in large corporations. 17:00 - Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis. 17:30 - Tchividjian gives an ethical solution to remedy the errors made during the economic crisis. 18:38 - Tchividjian on who should be compensated for the economic crisis. 20:12 - Tchividjian on whether tax payers are owed something for the bailout. 21:17 - Tchividjian on the biggest ethical lapse in judgment he’s ever made. 23:07 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1290http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Emmanuel_Tchividjian_-_Ethics_Officer_of_Ruder_Finn.mp3?enclos_rss=35758http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/XZIIysH_lN8/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1278]]>Thu, 16 Oct 2008 23:20:52 GMTspinfluencer@gmail.com (Eric Schwartzman)noChief Operating Officer of PR Newswire, David Armon goes On the Record...Online with Eric Schwartzman about press releases and how frequent press releases get picked up by the news media. David Armon is a former wire reporter and public relations executivEric SchwartzmanChief Operating Officer of PR Newswire, David Armon goes On the Record...Online with Eric Schwartzman about press releases and how frequent press releases get picked up by the news media. David Armon is a former wire reporter and public relations executive now leads PR Newswire’s global sales, marketing and distribution operations throughout 41 bureaus in 14 countries. Show Notes: 5:46 - Armon on PR Newswire before the birth of the internet. 7:03 - Armon reveals the difference between the types of wires in the world and their meanings. 7:57 - Armon on the different channels of distribution on PR Newswire. 12:25 - Armon on what channels of information on PR Newswire are most popular. 14:14 - Armon on the way press releases are re-posted on other websites. 15:40 - Armon on how to best take advantage of the free distribution to online trade publications. 18:32 - Armon on hyperlinks in press releases and whether other sites are removing the links. 21:16 - Armon on the FCC's ruling to include news on a company’s website. 26:00 - Armon on why people go to a public relations firm. 27:55 - Armon on how PR as an industry is reinventing itself against clicks rather than clips. 33:00 - Armon speaks on a study they did about media pick-ups for press releases online. 36:25 - Armon on skepticism regarding PR Newswire’s recent study on press releases. 39:51 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1278http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_David_Armon_-_Chief_Operating_Officer_of_PR_Newswire.mp3?enclos_rss=35693spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/XL098eidyS8/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1267]]>Wed, 08 Oct 2008 22:50:03 GMTnoJohn Horn is an entertainment reporter with the Los Angeles Times, who writes about movies, agencies and Hollywood. Show Notes: 4:50 - Horn discusses the sustainability of the newspaper business. 6:13 - Horn speaks about what he finds surprising in the taEric SchwartzmanJohn Horn is an entertainment reporter with the Los Angeles Times, who writes about movies, agencies and Hollywood. Show Notes: 4:50 - Horn discusses the sustainability of the newspaper business. 6:13 - Horn speaks about what he finds surprising in the talent agency business. 7:57 - Horn on how agencies attempt to promote themselves and influence his coverage. 10:35 - Horn on how talent agencies are able to avoid the online information age. 12:45 - Horn on how talent agents continue to make themselves valuable. 15:54 - Horn on whether agencies are good or bad for the creative process. 18:40 - Horn on what he does and doesn’t want to hear from PR people. 21:25 - Horn on his access people in the industry. 23:09 - Horn on the paranoia of the entertainment industry. 25:03 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1267http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_John_Horn_-_LA_Times_Entertainment_Writer.mp3?enclos_rss=35026spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/zZYp-GwFE2Y/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1255]]>Thu, 02 Oct 2008 00:23:54 GMTnoEditor of PR Week, Keith O'Brien goes On the Record...Online with Eric Schwartzman about today's PR industry. Keith O'Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, Web siteEric SchwartzmanEditor of PR Week, Keith O'Brien goes On the Record...Online with Eric Schwartzman about today's PR industry. Keith O'Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, Web site, PR Week Contact, and other extensions including events. Show Notes: 5:08 - O’Brien discusses the elements of the media’s frustration with PR professionals 7:32 - O’Brien gives advice to the PR industry on how to manage its own reputation 9:10 - O’Brien on what case the PR industry needs to make to their clients and boss 10:08 - O’Brien on today’s primary revenue drivers for the PR industry business 13:29 - O’Brien on ineffective push distribution and that’s effect on media relations 18:49 - O’Brien on whether push PR is part of the industries problem 21:55 - O’Brien on the FCC’s effect on newswires 25:00 - O’Brien on the push towards social media 27:33 - O’Brien on which presidential candidate is running a better PR campaign 30:43 - End Schwartzman is the founder of online press room management service iPressroom PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1255http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Keith_O_Brien_-_Editor_in_Chief_PR_Week.mp3?enclos_rss=31697spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/cjaLcTSgQE4/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1226]]>Fri, 19 Sep 2008 16:54:16 GMTnoCarol