Jackson Fish Market

We’re a Creative Agency with a Secret

2016-08-22T21:21:18Z

In case you haven’t been by our offices, we decided to make a little video to show you what they’re like. And there’s a fun secret you may not have known about. Enjoy.

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The Horse Has Left the Barn — How is your digital transformation proceeding?

2016-06-06T18:12:40Z

“But it could never happen to us.”

This sentiment has been echoed throughout conference rooms in traditional businesses across the globe for the last two decades. And each time it is said, it represents a profound misunderstanding of the technological revolution and disruption that is redefining our society, our economy, and our very values. Each time, the incumbent company has been so secure in their leadership position for so long, that they have come to believe that their value is a direct function of their expertise.

But there are forces at work that are beyond the expertise, or brand, or customer loyalty, or intellectual property of many traditionally successful businesses. And these forces are constantly growing more powerful:

the digitization of information
ubiquitous connectivity
mobile computing
processing power

More and more information is being digitized. It’s being done with higher fidelity, greater speed, and greater accuracy all the time. Furthermore, so much information being created today is already natively digital requiring no conversion at all. The information that’s important today is born in the digital space.

Everyone is connected all the time. Those of us that functioned as adults before the time of cell phones, can’t really remember what it was like to be out of touch with everyone all the time. It seems not just quaint, but downright alien.

Computing is not just mobile, it’s becoming nearly invisible. Portability of computing means we have processing power, output mechanisms, and input devices basically everywhere and anywhere. Computing is everywhere we are, and it always will be.

Reports of the demise of Moore’s Law’ have been greatly exaggerated. Computing power is constantly increasing. If video game consoles are any indication, our worries about capacity are less relevant than our inability to take advantage of it. But the processing power in our pockets dwarfs the processing power that sat on our desktop just a few years ago.

And in truth, the horse has left the barn. This shift is happening. It’s been happening. And it’s not going to stop. For many this is old news. Or at least it should be. But awareness of the factors that are bound to disrupt your business is a far cry from knowing what to do about it.
Take a moment to survey the scene in front of you:

Years ago your company realized it was in mortal danger from the disruption of technology. Those that fought the coming tide either converted or got off the train. In fact, one of the reasons you’re at the company is because you are deeply committed to helping it transition to the new digital world.
And yet, revenue from your old business is still the vast majority of revenue even though in total dollars that number is declining.
You are convinced that there is money to be made in adapting to the new digital world. And in fact, the initiatives that have seen the light of day are showing some positive signs. But there are far too few of them and they are woefully behind schedule.
Your CIO is in charge of the software creation/maintenance infrastructure of your new initiatives. Everything takes longer than it should. And when it does arrive it’s a fraction of what you expected. Your CIO is so busy maintaining all the internal legacy software your company relies on that your digital initiatives are getting short shrift.
Or perhaps you’ve crossed that bridge and you’ve got a dedicated CTO, perhaps someone plucked from Silicon Valley to run a shiny new organization dedicated to digital initiatives. They’ve even got fancy open office space that cost a small fortune. But the cost of that organization is significant especially relative to the thin stream of revenue it brings in. And even worse, getting that group to work well with your legacy organization has been difficult at best.
Every day, your inbox fills with news of new companies, and new technologies. The companies are gunning for your business. And the new technologies are making your head spin. Smaller devices, more powerful devices, natural language interfaces, gestural interfaces, machine learning and more. It’s almost impossible to know what is important and what to ignore.

It is tempting to look at the digitization of our economy as just another business challenge. But it isn’t. It’s a monumental shift. And the primary tool used to ride the waves of that tectonic shift is a state-of-the-art software engineering organization. But here’s something you may not know: some of the biggest and most successful tech companies struggle to have competent state-of-the-art software engineering organizations. The amount of waste in tech companies, the amount of inefficiency is shocking. The successful businesses hide the incompetence with their enormous profit margins. The unsuccessful tech companies kiss their investors’ money goodbye and move on to the next thing.

