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class="richtext richtext-big"><!--[--><p><!--[--><strong><!--[-->Das Content-Strategie-Tool für Unternehmer.<!--]--></strong> Wortfreunde analysiert deine Zielgruppe, erkennt ihre <strong><!--[-->Pain Points<!--]--></strong> und entwickelt daraus Themen und Content für <strong><!--[-->LinkedIn<!--]--></strong> und <strong><!--[-->Blogposts<!--]--></strong>.<!--]--></p><!--]--></div><div class="mt-10 flex items-center gap-x-6"><!--[--><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="rounded bg-amber-500 text-white px-5 py-1 text-base font-bold shadow-sm hover:bg-amber-600 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-primary-300 [&amp;&gt;p]:m-0 [&amp;&gt;p]:inline"><!--[--><p><!--[-->14 Tage kostenlos testen<!--]--></p><!--]--></a><!--]--></div></div><div class="mx-auto mt-16 flex w-full max-w-2xl sm:mt-24 xl:mt-0 xl:max-w-none xl:flex-1 xl:min-w-0"><div class="w-full max-w-3xl sm:max-w-5xl xl:max-w-none"><img src="/images/pages/shared/content-plan-hero.jpg" alt="Wortfreunde Content-Strategie-Tool" class="w-full h-auto rounded-md bg-gray-50 shadow-xl ring-1 ring-gray-900/10"></div></div></div></div><!----><!----><!--]--></section></div><div class="page-section page-section--secondary" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-secondary" data-v-a664313c><!--[--><div class="m-auto px-4 sm:px-8 max-w-3xl pt-8 sm:pt-16 pb-8 sm:pb-16"><!--[--><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">Das Problem</p><!----><!----><!----><div class="richtext"><!--[--><h2 id="warum-content-marketing-für-viele-unternehmer-scheitert"><!--[-->Warum Content Marketing für viele Unternehmer scheitert<!--]--></h2><p><!--[-->Die Substanz ist da. Erfahrungen, Perspektiven, Lösungen. Alles vorhanden. Trotzdem bleibt die Sichtbarkeit aus. Nicht weil der Wille fehlt, sondern weil der Rahmen fehlt.<!--]--></p><ul><!--[--><li><!--[-->Du weisst, dass <a href="/de/wissen/linkedin-profil-basis-erfolgreiche-posts" class=""><!--[-->LinkedIn wichtig wäre<!--]--></a>. <strong><!--[-->Aber dir fehlen die Themen.<!--]--></strong><!--]--></li><li><!--[-->Deine Posts entstehen spontan, zwischen zwei Meetings. <strong><!--[-->Eine Strategie? Fehlanzeige.<!--]--></strong><!--]--></li><li><!--[-->Content kostet dich Stunden. <strong><!--[-->Und bringt trotzdem kaum Reichweite.<!--]--></strong> Du fragst dich: <a href="/de/wissen/content-selber-machen-oder-auslagern-entscheidungshilfe" class=""><!--[-->selber machen oder auslagern<!--]--></a>?<!--]--></li><li><!--[-->Was deine Zielgruppe wirklich beschäftigt, bleibt unklar. Also postest du, was dir gerade einfällt.<!--]--></li><!--]--></ul><p><!--[-->Das Resultat: <strong><!--[-->Wenig Reichweite. Wenig Sichtbarkeit. Wenig Wirkung.<!--]--></strong><!--]--></p><!--]--></div><div class="mt-12 flex items-center gap-x-6"><!--[--><!--]--></div><!--]--></div><!--]--></section></div><div class="page-section page-section--bright" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-bright" data-v-a664313c><!--[--><div class="pt-8 sm:pt-16 pb-8 sm:pb-8 mx-auto max-w-7xl px-6 lg:px-8"><div class="text-center max-w-3xl mx-auto mb-16"><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">Die Lösung</p><h2>Wortfreunde macht Content strategisch.</h2><p class="mt-4 text-lg leading-8 text-color-light">Statt einfach Texte zu generieren, startet Wortfreunde bei der Grundlage.</p></div><div class="grid grid-cols-1 gap-x-8 gap-y-16 sm:gap-y-20 lg:grid-cols-2 items-center"><div class="lg:pr-8"><div class="lg:max-w-lg"><div class="mt-6 richtext [&amp;&gt;p]:m-0"><!--[--><p><!--[--><strong><!--[-->Wortfreunde analysiert dein Unternehmen, deine Angebote und deine Zielgruppe.<!--]--></strong> Daraus entsteht eine Content-Strategie, die zu dir passt. Du siehst dann:<!--]--></p><ul><!--[--><li><!--[--><strong><!--[-->wer deine Zielgruppe<!--]--></strong> wirklich ist<!--]--></li><li><!--[--><strong><!--[-->welche Probleme<!--]--></strong> sie haben<!--]--></li><li><!--[-->die <strong><!--[-->Themen<!--]--></strong>, die sie tatsächlich interessieren<!--]--></li><li><!--[-->den <strong><!--[-->Content<!--]--></strong>, den du posten solltest<!--]--></li><!--]--></ul><br><p><!