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Elasticity and its Applications

2014-01-24T13:40:00.004-08:00

Elasticity and its Applications

The Market Forces of Demand & Supply

2014-01-24T13:39:00.001-08:00

The Market Forces of Demand & Supply

Ch# 9. Communication & consumer behavior

2014-01-24T13:35:00.002-08:00

Ch# 9. Communication & consumer behavior

Ch# 7 Consumer Learning

2014-01-24T13:33:00.002-08:00

Ch# 7 Consumer Learning

Ch# 8 Consumer attitude formation & change

2014-01-24T13:30:00.001-08:00

Ch# 8 Consumer attitude formation & change

Marketing Ethics and Social Responsibility

2014-01-24T13:25:00.002-08:00

Marketing Ethics and Social Responsibility

Chapter #6 Consumer Perception

2014-01-04T14:24:00.002-08:00

Chapter #6 Consumer Perception

Financial Statement Analysis

2014-01-04T14:21:00.000-08:00

Financial Statement Analysis

Training & Development

2014-01-04T14:17:00.002-08:00

Training & Development

Tropicana Discovers Some Buyers Are Passionate About Packaging

2014-01-04T14:10:00.003-08:00

Tropicana Discovers Some Buyers Are Passionate About Packaging

Heinz Ketchup Waves Goodbye to the Gherkin

2014-01-04T14:08:00.004-08:00

Heinz Ketchup Waves Goodbye to the Gherkin

Coca-Cola Deleting ‘Classic’ From Coke Label

2014-01-04T13:59:00.003-08:00

Coca-Cola Deleting ‘Classic’ From Coke Label

Fundamentals of Financial Management, 13/E Van Horne

2013-11-22T09:23:00.001-08:00

PART ONE: INTRODUCTION TO FINANCIAL MANAGEMENT
1. The Role of Financial Management
2. The Business, Tax and Financial Environments
PART TWO: VALUATION
3. The Time Value of Money
4. The Valuation of Long-Term Securities
5. Risk and Return
Appendix A: Measuring Portfolio Risk
Appendix B: Arbitrage Pricing Theory
PART THREE: TOOLS OF FINANCIAL ANALYSIS AND PLANNING
6. Financial Statement Analysis
Appendix: Deferred Taxes and Financial Analysis
7. Funds Analysis, Cash-Flow Analysis, and Financial Planning
Appendix: Sustainable Growth Modeling
PART FOUR: WORKING CAPITAL MANAGEMENT
8. Overview of Working Capital Management
9. Cash and Marketable Securities Management
10. Accounts Receivable and Inventory Management
11. Short-Term Financing
PART FIVE: INVESTMENT IN CAPITAL ASSETS
12. Capital Budgeting and Estimating Cash Flows
13. Capital Budgeting Techniques
Appendix A: Multiple Internal Rates of Return
Appendix B: Replacement Chain Analysis
14. Risk and Managerial Options in Capital Budgeting
PART SIX: THE COST OF CAPITAL, CAPITAL STRUCTURE, AND DIVIDEND POLICY
15. Required Returns and the Cost of Capital
Appendix A: Adjusting the Beta for Financial Leverage
Appendix B: Adjusted Present Value
16. Operating and Financial Leverage
17. Capital Structure Determination
18. Dividend Policy
PART SEVEN: INTERMEDIATE AND LONG-TERM FINANCING
19. The Capital Market
20. Long-Term Debt, Preferred Stock, and Common Stock
Appendix: Refunding A Bond Issue
21. Term Loans and Leases
Appendix: Accounting Treatment of Leases
PART EIGHT: SPECIAL AREAS OF FINANCIAL MANAGEMENT
22. Convertibles, Exchangeables, and Warrants
Appendix: Option Pricing
23. Mergers and Other Forms of Corporate Restructuring
Appendix: Remedies for a Failing Company
24. International Financial Management

Ch # 4.Consumer Motivation

2013-11-14T10:37:00.001-08:00

Ch # 4.Consumer Motivation

Ch # 4.Consumer Motivation To Understand the Types of Human Needs and Motives and the Meaning of Goals. To Understand the Dynamics of Motivation, Arousal of Needs, Setting of Goals, and Interrelationship Between Needs and Goals. To Learn About Several Systems of Needs Developed by Researchers. To Understand How Human Motives Are Studied and Measured.

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Ch # 3. Market Segmentation and Strategic Targeting

2013-11-14T10:35:00.003-08:00

Ch # 3. Market Segmentation and Strategic Targeting

Ch # 3. Market Segmentation and Strategic Targeting To Understand Why Market Segmentation Is Essential. To Understand the Criteria for Targeting Selected Segments Effectively. To Understand the Bases for Segmenting Consumers. To Understand How Segmentation and Strategic Targeting Are Carried Out.

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Ch # 2. The Consumer Research Process

2013-11-14T10:33:00.000-08:00

Ch # 2. The Consumer Research Process

Ch # 2. The Consumer Research Process To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers. To Understand the Steps in the Consumer Research Process. To Understand the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project.