Klinger is the associate editor and a booker for NPR’s All Things Considered; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close to fifteen yeaEric SchwartzmanCarol Klinger is the associate editor and a booker for NPR’s All Things Considered; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close to fifteen years. Show Notes: 3:14 - Klinger describes a typical day of booking 4:00 - Klinger on how she receives pitches 6:00 - Klinger on the pitches she is tired of getting 7:05 - Klinger on what makes a winning pitch 8:30 - Klinger on blind pitches 10:30 - Klinger on the growth of feature generated podcast stories on NPR 11:40 - Klinger on web coverage 12:00 - Klinger on how blogs have affected her job 13:07 - Klinger on future hot news trends of interest to NPR 14:58 - Klinger on the politics of news 16:40 - Klinger gives pre-interview tips 26:00 - End Schwartzman is the founder of online newsroom management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1226http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Klinger.mp3?enclos_rss=31358spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/apxMYTGlk2A/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1190]]>Fri, 05 Sep 2008 21:17:08 GMTnoSEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing Eric SchwartzmanSEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable keywords. Show Notes: 3:07 - Wright gives tips on how to conduct SEO services with little to no budget. 3:37 - Wright recommends free tools to monitor web traffic for beginners. 4:28 - Wright reveals the most valuable information Google Analytics provides. 5:42 - Wright on the possible vulnerabilities of Google and the new engine Cuil. 16:47 - Wright on the social keywords versus business keywords. 24:44 – Wright’s guidelines for using social media sites for business applications. 25:39 - Wright talks about using keywords in URLs versus using Tinyurls. 34:09 - Wright on the profitability of online content. 35:09 - Wright on Google Connect and how that will affect the future of SEO services. 37:14 - Wright on the affects of Google’s recent release of the social graph API. 41:42 - Wright on the future of local mobile search. 43:27 - Wright on the conversion of social networking and mobile networking for business owners 44:41 - Wright on social search and algorithmic search.e 52:59 - End Schwartzman is the founder of online newsroom provider iPressroom, which also provides SEO services for PR practitioners. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1190http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wright.mp3?enclos_rss=30813spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/jek5P0iQZXY/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1133]]>Sat, 16 Aug 2008 00:21:28 GMTnoMark Borkowski is author of the new book “The Fame Formula” and one of Brittan’s top publicists who has hosted some of the most noteworthy PR photo opps in Great Britain including: stuffing a record number of people into a Smart Car and marching a line ofEric SchwartzmanMark Borkowski is author of the new book “The Fame Formula” and one of Brittan’s top publicists who has hosted some of the most noteworthy PR photo opps in Great Britain including: stuffing a record number of people into a Smart Car and marching a line of elephants into a restaurant to promote Trivial Pursuit. His new book “The Fame Formula,” which includes a mathematical formula for fame, examines the culture of celebrity in this modern age and how many publicists shape and mold fame. Show Notes: 3:30 - Borkowski describes the background of “The Fame Formula.” 6:15 - Borkowski on how fame is different today from how it was pre 24/7 news cycle. 7:30 - Borkowski breaks down specifically how to sustain fame in today’s media market place. 8:05 - Borkowski on how to make someone without talent famous. 8:28 - Borkowski on the value of the soap opera lives of celebrities to the media. 9:00 - Borkowski on how our expectations of celebrity’s lives have changed. 10:20 -Borkowski on the evolution of personal PR and fame. 11:50 -Borkowski on the role of mainstream media coverage in the manufacture of fame. 13:19 -Borkowski on whether or not any press is good press. 14:05 -Borkowski reveals his insights on how to cope with consumer generated media in the evolving PR environment. 15:23 - Borkowski on his tactics for controlling the message in the social media world. 17:42 - Borkowski on transparency and authenticity in PR today. 21:33 - Borkowski gives PR advice for Barack Obama. 23:24 – Borkowski’s PR advice to the John McCain presidential bid. 26:00 - End Schwartzman is the founder of online press room management service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1133http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Borkowski.mp3?enclos_rss=27824spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/QLWyH8Tnj74/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1061]]>Fri, 01 Aug 2008 07:00:00 GMTnoOn the Record...Online with PR Tactics & Strategist Editor-in-Chief John Elsasser Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss PRSA’s publicaEric SchwartzmanOn the Record...Online with PR Tactics & Strategist Editor-in-Chief John Elsasser Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss PRSA’s publications and how new media technology has impacted PR. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. John Elsasser is the Editor-in-Chief for PRSA's award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and advance their careers. The Strategist, PRSA’s quarterly print publication, examines changing concepts and occasionally challenges current wisdom about the practice of public relations. Show Notes: 3:42 - Elsasser on his tenure as editor-in-chief of PR Tactics and The Strategist. 