--[-->Wir haben Wortfreunde gebaut, weil wir selbst erlebt haben, wie viel Zeit <a href="/de/wissen/strukturierte-content-planung-vs-spontane-posts" class=""><!--[-->Content ohne Strategie<!--]--></a> verschwendet. Aus Strategie wird Content. Nicht umgekehrt. Du erstellst deinen Content selbst mit dem <a href="/de/studio" class=""><!--[-->Wortfreunde Studio<!--]--></a> oder delegierst ihn an die <a href="/de/redaktion" class=""><!--[-->Wortfreunde Redaktion<!--]--></a>.<!--]--></p><!--]--></div><div class="mt-10 flex flex-wrap items-center gap-4"><!--[--><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="rounded bg-amber-500 text-white px-5 py-1 text-base font-bold shadow-sm hover:bg-amber-600 focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-amber-300 [&amp;&gt;p]:m-0 [&amp;&gt;p]:inline"><!--[--><p><!--[-->14 Tage kostenlos testen<!--]--></p><!--]--></a><!--]--></div></div></div><div class="relative"><img src="/images/pages/shared/content-wizard.jpg" alt="Wortfreunde Content-Strategie-Tool" class="w-full rounded shadow-xl ring-1 ring-gray-400/10"></div></div></div><!--]--></section></div><div class="page-section page-section--secondary" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-secondary" data-v-a664313c><!--[--><div class="hidden"><!--[--><div class="hidden"></div><div class="hidden"></div><div class="hidden"></div><div class="hidden"></div><div class="hidden"></div><!--]--></div><div class="m-auto px-4 sm:px-8 max-w-6xl pt-8 sm:pt-16 pb-8 sm:pb-16"><!--[--><div class="text-center max-w-3xl mx-auto mb-24"><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">In 5 Schritten</p><h2>So funktioniert das Content-Strategie-Tool</h2><!----></div><div class="hidden lg:grid items-center mb-20" style="grid-template-columns:4fr 7fr;column-gap:2rem;"><div><!--[--><div class="border-b border-stone-300 cursor-pointer"><div class="background-alternative pointer-events-none border-l-8 border-gray-700 pl-4 py-4 px-4"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between">Ziele definieren <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0 text-stone-300"><path stroke-linecap="round" stroke-linejoin="round" d="M18 12H6"></path></svg></h3><div class="mt-2 text-base leading-7 text-color-light">Reichweite, Leads oder Expertenstatus? Je nach Ziel empfiehlt Wortfreunde einen anderen Content-Mix. Du weisst von Anfang an, wohin du willst.</div></div></div><div class="border-b border-stone-300 cursor-pointer"><div class="pl-4 py-4 px-4"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between">Zielgruppe verstehen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0 text-stone-300"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3><!----></div></div><div class="border-b border-stone-300 cursor-pointer"><div class="pl-4 py-4 px-4"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between">Pain Points erkennen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0 text-stone-300"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3><!----></div></div><div class="border-b border-stone-300 cursor-pointer"><div class="pl-4 py-4 px-4"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between">Themen entwickeln <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0 text-stone-300"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3><!----></div></div><div class="cursor-pointer"><div class="pl-4 py-4 px-4"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between">Content erstellen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0 text-stone-300"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3><!----></div></div><!--]--></div><div class="relative"><div class="relative w-full" style="min-height:400px;"><!