iWunder | Wunderman New York Blog

The First “Don’t Fence Me In” Remix by Kutiman Is Live! Watch it. Share it. And join the Remix.

Lisa Burdige — Wed, 27 Apr 2011 13:43:26 -0400

Nokia has just launched an amazing new Smartphone – the Nokia Astound. It’s made to perform. And to celebrate this launch YouTube mashup master Kutiman is doing his magic on two crowd-sourced video remixes of the American classic “Don’t Fence Me In.” Remix #1 is now live on YouTube/nokiaus and NokiaUsa.com/Astound – it's already being shared by thousands of viewers.

Now it's your turn to join in. Kutiman will be choosing his favorite performance to be in the next remix. But the deadline is May 9. So grab your instruments or warm up your voice and star in your own “Don’t Fence Me In” video on YouTube/nokiaus or on NokiaUsa.com/Astound

(If you don't know the words, no worries, you can download them by clicking the Join the Remix button on either site.)

Fun, "Fame" & Prizes, Too
If you enter the remix with the Nokia Astound Karaoke app, you could also win a chance to record your own 8-track album in a top studio. Plus, every entry will be entered to win a weekly prize drawing for a free Nokia Astound.

You don’t have to be an amazing singer to be part of this sensational event.
You just have to love to perform, have access to a video camera (or a Nokia Astound) and have fun. Kutiman will pick his favorite performances to be part of the new “Don’t Fence Me In” Remix.

Screw Cupid. Call out your V-Day D-Day Crew!

Lisa Burdige — Mon, 14 Feb 2011 13:13:52 -0500

You’ve got friends and then you’ve got the friends who’ve lived through the dirty details of your love life. Show them you really care this Valentine’s Day with this quick V-Day D-Day Crew app on Facebook. Answer six revealing questions and you can send a special shout out to your love-life lifesavers.

The V-Day D-Day Crew will only be up and runnin g for 24-hours! So do it now, before your chocolate coma gets the best of you. And spread the word -- the V-DayD-Day Crew was made to be shared.

Wunderman's IdeaCorps

Joanna Peña-Bickley — Sat, 12 Feb 2011 13:54:49 -0500

This week Wunderman is launching a social idea platorm called the IdeaCorps. Wunderman's IdeaCorps is a global initative that has begun to roll out across North America. You can visit the the Wunderman IdeaCorps website at http://ideacorps.wunderman.com

The Wunderman's IdeaCorps site is a great resource that enables you to view inspiring tweets, blog posts, videos and pictures from our global network of thought-leaders. Contribution is easy and open to everyone! We know that great ideas can come from anywhere! We would love for you to share what inspires you at http://ideacorps.wunderman.com/shareidea

We know that an great idea can strike at anytime - this is why we are releasing our Wunderman IdeaCorps mobile apps next month. The mobile apps will allow you to contribute your inspiring thoughts, pictures and videos on the go.

Beyond Cookies - An Introduction to Fingerprinting

Luis Hernandez — Wed, 01 Dec 2010 11:51:19 -0500

The increasing awareness of, and concerns with, online tracking technologies such as cookies have led several new firms to introduce cookie alternative for tracking and identification purposes. Once such approach, know as device fingerprinting, takes advantage of all of the information a computer typically broadcasts unknowingly when going online to form a uniquely identifiable device profile.

Collecting web browser configuration information to unique identify users isn't new; it's long been used to uniquely identify users in an effort to accurately measure traffic, filter out attempts at click fraud, and customize the experience presented. Device fingerprinting startups targeting online advertising utilize a variety of techniques, including data collection scripts that execute within the browser, that help build a unique fingerprint based on a variety of factors. Because they don't rely on cookies, but rather a combination of passive (data the browser provides normally) and active (client-side code embedded in a web page that pulls additional data), they are much more difficult to bypass or defeat than cookies (see How to Fingerprint A Computer for details).

While this would seem to provide a much greater level of accuracy in tracking user activity, it's the promise of combining this fingerprinting technology with data exchanges that aggregates information about these users to further "score" these individual identities for considerations such as reputation, behavior, intention, and affinity holds great promise, as does the potential to associate these profiles with other data sources to provide more focused targeting, with greater levels of accuracy vs. cookies.

As for addressing privacy concerns, fingerprinting's increased accuracy in identifying individuals also benefits those wishing to "opt out", although the inability to effectively block fingerprinting is sure to raise concerns as its use grows. One immediately accessible technique is the "private" browsing mode already available in most browsers. As for assessing how unique your particular setup is, The Electronic Frontier Foundation has a tool, Panopticlick, that determines how unique a particular browser configurations is.

More on Device Fingerprinting Companies:

BlueCava, Inc.

41st Parameter

Which mode are you?

JKL — Wed, 04 Aug 2010 15:15:46 -0400

Most of us who work on Mad Ave have a pretty frenetic pace of living. Sometimes it’s a late night that runs into early. Other days are fluid and flexible with a moment to ruminate on a concept in the park. We are perpetually moving through many different modes, pitch mode, work mode, gym mode and the oft-elusive weekend mode.