4:15 - Elsasser on how he got into journalism. 4:56 - Elsasser on how he wound up at PRSA. 6:05 - Elsasser on the negative connotations and usage of the term “public relations” int he mainstream news media. 7:52 - Elsasser on the challenge of overcoming preconceived notions. 8:58 - Elsasser on effective PR strategies. 11:06 - Elsasser on the rise of new media. 13:00 - Elsasser on the impact of transparent and authentic new media communications. 14:52 - Elsasser on the evolution of social media. 15:43 - Elsasser reveals a surprising fact about today’s PR industry. 16:45 – How to pitch Elsasser story ideas 17:19 - End Schwartzman is founder on online press room managemnt service iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1061http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Elsasser.mp3?enclos_rss=17875spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/8vm8W6lO3m8/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967]]>Fri, 18 Jul 2008 17:30:17 GMTno1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media’s online migration, and Entertainment Beat Reporter Eric Schwartzman1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media’s online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage. 6:59 - Intro to Carr’s keynote speech at the Digital Impact Conference. 8:31 - Carr on the ever-changing advancements in media. 11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media. 13:44 - Carr on the impact of electronic clutter. 13:21 - Carr on the best way to pitch him a story. 17:17 - Carr shares his amazement with Wikipedia. 17: 53 - Carr on the new push vs. pull media world. 19:02 - Carr reveals the importance of “the list.” 20:38 - Carr on the mainstream media change in matrices. 23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere. 27:10 - Carr on the significance of search engine optimization. 31:56 - Carr on his opinion of podcasts. 32:52 - Carr on which e-mail account he personally uses and strongly recommends. 36:00 - Carr on why the small fries need attention, too. 42:55 - Carr on the time commitment that comes with starting a blog. 52:18 - Carr on the practices some PR professionals exercise that will no longer work. 55:51 - Carr on the types of videos that are best for publication Web sites. 1:00:25 - Carr on why conversation--rather than content--is king. Carr writes The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture. 1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by “narcissism doesn’t know any special demographic.” 1:12:00 - End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ent-editors-and-carr-full-segment-20080714.mp3?enclos_rss=26277spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/Pg0AJRSHS0Q/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948]]>Fri, 20 Jun 2008 21:51:35 GMTnoPRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency. This PR podcast was recorded at the 2007 Public Relations Society of America IEric SchwartzmanPRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession. He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives. Show Notes: 3:10 - Yellen on the biggest challenges PR firms faces. 4:15 - Yellen on how PR agency managers can improve profitability. 6:10 - Yellen on understanding client goals, and managing client expectations. 7:29 - Yellen on the three most common problems that he finds at PR agencies. 8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability. 9:49 - Yellen gives practical examples on how agency owners can increase their profit margins. 10:59 - Yellen on the key indicators he uses the measure client deliverables. 11:53 - Yellen on delegating campaign responsibilities. 12:26 - Yellen on the traits he looks for when recruiting account managers. 13:14 - Yellen on recruiting individuals with the right communications skills. 16:41 - Yellen on what makes an optimal PR agency client. 17:35 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Yellen.mp3?enclos_rss=17879spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/sZy_xAg_xXM/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=928]]>Mon, 09 Jun 2008 15:38:31 GMTnoBusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Ante will be attending the DiEric SchwartzmanBusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Ante will be attending the Digital Impact Conference in New York, June 9 & 10, 2008, to deliver a strategic recap alongside Eric Schwartzman on how to optimize the right tools at the right time for a successful equilibrium between traditional and new media. Show notes: 0:28 - Intro 4:54 - Ante details a typical day at the office. 6:17 - Ante on his new book recently published by Harvard Business Press in April, 2008. 7:42 - Ante on what is currently going on with venture capital and how the economy is playing a part. 10:32 - Ante on the importance of PR and communications. 11:10 - Ante reveals why certain Web 2.0 companies reign more successful than others. 12:26 - Ante's thoughts on FutureWorks PR practitioner and PR 2.0 blogger Brian Solis' TechCrunch article entitled, "PR Secrets for Startups," and Seesmic CEO Loic Le Meur's response on why you do not need PR to get the word out. 14:40 - Ante on his thoughts on data portability migration. 19:04 - Ante reveals what surprises him most on where technology is headed. 21:06 - Ante on what he discovered studying the history of technology. 