Isotov Research Insights

NEW! COMMUNITY STATISTICAL PRODUCT DELIVERS SERIOUS NUMBERS EVERYONE CAN EASILY PLUG INTO

noreply@blogger.com (About Us) — Sat, 07 Aug 2010 00:40:00 +0000

BUSINESS PLANNERS, MARKETERS, CONSULTANTS, GRANT WRITERS, DEVELOPERS, OR GOVERNMENT

WAILUKU, HAWAI`I, August 6, 2010 – Hawai`i-based business research and analysis firm, Isotov Information Services, recently released a new product entitled Community Statistical Surveys: Population, Housing, Economic, and Social Characteristics for Your Target Market. Based on the recently released American Community Survey 2006-2008 data, these 19-page reports deliver serious numbers everyone can easily plug into their reports, studies, presentations, and speeches. Reports are available for every U.S. state, county, and other geographic area.Additionally, and for a limited time only, a special discount is being offered for pre-paid standing orders for the new Census 2010 release in early 2011. To view a sample product and order a product, go to http://www.isotov.com/store.html. Each report is customized for a specific geographic area and the entire U.S. is covered. For more information, please call 808.243.3282 or email to info@isotov.com.

Don't Skip Slide Decks for Market Research

noreply@blogger.com (About Us) — Sat, 24 Jul 2010 23:43:00 +0000

In researching the concerns and worries of top level marketing
executives recently, I found a wealth of information in slide-decks
posted to the Internet. "Slide decks" is a term used in business, but
commonly known as the PowerPoint presentation.

Key industry executives can be rather elusive when trying to gather
information about a market or industry, but if you are lucky, you can
find their Powerpoint presentations from conference keynote
addresses or other group meetings and presentations posted on the
Internet. Do not skip over these documents when you get your Google
results. A load of information including statistics, lists, strategies,
and sometimes even confidential information can be released.

There are two key sites that you should search for slide deck
information: SlideShare and Docstoc. People use SlideShare to upload
and share PowerPoint, MSWord, PDF documents and professional
videos for free. Users can even add audio, in foreign languages, when
they make a webinars. Docstoc is a community for people to find and
share professional documents, too. You can find more than slide decks
here. Available are free legal documents and free business
documents, too. In fact, take it a step further, and be sure to post
your own slide decks to these sites and generate marketing leads.

One final tip, for Google users in particular, did you know you can
limit your search to Powerpoints? From the Google home page, click
on Advanced Search. Enter your search terms and look down the page
for File type. From here you can select the .ppt format to limit the
search to Powerpoint files. Let me know how it goes.

Advanced Google For Business Research

noreply@blogger.com (About Us) — Thu, 17 Jun 2010 20:46:00 +0000

Behind the fabulous Google search engine is another fabulous place called Google Labs. Here Google keeps the beta versions of some very interesting new free and often mobile applications.

Here are my top Google Labs picks for your business research purposes; use them in your reports and presentations, and impress your boss or prospective clients and collegues:

1. Google News Timeline. This web application allows users to view news and other data sources on a browsable, graphical timeline. Available data sources include recent and historical news, scanned newspapers and magazines, blog posts, sports scores, and information about various types of media, like music albums, books and movies. Sample.

2. Google Trends. See what the world is searching for. Google Trends allows you to enter up to five topics and see how often they’ve been searched on Google over time. Learn how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. Where in the world is your product or service most popular?Wondering what the new trends are? Use the Hot Searches or Hot Topics and see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches or what is getting the most "buzz". Sample "assisted living" search results. Sample top Hot Search "world cup usa".

3. Google Squared. This search search tool helps you quickly build a collection of facts from the Web, for any topic you specify. Facts about your topic are organized into a table of items and attributes; called "squares". Use drop lists to customize these Squares to see just the items and attributes you're interested in. See the websites that served as sources for the information in your Square. Save and share Squares with others. Great for reports. Sample table on "beatles songs".

4. Google Insights For Search. Using a basic key words search, Google will analyze a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered. You can choose to see data for select Google properties, including Web search, Images, Product search, and News search. On the results page, you'll see a graph; a breakdown of how the categories are classified; lists of the top searches and top rising searches; and a world heat map graphically displaying the search volume index with defined regions, cities, and metros.

5. Google Fast Flip. This web application lets users discover and share news articles. It combines qualities of print and the Web, with the ability to "flip" through pages online as quickly as flipping through a magazine. It also enables users to follow friends and topics, discover new content and create their own custom magazines around searches.

