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<a class="et_pb_link_0_tb_header et_pb_link et_pb_module et_flex_module" data-interaction-trigger="jy3qj5d66h"><div class="et_pb_link_inner"><span class="et_pb_link_text"><p>Services</p> </span></div></a> <a class="et_pb_link_1_tb_header et_pb_link et_pb_module et_flex_module" data-interaction-trigger="8wmp3b5c4j"><div class="et_pb_link_inner"><span class="et_pb_link_text"><p>Resources</p> </span></div></a> <a class="et_pb_link_2_tb_header et_pb_link et_pb_module et_flex_module" href="https://theb2bmix.com/about/" data-interaction-trigger="5efqzmmsyp"><div class="et_pb_link_inner"><span class="et_pb_link_text"><p>About</p> </span></div></a> <a class="et_pb_link_3_tb_header et_pb_link et_pb_module et_flex_module" href="https://theb2bmix.com/contact-us/" data-interaction-trigger="eo32mxo8v0"><div class="et_pb_link_inner"><span class="et_pb_link_text"><p>Contact</p> </span></div></a></div></div></div></div></header><header  data-canvas="resources mega menu" class="et-l et-l--header"><div class="et_builder_inner_content"><div class="et_pb_section_2_tb_header et_pb_section et_section_regular et_block_section et-interaction-target-c1z8jf26uu" data-interaction-trigger="zpcor5zd1n" data-interaction-target="c1z8jf26uu"><div class="et_pb_row_2_tb_header et_pb_row et_flex_row"><div class="et_pb_column_5_tb_header et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_3_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Read</strong></p></div></div><div class="et_pb_blurb_4_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">The Mix Blog</h4><div class="et_pb_blurb_description"><p>Field notes, frameworks, occasional rants</p></div></div></div></div><div class="et_pb_blurb_5_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Guides & Templates</h4><div class="et_pb_blurb_description"><p>Long-form guides and templates</p></div></div></div></div></div><div class="et_pb_column_6_tb_header et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_4_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Use</strong></p></div></div><div class="et_pb_blurb_6_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Case Studies</h4><div class="et_pb_blurb_description"><p>How we help real B2B teams</p></div></div></div></div><div class="et_pb_blurb_7_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Revenue Systems Scorecards</h4><div class="et_pb_blurb_description"><p>28-point self-assessment</p></div></div></div></div></div><div class="et_pb_column_7_tb_header et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_5_tb_header et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module"><div class="et_pb_text_inner"><p style="background: #ffcc3f; padding: 5px; color: #254653; border-radius: 100px; text-align: center;"><strong>Start Here</strong></p><h3>JB Warranties: Building Marketing from Zero</h3><p style="color:#fff;">How a 6-time Inc. Best Workplace built a real marketing function — without losing what made the company special.</p></div></div><div class="et_pb_module et_pb_button_module_wrapper et_pb_button_1_tb_header_wrapper"><a class="et_pb_button_1_tb_header et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module" href="https://theb2bmix.com/case-studies/jb-warranties/" data-interaction-trigger="6yl0rdt0uw">Read the case study</a></div></div></div></div></div></header><header  data-canvas="services mega menu" class="et-l et-l--header"><div class="et_builder_inner_content"><div class="et_pb_section_4_tb_header et_pb_section et_section_regular et_block_section et-interaction-target-8f5fsabxjh" data-interaction-trigger="v7bg4gbgte" data-interaction-target="8f5fsabxjh"><div class="et_pb_row_4_tb_header et_pb_row et_flex_row"><div class="et_pb_column_12_tb_header et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_10_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Grow Pipeline</strong></p></div></div><div class="et_pb_blurb_13_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Digital Marketing Services</h4><div class="et_pb_blurb_description"><p>Campaigns and content to generate awareness</p></div></div></div></div><div class="et_pb_blurb_14_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Sales Enablement</h4><div class="et_pb_blurb_description"><p>Sequences, decks, and playbooks for reps</p></div></div></div></div></div><div class="et_pb_column_13_tb_header et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_11_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Address Ops</strong></p></div></div><div class="et_pb_blurb_15_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">HubSpot Services</h4><div class="et_pb_blurb_description"><p>Audits, implementations, optimizations, and more</p></div></div></div></div><div class="et_pb_blurb_16_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_clickable et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Marketing & Sales Operations</h4><div class="et_pb_blurb_description"><p>Make