Jackson Lo

Why The Fundamentals of SEO Matter (Case Study)

Jackson Lo — Tue, 18 Jun 2013 02:47:28 +0000

The world of online marketing is a fascinating place and for the past three years, I’ve seen more than I could imagine in such a short span of time. As an SEO, I’ve looked up to leaders in the industry, followed other people’s work and applied my own creativity to try and bring something new read more »

Tracking Restaurant Orders in Google Analytics

Jackson Lo — Wed, 30 Jan 2013 15:03:59 +0000

E-commerce tracking in Google Analytics is not only for retails. Local restaurant websites can also start to track online orders inside GA. Find out how.

5 Tips for Giving a Kickass Presentation

Jackson Lo — Tue, 09 Oct 2012 09:00:22 +0000

One of my greatest fears since childhood is standing up in front of an audience and talking. Born and raised in Ottawa, Canada, my English is sound, I’ve risen my hands countless times in class, but I still have (had) this fear of speaking to a large crowd on my own. Over past 5 years, read more »

My Blog Post Made it into a Digital Magazine!

Jackson Lo — Fri, 07 Sep 2012 02:53:38 +0000

A month ago, our marketing manager at Cardinal Path approached me with a proposition; whether I wanted my blog post to be featured in a digital magazine. I said, "Heck yaaa!" Purple Internet Marketing assembled together 8 articles on keyword research, all of which hit on a different aspects of this important task. Undoubtly, keyword read more »

Doing SEO Right with WordPress, Speaking at GAUGE Boston

Jackson Lo — Mon, 03 Sep 2012 13:34:38 +0000

It's been almost a year since my last speaking gig and I'm hoping to finish the year off big with two more in 2012; one local meetup presentation and a conference in Boston. "Doing SEO Right with WordPress" is the title of my gig in Ottawa. I attended the Ottawa WordPress Meetup for the first read more »

“Open Mic Night” Saves the Day After No-Show Speaker

Jackson Lo — Sun, 19 Aug 2012 13:19:34 +0000

In short: What do you do when your speaker bails at the last minute? Think of something quick, but don't cancel! Last Wednesday, I organized a meetup to bring together marketing enthusiasts in the Ottawa and invited a special guest speaker from across the borders to join us and talk about Google+ Marketing. Short read more »

Using Month of Year Dimension in Google Analytics Custom Reports

Jackson Lo — Thu, 02 Aug 2012 05:21:53 +0000

Lately, I've been spending a bit more time inside the Google Analytics Custom Reporting section making notice of some new dimensions appearing in the drop downs (notably the month of year dimension). I'm a huge fan of simplifying and automating the reporting process and I think custom reports delivers on allowing Google Analytics to be more read more »

How long does it take for rel=author markup to show up in SERPs?

Jackson Lo — Thu, 17 May 2012 09:30:39 +0000

For my website, it took ~3 months for my author information to show up in the SERPs. When I implemented rel=author back on February 13, 2012, I knew it would be troubling, and also disappointing, if I went to Google and queries site:jacksonlo.com everyday and see my author information not showing in the SERPs. So read more »

How Quickly Can A Page Get De-Indexed and Re-Indexed in Google?

Jackson Lo — Fri, 23 Mar 2012 01:37:36 +0000

I thought I’d try a quick experiment out to see how quickly Google would de-index my most popular article, and re-index it. But first, some assumptions and caveats so you know what we’re working with here: My blog is build on WordPress and has an RSS feed The page I am about to remove has read more »

How to Use Twitter to Listen to your Local Customers

Jackson Lo — Mon, 12 Mar 2012 08:15:42 +0000

As a local business professional, it’s impossible to follow everything online. With Facebook converting their Pages to Timelines and Google introducing Plus Pages for Business, there are more opportunities for us to listen to our customers’ concerns than ever before. Listening is the first step to engagement on social media, but before you can listen, read more »