Jack Myers Media Business Report

Network TV Upfront Cost Inflation Forecast 2013/2014

Jack Myers — Mon, 13 May 2013 18:09:59 GMT

This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.

METAMORPHOSIS: When "Change" is Not Enough

Jack Myers — Mon, 06 May 2013 12:27:12 GMT

During the past several weeks, and especially during the recent Digital Video Newfronts Week hosted by the IAB, I've been struck by the word "Metamorphosis." Metamorphosis is the single most important concept to understand and drill into the strategic planning of media, advertising, marketing and entertainment businesses.

Digital Advertising and Marketing: $160B in 2020

Jack Myers — Mon, 29 Apr 2013 20:03:13 GMT

Total digital advertising and marketing investments are forecast to increase to $160 billion in 2020 from $36 billion in 2012, according to a new report issued by Jack Myers Media Business Report. With average annual compounded increases of 25.4% between 2013 and 2015, and 17.7% annual increases between 2016 and 2020, every media and marketing category is positioned to benefit from digital growth, except yellow pages directories.

Newfronts and Upfronts and Outfronts, Oh My! Inertia in the Face of Change is a Powerful Force

Jack Myers — Mon, 29 Apr 2013 11:55:44 GMT

As the industry gathers this week for dozens of digital " Newfront" presentations and parties , media agencies, media sellers and advertisers are confronting an increasingly confused and cluttered landscape of video options that all but make the myriad events moot as anything but part of a fun game-playing exercise. TV networks continue to dominate even the digital video marketplace, with TV networks poised to capture an estimated 50% of advertisers' total digital video ad spending this year. Disney/ABC, NBCU and Turner Broadcasting have moved to the forefront as part of the digital video consideration set with Fox, Weather, Scripps, MTVN and CBS Interactive hustling to capture their share.

TV, Print, Radio Capturing 33% of Total Digital Ad Spend

Jack Myers — Sun, 28 Apr 2013 12:11:29 GMT

Digital advertising revenues of legacy media companies will grow an average of 20% annually over the next three years, paced by television, radio and consumer magazine companies. From 2016 to 2020, legacy media companies will generate average 16.5% annual increases in digital ad revenues, escalating total digital ad revenues of legacy media from $12.7 billion in 2012 to $46.8 billion in 2020.

What's the Fastest Growing Company in History?

Jack Myers — Mon, 22 Apr 2013 11:41:35 GMT

What's the fastest growing company in history? Hint: It's a consumer products company with only two products, both sold exclusively via computer tablets. The company was founded in 2010 and launched its first product in June 2012 and the second in August 2012. The two products were reported to be grossing $30 million per month by December, and are out-grossing one of their closest competitors, which markets 969 products. Another hint, it's a Finnish gaming company that's not Rovio (Angry Birds) and they recently raised $130 million with a valuation of $770 million.

Observations from AdTech and NAB. Metamorphosis?

Jack Myers — Sun, 14 Apr 2013 12:25:14 GMT

…Too many digital media companies are struggling to conform to legacy revenue-generating models imposed by advertisers, agencies and distributors…

Disney/ABC, Turner Capture Six of Top 10 TV Sales Organizations

Jack Myers — Sun, 07 Apr 2013 12:39:01 GMT

The top five most effective national TV sales organizations, as rated by advertiser and media agency executives, are ESPN Customer Marketing and Sales, ABC-TV, Turner Entertainment Sales, Adult Swim/Cartoon Network and Turner Sports, according to the results of the 29th Annual Myers Survey of Advertising Executives. ABC Family landed the ninth spot among 54 national TV sales organizations

Lean In to the Third Wave of Women's Rights Activism

Jack Myers — Tue, 26 Mar 2013 19:46:37 GMT

With the publicity surrounding the release of Sheryl Sandberg's new book and organization focused on encouraging women to Lean In to their careers, and the expansion to eight cities of the Women in Media Mentoring Initiative (www.wimmi.net), which I founded in 2011, it's appropriate and relevant to share this chapter from my best-selling book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World.

Buy My New Book Today.... Please

Jack Myers — Tue, 26 Mar 2013 19:42:26 GMT

Buy my new book during this three day surge July 11, 12, 13 while special Kindle and Nook pricing is available - only $9.99. I need your support to spike sales... but most importantly the book is very valuable and important reading, especially if you have college age children or employ recent college grads. See comments from Sir Martin Sorrell, Ken Burns and others below.