HubSpot run your revenue, not just store it</p></div></div></div></div></div><div class="et_pb_column_14_tb_header et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_12_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Extend the Team</strong></p></div></div><div class="et_pb_blurb_17_tb_header et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_left et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><a href="https://theb2bmix.com/services/fractional-marketing-agency/"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></a></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header"><a href="https://theb2bmix.com/services/fractional-marketing-agency/">Fractional Marketing Team</a></h4><div class="et_pb_blurb_description"><p>Embedded expertise and execution</p></div></div></div></div></div><div class="et_pb_column_15_tb_header et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_13_tb_header et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><p>Start Here</p><h3>Try the Revenue Systems Scorecard</h3></div></div><div class="et_pb_module et_pb_button_module_wrapper et_pb_button_3_tb_header_wrapper"><a class="et_pb_button_3_tb_header et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module" href="https://theb2bmix.com/revenue-system-scorecard/">Get started!</a></div></div></div></div></div></header><div  id="et-main-area"><div id="main-content"><div class="et-l et-l--body"><div class="et_builder_inner_content"><div class="et_pb_section_0_tb_body et_pb_section et_section_regular et_block_section"><div class="et_pb_row_0_tb_body et_pb_row et_flex_row"><div class="et_pb_column_0_tb_body et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_0_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h1 style="text-align: left;">HubSpot Operations &amp; Execution for <span class="b2b-highlight">Established B2B Companies</span></h1></div></div><div class="et_pb_text_1_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><p style="text-align: left;"><strong>We ship the work, we don't just advise on it.</strong></p><p style="text-align: left;">We help established B2B companies get more out of HubSpot, whether that's cleaning up the systems behind sales, marketing, and service, running the campaigns, or building the sales assets your team doesn't have time to make. All of it working cleanly with the rest of your stack, without losing what made the business work in the first place.</p></div></div><div class="et_pb_row_1_tb_body et_pb_row et_pb_row_nested et_flex_row"><div class="et_pb_column_1_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_module et_pb_button_module_wrapper et_pb_button_0_tb_body_wrapper"><a class="et_pb_button_0_tb_body et_pb_button et_pb_bg_layout_light et_pb_module et_block_module" href="https://theb2bmix.com/book-a-call/">Book a 30-minute call</a></div></div><div class="et_pb_column_2_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_module et_pb_button_module_wrapper et_pb_button_1_tb_body_wrapper"><a class="et_pb_button_1_tb_body et_pb_button et_pb_bg_layout_light et_pb_module 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<feMorphology in="SourceAlpha" result="DILATED" operator="dilate" radius="2"></feMorphology> <feFlood flood-color="#32DFEC" flood-opacity="1" result="PINK"></feFlood> <feComposite in="PINK" in2="DILATED" operator="in" result="OUTLINE"></feComposite> <feMerge> <feMergeNode in="OUTLINE"></feMergeNode> <feMergeNode in="SourceGraphic"></feMergeNode> </feMerge> </filter> <filter id="hover" height="200%"> <feMorphology in="SourceAlpha" result="DILATED" operator="dilate" radius="2"></feMorphology> <feFlood flood-color="#ff0000" flood-opacity="0.5" result="PINK"></feFlood> <feComposite in="PINK" in2="DILATED" operator="in" result="OUTLINE"></feComposite> <feMerge> <feMergeNode in="OUTLINE"></feMergeNode> <feMergeNode in="SourceGraphic"></feMergeNode> </feMerge> <feColorMatrix type="matrix" values="0   0   0   0   0                0   1   0   0   0                0   0   0   0   0                0   0   0   1   0 "></feColorMatrix> </filter></defs></svg></div></div></div><div class="et_pb_column_5_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_3_tb_body et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module preset--module--divi-text--default"><div class="et_pb_text_inner"><h2><strong>It started with relationships and handshakes.</strong></h2><p>The systems came later, added piece by piece, by different people, at different stages of growth. A CRM that's underused. A marketing stack that's overbought. A pipeline that lives in someone's head. It worked. It got the business here.</p><p>Now the team is bigger. The buyers are different. The next generation is in the room. And the way it's always been done isn't keeping up.</p></div></div></div></div></div><div class="et_pb_section_3_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_3_tb_body et_pb_row et_flex_row"><div class="et_pb_column_6_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_4_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Sound familiar?