23:15 - End This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=928http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Spencer-Ante-Full-Episode-b.mp3?enclos_rss=24646spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/MQwHGnB8jjs/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923]]>Tue, 03 Jun 2008 18:21:28 GMTnoSan Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspapers opinion sections and their predictions Eric SchwartzmanSan Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspapers opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 - Marshman on her daily responsibilities at the SJ Merc. 4:48 - Greenhut on his daily responsibilities at the OC Register. 5:27 - Marshman on the key to a successful PR pitch, and the best way to reach her. 8:10 - Greenhut identifies the OC Register's editorial philosophy. 9:41 - Greenhut on what warrants an editorial board meeting and the process of coordinating one. 12:12 - Marshman reveals some typical mistakes PR practitioners tend to make when attempting to coordinate editorial board meetings. 16:31 - Greenhut on the SJ Merc editorial section's "off the record" policy. 17:30 - Marshman discusses the value of going off the record with the opinion page. 20:50 – Marshman's future outlook on the influence of editorial opinion. 24:51 - Greenhut on the challenges of being a part of the newspaper business today. 25:50 - Greenhut discloses the mistakes the newspaper business has made in response to today's changing media landscape. 29:24 - Marshman on the pressure blogs impose on mainstream opinion journalism. 31:14 - Marshman on what newspapers have that user-generated sources don't. 35:53 - End This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Marshman-Greenhut.mp3?enclos_rss=24465spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/FFpgluCd4AI/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911]]>Fri, 16 May 2008 23:07:33 GMTnoCoca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola’s adoption of new media and challenges facing the company’s communication strategy. This podcEric SchwartzmanCoca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola’s adoption of new media and challenges facing the company’s communication strategy. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s largest beverage company. He acts as the key spokesman for the company. Show Notes: 3:13 - Crockett on reaching consumer audiences, which have become fragmented. 3:58 - Crockett explains integrating new media channels into Coca Cola’s marketing/communications campaign. 4:20 - A day in the life of a Director of Communications at Coca Cola. 5:00 - Crockett on how he sees social media impacting his responsibilities as director of communications. 5:29 - Crockett on whether social media outreach should be the responsibility of public relations. 5:57 - Crockett reveals the single-greatest challenge of working for Coca Cola. 6:58 - Crockett on his greatest PR achievement at the Coca Cola. 8:02 - Crockett on how Coca Cola responds to claims that soft drinks are unhealthy. 8:49 - Crockett shares his perspective on negative publicity about high-energy drinks. 10:18 - Crockett on the challenges of marketing Coca Cola to the international community during this period of war. 11:31 - Crockett on what Coca Cola’s iconic logo symbolizes. 12:10 - Crockett on targeting regional consumer interest in order to maintain global dominance. 13:26 - Crockett on allegations of racial discrimination within the company. 15:01 - Crockett on multi-cultural communications. 16:34 - Crockett gives advice to aspiring PR professionals on scaling the corporate pyramid. 17:45 - Crockett on the key character traits he looks for when recruiting employees for PR jobs at the Coca Cola Company. 18:24 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Crocket.mp3?enclos_rss=17878spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/VaRmujhxA68/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890]]>Wed, 07 May 2008 17:38:46 GMTnoForrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The DEric SchwartzmanForrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City. Show Notes: 1:16 - Digital Impact Conference in NYC, June 9-10 4:11 - Bernoff defines a Groundswell. 7:04 - Bernoff reveals how social technologies challenge institutional power. 9:05 - Bernoff categorizes social media participants. 10:53 - Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy. 12:21 - Bernoff on the Social Technographics Profile. 13:25 - Bernoff shares the mistake most organizations make participating in groundswells. 15:23 - Bernoff's biggest surprise from evaluating social media research data. 17:30 - Bernoff on how corporate culture affects a company’s adoption of social media. 23:20 - Bernoff on achieving social media objectives and effectively measuring awareness and ROI. 26:01 - Bernoff on whether or not organizations should create a forum for dissent on their company website. 29:19 – End This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best PR Agencies Los Angeles has to offer. Eric is also founder and chairman of PR Software as a Service provided by iPressroom. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JBernoff.mp3?enclos_rss=23448spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/GW2NwmtgZy0/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855]]>Fri, 11 Apr 2008 15:30:44 GMTnoShow notes: 0:28 - Intro 4:25 - Kasper on how social media impacts her job responsibilities. 6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies. 9:34 - Kasper reveals tEric SchwartzmanShow notes: 0:28 - Intro 4:25 - Kasper on how social media impacts her job responsibilities. 6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies. 9:34 - Kasper reveals two big opportunities that social media gives internal communicators. 13:59 - Kasper shares Cisco's objectives when using social media. 15:14 - Kasper on Cisco helps its employees blog responsibly. 