Introducing the 'Hooked Up' Generation. Exclusive Book Excerpt

Jack Myers — Tue, 26 Mar 2013 19:41:47 GMT

Below is an exclusive excerpt from my new book, in which I share insights and extensive research conducted for me by Ipsos/OTX, explaining why today's college students may prove to be the next great generation and possibly the greatest generation of the 21st century. Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World will be published by York House Press later this month. The book introduces a new and previously unrecognized generation called the "Hooked Up Generation," aka "Internet Pioneers," born between 1991 and 1995 and the first generation to grow up with the Internet as an embedded part of their lives. They are a segment of the Millennials, and are the bridge between those born pre- and post-Internet, radically different groups that cannot be combined into a single generational paradigm. After two decades of technological invention, economic collapse, social upheaval, political polarization and a war on terror, this generation carries on its shoulders the responsibility to return us to a time of social balance and economic growth. The Hooked Up generation was born into disruption but is destined to lead the nation and world into a transcendental period of human tolerance and peace.

Ad Execs Rate TV Nets' Research Support

Jack Myers — Fri, 22 Mar 2013 13:44:22 GMT

Perceptions of the value and relevance of the research and intelligence support services of national television sales organizations vary in major ways among different respondent groups (See Chart Below). While ESPN's Customer Marketing & Sales research initiatives rank first among all respondent groups and The Weather Channel second among TV buyers and planners, MTV's Music and Entertainment Groups rank second and fourth respectively among client (advertiser) executives. This reflects MTVN's focus on gathering insights on target audiences, an investment the company has been making for decades.

2010-2020 Forecast: Marketing & Media Winners. Marketing & Media Losers.

Jack Myers — Mon, 18 Mar 2013 12:20:39 GMT

Total marketing communications budgets will be flat for the remainder of the decade, and substantially down when factoring in inflation. Yet, most legacy media categories will experience some growth even as digital media explodes. An estimated $135 billion dollars is draining from just four marketing categories between 2010 and 2020, feeding the coffers of digital media companies and the digital assets of legacy media distributors and content producers.

2013 TV/Video Advertising Forecast: -2.0%

Jack Myers — Fri, 15 Mar 2013 17:25:59 GMT

Total national and local television advertising spending, including digital revenues generated by legacy TV media, is forecast to decline 3.3% to $73.8 billion in 2013, resulting primarily from the loss of political advertising at the local TV station level. Including online/digital originated video advertising and interactive TV investments reduces the year-to-year decline to 2.0%. (2013 spending represents a 5.7% increase over 2011 investments.)

Jack Myers Media Business Report - Index of Commentaries, Forecasts, Industry Research and Insights - 2012-2013

Jack Myers — Thu, 14 Mar 2013 15:36:11 GMT

Top 10 TV Sales Organizations for Customer Service

Jack Myers — Wed, 13 Mar 2013 13:40:58 GMT

Turner Broadcasting landed three of the top four sales organizations for Quality Sales Team and Customer Service, and three Fox sales organizations were ranked in the top ten, in the 27th Annual Myers Survey of Advertising Executives. Watch this week’s Jack Myers Video Report for details on the top ten national TV sales organizations for customer service. The annual Myers study is based on the feedback of more than 400 advertisers and agency executives. Full details on 65 national TV organizations in 16 respondent categories for six performance categories are available to Jack Myers Media Business Report members at jackmyers.com. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.

Is Netflix' House of Cards and Binge Viewing the Future of TV?

Jack Myers — Fri, 08 Mar 2013 21:53:57 GMT

The Netflix release of House of Cards last month did two newsworthy things. It moved original programming by a streaming video provider into the big time with its $100 million two-season budget and brand-name star. This was a big move and raised its share of eyebrows, but Netflix' other move was more innovative and potentially more influential — releasing all 12 episodes of Season One at once

Advertisers Rate TV Sales Organizations on Upfront Presentations

Maryann Teller — Mon, 04 Mar 2013 13:08:45 GMT

Turner and Fox Dominate Top 10 TV Sales Organizations for Customer Service in Advertiser/Agency Survey

Jack Myers — Fri, 01 Mar 2013 15:58:03 GMT

Turner Broadcasting landed three of the top four sales organizations for Quality Sales Team and Customer Service, and three Fox sales organizations were ranked in the top ten, in the 2012 Myers Survey of Advertising Executives. Discovery Channel was ranked sixth among total respondents, but rose to first ranking among advertiser (client) executives who responded to the survey. Turner's Adult Swim/Cartoon Network organization ranked fourth among total respondents and ranked first among TV buyers/planners with dual digital media responsibility. The sales organizations of CNBC and Fox News performed significantly better among TV buyers/planners than they did among other respondent groups.