</strong></p></div></div><div class="et_pb_text_5_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h2><strong>You're probably here because something on this list is true.</strong></h2></div></div></div></div><div class="et_pb_row_4_tb_body et_pb_row et_flex_row"><div class="et_pb_column_7_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><ul class="et_pb_icon_list_0_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_0_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">You're on HubSpot, but only using a fraction of what you're paying for.</div></li></ul><ul class="et_pb_icon_list_1_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_1_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">Leads are slipping through the cracks — and nobody can agree whose job it is to catch them.</div></li></ul><ul class="et_pb_icon_list_2_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_2_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">A new generation is stepping into leadership and inheriting a stack of operational duct tape.</div></li></ul><ul class="et_pb_icon_list_3_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_3_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">A previous agency promised the world, delivered jargon, and left the team cleaning up the mess.</div></li></ul></div><div class="et_pb_column_8_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><ul class="et_pb_icon_list_4_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_4_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">A CRM rollout stalled out and never finished.</div></li></ul><ul class="et_pb_icon_list_5_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_5_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">Sales, marketing, and service are running on three different systems and three different definitions of a good lead.</div></li></ul><ul class="et_pb_icon_list_6_tb_body et_pb_icon_list et_pb_module et_flex_module"><li class="et_pb_icon_list_item_6_tb_body et_pb_icon_list_item et_pb_module et_flex_module"><span class="et-pb-icon"></span><div class="et_pb_icon_list_text">The board or the bank, or the buyer, is asking for numbers your current setup can't produce.</div></li></ul></div></div><div class="et_pb_row_5_tb_body et_pb_row et_flex_row"><div class="et_pb_column_9_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_6_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><p><span>If any of that lands, you're in the right place.</span></p></div></div><div class="et_pb_module et_pb_button_module_wrapper et_pb_button_2_tb_body_wrapper"><a class="et_pb_button_2_tb_body et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module" href="https://theb2bmix.com/book-a-call/">Book a 30-minute call</a></div></div></div></div><div class="et_pb_section_4_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_6_tb_body et_pb_row et_flex_row"><div class="et_pb_column_10_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_7_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--7e5r7imzpn"><div class="et_pb_text_inner"><h3><strong>We partner with technology leaders to help us get our clients results.</strong></h3></div></div></div><div class="et_pb_column_11_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_image_0_tb_body et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_641/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner.png.webp" alt="databox premier partner" width="1000" height="641" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner.png.webp 1000w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_980/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner-980x628.png.webp 980w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_480/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner-480x308.png.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw" class="wp-image-20420" /></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201000%20641%22%3E%3C/svg%3E' decoding="async" data-src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000,h_641/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner.png.webp" alt="databox premier partner" width="1000" height="641" data-srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1000/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner.png.webp 1000w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_980/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner-980x628.png.webp 980w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_480/https://theb2bmix.com/wp-content/uploads/2022/09/databox-premier-partner-480x308.png.