16:46 - Kasper's biggest surprise about how organizations are using social media. 18:50 - Kasper on the separation between internal and external communications. 20:58 - End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MKasper.mp3?enclos_rss=22622spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/J7KJwzPKIC4/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765]]>Thu, 20 Mar 2008 07:00:00 GMTno0:29 - Intro 3:10 - Fine on the PR/reporter relationship. 5:17 - Fine on the digital distribution of the news. 7:26 - Fine describes his BusinessWeek column "Media Centric." 8:26 - Fine's policy on embargoes. 12:40 - Fine on whether or not newspapers willEric Schwartzman0:29 - Intro 3:10 - Fine on the PR/reporter relationship. 5:17 - Fine on the digital distribution of the news. 7:26 - Fine describes his BusinessWeek column "Media Centric." 8:26 - Fine's policy on embargoes. 12:40 - Fine on whether or not newspapers will survive. 15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting. 26:23 - Fine on corporate adoption of new media. 28:40 - Fine on the appeal of social networks. 30:15 - Fine shares his opinion on the credibility of mainstream media blogs. 33:28 - End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JFIne.mp3?enclos_rss=20671spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/DAhBmzM4FEc/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752]]>Sat, 08 Mar 2008 00:26:02 GMTnoShow notes: 4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 7:51 - Wilson on the pros and cons of social media websites. 9:49 - Wilson on the public’s perception of these websites. 1Eric SchwartzmanShow notes: 4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 7:51 - Wilson on the pros and cons of social media websites. 9:49 - Wilson on the public’s perception of these websites. 10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint. 17:43 - Wilson shares the models he finds successful (Slashdot and Helium). 24: 16 - Wilson on the survival of print, commercial publications and how that fares with website like Wikipedia and Digg. 27:30 - End PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752http://ontherecordpodcast.com/pr/otro/electronic/OTRO-CWilson.mp3?enclos_rss=20520spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/JCNHLc8PQPc/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722]]>Sat, 16 Feb 2008 08:00:00 GMTnoOn the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digEric SchwartzmanOn the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle’s team launched the company’s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland’s 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris. Show Notes: 3:25 - Wardle discusses his role in the launch of Disneyland’s podcast. 3:51 - Wardle on the promotional benefits of podcasting. 5:12 - Wardle on increasing transparency without destroying suspension of disbelief. 6:17 - Wardle on appealing to younger generations who are impervious to traditional media. 8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community. 9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide. 10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era. 11:25 - Wardle on his presentation at the PRSA 2007 International Conference. 11:47 - Wardle explains how people can subscribe to the Disneyland podcast. 11:53 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wardle.mp3?enclos_rss=17876spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/TP3GDAWpxuU/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693]]>Sat, 02 Feb 2008 00:07:38 GMTnoOn the Record...Online with SEO Guru Lee Odden CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing. This PR podcast wEric SchwartzmanOn the Record...Online with SEO Guru Lee Odden CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide. Show Notes: 3:16 - Odden gives examples of the benefits of SEO. 4:07 - Odden on the role of SEO in a media relations. 5:52 - Odden on the search engine optimized press release. 7:00 - Odden on keyword placement within a press release to secure an optimal search rank. 7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank. 8:50 - Odden on the impact of media data for search rank. 9:56 - Odden on developing separate press releases SEO and media relations. 11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank. 13:50 - Odden on the ethical considerations of using inbound links to determine page rank. 15:54 - Odden on Google's shortcomings. 17:50 - Odden on recommending SEO to clients more interested in traditional public relations. 19:27 - Odden on developing an SEO marketing strategy to increase client visibility. 20:15 - Odden on why his PR strategy appeals to clients. 21:18 - Odden shares his single, biggest SEO mistake. 22:13 - Odden on his single, greatest SEO accomplishment. 23:09 - Odden on the challenges of learning to SEO content. 25:10 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Oden.mp3?enclos_rss=17880spinfluencer@gmail.com (Eric Schwartzman)http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/49b6FNZvTc8/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=681]]>Fri, 18 Jan 2008 08:00:00 GMTnoOn the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times. Detailed Show Notes to Follow. Eric SchwartzmanOn the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times. Detailed Show Notes to Follow. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=681http://ontherecordpodcast.com/pr/otro/electronic/OTRO-klewis.mp3?enclos_rss=17699http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/QPKpJdO19t0/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665]]>Fri, 04 Jan 2008 18:05:56 GMTspinfluencer@gmail.com (Eric Schwartzman)noPRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman. This PR podcast was recorded at the 2007 Public Relations SEric SchwartzmanPRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management. Show Notes: 3:24 - Julin on being elected to Chairman of PRSA. 5:30 - Julin on his PR firm MGA Communications. 