6. Google Public Data Explorer. Makes large datasets easy to explore, visualize tool to create visualizations of public data, link to them, or embed them in your own webpages. Embedded charts and links can update automatically so you’re always sharing the latest available data. List of all available datasets.

I am happy to make contact with you today and know that I am here to help you achieve your business and financial goals. Think of me as your in-house research staff. Call 808.243.3282 now.

TAKE OUR POLL: What Challenges Are Facing You When You Look For Information?

noreply@blogger.com (About Us) — Thu, 13 May 2010 20:10:00 +0000

We want to know more about your information and business research challenges. Help us help you by completely our short multiple choice poll. Click here to to our poll.

May 2010 Isotov Research Newsletter Released

noreply@blogger.com (About Us) — Wed, 12 May 2010 22:40:00 +0000

We hope you like the new clean format of our free Isotov Research newsletter. Starting with the May issue, subscriptions are being managed by Vertical Response.

Tell us what you think? Email to info@isotov.com. What do you want to hear about in the next issue? What are your burning research and Internet challenges? What industry are you researching? Let us know because we can help.

In this month's edition:

5 Ways To Find People On The Web
Business Book Club Now Reading Seth Godin's Purple Cow: Transforming Your Business By Being Remarkable
Knowledge Sharing Group May Table Topic: Best Social Media Tips

To subscribe to our free newseltter, please use our newsletter subscription form by clicking here.

Business Book Club Forming

noreply@blogger.com (About Us) — Wed, 14 Apr 2010 23:54:00 +0000

Business owners, executives, edeucators, public officials, consultants, students, and great minds are all invited to join Maui's first Business Book Club. Put together by corporate library director turned independent strategic business researcher, Sonia N. Isotov, MLIS, the club promises to be both a professional development vehicle, a networking opportunity, and a way to get those books read, retained, and incorporated into your business lives.

Reasons to join:

A great way to have meanful conversations;
A way to support your own reading habit (I need to have the book read before the meeting!)
A way to form a community -- to have a great reason to gather with other people and to bond; and
A way to learn something and retain valuable information in a fun way!

Interested parties, please contact club organizer: Sonia N. Isotov, MLIS, Isotov Information Services, 808.232.3282 or info@isotov.com.

Call now to get the title of the first book we are reading!

April 2010 Isotov E-News Released

noreply@blogger.com (About Us) — Thu, 08 Apr 2010 02:45:00 +0000

In this month's edition:

Knowledge Sharing is the Way of the Ne Economy
Social Media Search Engines Deliver Business Intelligence
HubSpot Poll: What Marketing Tactics Does Your Company Plan to Spend More or Less on in 2010?

To receive a copy or join our mailing list, email info@isotov.com.

March 2010 Isotov E-News Released

noreply@blogger.com (About Us) — Wed, 10 Mar 2010 01:57:00 +0000

In this month's edition:

7 Tips For Selling In A Tough Economy
Tax Tip for the Tax Season
Importance of Specific Website Elements
Top 10 Ways Buyers Find Service Providers

To receive a copy, email info@isotov.com.

BOOK INDEXING NOW AVAILABLE TO AUTHORS, PUBLISHERS AND PACKAGERS

noreply@blogger.com (About Us) — Wed, 10 Mar 2010 00:45:00 +0000

Along with the very customized research and analysis being offered top-level executives, Isotov is expanding services to include book and web indexing projects. Indexes are the back-of-the-book systemmatic subject entries that help guide readers to the information they are looking for in a publication. Subject specialities include, but are not limited to: Hawaii and Hawaiians, sports (especially tennis, ocean sports, and cycling/biking), scholarly books, and database indexes. For more information, or a sample index, please call 808-243-3282 or email info@isotov.com.

BUY LOCAL DISCOUNT PROGRAM CONTINUED THRU JULY 2010

noreply@blogger.com (About Us) — Wed, 10 Mar 2010 00:33:00 +0000

We were recently notified by the County of Maui that their "Got Choice Buy Local" program participation deadline has been extended thru July 2010. We encourage all our clients to please feel free to continue to take advantage of the 10% discount we are offering to all clients of Isotov Information Services that order research and mention this ad. For more information, please read the previous blog post that describes the program in more detail. [Pictured from left to right: Deidre Tegarden, Coordinator, Office of Economic Development and Mayor Charmaine Tavares]

BUY LOCAL: 10% OFF RESEARCH CONTRACTED DURING FEB 2010

noreply@blogger.com (About Us) — Wed, 03 Feb 2010 21:19:00 +0000

Yesterday, I had the honor to be part of Maui County Mayor Charmaine Tavares’ kickoff proclamation held in her 9th floor chamber; which incidentally overlooked a spectacular, yet stormy, view from Kahului harbor across the central plain under Haleakala toward Makena on the southside. Maui truly is a wonderful place to live and work, and I felt lucky to know that during these hard economic times, there are resourceful people here working hard to bootstrap their way to success.