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw" class="lazyload wp-image-20420" /></span></div></div><div class="et_pb_column_12_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_image_1_tb_body et_pb_image et_pb_module et_flex_module"><span class="et_pb_image_wrap"><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_983,h_975/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color.png.webp" alt="The B2B Mix is a HubSpot Gold Solutions Partner" width="983" height="975" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_983/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color.png.webp 983w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_980/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color-980x972.png.webp 980w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_480/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color-480x476.png.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 983px, 100vw" class="wp-image-20595" /></noscript><img src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20983%20975%22%3E%3C/svg%3E' decoding="async" data-src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_983,h_975/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color.png.webp" alt="The B2B Mix is a HubSpot Gold Solutions Partner" width="983" height="975" data-srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_983/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color.png.webp 983w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_980/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color-980x972.png.webp 980w,https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_480/https://theb2bmix.com/wp-content/uploads/2023/02/gold-badge-color-480x476.png.webp 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 983px, 100vw" class="lazyload wp-image-20595" /></span></div></div></div></div><div class="et_pb_section_5_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_7_tb_body et_pb_row et_flex_row"><div class="et_pb_column_13_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_8_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p><strong>Who we work with</strong></p></div></div><div class="et_pb_text_9_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h2><strong>The shape of the businesses we tend to fit.</strong></h2></div></div></div></div><div class="et_pb_row_8_tb_body et_pb_row et_flex_row"><div class="et_pb_column_14_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_0_tb_body et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Manufacturers and specialty industrial businesses</h4></div></div></div></div><div class="et_pb_column_15_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_1_tb_body et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Distributors, dealers, and channel-driven companies</h4></div></div></div></div><div class="et_pb_column_16_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_2_tb_body et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Companies in transition: new leadership, acquisitions, or generational handoffs</h4></div></div></div></div></div><div class="et_pb_row_9_tb_body et_pb_row et_flex_row"><div class="et_pb_column_17_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_3_tb_body et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Founder-led, family-owned, and employee-owned (ESOP) operations</h4></div></div></div></div><div class="et_pb_column_18_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_4_tb_body et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">$5M–$100M in revenue, typically 10–200 employees</h4></div></div></div></div></div><div class="et_pb_row_10_tb_body et_pb_row et_flex_row"><div class="et_pb_column_19_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_10_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><p>The common thread isn't industry. It's that the business has real revenue, real customers, and a sales-and-marketing operation that hasn't kept up with the rest of it.</p><p><strong>When we're not the fit:</strong> Fortune 1000 companies with full in-house revenue teams, pre-revenue startups, and businesses that are already fully modernized with mature RevOps. We'll still be friendly about it — and we'll usually know someone who is.</p></div></div></div></div></div><div class="et_pb_section_6_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_11_tb_body et_pb_row et_flex_row"><div class="et_pb_column_20_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_11_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--euxd8q3bkw"><div class="et_pb_text_inner"><p><strong>What we do</strong></p></div></div><div class="et_pb_text_12_tb_body et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module"><div class="et_pb_text_inner"><h2><strong>The work we do to support clients</strong></h2></div></div></div></div><div class="et_pb_row_12_tb_body et_pb_row et_flex_row"><div class="et_pb_column_21_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_5_tb_body et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">HubSpot services</h4><div class="et_pb_blurb_description"><p>Implementations, audits, ongoing administration, and optimization across Marketing, Sales, Service, Content, and Commerce Hubs. We're a Gold Solutions Partner, and we use HubSpot the way it's actually meant to be used.