IT Market Buzz - Audio only

MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

kdurand — Mon, 13 Sep 2010 18:10:40 +0000

Part Two of our interview with Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It

Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer . . . → Read More: MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

kdurand — Sun, 12 Sep 2010 18:10:23 +0000

Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can’t Buy and Sellers Can’t Sell and what You can Do About It.

Ever wondered why that hot prospect didn’t pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew’s take . . . → Read More: MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

kdurand — Thu, 02 Sep 2010 22:26:05 +0000

(Part Two) As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.

Part 2 – The Unique Challenges of SAAS . . . → Read More: MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

MB11 – Hands-on Tech Marketing with Sami Jajeh

kdurand — Wed, 01 Sep 2010 22:25:30 +0000

As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.

Part 1 – Being a Trusted Advisor to the CEO…and Connecting with . . . → Read More: MB11 – Hands-on Tech Marketing with Sami Jajeh

MB10 – SNAP Selling with Jill Konrath

kdurand — Thu, 26 Aug 2010 18:11:43 +0000

(Part 2) Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin. Part 2 – What Marketers Must Know about Supporting Sales

Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your copy of . . . → Read More: MB10 – SNAP Selling with Jill Konrath

MB9 – What Your Buyers Are Really Thinking – Jill Konrath

kdurand — Wed, 25 Aug 2010 18:11:26 +0000

Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin.

Part 1 – How to Survive the Delete…and What Your Prospects are REALLY Worried About

Click here to learn more about Jill Konrath and her new book SNAP Selling (FREE EXTRAS! Get your . . . → Read More: MB9 – What Your Buyers Are Really Thinking – Jill Konrath

MB8 – Untapped Opportunities for Market Research – Ed Erickson

kdurand — Fri, 20 Aug 2010 02:34:07 +0000

Research guru Ed Erickson highlights what you can learn from the largely untapped stream of public conversations. Also covered: how to get more from the data you already have…and realities of B2B buyer decision-making.

Full Interview – Social Media for Research and How to Get More Value from Your Data

Transcripts Part 1 | Part . . . → Read More: MB8 – Untapped Opportunities for Market Research – Ed Erickson

MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

kdurand — Sun, 15 Aug 2010 18:12:29 +0000

(Part Two) Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine

Don’t wait for the CEO to sign you up! Christopher talks about the common gaps between sales & marketing…and practical steps to profit-driven collaboration. He brings over 20 years of hands-on experience to the issue of sales and marketing . . . → Read More: MB7 – How to Create an Unstoppable Sales & Marketing Machine – Christopher Ryan

MB6 – How to Create an Unstoppable Marketing & Sales Machine – Christopher Ryan

kdurand — Sat, 14 Aug 2010 18:12:12 +0000

Guest Christopher Ryan, author of How to Create an Unstoppable Marketing and Sales Machine

Part 1 . . . → Read More: MB6 – How to Create an Unstoppable Marketing & Sales Machine – Christopher Ryan

MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

kdurand — Fri, 06 Aug 2010 18:10:01 +0000

(Part Two) Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.

Part 2 – The Contagious Content Formula: What Marketers Get Wrong and How to Get . . . → Read More: MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

kdurand — Thu, 05 Aug 2010 18:09:42 +0000

Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content.

Part 1 – What You Should Know about Buyers…and Common . . . → Read More: MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

MB3 – Mining Intelligence from Social Media

kdurand — Tue, 03 Aug 2010 02:29:03 +0000

(Bonus Clip) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya

Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, happier customers . . . → Read More: MB3 – Mining Intelligence from Social Media

MB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay

kdurand — Mon, 02 Aug 2010 18:08:10 +0000

(Part Two) Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya

Are you using social media to provide amazing customer support at a fraction of typical costs? Any marketer who’s playing to win MUST be aware of Paul’s insights about the true measures of social media: loyal, . . . → Read More: MB2 – Social Media to Retain and Collaborate with Customers – Paul Dunay

MB1 – Social Media to Retain and Collaborate with Customers – Paul Dunay

kdurand — Sun, 01 Aug 2010 18:07:16 +0000

Guest Paul Dunay, Social Media Machine and Global Managing Director of Services and Social Marketing for Avaya