Just as the technology disruption of our economy is still in its earlier stages, the tools we use to navigate that economy are in their infancy. Talent and leadership are rare commodities. This book will attempt to lay bare the subtle powers of observation, tradeoff/decision-making skills, professional and cultural qualities your business needs to internalize in order to make digital not a last ditch attempt on the way to bankruptcy, but a core part of your identity, your skill set, and ultimately an asset.

Photo Credit: Orange County Archives

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Robo-Advisors and Digital Transformation in the Financial Industry

2016-04-27T17:17:09Z

Almost no industry is immune to the dizzying advances that software and technology are bringing us almost daily. Disruption is rampant, and digital transformation is the answer. This is the notion that traditional companies with traditional products and services, and traditional marketing, manufacturing, and distribution mechanisms must not only turn to software to compete in the new world, but must effectively become software companies. This is a tall order. Most modern large enterprises have experience making software, and in many cases, their experiences have been mixed at best. This is not to say that there aren’t highly competent technologists and non-software companies. There most certainly are. But changing the culture of an established and successful company to become a not just a hospitable environment for state-of-the-art software creation, but to maintain that as a permanent core competency is much harder than it looks. For years, many industries looked at the music industry’s apparent demise thinking that it would never happen to them. But it’s happening. And it’s happening fast. One of the latest industries to experience this challenge is the financial services industry.

Companies like Fidelity, Charles Schwab, eTrade, and Vanguard, are facing tech-oriented upstarts like Wealthfront, Betterment, Future Advisor, and Personal Capital. It’s almost hard to believe given that eTrade was once an upstart itself. Vanguard in some ways is the most interesting of the old guard as they’ve positioned themselves as the down-to-earth, no b.s. financial services company. That’s interesting because it’s effectively the very same positioning employed by the new breed like Wealthfront and Betterment. They’ve cleverly targeted the overhead of human financial advisors in the big companies claiming that by replacing them with algorithms they can save consumers enormously on fees. It’s the rise of the ‘Robo-advisor.’ And while we won’t debate the merits of that tack in this post, as a positioning, it works. Consumers are seeing technology replace all kinds of “middle men” in systems they’ve been using for decades — travel agents, taxi dispatchers, hoteliers, and even video store clerks (if you remember those). Financial services customers are inclined to believe that the large fees they’re paying might be a waste of money if human involvement can be lessened via smart technology.

The battle between these two groups is playing out in the press. Wealthfront CEO Adam Nash said this: “Charles Schwab initially set out to be different than Merrill Lynch. But today, Charles Schwab has become Merrill Lynch. And despite being 3,000 miles away, Wall Street has seeped into every fiber of the company.” Schwab responded: “Wealthfront CEO Adam Nash posted a blog that may have reflected his personal tagline, “inevitably optimistic, slightly amusing, always talking,” but it was very misleading.”

Here at Jackson Fish Market, Jenny and I have spent decades helping companies deliver design-driven software solutions to customers with thoughtful, practical approaches not just to software design, but to software development. We’ve helped build brands, build technologies, and build development teams. And the thing we’re most excited about going forward is spreading the gospel of thoughtful digital transformation to the industries that are in the middle of that very process.

At first blush companies like Wealthfront and Betterment present a compelling narrative that complements Vanguard’s decades long crusade on behalf of investors. Replace high-priced advisors with software. But while software has a role to play in automating certain portfolio caretaking functions, combining state-of-the-art software with an advisor can be an even more powerful solution. Even more importantly, these technology companies are not only devaluing the role of the human being in the process, they are charging a new layer of fees on top of existing costs for the privilege of doing so. And which funds do they primarily recommend? Vanguard’s own. Why would Vanguard cede the user experience to some Silicon Valley folks who happen to be software-first? These startups are camped out in Vanguard’s yard trying to disintermediate Vanguard’s customers and add cost, which is at odds with Vanguard’s ruthless and industry leading focus on reducing investor costs.

With zero permission from the good folks at Vanguard, we did a thought exercise on what a Vanguard Focus app might look like that appealed to millenials who are ready to invest, but are looking at some of the upstarts as a better fit than some of the more traditional investment houses. We asked ourselves the following question: For a new generation of investors, how do we compellingly integrate the best of automated-software portfolio management with Vanguard’s traditional, trusted, and proven customer-focused investment practices. The outcome of that is an incredibly simple app that reinforces Vanguard’s branding, combines the best of automated techniques from some of Vanguard’s competitors, as well as Vanguard’s famed human advisors into one package optimized for smartphones – the computing device of choice for the new generation of investors. We’ve included some screen shots of what that experience might look like below.