--[--><div class="absolute inset-0 flex items-center justify-center" style="opacity:1;transition:opacity 700ms ease-in-out;pointer-events:auto;"><img src="/images/pages/shared/area-show.jpg" alt="Schritt 1: Ziele definieren" class="block w-full h-auto object-contain rounded-md shadow-xl"></div><div class="absolute inset-0 flex items-center justify-center" style="opacity:0;transition:opacity 700ms ease-in-out;pointer-events:none;"><img src="/images/pages/shared/targetgroup-show.jpg" alt="Schritt 2: Zielgruppe verstehen" class="block w-full h-auto object-contain rounded-md shadow-xl"></div><div class="absolute inset-0 flex items-center justify-center" style="opacity:0;transition:opacity 700ms ease-in-out;pointer-events:none;"><img src="/images/pages/shared/pain-points.jpg" alt="Schritt 3: Pain Points erkennen" class="block w-full h-auto object-contain rounded-md shadow-xl"></div><div class="absolute inset-0 flex items-center justify-center" style="opacity:0;transition:opacity 700ms ease-in-out;pointer-events:none;"><img src="/images/pages/shared/topics.jpg" alt="Schritt 4: Themen entwickeln" class="block w-full h-auto object-contain rounded-md shadow-xl"></div><div class="absolute inset-0 flex items-center justify-center" style="opacity:0;transition:opacity 700ms ease-in-out;pointer-events:none;"><img src="/images/pages/shared/content-plan.jpg" alt="Schritt 5: Content erstellen" class="block w-full h-auto object-contain rounded-md shadow-xl"></div><!--]--></div></div></div><div class="lg:hidden space-y-x4"><!--[--><div class="border-b border-stone-300"><div class="py-4 cursor-pointer"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between my-0">Ziele definieren <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0"><path stroke-linecap="round" stroke-linejoin="round" d="M18 12H6"></path></svg></h3></div><div class="pb-6"><p class="text-base leading-7 text-color-light mb-6">Reichweite, Leads oder Expertenstatus? Je nach Ziel empfiehlt Wortfreunde einen anderen Content-Mix. Du weisst von Anfang an, wohin du willst.</p><img src="/images/pages/shared/area-show.jpg" alt="Schritt 1: Ziele definieren" class="block w-full h-auto object-contain rounded-md shadow-xl"></div></div><div class="border-b border-stone-300"><div class="py-4 cursor-pointer"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between my-0">Zielgruppe verstehen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3></div><!----></div><div class="border-b border-stone-300"><div class="py-4 cursor-pointer"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between my-0">Pain Points erkennen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3></div><!----></div><div class="border-b border-stone-300"><div class="py-4 cursor-pointer"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between my-0">Themen entwickeln <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3></div><!----></div><div class="border-b border-stone-300"><div class="py-4 cursor-pointer"><h3 class="text-lg font-bold text-color my-0 flex items-center justify-between my-0">Content erstellen <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 shrink-0"><path stroke-linecap="round" stroke-linejoin="round" d="M12 6v12m6-6H6"></path></svg></h3></div><!----></div><!--]--></div><!--]--></div><!--]--></section></div><div class="page-section page-section--bright" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-bright" data-v-a664313c><!--[--><!----><div class="m-auto px-4 sm:px-8 max-w-6xl pt-8 sm:pt-16 pb-8 sm:pb-16"><!--[--><div class="text-center max-w-3xl mx-auto"><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">Zielgruppen</p><h2>Für wen ist Wortfreunde?</h2><p class="mt-4 text-lg leading-8 text-color-light">Wortfreunde ist für alle, die Expertise haben, aber zu wenig daraus machen.</p></div><div class="mx-auto mt-4 max-w-2xl sm:mt-20 lg:mt-12 lg:max-w-none"><dl class="teaser-grid-2 grid grid-cols-1 gap-x-8 lg:max-w-none"><!--[--><a class="group flex flex-col rounded pt-4 pb-6"><div class="flex items-start gap-4"><div class="shrink-0 rounded bg-gray-700 p-2 -mt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 text-white"><path stroke-linecap="round" stroke-linejoin="round" d="M12 18v-5.25m0 0a6.01 6.01 0 0 0 1.5-.189m-1.5.189a6.01 6.01 0 0 1-1.5-.189m3.75 7.478a12.06 12.06 0 0 1-4.5 0m3.75 2.383a14.406 14.406 0 0 1-3 0M14.25 18v-.192c0-.983.658-1.823 1.508-2.316a7.5 7.5 0 1 0-7.517 0c.85.493 1.509 1.333 1.509 2.316V18"></path></svg></div><div><h4 class="mt-0 mb-2">Selbständige, Coaches &amp; Berater</h4><div class="richtext"><!--[--><p><!--[-->Du hast die Expertise. Dir fehlt das System, um daraus regelmässig Content zu machen.<!--]--></p><!--]--></div></div></div><div class="grow mb-4"></div><!