Ivan Enviroman

Sustainability Matters, But Green Is Not Everything

ivanoats — Thu, 14 May 2009 01:43:11 +0000

Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte. The study found that while 54 percent of shoppers indicate that environmental sustainability in a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report titled Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights and was based on interviews with over 6,400 shoppers.

Packaging: The most important part of what you buy?

ivanoats — Tue, 05 May 2009 05:31:44 +0000

Now ecopackaging is poised to become the next low-hanging fruit of the cleantech world. Investors and entrepreneurs this week at Europe's most important annual cleantech conference reported unprecedented interest in reducing the use of raw materials while finding superior protection for food and other products.

Green Becoming a ‘Tiebreaker’ in Shopping Decisions, Survey Finds

ivanoats — Mon, 04 May 2009 16:00:42 +0000

Green product attributes are evolving into an important brand differentiator for consumers and can serve as a tiebreaker for shoppers evaluating similar products, according to results of a new study from the Grocery Manufacturers Association and Deloitte.

Recession Dampens Green Enthusiasm

ivanoats — Wed, 29 Apr 2009 20:52:47 +0000

Is the recession taking a bite out of environmentalists’ unwavering passion to buy green? GfK Roper’s latest green study suggests so. In a survey of more than 2,000 U.S. adults (ages 18 and older), the market research firm found that consumer concern for the environment over the economy fell from 69 percent in 2007 to 55 percent in 2008. The decline represents a shift from “broad-based green thinking to more practical green action.” In tough economic times, the environmental topics of priority for consumers were not so much “destruction of rainforests,” “water pollution” or “outdoor air pollution from factories,” but a renewed emphasis on “fuel and energy shortages,” and the “depletion of non-renewable resources such as coal, gas and oil to create electric energy.” Such shifts in thinking show that penny-pinched consumers, at moment, are more concerned about the short and long-term economic effects of their purchasing behavior, the report, GfK’s 2008 Green Gauge study, found.

2009: A Year of Change for Green Marketers

ivanoats — Tue, 14 Apr 2009 21:04:20 +0000

In the wake of an historic presidential election, shakeups in Congress and an unfolding economic recession, advertisers will need to adapt to changing consumer expectations as well as a tougher regulatory oversight of "green" marketing claims. Fortunately for most companies, adapting to these new market realities means following a few basic principles. For those that cannot, or will not, adapt, 2009 could get ugly—and expensive.

Target Partners With Loomstate Organic Clothing

ivanoats — Tue, 14 Apr 2009 20:04:32 +0000

For those of us who say we would buy more eco-friendly if only the prices were a bit more affordable — well, here’s our chance! Loomstate, a casual clothing brand that has been creating eco fashion for everyday wear since 2001, is partnering with everyone’s favorite designer budget retailerTarget. Well-known for creating super wearable items for men and women, Loomstate for Target will be offering easy-to-pair tops and bottoms for girls and guys. The price of helping to fashionably preserve our environment will range from $14.99 to $44.99 starting April 19 — just in time for Earth Day. Read on to get a sneak peak at Target’s collection!

InLinks.com – In Content Link Market Place

ivanoats — Sun, 12 Apr 2009 04:28:07 +0000

Ad platform / link buying network with WordPress plugin.

OIOpublisher Ad Manager for WordPress

ivanoats — Sun, 12 Apr 2009 04:18:55 +0000

OIOpublisher is an ad manager with a focus on WordPress. Serve advertising on your blog or website and keep 100% of the revenue you bring in.

How to solve ‘You do not have sufficient permissions to access this page.’ in WordPress

ivanoats — Sat, 11 Apr 2009 00:36:17 +0000

I changed the wordpress table prefix for better security, then found myself logged out of my wordpress blog. This article contains two more critical queries you have to run after running your rename table queries.

WordPress Custom Field Template

ivanoats — Fri, 10 Apr 2009 19:13:42 +0000

The Custom Field Template plugin adds the default custom fields on the Write Post/Page. This is a great plugin because it allows you to create a more complex data structure than a post that is easier to use than just random custom fields. It will help you use WordPress as more of a full fledged CMS than just a simple blog.

Links for 2008-10-07 [ma.gnolia]

Wed, 08 Oct 2008 00:00:00 PDT

Cocoa Is My Girlfriend » Cocoa Touch Tutorial: iPhone Application Example

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Tags: iphone, cocoa, mac, software, xcode

Links for 2008-10-06 [ma.gnolia]

Tue, 07 Oct 2008 00:00:00 PDT

Van Jones' New Book on Green Jobs - Sustainlane

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Tags: greenjobs, greencollar, vanjones, books
Sustainable Websites - Sustainlane

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Tags: sustainablewebsites, green, webhosting, carbonneutral

Links for 2008-10-04 [ma.gnolia]

Sun, 05 Oct 2008 00:00:00 PDT

SEO Friendly Widgets » John Shehata - Marketing Strategist

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Tags: seo, widgets

Links for 2008-10-03 [ma.gnolia]

Sat, 04 Oct 2008 00:00:00 PDT

Find/Count Most Common Words & Phrases In List - Excel Help Best Practice Forums

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Tags: excel, vba, seo
Revive Your Mighty Mouse Scroll Ball

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Tags: mightymouse, scrolling

Links for 2008-10-01 [ma.gnolia]

Thu, 02 Oct 2008 00:00:00 PDT

SEO KPIs - Alternatives to Google PageRank... 7 Worthwhile SEO Metrics

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Tags: seo, metrics
Site Explorer APIs from Yahoo! Search Web Services - YDN

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Tags: seo, api, yahoo, programming

Links for 2008-09-30 [ma.gnolia]

Wed, 01 Oct 2008 00:00:00 PDT

Ruby on Rails Code Quality Checklist - Articles - Matthew Moore

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Tags: ruby, rubyonrails, rails, bestpractice, code, quality, programming
Keeping a git fork in sync with the forked repo — GitHub Guides — GitHub

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Tags: git, programming, github

Links for 2008-09-29 [ma.gnolia]

Tue, 30 Sep 2008 00:00:00 PDT

Building Brands for Green Businesses that Stand the Test of Time

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Tags: sustainablemarketing, westcoastgreen
The 7 Weirdest and Wackiest Uses for WordPress

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Tags: webdesign, socialnetworking, wordpress, plugins
SEO: Metrics That Matter | Practical eCommerce

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Tags: seo, socialmarketing