What do you think? Do the established players in the financial industry have anything to fear from the next generation? Does the old guard have unique value to add? Can the traditional players adapt fast enough and make software a permanent core competency of their organizations? We’d love to hear your thoughts.

“Robot Overlords” concept art by Paul Catling.

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Design Resources — By Designers, For Designers

2016-04-18T02:14:35Z

Three years ago, Jenny and I embarked on a journey to document our approach and philosophy to brand and user experience design and everything in between. We did in the form of a book, and called it Making Things Special. We expected the book to fade into obscurity. It would be something nice we could point to that we’d accomplished; an esoteric reference known only to us and a few friends and clients. But that’s not what happened.

The reaction we got to Making Things Special was overwhelmingly positive. The book was about how designers need to navigate their broader organizations and play a significant leadership role. That challenge was not just one we had faced, but one that countless designers all over the world had faced in trying to improve the work they do before it eventually touches customers. After that, we started work on a second book, one about the Art of User Experience Design. Essentially, what do you do next? But another book didn’t seem like enough, we wanted to bring the messages from the first book and the sequel to a broader audience. Over the last year as we finished that book we concurrently invested in an in-house video production studio, and started bringing the content into video form. We produced ten talks, all featuring animated version’s of Tom Chang’s adorable illustrations that made the book itself so distinctive. By the end of our journey we had not only the two complete books, and ten videos, but also a slew of art assets that designers might want to use in their own work. The collection was starting to feel substantive. And today we’re proud to unveil it as the new Making Things Special — a set of pep talks, books, and art assets for the modern designer.

You can browse previews of all the content, and even see one complete talk for free. The whole Jackson Fish Market team has worked really hard to make these videos have the most polished of any design training videos on the web. We think of them not just as training but as motivational talks you can use for yourself, show to your team, or show to management to help achieve your goals. The books are available to all subscribers as complete PDFs. And the royalty free art assets are also ready for you to incorporate in your work however you desire.

Subscriptions are offered in two flavors: An introductory annual subscription for $49.99 (normally $99.99) and a lifetime subscription for $99.99 (normally $299.99). There are a limited supply of the latter, so hurry. Both deals expire soon.

This is just the beginning of our Making Things Special journey. We’re thrilled to have you come along for the ride. We’ll be adding new content once a month, and with your feedback and support, the possibilities are limitless. Thanks so much for checking it out and spreading the word on social media to all your designer friends.

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A Word on Branding, Naming, & Identity from a Seattle Branding Agency

2016-05-13T21:30:11Z

And now a word from your friends at Seattle branding agency — Jackson Fish Market.

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It’s both this obvious concept and yet a mysteriously slippery one. What is a brand? Some people think it’s a logo. Some people think it’s your reputation. And in truth, it is both of those things and many more. We live in a world of branding. And these days it’s not just companies that brand themselves, the tools for personal branding have never been more powerful or more accessibly. And yet, what a brand actually is remains a topic of some debate and confusion. And this can be especially difficult when you’re struggling to understand how to evolve yours.

So what should one do?

Here at Jackson Fish Market, a Seattle branding agency (and more) we know that every client, every brand, will require a completely different approach. Every project will be a ground up rewrite. But we start every engagement with a single question that starts us down that unique path: “Why do you come to work every day?” That is both the most telling and the most interesting question we can ask because the answer is the heart of your brand. Your logo may change. Your products may change. There is almost nothing about your business that won’t ever change. But the reason you come to work every day, that never changes. If a brand is to be authentic, it needs to resonate with your audience. And marketing doublespeak never does. Consumers are too sophisticated for that these days. They can smell fake a mile away. But you can’t fake your actual passion. It’s something kinetic and emotional that our brains can detect in ways that scientists don’t yet completely understand.