----></a><a class="group flex flex-col rounded pt-4 pb-6"><div class="flex items-start gap-4"><div class="shrink-0 rounded bg-gray-700 p-2 -mt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 text-white"><path stroke-linecap="round" stroke-linejoin="round" d="M3.75 21h16.5M4.5 3h15M5.25 3v18m13.5-18v18M9 6.75h1.5m-1.5 3h1.5m-1.5 3h1.5m3-6H15m-1.5 3H15m-1.5 3H15M9 21v-3.375c0-.621.504-1.125 1.125-1.125h3.75c.621 0 1.125.504 1.125 1.125V21"></path></svg></div><div><h4 class="mt-0 mb-2">KMU ohne Marketingteam</h4><div class="richtext"><!--[--><p><!--[-->Kein grosses Team, kein grosses Budget. Aber der Wille, Content Marketing endlich anzupacken.<!--]--></p><!--]--></div></div></div><div class="grow mb-4"></div><!----></a><a class="group flex flex-col rounded pt-4 pb-6"><div class="flex items-start gap-4"><div class="shrink-0 rounded bg-gray-700 p-2 -mt-1"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-6 w-6 text-white"><path stroke-linecap="round" stroke-linejoin="round" d="M10.34 15.84c-.688-.06-1.386-.09-2.09-.09H7.5a4.5 4.5 0 1 1 0-9h.75c.704 0 1.402-.03 2.09-.09m0 9.18c.253.962.584 1.892.985 2.783.247.55.06 1.21-.463 1.511l-.657.38c-.551.318-1.26.117-1.527-.461a20.845 20.845 0 0 1-1.44-4.282m3.102.069a18.03 18.03 0 0 1-.59-4.59c0-1.586.205-3.124.59-4.59m0 9.18a23.848 23.848 0 0 1 8.835 2.535M10.34 6.66a23.847 23.847 0 0 0 8.835-2.535m0 0A23.74 23.74 0 0 0 18.795 3m.38 1.125a23.91 23.91 0 0 1 1.014 5.395m-1.014 8.855c-.118.38-.245.754-.38 1.125m.38-1.125a23.91 23.91 0 0 0 1.014-5.395m0-3.46c.495.413.811 1.035.811 1.73 0 .695-.316 1.317-.811 1.73m0-3.46a24.347 24.347 0 0 1 0 3.46"></path></svg></div><div><h4 class="mt-0 mb-2">Marketingverantwortliche</h4><div class="richtext"><!--[--><p><!--[-->Allein oder im kleinen Team verantwortlich für Content. Wortfreunde liefert den Plan, der sonst fehlt.<!--]--></p><!--]--></div></div></div><div class="grow mb-4"></div><!----></a><!--]--></dl></div><!--]--></div><!----><!--]--></section></div><div class="page-section page-section--secondary" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-secondary" data-v-a664313c><!--[--><div class="mx-auto max-w-7xl px-6 lg:px-8 py-8 sm:py-16"><div class="hidden"><!--[--><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><span class="hidden"></span><!--]--></div><div class="text-center max-w-3xl m-auto pb-12"><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">Der Unterschied</p><h2>Warum Wortfreunde mehr ist als ChatGPT</h2><p class="mt-4 text-lg leading-8 text-color-light">Normale KI-Tools schreiben Texte.<br /><strong>Wortfreunde entwickelt zuerst die Strategie.</strong></p></div><section class="lg:hidden"><div class="mx-auto max-w-2xl space-y-16"><!--[--><div><div class="w-72 pt-10 md:w-80"><h3 class="text-gray-900 text-2xl font-bold">Normale KI-Tools</h3><p class="mt-1 text-sm/6 text-gray-600">Schreiben Texte ohne Kontext</p></div><div class="mt-4 space-y-10"><!--[--><div><h3 class="text-xl">Strategie &amp; Analyse</h3><div class="relative mt-6"><div aria-hidden="true" class="absolute inset-y-0 right-0 hidden w-1/2 rounded-lg bg-white shadow-sm sm:block"></div><div class="ring-1 ring-gray-900/10 relative rounded-lg bg-white shadow-sm sm:rounded-none sm:bg-transparent sm:shadow-none sm:ring-0"><dl class="divide-y divide-gray-200 text-sm/6"><!--[--><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Content-Strategie</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Zielgruppenanalyse</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Pain Point Erkennung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Themenentwicklung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Content-Mix Empfehlung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><!--]--></dl></div></div></div><div><h3 class="text-xl">Content-Erstellung</h3><div class="relative mt-6"><div aria-hidden="true" class="absolute inset-y-0 right-0 hidden w-1/2 rounded-lg bg-white shadow-sm sm:block"></div><div class="ring-1 ring-gray-900/10 relative rounded-lg bg-white shadow-sm sm:rounded-none sm:bg-transparent sm:shadow-none sm:ring-0"><dl class="divide-y divide-gray-200 text-sm/6"><!--[--><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Texte generieren</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">LinkedIn Posts</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span class="text-gray-900">Generisch</span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Blogartikel</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span class="text-gray-900">Generisch</span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Redaktionsplan</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></dd></div><!