Jack Myers Media Spending Forecasts

JackMyers Media Spending 2006-2009 Estimates

2008 Annual Network TV Upfront Economic Forecast

2007 Media Economy Stronger than TNS Ad Spending Data Reports. JackMyers Think Tank

Time Warner, Viacom, News Corp, Google, Microsoft, CBS, GE and NBCU, Disney, WPP, Omnicom, Publicis, IPG, and all public companies and investors in the media and advertising sector: this is for you. I regret acting like the petulant media economist who insists the sky is not actually falling and that the other guys got it all wrong.

Soft Economy Drives Marketers to Fewer and Bigger Media Partners: JackMyers Think Tank

Assuming this week's release of fourth quarter GDP data confirms an official recessionary economy, marketers, media companies, economists and unofficial economic pundits will weigh in with appropriately reactionary forecasts of ad industry doom and gloom.

Myers Recession 2001: Real or Self-Fulfilling

Bogus Ad Spending Forecasts from Robert Coen and Others Mislead Wall Street

Isn't it about time the trade press and Wall St. stopped reporting on Robert J. Coen's ad spending forecasts as if they were gospel?

Strike Could Cost Networks $600 Million in Ad Revenues. Where Will It Go?

As broadcast networks experience a sold-out inventory situation and in the event of a continued writers' strike, what media will advertisers turn to? As the Writers Guild of America strike moves into a pivotal week (both sides have agreed to re-open negotiations), marketers have begun asking their media agencies for recommendations on alternative strategies in the event there is no settlement.

Upfront CPMs: Network TV 2006/2007

2007 Ad Spending to Increase 3.7%. Traditional Media Growth at Only 1.3%.

Cable Upfront Confusion: Up or Down?