At Jackson Fish Market, it’s our job to seek out this truth, this core raison d’etre and use our skills to express it in a suite of brand elements and tools that you can use to tell your story over and over again to new and existing customers, to partners, to investors, and especially to your own employees. And providing this unique service, well, that’s the reason we come to work every day.

Photo credit: Markus Spiske

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Chief Product Officers for Hire

2016-03-09T22:48:32Z

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We are thrilled to be working in an age where companies who want to excel recognize the need for end-to-end coherent visions of the experience customers will have with not just the product, but every facet of the business. From the outbound marketing, to the sales funnel, to the initial experience with the product or service, to the support experience, and more. Creating a seamless, and consistent experience across every customer touchpoint is hard. And more companies than ever, large and small, are recognizing that they don’t have someone who can do that job. How do we know? Because we work with our clients every day and see them challenge themselves to find this talent in house, or bring it in from the outside. And in many cases, for a time, Jenny and I perform this function for our clients as they build their organization.

We’d love to take credit for this next insight as if it was the result of a deep, intentional, thought exercise. But it wasn’t. Our customers kept asking us if we knew people who could do the role, or in some cases if we wanted to do the role ourselves. And in truth, we do want to do the role ourselves, but, we also love working here at Jackson Fish Market. And that leads to this crazy notion, could companies looking for Chief Product Officers be willing to have them not be fulltime employees? We think the answer should be yes. And here’s why.

Finding True Chief Product Officers is Really hard

The fact is, that people who have a broad and deep knowledge of business, technology, marketing, and design as well as product and people leadership skills are relatively rare. A high quality Chief Product Officer is a high bandwidth communicator with the ability to rally teams as well as collaborate with very senior peers and CEOs. There are plenty of talented people at different roles in organizations. It just happens that the breadth, depth, and seniority required for a job like this means that there just aren’t that many people out in the marketplace who can do the job.

Qualified Chief Product Officers Want to Work on a Broad Range of Offerings

Of the people that have the cross-domain perspective needed in business, design, technology, and a fair amount of human psychology, most of them want to work on a broad range of products and services. These are people with incredible attention to detail, but they also have a zillion ideas they would like to see to fruition. This is why many of them work at agencies. Agencies work on new products all the time and keep the interest level high. Ask yourself a really hard question: does your company really have the breadth and depth of offerings that will keep a qualified CPO interested enough to dedicate all their time to you for several years? For most companies the answer is no. Not because their products aren’t interesting or a good challenge. But it’s simply a matter of scope. Qualified product people really want as broad a scope as possible. Recognize that the narrower your scope, the more it limits the talent you can bring on board full-time.

Chief Product Officers Create DNA, Build Teams, and Get Out of the Way

It’s true that there is an important, engaged, and ongoing role for a Chief Product Officer. Steering the ship requires a constant hand on the wheel. But the companies we work with are not building sailboats. They’re building aircraft carriers. Great CPOs create a value system, genetics for an organization. And while they make sure that the products reflect those values, even more importantly, they make sure that everyone in the organization lives and breathes those values. Because products and services that are expansive and impactful almost never get made by individuals — they get made by teams. If the CPO builds a team that needs their guidance every day, then the CPO has failed at building a great team. But once they do build that great team, their job is to get in the backseat, periodically point to the destinations where they should be heading over the long term, but let the team execute execute execute.

Chief Product Officers Need Every Political Advantage They Can Get

It’s not just the scarcity of talent for this position that should make you consider the compromise of having a CPO that’s not a full-time employee. There are actually advantages to having them be from the outside. When a company is looking for a CPO, it’s often because they’re ready for a change. Change can be hard. And change can be especially hard at the top of the various fiefdoms as every potential change is laden with the calculations of how those changes not only benefit the company, but the careers of the people involved. Bringing a CPO from the outside means their advice is exempt from the usual political fears that come with change from permanent employees. And that means they can make change in an organization much more quickly, efficiently, and collaboratively because they are not building empires, they’re measured solely on doing the heavy lifting of a new CPO.