6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously. 6:48 - Julin on what led him to become an active PRSA member. 7:54 - Julin on how he got into public relations. 9:24 - Julin on becoming President of PRSA. 10:44 - Julin reveals the biggest challenges currently facing the PR industry. 11:44 - Julin on what he plans to do as PRSA President. 13:19 - Julin on the impact of PRSA on his professional development. 14:12 - Julin shares his biggest surprise on how things work inside the PRSA. 15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference. 16:58 - Julin talks about the benefits of being an active PRSA member. 18:01 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Julin.mp3?enclos_rss=17385http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/BywVC3sB5Vw/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645]]>Sat, 08 Dec 2007 01:03:29 GMTspinfluencer@gmail.com (Eric Schwartzman)noGeneral Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and EEric SchwartzmanGeneral Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Farrington is principal advisor to the Institute’s Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world’s leading public relations and communications organizations. He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000. Show Notes: 3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations. 4:50 - Farrington on how the UK perceives the United States during this time of war. 6:16 - Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister. 7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State. 12:02 - Farrington on why he is not an advocate of blogs. 13:58 - Farrington on how social media has changed the way organization’s respond to a crisis. 15:39 - Farrington on identifying target audiences for social media communications. 18:26 - Farrington on how global communications impact traditional media relations. 20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved. 20:44 - End Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Farrington.mp3?enclos_rss=16714http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/QELbYEEJCZ4/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640]]>Fri, 30 Nov 2007 23:29:02 GMTspinfluencer@gmail.com (Eric Schwartzman)noSocial media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns. This podcast was rEric SchwartzmanSocial media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing. Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some of the world’s largest public relations and marketing firms. Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments. He participated in the official conference blog at the 2007 PRSA International Conference. Show Notes: 3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference. 5:15 - Hallett on his introduction to social media. 6:25 - Hallett on his transition into new media consulting. 7:14 - Hallett on why he became involved in a “communication-driven” industry. 8:19 - Hallett on how much time he dedicates to learning new media technologies. 9:21 - Hallett on understanding the business application of new media services. 11:19 - Hallett on the challenges of open source technology. 12:26 - Hallett on determining what social media application will provide the best support for a client. 15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client’s communication campaign. 17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer. 20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional. 22:21 - End Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hallet.mp3?enclos_rss=16547http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/HD-VoFVGquI/podcast-post.aspxhttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618]]>Thu, 22 Nov 2007 04:00:10 GMTspinfluencer@gmail.com (Eric Schwartzman)noExecutive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovativEric SchwartzmanExecutive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom’s role in developing the reputation of Microsoft. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change. As CIO, Marianne is responsible for the agency’s intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives. She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency’s reputation for deep and substantive work in public relations. Show Notes: 3:20 - Allison describes her role at Waggener Edstrom Worldwide. 4:10 - Allison on how she became the Chief Innovation Officer. 5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services. 6:59 - Allison reveals the challenge of introducing a new technologies to consumers. 8:44 - Allison on what can be done to accelerate the adoption of new technologies. 10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics. 10:57 - Allison gives examples of how consumer dissent can positively impact product innovation. 13:53 - Allison on the importance of trust when introducing new technology products and services. 16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology. 18:54 - Allison on the launch of Microsoft Vista and the future of the software giants. 22:05 - End Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. PR,public,relations,marketing,business,media,news,podcasting,,new,media,,social,mediahttp://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Allison.mp3?enclos_rss=15544http://feedproxy.google.com/~r/ipressroom/oPbJ/~3/rVNwgtdSleI/podcast-post.aspxhttp://onthe