</p></div></div></div></div></div><div class="et_pb_column_22_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_6_tb_body et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Marketing & Sales Ops</h4><div class="et_pb_blurb_description"><p>Aligned systems across sales, marketing, and service. Lead routing, lifecycle stages, reporting, and the cross-team agreements that turn HubSpot into a revenue engine instead of a database nobody trusts.</p></div></div></div></div></div><div class="et_pb_column_23_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_7_tb_body et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Marketing & content</h4><div class="et_pb_blurb_description"><p>Demand generation, content production, email programs, and campaigns built into your operations — not bolted on. Strategy plus the people to actually do the work.</p></div></div></div></div></div></div><div class="et_pb_row_13_tb_body et_pb_row et_flex_row"><div class="et_pb_column_24_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_8_tb_body et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Sales enablement</h4><div class="et_pb_blurb_description"><p>Sales sequences, decks, playbooks, one-pagers, and the messaging your team uses every day. The content sales actually needs, written by people who understand how B2B deals get won.</p></div></div></div></div></div><div class="et_pb_column_25_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blurb_9_tb_body et_pb_blurb et_pb_bg_layout_dark et_pb_blurb_position_top et_pb_module et_flex_module"><div class="et_pb_blurb_content et_flex_module"><div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-pb-icon"></span></span></div><div class="et_pb_blurb_container"><h4 class="et_pb_module_header">Fractional marketing team</h4><div class="et_pb_blurb_description"><p><span>Embedded support for lean teams. Strategy, project management, execution, and ongoing advisors — without the cost of building all of that in-house.</span></p></div></div></div></div></div></div><div class="et_pb_row_14_tb_body et_pb_row et_flex_row"><div class="et_pb_column_26_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_13_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--euxd8q3bkw"><div class="et_pb_text_inner"><p><strong>Across sales, marketing, and service</strong></p></div></div><div class="et_pb_text_14_tb_body et_pb_text et_pb_bg_layout_dark et_pb_module et_flex_module"><div class="et_pb_text_inner"><p>Most agencies pick a lane. We work across them, because the systems do.</p><p>A clean lead lifecycle improves marketing's metrics, reduces sales' cycle time, and gives service a cleaner handoff at close.</p></div></div></div></div></div><div class="et_pb_section_7_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_15_tb_body et_pb_row et_flex_row"><div class="et_pb_column_27_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_15_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--fxmoybdx82"><div class="et_pb_text_inner"><p style="text-align: center;"><strong>Howdy</strong></p></div></div><div class="et_pb_text_16_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h2 style="text-align: center;"><strong>However you found us</strong></h2><p style="text-align: center;">A note for the three types of people most likely to read this page.</p></div></div></div></div><div class="et_pb_row_16_tb_body et_pb_row et_flex_row"><div class="et_pb_column_28_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_17_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h3><strong>If you're the founder or the owner:</strong></h3><p>You built this. You didn't want to be at it. We work with a lot of leaders in your seat — people who built something real over decades, and who are rightly cautious about who they let in to change it. We plan language, we don't oversell, and we treat your team's experience as an asset, not a problem. Modern systems should protect what you've built, not threaten it.</p></div></div></div><div class="et_pb_column_29_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_18_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h3><strong>If you're the next-gen leader, new CEO, or hired-in modernizer:</strong></h3><p>You know what needs to change. You've been making the case internally. You don't need another consultant who shows up with a deck — you need a partner who can sit with you and the founder, speak both languages, and ship the work. Bringing us in is a choice you'll have to defend; we make sure that defense is easy.</p></div></div></div></div><div class="et_pb_row_17_tb_body et_pb_row et_flex_row"><div class="et_pb_column_30_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_19_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h3><strong> If you're the marketing or sales lead pushing for this:<br /> </strong></h3><p> You're probably wearing too many hats, working with systems someone else picked, and getting blamed for results those systems can't produce. We won't make you look bad, and we won't replace you. We'll take the operational weight off your plate so you can do the strategic work you were hired for.