So given that really great Chief Product Officers are hard to find, want a broad range of responsibilities you may not be able to offer on your own, and that over time great Chief Product Officers build organizations that run without much interference, we believe that bringing on someone who’s not a full-time employee to be your Chief Product Officer is actually a credible solution to a really hard problem (and as we mentioned above there are even advantages). Even now, when we work with clients, we focus on one major client at a time. This is because the heavy lifting of defining a new product, a new set of values, recruiting a team, and delivering that product to customers does require that kind of focus and attention. But over time, the daily interaction required turns more into weekly interaction required. We see our engagements with clients tail off in just that fashion on a regular basis. We think of it as having taught the team to fish, rather than just fed them a single meal no matter how delicious it might be.

And finally, we believe that the world is moving to a new model where full-time vs. contract employment is really a mirage. We’re all temporary. We’re all doing a gig. We’re all here for what Reid Hoffman from LinkedIn calls a “tour of duty” in our jobs. We sign up for a tour, and then hopefully sign up for another.

We at Jackson Fish Market, Jenny Lam and Hillel Cooperman (that’s me), humbly offer ourselves for this purpose. We have a very particular set of skills, and we are ready to be your Chief Product Officer or Chief Design Officer. We only mention this because in effect, this is the work we already do for many of our clients. Perhaps, it’s time you considered having us do it for you.

Photo credit: Patrick Tschudin

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A Word on Combining Brand and Interactive

2016-03-09T22:49:04Z

And now a word from your friends at Seattle digital agency — Jackson Fish Market.

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There was a time when brand and software were relative strangers. Software was just a functional tool, like a hammer, and brand had no role in software. Conversely, software had no role in brand either. Times have certainly changed. Most technology companies have certainly recognized that their software is in fact their brand and have invested heavily in putting their best foot forward in that regard. But, even more interestingly, big (and small) brands have recognized the role software can have in burnishing their brand and spend more time with their customers by having branded software that becomes a regular part of their lives. Exciting times!

So what should one do?

Authentically expressing your brand in the form of an interactive digital experience is no small feat. Jackson Fish Market can help. Software is the canvas and oil paint of interactive experiences. It’s not plumbing. It’s not just a pile of bricks that can be shaped into anything. If the agency designing your software doesn’t understand not just branding, but your brand specifically (and deeply), then the interactive experience you put out to your customers won’t resonate. It won’t resonate with your audience or with your own employees who are also the audience for the message and medium you use to communicate your purpose.

These times are exciting, but they’re also hard. We pride ourselves on being deep in brand and in our chosen medium – software. Maybe Jackson Fish Market, a Seattle Digital Agency, can help with the story you’re trying to tell.

Photo credit: Thomas Quine

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Designing for Social Justice

2016-05-13T22:05:56Z

In 2006, we founded Jackson Fish Market as a haven for creative and talented people to help companies design beautiful software, experiences, and organizations. Jenny and I have been incredibly lucky that we live in a society where doors were opened for us, connections were made, and frankly our path has been relatively blessed every step of the way. But not everyone in our country is that lucky. Over the last few years a glaring spotlight has shone brightly on the systemic racism in our country, and the real experience of a significant number of African-Americans. It’s revealed that our country is not really one country, but many depending on the color of your skin (and your gender, and your sexual orientation, and a host of other things that make us each unique). For the longest time Jenny and I have been searching for a way to take the incredible opportunities afforded to us by our clients, our partners, our employees, and our friends, and use our expertise to pay that forward. We’re thrilled to tell you that we’ve finally found a perfect opportunity to do just that.

In 2007, a University of Washington Professor named Quintard Taylor founded a homegrown website called BlackPast. The goal was to disseminate factual, curated information on the history of African-Americans. But as happens when there’s a need, the site quickly grew. And grew. And grew. Today, BlackPast.org is the single largest dedicated source of African-American history on the internet. But it’s important to understand, that it’s not just a history website. If we’re going to achieve a country where different segments of society don’t have different opportunities, we need to look recognize that African-American history is American history. The black experience in America affects us all. And understanding that experience, the good and the bad, is essential to stop looking at our neighbors as “the other” and start looking at them as truly fellow Americans.