--]--></dl></div></div></div><!--]--></div><div class="mt-8"><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="block w-full rounded-md px-3.5 py-2.5 text-center text-sm font-bold shadow-sm bg-gray-800 text-white hover:bg-gray-700">14 Tage kostenlos testen</a></div></div><div><div class="w-72 pt-10 md:w-80"><h3 class="text-amber-500 text-2xl font-bold">Wortfreunde</h3><p class="mt-1 text-sm/6 text-gray-600">Strategie vor Content</p></div><div class="mt-4 space-y-10"><!--[--><div><h3 class="text-xl">Strategie &amp; Analyse</h3><div class="relative mt-6"><div aria-hidden="true" class="absolute inset-y-0 right-0 hidden w-1/2 rounded-lg bg-white shadow-sm sm:block"></div><div class="ring-2 ring-amber-500 relative rounded-lg bg-white shadow-sm sm:rounded-none sm:bg-transparent sm:shadow-none sm:ring-0"><dl class="divide-y divide-gray-200 text-sm/6"><!--[--><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Content-Strategie</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Zielgruppenanalyse</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Pain Point Erkennung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Themenentwicklung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Content-Mix Empfehlung</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><!--]--></dl></div></div></div><div><h3 class="text-xl">Content-Erstellung</h3><div class="relative mt-6"><div aria-hidden="true" class="absolute inset-y-0 right-0 hidden w-1/2 rounded-lg bg-white shadow-sm sm:block"></div><div class="ring-2 ring-amber-500 relative rounded-lg bg-white shadow-sm sm:rounded-none sm:bg-transparent sm:shadow-none sm:ring-0"><dl class="divide-y divide-gray-200 text-sm/6"><!--[--><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Texte generieren</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">LinkedIn Posts</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span class="text-gray-900">Strategisch</span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Blogartikel</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span class="text-gray-900">Zielgruppenrelevant</span></dd></div><div class="flex items-center justify-between px-4 py-3 sm:grid sm:grid-cols-2 sm:px-0"><dt class="pr-4 font-bold text-gray-900">Redaktionsplan</dt><dd class="flex items-center justify-end sm:justify-center sm:px-4"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></dd></div><!--]--></dl></div></div></div><!--]--></div><div class="mt-8"><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="block w-full rounded-md px-3.5 py-2.5 text-center text-sm font-bold shadow-sm bg-amber-500 text-white hover:bg-amber-600">Jetzt starten</a></div></div><!--]--></div></section><section class="hidden lg:block"><div class="grid-cols-3 before:block grid gap-x-8"><!--[--><div class=""><div class="pt-10 text-center"><p class="text-gray-900 text-2xl font-bold">Normale KI-Tools</p><p class="mt-1 text-sm/6 font-bold">Schreiben Texte ohne Kontext</p></div></div><div class=""><div class="pt-10 text-center"><p class="text-amber-500 text-2xl font-bold">Wortfreunde</p><p class="mt-1 text-sm/6 font-bold">Strategie vor Content</p></div></div><!--]--></div><div class="space-y-16"><!--[--><div><h3 class="text-2xl">Strategie &amp; Analyse</h3><div class="relative -mx-8 mt-4"><div class="grid-cols-3 absolute inset-x-8 inset-y-0 grid gap-x-8 before:block" aria-hidden="true"><!--[--><div class="size-full rounded-lg bg-white shadow-sm"></div><div class="size-full rounded-lg bg-white shadow-sm"></div><!--]--></div><table class="relative w-full border-separate border-spacing-x-8"><thead><tr class="text-left"><th scope="col"><span class="sr-only">Feature</span></th><!--[--><th scope="col"><span class="sr-only">Normale KI-Tools</span></th><th scope="col"><span class="sr-only">Wortfreunde</span></th><!--]--></tr></thead><tbody><!