How many phones and computers to you carry around to do all these things? Wouldn’t it be nice if there were one device that separated work life from personal life? So you could do one thing at a time – focus and do it well.

Actually there is – the Nokia E73 Mode. We’ve just finished up the digital launch campaign for North America with a fully-loaded series of interactive banners (standard, rich and synchronized), product page and Facebook page.

So the campaign goes…

With the touch of a button the new Nokia E73 Mode lets you easily switch from work mode to personal mode.

When you think about it, just about everything falls into one category or the other. Though do let me know if you happen upon a third mode.

We’re in the process of building a URL to house all the campaign elements. In the meantime you can see some of it here:

Nokia E73 Mode Product Page on Nokia US

Nokia E73 Mode on Facebook

Wunderman and New Yorkers Volunteer Ask: What Are You Waiting For?

Joanna Peña-Bickley — Sun, 01 Aug 2010 22:57:04 -0400

That’s the question for thousands of people passing through New York’s Times Square. It will be asked 18 times a day. We created a 15-second New Yorkers Volunteer digital spot for the CBS Neutron display on 42^nd Street, which asks people to make “a real difference” by volunteering to support their community.

The pro bono spot will run on the CBS screen until October 2010. Read More about the project >>

Has twitter killed the rss feed?

Joanna Peña-Bickley — Sun, 01 Aug 2010 21:51:48 -0400

I was listening to Video Killed the Radio Star when I wrote that headline... but the song made me think about how quickly the news / entertainment feed has evolved.

When I started blogging a few years back, I used to wake up and check performances of my websites, sometimes it was a two hour process to check trackbacks, buzz on Technorati, RSS submissions, Google Analytics, and website backend for comments, submissions, and recent activity.

Now I just check to see who Tweeted me.

It's sad, but I see that fewer people linking to your site from their blogs, websites, and social profiles. Entire web communities have moved to Twitter and people prefer to Tweet favorite links, good articles, viral stuff etc.

Has twitter killed the rss feed?

Personal vs. Private

Joanna Peña-Bickley — Sun, 01 Aug 2010 21:32:16 -0400

At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future. Lester gives a clear definition of making personal advertising free of privacy issues with a simple definition.

[via advertising age]

And the winner is...

Joanna Peña-Bickley — Sun, 01 Aug 2010 21:20:07 -0400

This is a long overdue post / shout out to our creative teams in New York @Wunderman. While we were creating new and exciting ideas we received some much deserved industry recognition.

Nationwide Insurance - NASCAR Campaign wins 4 Telly Awards!

2010 Bronze TellyAward - Nationwide Insurance "Generations"
2010 Bronze TellyAward - Nationwide Insurance "I'm a Nationwide Customer"
2010 People's Choice Telly Award - Nationwide Insurance "Generations"
2010 People's Choice Telly Award - Nationwide Insurance "I'm a Nationwide Customer"

Team Credits:

Creative Director: Joanna Peña-Bickley
Assoc. Creative Director Writer: Jennifer Leuzzi
Art Director: David Cole
Art Director: Chris Loccisano
Producer: Fred Slobodin
Account Director: Marc Rappin
Account: Jim Hall

Nokia's Ovi Store Launch Campaign Share The Love wins 2 IAC Awards!

2010 Internet Advertising Competition - Best Application Service Provider Interactive Application
2010 Internet Advertising Competition - Best Application Service Provider Rich Media Online Campaign

Team Credits:

Creative Director: Joanna Peña-Bickley

Assoc. Creative Director Writer: Jennifer Leuzzi

Art Director: Chris Loccisano

Writer: Efrem Oshinsky

Art Director: Jason Cohen

Producer: Susan "Leki" Lekanides

Account Director: Pia Blickle

Tech Director: Luis Hernandez

[Fist bump] and Congrats to all!

Do we all have marketing AD/HD?

Joanna Peña-Bickley — Mon, 21 Jun 2010 13:03:28 -0400

As I walked the floor of the Cannes Intl. Ad fest this afternoon, I noted that the vast majority of the work was a display of digital objects. It's not that I think the work is bad. There are some fantastic executions shortlisted. I really like the Ikea tagging project and the Nike Chalk Bot, but each is an example of a stunt. One trend that seems to be partly a result of the global recession is that most brands backed away from bold ideas and platforms for smaller marketing moments. Could the the other reason for the lack of bold ideas and platforms be that we may have marketing AD/HD?

A branded experience requires time to build, one point of view, a coordinated team effort and most importantly... focus and consistency. This year I have only witnessed 2 really bold and focused platforms. Pepsi's Refresh Everything is a long term platform that has turned the Cola wars into something deeper than star power. I think Coke's platform for Happiness is an example that has the potential to deliver phenomenal results.

If our customers are requiring us to be more to them than an ad, how do we get focused to begin turning the tide towards branded digital storytelling? Is there are a drug we can take for our marketing AD/HD?