Incredibly, BlackPast’s rocketing success, meant that the organization desperately needed help in exactly the areas where Jackson Fish Market excels — branding, visual identity, marketing communications, user experience design, and even organizational design. BlackPast is effectively a tech non-profit as its main vector for achieving its purpose is the internet. And Jackson Fish Market is really a digital transformation agency, helping companies (and non-profits) go from their traditional roots to becoming state-of-the-art technology companies, with modern brands and user experiences to touch their customers with. This is the work we have been doing for BlackPast. It’s the largest gift BlackPast has ever received.

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Right now, BlackPast is revealing the first two fruits of our collaboration — the hiring of the incredibly talented and capable Chieko Phillips as BlackPast’s new Executive Director, and a brand new identity for BlackPast that speaks to its mission, its heritage, and its forward thinking. Down the road you will see a lot more from BlackPast including a new website towards the end of the year/beginning of next year, and even more. BlackPast begins a new chapter, and Jenny and I and the entire Jackson Fish Market team couldn’t be more pleased to stand by their side and help make it happen.

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Four Big Pieces of News about A Story Before Bed

2016-01-13T21:34:55Z

A Story Before Bed has let hundreds of thousands of families connect over space and time since its launch in 2009. It’s a service that let’s you record a video of yourself reading a children’s picture book. The video synchronizes with the pages of the book and can be viewed at any time after the recording is made. We’re thrilled to announce four big pieces of news today:

A Story Before Bed used in Child Literacy Study

The Behavioral Insights and Parenting Lab at the University of Chicago took on the following challenge: “Research shows that cognitive development in early childhood is best promoted if parents create learning opportunities for their children in the home environment. In particular, reading aloud to children has many benefits.” One group was outfitted with iPads running A Story Before Bed. The findings: “Parents in the experimental group spent on average almost 2.5 as much time reading with their children compared to parents in the control condition. Over the six weeks of the intervention, treatment group parents read from the story books a total of 160 minutes on average compared to control group parents who spent 66 minutes reading on average”

This is a really big deal and the study was even written about in the New York Times.

Albequerque Teachers Created an iTunes U Course on How to Use A Story Before Bed in the Classroom

Some enterprising teachers at the Albuquerque Public Schools have created an iTunes U course on how to use A Story Before Bed in the classroom. The course is very well made and talks about not just how to use A Story Before Bed, but specifically focuses on using it in the classroom in a variety of collaborative scenarios with teachers, students, and even parents. Check it out.

Camera Shy? Now A Story Before Bed Comes with Dozens of Pre-Recorded Stories

While so many of our customers love recording stories for their family members and friends, some of you have told us that you’d love pre-recorded stories available out of the box. We recruited one of our favorite grandpa types and had him record 50 of our best books. Check out Uncle Berny reading Three Billy Goats Gruff to get a sense of what they’re like. Going forward, all 50 of these pre-recorded stories are included in your subscription to A Story Before Bed. All new customers get them automatically, and if you’re an existing subscriber and want the 50 “Uncle Berny” recordings added to your account, just give us a holler.

Lifetime Memberships now Available

And finally, we know how A Story Before Bed has become a core part of many families memory keeping. Multiple generations in families are recording stories, and children are growing up with them. We know you want to be able to record and view these stories for a lifetime, and that’s why we’re introducing our new lifetime membership plan. Normally $299.99, it’s now on sale for only $99.99. You can sign up right now. :) Compared to our monthly plan of $9.99 per month, it gives you a lifetime of A Story Before Bed for what you would have paid over ten months. No hidden charges. No extra fees. No renewals. No nothing. Just pay once, and you’re done. Forever.

That’s the news from A Story Before Bed. Thanks so much for your support throughout the years. We’re excited to continue making A Story Before Bed a great service to bring your family together through children’s books. Also, a special shout out to our team here in the office that’s made all these advances possible. They’ve worked incredibly hard to make this happen, and we hope you enjoy the results of their hard work.

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Time-Lapse Video of Art for Our Next Making Things Special Book

2015-08-03T23:16:46Z

Tom, one of our intrepid designers, and illustrator for our book Making Things Special is hard at work illustrating the second volume in the series. Check out Book Jenny being created in front of your eyes. This illustration is for the first chapter which talks about using yourself as your target customer for new products.

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