--[--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Content-Strategie</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Zielgruppenanalyse</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Pain Point Erkennung</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Themenentwicklung</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Content-Mix Empfehlung</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><!----><!--]--><!--]--></tbody></table><div class="grid-cols-3 pointer-events-none absolute inset-x-8 inset-y-0 grid gap-x-8 before:block" aria-hidden="true"><!--[--><div class="ring-1 ring-gray-900/10 rounded-lg"></div><div class="ring-2 ring-amber-500 rounded-lg"></div><!--]--></div></div></div><div><h3 class="text-2xl">Content-Erstellung</h3><div class="relative -mx-8 mt-4"><div class="grid-cols-3 absolute inset-x-8 inset-y-0 grid gap-x-8 before:block" aria-hidden="true"><!--[--><div class="size-full rounded-lg bg-white shadow-sm"></div><div class="size-full rounded-lg bg-white shadow-sm"></div><!--]--></div><table class="relative w-full border-separate border-spacing-x-8"><thead><tr class="text-left"><th scope="col"><span class="sr-only">Feature</span></th><!--[--><th scope="col"><span class="sr-only">Normale KI-Tools</span></th><th scope="col"><span class="sr-only">Wortfreunde</span></th><!--]--></tr></thead><tbody><!--[--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Texte generieren</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">LinkedIn Posts</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span class="text-gray-900 text-sm/6">Generisch</span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span class="text-gray-900 text-sm/6">Strategisch</span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Blogartikel</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span class="text-gray-900 text-sm/6">Generisch</span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span class="text-gray-900 text-sm/6">Zielgruppenrelevant</span></td><!--]--></tr><tr aria-hidden="true"><td colspan="3" class="relative p-0 h-0"><div class="absolute inset-x-0 top-0 h-px bg-gray-200"></div></td></tr><!--]--><!--[--><tr><th scope="row" class="w-1/4 py-4 pr-4 text-left text-sm/6 font-bold text-gray-900 align-middle">Redaktionsplan</th><!--[--><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-gray-400"><path d="M6.28 5.22a.75.75 0 0 0-1.06 1.06L8.94 10l-3.72 3.72a.75.75 0 1 0 1.06 1.06L10 11.06l3.72 3.72a.75.75 0 1 0 1.06-1.06L11.06 10l3.72-3.72a.75.75 0 0 0-1.06-1.06L10 8.94 6.28 5.22Z"></path></svg></span></td><td class="w-1/4 px-4 py-4 text-center align-middle"><span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" fill="currentColor" aria-hidden="true" data-slot="icon" class="mx-auto size-5 text-amber-500"><path fill-rule="evenodd" d="M16.704 4.153a.75.75 0 0 1 .143 1.052l-8 10.5a.75.75 0 0 1-1.127.075l-4.5-4.5a.75.75 0 0 1 1.06-1.06l3.894 3.893 7.48-9.817a.75.75 0 0 1 1.05-.143Z" clip-rule="evenodd"></path></svg></span></td><!--]--></tr><!----><!--]--><!--]--></tbody></table><div class="grid-cols-3 pointer-events-none absolute inset-x-8 inset-y-0 grid gap-x-8 before:block" aria-hidden="true"><!--[--><div class="ring-1 ring-gray-900/10 rounded-lg"></div><div class="ring-2 ring-amber-500 rounded-lg"></div><!--]--></div></div></div><!--]--></div><div class="mt-12"><div class="grid-cols-2 ml-[33.333333%] grid gap-x-8"><!--[--><div class="text-center"><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="inline-flex w-full justify-center rounded-md px-3.5 py-2.5 text-sm font-bold shadow-sm bg-gray-800 text-white hover:bg-gray-700">14 Tage kostenlos testen</a></div><div class="text-center"><a href="https://studio.wortfreunde.ch/users/sign_up" rel="noopener noreferrer" class="inline-flex w-full justify-center rounded-md px-3.5 py-2.5 text-sm font-bold shadow-sm bg-amber-500 text-white hover:bg-amber-600">Jetzt starten</a></div><!--]--></div></div></section></div><!--]--></section></div><div class="page-section page-section--bright" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-bright" data-v-a664313c><!--[--><div class="m-auto px-4 sm:px-8 max-w-6xl pt-8 sm:pt-16 pb-8 sm:pb-16"><!--[--><div class="px-6 lg:px-8"><div class="text-center max-w-3xl m-auto"><p class="section-label text-xs font-bold uppercase tracking-widest text-amber-500 !mb-0 leading-8">FAQ</p><h2>Häufige Fragen</h2><!----></div><dl class="mt-10"><!