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Semantic Technology Blog: Online retail : How Best Buy is using Semantic Technology to define a new trend

2009-12-15T18:32:00.001+01:00

A good article on retail and marketing online

Semantic Technology Blog: Online retail : How Best Buy is using Semantic Technology to define a new trend

Link share on Wired's problem with ads and Twitter

2009-06-14T01:07:00.000+02:00

Two link share.

1 New York Times on "For Wired, a Revival Lacks Ads"

2 TIME on "How Twitter Will Change the Way We Live"

Link share on Augmented reality and mobile phones

2009-06-07T06:52:00.001+02:00

Sensors in mobile phones and RFID creates new possibilities. Below three interesting inputs concerning those topics.

Pat's Blog on "New Mobile Device, New Humanity..."

Mashable on "7 Technologies Shaping the Future of Social Media"

MIT Review on "Google Explores "Eyes-Free" Phones
An adaptive interface with tactile and audio feedback could make it easier to ignore a small screen."

Link share on Motion tracking and read your face patents

2009-06-03T11:16:00.003+02:00

The Register on "Now Google tracking follows you out of cyberspace
Track this topic Print story Post comment
Making your life easier by knowing what you're doing"

SlashGear on "Sony Ericsson patent reads your face, builds a playlist"

Link share on the topic on the webb and ads

2009-05-31T06:41:00.001+02:00

NYTimes on "Google Floods My Calendar With ‘Star Trek’ Geekery"

RWW on "How to Sell Your Soul on Twitter and Who's Buying"

Lin share on Google's mobile jihad and Gladwell Malcom

2009-05-27T05:12:00.000+02:00

Two link share

VentureBEat on "Google’s mobile jihad: Support the web, but live with the app".

Malcolm Gladwell on "HOW DAVID BEATS GOLIATH
When underdogs break the rules"

Link share on Advice to MySpace and Insight for Twitter

2009-05-24T10:17:00.000+02:00

Calacanis.com on "The First Ten Things the New CEO of MySpace Should Do"

Conversation Agent on "Twitter - Macro Insights from Micro Interactions"

Link share on Google, Why sharing on the web, and Ebooks

2009-05-20T08:26:00.001+02:00

AdvertisingAge on "Is Brand Google in Trouble?"

Left The Box on "Share This or Else! - What Makes People Share Content?"

Futurismic on "Discounts and risk in the ebooks market"

Link share on Viral web marketing

2009-05-17T08:22:00.001+02:00

Baekdal on "7 tricks to Viral Web Marketing"

AdvertisingAge on "Geico's Gecko Gains on Samsung's Sheep in Viral-Video Views"

Link share on Business Models and TiVo Ads

2009-05-13T08:10:00.000+02:00

Louis Grey on "10 Business Models to Monetize Web Applications"

NYTimes on "TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap"

Link share on Learning from the Dominos Case

2009-05-10T10:00:00.000+02:00

Three link share on Dominos

BusinessWeek on "Lessons from the Amazon, Domino's Debacles"

MEDIAdeluge on "Dominos Responds to Brand Crisis Through Social Media"

Robert Scoble on "“Why Dominos video response at http://www.youtube.com/watch?v... is going to be textbook:”

Link share on Android problem and Spore creater Hecker

2009-05-06T06:09:00.002+02:00

MSNBC on "Android at six months: A one-phone pony"

Forbes on "Symbian And LiMo Take On Android. Yes, Android devices are coming. So are Symbian and LiMo gadgets."

Chris Hecker on "My Liner Notes for Spore"

Link share on Focus groups, Unintentional marketing, and Storytelling

2009-05-03T01:04:00.001+02:00

BusinessWeek on "The New Focus Group: The Collective
Forget about return on investment. Companies need to think about getting return on insight"

Experience Matters on "Unintentional Advertising"

AdvertisingAge on "Don't Judge This Ad by Click-Through Rate
We Need to Find New Ways to Measure Online Storytelling"

Link share on mobile commerce and RWW the web of data

2009-04-29T07:43:00.000+02:00

Three linkshare

M-commerce on "Maximizing the Mobile Commerce Experience"

RWW on "The Web of Data: Creating Machine-Accessible Information"

RWW on "Recommendation Systems: Where Are We Now, Where Do We Need To Go?"

Link share on Twitter and Crowdsourcing the semantic web

2009-04-26T09:27:00.001+02:00

Three link share this time

WSJ on "The Twitter Revolution. The brains behind the Web's hottest networking tool"

lexanderA on "Crowdsourcing the semantic web"

tippingpoint labs on "Twitter and the ‘What Now Factor’"

Link share on new info shoppers and the challenges for Android

2009-04-22T04:22:00.002+02:00

Two link share

WSJ on "New Info Shoppers"

ITWorld on "The Android 1.5 challenge: Beat iPhone 3.0, Palm Pre"

Link share on Media and Sensor development

2009-04-19T03:55:00.003+02:00

Link share

New York Times on "‘Hyperlocal’ Web Sites Deliver News Without Newspapers"

RWW on "The Future of Journalism Will Be Radically Different"

RWW on "When Sensors and Social Networks Mix"

An example of how to establish a clear and distinctive presence on the Internet - the case of Deena Marie Manzanares

2009-04-15T08:29:00.005+02:00

How can a person/company make a presence on the Internet? We know a lot of things about how the activities which make up an effective presence on the net should be.

