Sparkling Moments

Working IN It, Not Just ON It – A Perspective From the Trenches

Marisa Pope — Tue, 15 May 2012 12:29:58 +0000

Missed me? Ha! I know I’ve missed me. I’ve had a couple of whirlwind weeks working IN my business instead of ON my business – breaking the number one rule for CEOs everywhere. I agree it shouldn’t be a daily occurrence to get in and get dirty, but every now and then I find it important to do. [...]

Favorite Things

Marisa Pope — Thu, 19 Apr 2012 12:57:51 +0000

I love the Sound Of Music. It’s one of those movies I have to watch if it’s on. I think it was the first movie I ever saw on the big screen, but I can’t remember for sure. All I know is it has a special place in my heart. Sydney and I recently watched [...]

Words: What Not to Say

Marisa Pope — Sat, 14 Apr 2012 13:32:45 +0000

Words. I love them. We use them to connect to one another, inspire one another, comfort one another…used correctly, words can be influential, powerful, impactful. Then there’s “small talk”. Things we say to get to know one another, chat over drinks, or connect in business. And finally there are words to avoid. Phrases, questions. Things we just shouldn’t say… [...]

GRIT Your Teeth, Part 3: The Movers and Shakers in Marketing Research

Marisa Pope — Thu, 12 Apr 2012 13:35:06 +0000

First, I want to give a big shout out to Jim and Steve and their teams at 20/20 Research and Schlesinger Associates. Numbers 9 and 49 on the list of the top 50 firms perceived to be most innovative in this GRIT report. Way to go guys! Many of the firms that made it to this [...]

GRIT Your Teeth, Part 2: If We Build it, They Will Come.

Marisa Pope — Tue, 10 Apr 2012 14:34:30 +0000

In the last post, we discussed incremental change and some of the possible driving forces behind it. What if we dig a little deeper? GRIT reports there has been an increase in DIY research – online surveys, community/panel management and data mining – among corporate researchers. Is there opportunity here? Think about it. If you need a [...]

GRIT Your Teeth Researchers; The Ride is About to Start! Part 1

Marisa Pope — Mon, 09 Apr 2012 15:54:10 +0000

The Spring 2012 GRIT is out and it’s an intriguing document in many ways. Not only is it always enlightening, but it was sent both electronically (with the option for a download) and in hard copy. I appreciated the hard copy as I’ve recently inched up another age category (always stings, doesn’t it?) and I thought it [...]

Seeing The World Through “Googly” Eyes: Information Innovation

Marisa Pope — Thu, 05 Apr 2012 13:30:50 +0000

I have to admit, I never thought I’d see the day. But it looks like I might. Check out this link: https://plus.google.com/111626127367496192147/posts This is the Google “Project Glass” project – a demo of a cool upcoming innovation Google recently released from their Google X lab. The first article I read about this had me thinking “What [...]

Comparing Prices Across the Country

Marisa Pope — Tue, 27 Mar 2012 13:17:33 +0000

I was in Boston over the weekend and saw gas for $3.69 a gallon. I have to tell you…Atlanta hasn’t seen that in a while. It got me to thinking: why are some items (mostly consumer goods it seems) going up in price and other things (mostly services like marketing research) being reduced? Is it due to overhead costs [...]

Passionate Drivers

Marisa Pope — Mon, 19 Mar 2012 19:08:20 +0000

I’m sitting here thinking about Q1 and how it’s played out and I have to admit, we’ve had a strong start to the year. And I think it’s due to renewed passion. I’ve always thought passion was key to success. I know it leads to results. Ask anyone here and they’ll tell you I say, “No matter how hard a [...]

The “Mother” of All Addictions

Marisa Pope — Thu, 15 Mar 2012 13:30:22 +0000

They say to quit smoking is as hard – or harder – than getting off heroine. I believe it, as I’ve done it once or twice always to revert back to my old “habit”. But I think the mother addiction is SUGAR. After all, there aren’t little packets of heroine littering the break room winking [...]