</p></div></div></div><div class="et_pb_column_31_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_cta_0_tb_body et_pb_promo et_pb_bg_layout_dark et_pb_module et_flex_module"><div class="et_pb_promo_description"><h2 class="et_pb_module_header">The first conversation is just a conversation.</h2><div class="et_pb_promo_content"><p>No commitment. No deck. If we're a fit, you'll know. If we're not, we'll say so.</p></div></div><div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://theb2bmix.com/book-a-call/">Book a 30-minute call</a></div></div></div></div></div><div class="et_pb_section_8_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_18_tb_body et_pb_row et_flex_row"><div class="et_pb_column_32_tb_body et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_cta_1_tb_body et_pb_promo et_pb_bg_layout_dark et_pb_module et_flex_module"><div class="et_pb_promo_description"><h2 class="et_pb_module_header">Case study</h2><div class="et_pb_promo_content"><p>How a 6-time Inc. Best Workplace implemented HubSpot and built a real marketing function without losing what made the company special.</p></div></div><div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://theb2bmix.com/case-studies/jb-warranties/">Learn more</a></div></div></div><div class="et_pb_column_33_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone"><div class="et_pb_cta_2_tb_body et_pb_promo et_pb_bg_layout_dark et_pb_module et_flex_module"><div class="et_pb_promo_description"><h2 class="et_pb_module_header">Case study</h2><div class="et_pb_promo_content"><p>How a multi-brand infrastructure services company turned a tangled HubSpot Sales Hub Enterprise instance into a system its team uses.</p></div></div><div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://theb2bmix.com/case-studies/hubspot-sales-hub-cleanup/">Learn more</a></div></div></div></div><div class="et_pb_row_19_tb_body et_pb_row et_flex_row"><div class="et_pb_column_34_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_blog_0_tb_body et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module"><div class="et_pb_ajax_pagination_container"><div class="et_pb_blog_posts et_grid_module"><article class="et_pb_post et_pb_post_id_28366 clearfix et_pb_blog_item_0_0 post-28366 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing category-hubspot"><div class="et_pb_image_container"><a href="https://theb2bmix.com/blog/mailchimp-worth-it/" class="entry-featured-image-url"><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_400,h_284/https://theb2bmix.com/wp-content/uploads/2026/06/mailchimp-worth-it.png.webp" width="400" height="284" alt="Illustration comparing a declining email platform against an integrated, higher-performing revenue platform. 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How to Tell If Your Email Platform Is Coasting</a></h2><p class="post-meta"><span class="entry-categories"><a href="https://theb2bmix.com/blog/category/email-marketing/" rel="tag">Email Marketing</a>, <a href="https://theb2bmix.com/blog/category/hubspot/" rel="tag">HubSpot</a></span></p><div class="post-content"><div class="post-content-inner"></div></div></article><article class="et_pb_post et_pb_post_id_28305 clearfix et_pb_blog_item_0_1 post-28305 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-sales"><div class="et_pb_image_container"><a href="https://theb2bmix.com/blog/personal-brand-voice-for-sales/" class="entry-featured-image-url"><noscript><img decoding="async" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_400,h_284/https://theb2bmix.com/wp-content/uploads/2026/06/sales-personal-brand-voice-doc.jpeg.webp" width="400" height="284" alt="personal brand voice for sales" class="" 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Marketing</a>, <a href="https://theb2bmix.com/blog/category/strategy/" rel="tag">Strategy</a></span></p><div class="post-content"><div class="post-content-inner"></div></div></article></div></div></div></div></div></div><div class="et_pb_section_9_tb_body et_pb_section et_section_regular et_flex_section"><div class="et_pb_row_20_tb_body et_pb_row et_flex_row"><div class="et_pb_column_35_tb_body et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_text_20_tb_body et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module"><div class="et_pb_text_inner"><h2 style="text-align: center;"><strong>The Mix Monthly</strong></h2><p style="text-align: center;">One email a month. Field notes, frameworks, the occasional rant. No spam. Unsubscribe anytime.</p></div></div><div class="et_pb_code_2_tb_body et_pb_code et_pb_module"><div class="et_pb_code_inner"><script charset="utf-8" type="text/javascript" src="https://js.hsforms.net/forms/embed/v2.js"></script> <script>hbspt.forms.create({
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