Ironpaper: Current

How to generate leads online

admin — Tue, 12 Jul 2016 13:58:19 +0000

For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define your target audience and buyer group …

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Integrating New Marketing Practices – Europe vs North America

Sarah Howell — Sun, 23 Nov 2014 03:04:49 +0000

The misconception that European marketers are at least 12-18 months behind the North Americans when it comes to integrating new marketing practices can be put to rest. In the recently released 2014 State of Inbound report, numbers show that European …

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Digital Media Consumption Habits of the Affluent

Sarah Howell — Sat, 15 Nov 2014 18:18:53 +0000

A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more. They generated data by studying weekly time spent online by …

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Mobile Gaming Revenue Estimated to Reach $41 Billon by 2017

Sarah Howell — Thu, 13 Nov 2014 18:34:04 +0000

Mobile gaming has seen incredible growth recently, but estimates released from Newzoo last month suggests that might have only been the beginning. The research claims that mobile game revenues will rise 42 percent year over year to reach $25 billion …

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Facebook Ad Spending Now Greater on Mobile Than Desktop

Sarah Howell — Sun, 02 Nov 2014 13:39:34 +0000

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop ads. Advertisers are continuing …

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90% of Holiday Shoppers Will Purchase Online

Sarah Howell — Fri, 31 Oct 2014 15:40:22 +0000

The National Retail Federation recently released a survey regarding online holiday shopping and found that 56 percent of shoppers have plans to purchase items online. However, PunchTab, a company that provides technology for CPG and retail brands, has an even …

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Growth of Internet usage in the Middle East and Africa

Sarah Howell — Wed, 29 Oct 2014 03:43:45 +0000

In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That number clocks in at nearly 25 percent more than …

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The 2014 Holiday Season and Top Social Media Marketing Trends

Sarah Howell — Tue, 28 Oct 2014 00:01:34 +0000

Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if they haven’t already. For example: Cyber Monday. Looking at …

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Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

Sarah Howell — Wed, 22 Oct 2014 13:20:47 +0000

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88 percent of lesbian and bisexual female internet users …

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iPhone Still Dominates Mobile Website Traffic

Sarah Howell — Fri, 17 Oct 2014 22:03:26 +0000

Even before the release of the new iPhone 6 and iPhone 6 Plus, research from Adobe found that Apple still dominated the US mobile website traffic for smartphones. This comes from a June 2014 report from Adobe that looked at mobile website …

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80% of US Adults Receive Breaking News from Digital Sources

Sarah Howell — Thu, 16 Oct 2014 22:24:15 +0000

A study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to …

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Teens Prefer Smart Phones Over Tablets [study]

Sarah Howell — Tue, 14 Oct 2014 15:33:22 +0000

Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all. Children born in the digital age have much more of an advantage …

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Americans to Spend Nearly $80 Per Person Online this Halloween

Sarah Howell — Sun, 12 Oct 2014 22:15:38 +0000

The first of October has already come and gone, and Halloween is fast approaching. Any thoughts that adults purchasing Halloween items online would be too old to participate in the holiday should be banished, as this year adult internet users …

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Coupon usage in digital marketing

Sarah Howell — Thu, 09 Oct 2014 18:58:35 +0000

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon usage was only 16 percent. However, in 2013, that number grew to 29 percent. …

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Mobile strategy is a growing priority for businesses

Sarah Howell — Wed, 08 Oct 2014 00:58:46 +0000

Mobile has a big impact on business, and it’s safe to say that many companies have recognized this fact. In the latest Quarterly Digital Trends Briefing by Econsultancy, a survey of approximately 1,000 global participants responded to questions regarding marketing, IT functions, …

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Facebook Still a Major Player in the Social Media World

Sarah Howell — Sun, 05 Oct 2014 22:50:07 +0000

With all the new social media platforms popping up, one might think that Facebook’s popularity would begin its decline. This is just not the care, according to 2013’s numbers. When looking at Facebook’s active user base, it was found that …

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Consumers Love Smartphones for Ecommerce

Sarah Howell — Fri, 03 Oct 2014 03:26:04 +0000

Pondering if mobile ecommerce is a smart move for your business? Or if it’s even worth the effort to invest in your eCommerce mobile experience? Take a look at these statistics that show just how helpful mobile shopping could be …

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Fortune 500 Blogging Down for the First Time since 2008

Sarah Howell — Wed, 01 Oct 2014 00:51:32 +0000

The University of Massachusetts Dartmouth Center for Marketing Research has recently found that blogging among Fortune 500 companies has dropped for the first time in seven years. As it is currently, 31 percent of Fortune 500 companies have corporate blogs. …

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Using Real Time Digital Marketing For B2B

Sarah Howell — Sat, 27 Sep 2014 13:02:10 +0000

New data from Econsultancy’s B2B Real-Time Marketing Report suggests that marketing has become far more reactionary and much less planned. Digital marketers have had to conform their businesses (and sometimes, their personal lives) to accommodate the “real-time” marketing strategies that …

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How long do people spend online every day?

Sarah Howell — Sat, 20 Sep 2014 20:53:42 +0000

A study by GlobalWebIndex has found that internet users spend an average of 6.09 hours on online media a day. The survey consisted of internet users from the ages of 16 to 64 and discovered that, of those 6.09 hours, …

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