The activities should be easy to understand and find for the viewer. They should have a clean and straight forward design. They should be professional managed and updated on a continuously basis. All activities should be well integrated between themselves so that they create a “wholeness”. The activities together should create a feel of personality and authenticity of the person or company in question.

I think that the artists/actor Deena Marie Manzanares is a good example of such a successful strategy. She has been able to pull through a presence on the internet in an easy to understand manner at the same time as in a professional way.

She has a business site where Deena Marie Manzanare is presented. You find all information you need to know about her and her career. The site characterises of simplicity and professionalism. The design is clean. You find stuff very easy on the site and just by a few clicks you feel that you have a good overall picture of whom Deena is and what she do.

The (viral) motor in her presence on the internet is her "The Deena Show - The women with 1000's faces" on YouTube. Here you find short funny videos which Deena makes. In those videos, Deena’s good looks, personality, and talent become visible for the viewer. The topics of the videos are of general and current interest which the viewer, most likely, wants to share with others.

She has a presence on Twitter (and also on e.g. Facebook and MySpace) to inform people about news in the business, what is happening in her carrier, and chatting about more mundane stuff which is happening in her ordinary life.

All this establish a clear and distinctive presence on the Internet for Deena Marie Manzanares and are thereby a good example to learn form I think.

Link share on design crowdsourcing and the debate about the influencer model on the Internet

2009-04-08T00:12:00.004+02:00

Wired.com on "Mod That Table: High-End Furniture Goes Open Source"

Keller & Fay from MarketingDayily Commentary on "Critics Of Influencer Model Are Missing The Boat"

Link share on Affiliate marketing and the future of the Digital book

2009-04-05T13:13:00.003+02:00

Two link share this Sunday.

Brad Stone from New York Times on "Is This the Future of the Digital Book?".

Affilate marketing on "3 Things All Affiliate Marketers Need To Survive Online (affiliate marketing review)"

Link share on Brand Voice and the problem with Advertising on the Internet

2009-03-29T15:43:00.002+02:00

Two link share this time.

Kai Turner from Mashable on "Finding the Right “Brand Voice” on Twitter"

Eric Clemons from TechChrunch on "Why Advertising Is Failing On The Internet"

Link share on Secrets of marketing and cloud computing

2009-03-25T06:22:00.002+01:00

Three link share.

1 By SALVATORE PARISE , PATRICIA J. GUINAN and BRUCE D. WEINBERG from Wall Street Journal on "The Secrets of Marketing in a Web 2.0 World"

2 BusinessWeek on "Behavioral Targeting: Google Pulls Out the Stops"

3 Niall Kennedy from his webblog on "The anatomy of cloud computing"

Link share on mobile internet and peer to peer explanation

2009-03-22T19:57:00.002+01:00

Three link share.

1 BusinessWeek on "Mapping a New, Mobile Internet"

2 Farhad Manjoo from SLATE on "What the Heck Is Twitter? It's not a Google killer, and it's not a Facebook killer."

3 "P2P: an introduction to Peer to Peer by Michel Bauwens"

Articles on the technology of RFID

2009-03-18T20:44:00.002+01:00

On the discussion on sensors everywhere and marketing, RFID is central.

"Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. The technology requires some extent of cooperation of an RFID reader and an RFID tag.
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader." Wikiepedia.

Below are som articles about the topic.

1 Wired.com on "10 Best Uses for RFID Tags"

2 Wired.com on "Attention, Shoppers: You Can Now Speed Straight Through Checkout Lines!". "Radio-frequency chips are retail nirvana. They're the end of privacy. They're the mark of the beast. Inside the tag-and-track supermarket of the future.".

3 Sara Perez from RWW on "5 Companies Building the "Internet of Things"".

4 NaturalNews.com on "Feature articles on RFID"

5 Collection of articles from TechNovelGy "RFID Information Technology Articles"

6 "Are you aiming too low with RFID?" PDF file.

Links share on Sponsored Conversations, SEO and timeless writing topics

2009-03-15T07:06:00.004+01:00

Conversation agent on "Forrester says Sponsored Conversations are OK"

RRW on "Forrester is Wrong About Paying Bloggers"

Dan Morrill from TechWag on "Some interesting aspects of the Long Tail"

Lorna Li from Greenmarketing 2.0 on "6 STEPS FOR CREATING A SOCIAL MEDIA MARKETING ROADMAP & PLAN"