--[--><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Was ist Wortfreunde genau?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->Ein Content-Strategie-Tool. Es analysiert deine Zielgruppe, erkennt deren Pain Points und entwickelt daraus Themen und Content für LinkedIn und Blogposts. Du definierst dein Ziel. Wortfreunde liefert die Strategie. Danach erstellst du im <a href="/de/studio" class=""><!--[-->Studio<!--]--></a> selbst oder lässt über die <a href="/de/redaktion" class=""><!--[-->Redaktion<!--]--></a> entwickeln.<!--]--></p><!--]--></div></dd></div><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Wie unterscheidet sich Wortfreunde von ChatGPT?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->ChatGPT schreibt Texte, weiss aber nicht, worüber du posten solltest. Wortfreunde startet einen Schritt früher: bei der Zielgruppenanalyse, den Pain Points und der Themenentwicklung. Erst danach entsteht Content. Strategisch und zielgruppenrelevant. Mehr zum Thema: <a href="/de/wissen/ki-content-vs-authentischer-content-wo-die-grenze-liegt" class=""><!--[-->KI-Content vs. authentischer Content<!--]--></a>.<!--]--></p><!--]--></div></dd></div><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Brauche ich Erfahrung mit Content Marketing?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->Nein. Wortfreunde führt dich Schritt für Schritt durch den Prozess. Du brauchst weder Texter-Skills noch Marketing-Erfahrung. Das Tool macht die Strategie, du bringst deine Expertise ein. Unser Guide zeigt dir, wie du <a href="/de/wissen/content-marketing-fuer-kmu-so-startest-du-ohne-agentur" class=""><!--[-->Content Marketing eigenständig startest<!--]--></a>.<!--]--></p><!--]--></div></dd></div><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Für welche Plattformen funktioniert das?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->Aktuell erstellt Wortfreunde Content für <a href="/de/wissen/linkedin-posts-fett-schreiben-oder-nicht" class=""><!--[-->LinkedIn Posts<!--]--></a> und Blogartikel. Die Themen und Strategien lassen sich aber für jeden Kanal nutzen.<!--]--></p><!--]--></div></dd></div><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Wie schnell habe ich Ergebnisse?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->Innerhalb von Minuten hast du eine Zielgruppenanalyse, Themenfelder und erste Contentideen. Fertige Posts und Artikel erstellst du direkt im Tool.<!--]--></p><!--]--></div></dd></div><div class="pt-8 pb-8 lg:grid lg:grid-cols-12 lg:gap-8"><dt class="mt-1 text-2xl font-bold leading-7 text-color lg:col-span-5 text-left lg:text-right">Kann ich Wortfreunde kostenlos testen?</dt><dd class="mt-4 lg:col-span-7 lg:mt-0"><div class="text-base leading-7 text-color-light richtext"><!--[--><p><!--[-->Ja. Registriere dich und erstelle deine erste Contentstrategie. Kostenlos, ohne Kreditkarte.<!--]--></p><!--]--></div></dd></div><!--]--></dl></div><!--]--></div><!--]--></section></div><div class="page-section page-section--dark" data-v-a664313c><div class="page-section__divider" data-v-a664313c><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" preserveAspectRatio="none" data-v-a664313c><polygon points="1555,2 1555,100 0,100 0,98" data-v-a664313c></polygon></svg><!----></div><section class="background-dark" data-v-a664313c><!--[--><div class="m-auto px-4 sm:px-8 max-w-3xl pt-8 sm:pt-16 pb-8 sm:pb-16"><!--[--><div class="flex justify-center items-center"><div class="max-w-3xl w-full text-center"><div class="sm:flex items-center justify-center m-auto sm:space-x-8 lg:space-x-20 mb-12"><div class="w-48 m-auto sm:m-0"><h2 class="sm:hidden">Deine Content-Strategie wartet.</h2><img src="/images/pages/shared/profil.jpg" alt="Jan-Hendrik Heuing" class="w-full rounded-full min-w-48"><div class="hidden sm:block mt-4 text-color text-base font-medium">Jan-Hendrik Heuing</div><div class="hidden sm:flex justify-center space-x-2 mt-8 sm:mt-2"><a href="https://www.linkedin.com/in/jheuing/" target="_blank" class="background-alternative p-1 rounded"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"></path><rect width="4" height="12" x="2" y="9"></rect><circle cx="4" cy="4" r="2"></circle></svg></a></div></div><div class="sm:text-left"><h3 class="hidden sm:block">Deine Content-Strategie wartet.