One example is the Mayor’s proclamation that February is “Got Choice…Think Local” month. Alongside several local business owners, the Mayor and her department heads, I also stood as one of the proud participant of this grassroots campaign to promote local business. In the interest of growing our local economy, I believe that buying products and services from your neighbors is the best way to do best business as well as save our environment; now and always.

I would like to invite all my clients to take advantage of our promotion to gives a 10% discount on all contracts signed during the month of February 2010; but only if you mention this promotion.

With the new year under way now, and goal setting for the year still on your minds, you are now probably starting to in those plans with details. Just mention this promotion and get help moving your plans into profit reality. More information at Got Choice, Buy Local.

Save time and $$$ by making good decisions based on facts your competitors may not have. Let me help you “look smart” before you jump into a money pit and realize you did not have all the information you needed. Let me do the leg work while you save time, $$$, and play more golf, or tennis.

ISOTOV NEWSLETTER FOCUS: Twitter As A Business Strategy

noreply@blogger.com (About Us) — Tue, 01 Dec 2009 23:10:00 +0000

Click here and find the November 2009 issue of our INFO TIPS & TRICKS monthly newsletter.

This issue focuses on the fact that "Twitter is Hot for Business" and why business and especially small business is hopping on the bandwagon, creating their Twitter profile online, and "twittering". The newsletter will tell you that Twitter is particularly popular with particular target markets, and if that's you're target market, you won't want to miss this free opportunity to market and stay in touch with your customer and clients. To help you get off to the right start, this issue will also show you a "Strategic Appoach to Using Twitter".

If you want to know more about how your business can benefit from "twittering", Isotov Information Services can help locate information particular to your business and show you what your competitors are doing to stay ahead.

Subscribe to our newsletter and we'll send you interesting and informative tips and tricks to help your business profit.

Free Frost & Sullivan Analyst Briefing: Investment Dynamics in Solar Photovoltaics – The Journey So Far and Beyond

noreply@blogger.com (About Us) — Tue, 13 Oct 2009 20:22:00 +0000

Leading industry analysis and strategic consulting firm, Frost & Sullivan has over 1800 analysts who produce reports too expensive for most small business leaders to purchase regularly. I was very happy to find that they offer regularly free analyst briefings for a wide range of industries. If you can catch one, it is worth your time. Plus, you can ask the experts your specific questions. Sign-up for their free email briefing alert subscription in the business sector of your choosing.

At Isotov Information Services we are developing a specialization in the energy industries, with a special focus on developing markets, i.e. green, renewable, clean, etc., so it caught my eye when they offered this free briefing from Research Analyst, Sivapriya Ramakrishnan, who has completed extensive analysis on investment opportunities in the solar photovoltaics market. The research expert will lead a short teleconference about new findings that affect the market, followed by a live question and answer session.

To read the more about this October 20th briefing and others offered regularly from Frost & Sullivan, go to http://www.frost.com/prod/servlet/analyst-briefing-detail.pag?mode=open&sid=180660567.

Press Release: Isotov Information Debuts, Provides Custom Research and Analysis; Helps Businesses, Nonprofits Make Intelligent Strategic Decisions

noreply@blogger.com (About Us) — Sun, 20 Sep 2009 23:01:00 +0000

Wailuku, HI, September 20, 2009—C-level executives, business owners and nonprofits requiring custom research and analysis to position their organizations for success now have a resource in Sonia N. Isotov. Isotov is the owner and principal analyst for Isotov Information Services (www.isotov.com), an information services firm that helps organizations make intelligent strategic decisions.

Isotov Information Services acts as a strategic partner by providing tailored research and analysis services in the areas of marketing and product strategies; business and strategic planning; customer and competitor intelligence; and problem resolution. Core clients include business professionals, legal professionals, and executives.

“Isotov Information Services is the missing link between information and actionable intelligence,” explains Sonia N. Isotov, the firm’s founder. “We provide the key piece that often is missing with research—the analysis that enables our clients to make successful strategic decisions.”