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Ch# 1 Meeting Changes and Challenges

2013-11-14T10:30:00.000-08:00

Ch# 1 Meeting Changes and Challenges

Ch# 1 Meeting Changes and Challenges Learning Objectives To Understand What Consumer Behavior Is Role of Marketing: Satisfy customers needs and wants Different marketing orientations STP framework Build long-term relationship with consumers

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CH#9 Performance Management and Appraisal

2013-10-11T08:30:00.004-07:00

CH#9 Performance Management and Appraisal

Describe the appraisal process. Develop, evaluate, and administer at least four performance appraisal tools. Explain and illustrate the problems to avoid in appraising performance. List and discuss the pros and cons of six appraisal methods. Perform an effective appraisal interview. Discuss the pros and cons of using different raters to appraise a person’s performance.

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CH#8 Training and Developing Employees

2013-10-11T08:26:00.003-07:00

CH#8 Training and Developing Employees

Describe the basic training process. Describe and illustrate how you would go about identifying training requirements. Explain how to distinguish between problems you can fix with training and those you can’t. Explain how to use five training techniques.

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CH#7 Interviewing Candidates

2013-10-11T08:13:00.000-07:00

CH#7 Interviewing Candidates

List the main types of selection interviews. Explain and illustrate at least six factors that affect the usefulness of interviews. Explain and illustrate each guideline for being a more effective interviewer. Effectively interview a job candidate.

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CH#6 Employee Testing and Selection

2013-10-11T08:10:00.005-07:00

CH#6 Employee Testing and Selection

Explain what is meant by reliability and validity. Explain how you would go about validating a test. Cite and illustrate our testing guidelines. Give examples of some of the ethical and legal considerations in testing. List eight tests you could use for employee selection, and how you would use them. Explain the key points to remember in conducting background investigations.

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CH# 5 Personnel Planning and Recruiting

2013-10-11T08:08:00.000-07:00

CH# 5 Personnel Planning and Recruiting

Explain the main techniques used in employment planning and forecasting. List and discuss the main outside sources of candidates. Effectively recruit job candidates. Name and describe the main internal sources of candidates. Develop a help wanted ad. Explain how to recruit a more diverse workforce.

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Ch# 4 Job Analysis

2013-10-11T07:50:00.004-07:00

Ch# 4 Job Analysis

Discuss the nature of job analysis, including what it is and how it’s used. Use at least three methods of collecting job analysis information, including interviews, questionnaires, and observation. Write job descriptions, including summaries and job functions, using the Internet and traditional methods. Write job specifications using the Internet as well as your judgment. Explain job analysis in a “jobless” world, including what it means and how it’s done in practice.

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Ch# 3 Strategic Human Resource Management and the HR Scorecard

2013-10-11T07:48:00.003-07:00

Ch# 3 Strategic Human Resource Management and the HR Scorecard

Outline the steps in the strategic management process. Explain and give examples of each type of companywide and competitive strategy. Explain what a high performance work system is and why it is important. Illustrate and explain each of the seven steps in the HR Scorecard approach to creating HR systems.

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ch#2 Equal Opportunity and the Law

2013-10-11T07:46:00.003-07:00

ch#2 Equal Opportunity and the Law

Cite the main features of at least five employment discrimination laws. Define adverse impact and explain how it is proved and what its significance is. Explain and illustrate two defenses you can use in the event of discriminatory practice allegations. Avoid employment discrimination problems. Cite specific discriminatory personnel management practices in recruitment, selection, promotion, transfer, layoffs, and benefits. Define and discuss diversity management.

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Elasticity and its Applications

Elasticity and its Applications

The Market Forces of Demand & Supply

The Market Forces of Demand & Supply

Ch# 9. Communication & consumer behavior

Ch# 9. Communication & consumer behavior

Ch# 7 Consumer Learning

Ch# 7 Consumer Learning

Ch# 8 Consumer attitude formation & change

Ch# 8 Consumer attitude formation & change

Marketing Ethics and Social Responsibility

Marketing Ethics and Social Responsibility

Chapter #6 Consumer Perception

Chapter #6 Consumer Perception

Financial Statement Analysis

Financial Statement Analysis

Training & Development

Training & Development

Tropicana Discovers Some Buyers Are Passionate About Packaging

Tropicana Discovers Some Buyers Are Passionate About Packaging

Heinz Ketchup Waves Goodbye to the Gherkin

Heinz Ketchup Waves Goodbye to the Gherkin

Coca-Cola Deleting ‘Classic’ From Coke Label

Coca-Cola Deleting ‘Classic’ From Coke Label

Fundamentals of Financial Management, 13/E Van Horne

Table of Contents

Ch # 4.Consumer Motivation

Ch # 4.Consumer Motivation

Ch # 3. Market Segmentation and Strategic Targeting

Ch # 3. Market Segmentation and Strategic Targeting

Ch # 2. The Consumer Research Process

Ch # 2. The Consumer Research Process

Ch# 1 Meeting Changes and Challenges

Ch# 1 Meeting Changes and Challenges

CH#9 Performance Management and Appraisal

CH#9 Performance Management and Appraisal

CH#8 Training and Developing Employees

CH#8 Training and Developing Employees

CH#7 Interviewing Candidates

CH#7 Interviewing Candidates

CH#6 Employee Testing and Selection

CH#6 Employee Testing and Selection

CH# 5 Personnel Planning and Recruiting

CH# 5 Personnel Planning and Recruiting

Ch# 4 Job Analysis

Ch# 4 Job Analysis

Ch# 3 Strategic Human Resource Management and the HR Scorecard

Ch# 3 Strategic Human Resource Management and the HR Scorecard

ch#2 Equal Opportunity and the Law

ch#2 Equal Opportunity and the Law