</h3><div class="richtext mt-4 sm:mt-0 [&amp;&gt;p]:m-0"><!--[--><p><!--[-->Kostenlos starten. Keine Kreditkarte. <strong><!--[-->Erste Themen in 5 Minuten.<!--]--></strong><!--]--></p><!--]--></div><div class="mt-8 space-y-2 max-w-[13rem] m-auto sm:mx-0"><div class="group"><a class="block background-alternative p-2 rounded" href="tel:+41 79 332 62 96"><div class="flex items-center"><span class="background-highlight h-8 w-8 p-2 mr-3 rounded"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z"></path></svg></span><div class="text-left text-sm"><span class="leading-3 block font-bold text-xs uppercase">Telefon</span><span class="leading-3 block pt-1">+41 79 332 62 96</span></div></div></a></div><div class="group"><a class="block background-alternative p-2 rounded" href="mailto:team@wortfreunde.ch"><div class="flex items-center"><span class="background-highlight h-8 w-8 p-2 mr-3 rounded"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><rect width="20" height="16" x="2" y="4" rx="2"></rect><path d="m22 7-8.97 5.7a1.94 1.94 0 0 1-2.06 0L2 7"></path></svg></span><div class="text-left text-sm"><span class="leading-3 block font-bold text-xs uppercase">Email</span><span class="leading-3 block pt-1">team@wortfreunde.ch</span></div></div></a></div></div></div></div></div></div><!--]--></div><!--]--></section></div><div class="overflow-hidden background-dark" data-v-ebeb4060><svg version="1.1" xmlns="http://www.w3.org/2000/svg" x="0px" y="0px" viewBox="0 0 1555 100" style="enable-background:new 0 0 1555 100;" 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0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z"></path></svg></div><div class="text-base text-color group-hover:underline">+41 79 332 62 96</div></a><a href="mailto:team@wortfreunde.ch" class="group relative flex items-center gap-x-3"><div class="flex h-5 w-5 flex-none items-center justify-center text-color"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><rect width="20" height="16" x="2" y="4" rx="2"></rect><path d="m22 7-8.97 5.7a1.94 1.94 0 0 1-2.06 0L2 7"></path></svg></div><div class="text-base text-color group-hover:underline">team@wortfreunde.ch</div></a><div class="flex space-x-2 pt-6"><a href="https://www.linkedin.com/in/jheuing/" target="_blank" class="background-alternative p-1 rounded"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"></path><rect width="4" height="12" x="2" y="9"></rect><circle cx="4" cy="4" r="2"></circle></svg></a></div></div></div><!--[--><div class="mt-3 hidden lg:block"><div class="mb-8 text-color uppercase text-base font-bold tracking-widest">Angebot</div><!--[--><a href="/de/studio" class="my-2 block text-base text-color hover:underline">Wortfreunde Studio</a><a href="/de/partner" class="my-2 block text-base text-color hover:underline">Wortfreunde Partner</a><a href="/de/preise" class="my-2 block text-base text-color hover:underline">Preise</a><a href="/de/unser-ansatz-authentische-sichtbarkeit" class="my-2 block text-base text-color hover:underline">Unser Ansatz</a><a href="/de/content-erstellen-vergleich" class="my-2 block text-base text-color hover:underline">Vergleich</a><a href="/de/ueber-die-wortfreunde" class="my-2 block text-base text-color hover:underline">Über uns</a><!--]--></div><div class="mt-3 hidden lg:block"><div class="mb-8 text-color uppercase text-base font-bold tracking-widest">Themen</div><!--[--><a href="/de/content-strategie" class="my-2 block text-base text-color hover:underline">Content-Strategie</a><a href="/de/positionierung" class="my-2 block text-base text-color hover:underline">Positionierung</a><a href="/de/seo" class="my-2 block text-base text-color hover:underline">SEO</a><a href="/de/ki" class="my-2 block text-base text-color hover:underline">KI</a><a href="/de/content-marketing-kosten" class="my-2 block text-base text-color hover:underline">Kosten</a><a href="/de/b2b-vertrieb" class="my-2 block text-base text-color hover:underline">B2B-Vertrieb</a><a href="/de/linkedin-fuer-unternehmer" class="my-2 block text-base text-color hover:underline">LinkedIn</a><a href="/de/blog-fuer-unternehmer" class="my-2 block text-base 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Unternehmer im Seeland, Kanton Bern. 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