About Isotov Information Services
Isotov Information Services provides a variety of deliverables based on custom research, including: industry, company and country snapshots, and in-depth analysis. Industries that Isotov Information Services is initially targeting include healthcare, biotech, retail tourism, and green energy. Although Isotov Information Services is based in Hawaii, the firm serves clients all across the United States as well as internationally. Isotov Information Services is a member of the Association of Independent Information Professionals (www.aiip.org), the Public Records and Retriever Network (www.brbpub.com/prrn/) and the Hawaii Society of Business Professionals (www.hscp.org/).

About Sonia N. Isotov
Prior to starting Isotov Information Services, Ms. Isotov worked for 15 years for the Hawai‘i Small Business Development Center Network (SBDC), most recently in a directorial position. Her clients ranged from SBDC business consultants and staff to business owners and government staff. She has earned a Master of Science in Library and Information Science from the University of Hawai‘i, Honolulu, and a Bachelor of Arts in English from the University of Oregon, Eugene.

For More Information
Isotov Information Services can be found on the web at www.isotov.com. For more information, email info@isotov.com or call 1.808.243.3282.

Income, Poverty, and Health Insurance Coverage in the United States: 2008

noreply@blogger.com (About Us) — Fri, 11 Sep 2009 21:21:00 +0000

News release: "The U.S. Census Bureau announced today that real median household income in the United States fell 3.6 percent between 2007 and 2008, from $52,163 to $50,303. This breaks a string of three years of annual income increases and coincides with the recession that started in December 2007. The nation’s official poverty rate in 2008 was 13.2 percent, up from 12.5 percent in 2007. There were 39.8 million people in poverty in 2008, up from 37.3 million in 2007. Meanwhile, the number of people without health insurance coverage rose from 45.7 million in 2007 to 46.3 million in 2008, while the percentage remained unchanged at 15.4 percent. These findings are contained in the report Income, Poverty, and Health Insurance Coverage in the United States: 2008."

EVENT: IIS Sponsors HSBP September Luncheon Meeting

noreply@blogger.com (About Us) — Mon, 24 Aug 2009 21:42:00 +0000

Check us out at the next Hawai`i Society of Business Professional's luncheon meeting on Sept 24 at the Waikiki Hawaii Prince Hotel. We will have an informational booth and the honor to address the HSBP group regarding our information services. Along with fellow spnosors, Alaka`i Networking Roundtable and the Young Business Council, and the regular HSBP membership, we will hear from luncheon speaker Irwin Rubin, BSEE, MS, PhD, on how your "bedside manner can increase your bottom line". Click here to view the event flyer: https://hscp.securesites.com/pdf/HSBP%20Flyer%20Sept%2009%201.pdf

New Dow Jones Report Exposes the Hidden Cost of "Free" Information

noreply@blogger.com (About Us) — Tue, 18 Aug 2009 22:27:00 +0000

"The Internet offers many ways to find information. Finding value, however, requires more thought. In less than a generation, the Internet has unlocked a treasure trove of information that is now widespread, easy to access, rapidly distributed and – most significantly – free. While free information is a welcome resource, it also represents a challenge for enterprises that depend on trustworthy, actionable information to make critical decisions, surface risk or identify revenue opportunities. ..."No price tag" is not the same as "no cost". The allure of free is simple: have as much as you want. But an unlimited amount of free information misleads us into thinking that there is no cost at all. In reality the opposite is true. In today’s volatile marketplace where top-of-mind issues include uncovering threats to your business, being the first among your competition to uncover revenue opportunities and reduce costs relying solely on free information can prove exceptionally costly to any knowledge-driven enterprise...The real issue is value – turning the vast landscape of available information into a productive knowledge pathway that works for the enterprise...In a knowledge economy where the principal instruments of commerce are ideas, you cannot afford to take a haphazard approach to information."

Excerpt from Pay Now or Pay Later a new report from Dow Jones Enterprise Media Group offering a path toward rebalancing the equation between paying now or paying later.

Journal of Renewable and Sustainable Energy Now Available from Mobile Devices

noreply@blogger.com (About Us) — Tue, 18 Aug 2009 20:07:00 +0000

IIS is always especially pleased to be involved with research projects on clean energy topics. To that end, clients should know that the American Institute of Physics (AIP) announced today that its newest publication, Journal of Renewable and Sustainable Energy (JRSE), can now be accessed from any mobile device equipped with a modern web browser. JRSE (jrse.aip.org) is an online journal covering all areas of renewable and sustainable energy through peer-reviewed papers, and featuring related top stories culled from major news outlets; interviews with newsmakers in the field; and a blog with insightful commentary on news, policy, and research. For more information, email to info@isotov.com.