Jack Thorogood (& Projects)tag:typepad.com,2003:weblog-18073342010-01-29T16:45:03+00:00Interactive online video marketing, innovations and commentTypePadtag:typepad.com,2003:post-6a00e54f1008648834012877299ec2970c2010-01-29T16:45:03+00:002010-01-29T16:45:03+00:00Interdressage. http://www.interdressage.com/ On the face of it, this is a website about horses. Well, that's what it is actually. The clever bit is that you can email in a video of you doing dressage on a horse and they then...<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/lu-XnoKfqtA" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/interdressage----httpwwwinterdressagecom--on-the-face-of-it-this-is-a-website-about-horses-well-thats-what-it-is-ac.htmltag:typepad.com,2003:post-6a00e54f1008648834012876d913af970c2010-01-15T10:33:29+00:002010-01-15T10:33:29+00:00http://www.techcrunch.com/2010/01/12/videoegg-doubled-revenues-25-million-online-ads/ Interesting results from VideoEgg. Perhaps their CPA (well, cost-per-engagement they call it) is going to work out well.<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/AGzmU_Nncuo" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/httpwwwtechcrunchcom20100112videoegg-doubled-revenues-25-million-online-ads--interesting-results-from-videoegg.htmltag:typepad.com,2003:post-6a00e54f1008648834012876d90d3d970c2010-01-15T10:22:35+00:002010-01-15T10:22:35+00:00http://www.tremormedia.com/online-video-the-work-is-just-beginning/<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/qkhsJBuCzmw" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/httpwwwtremormediacomonline-video-the-work-is-just-beginning.htmltag:typepad.com,2003:post-6a00e54f10086488340120a7a7ed31970b2010-01-05T16:02:14+00:002010-01-05T16:02:14+00:00http://www.economist.com/businessfinance/displaystory.cfm?story_id=15207305 Definitely going to be a big deal this year when companies want cash.<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/jlP6KmIW1FE" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/httpwwweconomistcombusinessfinancedisplaystorycfmstory_id15207305-definitely-going-to-be-a-big-deal-this-year-when-1.htmltag:typepad.com,2003:post-6a00e54f10086488340120a7a7ed23970b2010-01-05T16:02:10+00:002010-01-05T16:02:10+00:00http://www.economist.com/businessfinance/displaystory.cfm?story_id=15207305 Definitely going to be a big deal this year when companies want cash.<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/3bSm20mM0MY" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/httpwwweconomistcombusinessfinancedisplaystorycfmstory_id15207305-definitely-going-to-be-a-big-deal-this-year-when.html2010 projectiontag:typepad.com,2003:post-6a00e54f10086488340128769d2e07970c2010-01-02T19:12:48+00:002010-01-02T19:12:48+00:00I've never been particularly prone to soothsaying; at least not in front of people who might remember (hence wild predictions made in a pub don't count due to alcoholic amnesia). I attribute this lack of claimed clairvoyance to predicting -...<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/t4_IXtsch_o" height="1" width="1"/>Jackhttp://jackthorogood.com/2010/01/2010-projection.htmltag:typepad.com,2003:post-6a00e54f10086488340120a7858ed9970b2009-12-28T14:45:02+00:002009-12-28T14:45:02+00:00Quote: "We've seen a 97 percent increase year-over-year in our online retail sales since we started using online video on our site eight months ago," Jason Arend, Director of Ecommerce, Online Marketing and Creative Services at PFI Western Store, told...<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/AKGBY2eIf-c" height="1" width="1"/>Jackhttp://jackthorogood.com/2009/12/quote-weve-seen-a-97-percent-increase-year-over-year-in-our-online-retail-sales-since-we-started-using-online-video-on-our-s.htmltag:typepad.com,2003:post-6a00e54f10086488340120a7858de6970b2009-12-28T14:43:56+00:002009-12-28T14:43:56+00:00http://blog.streamingmedia.com/the_business_of_online_vi/2009/12/zappos-sells-630-more-merchandise-when-accompanied-by-video-demos.html Zappos sells 6-30% more product when said product accompanied by a video.<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/5hW0Bv4AmKk" height="1" width="1"/>Jackhttp://jackthorogood.com/2009/12/httpblogstreamingmediacomthe_business_of_online_vi200912zappos-sells-630-more-merchandise-when-accompanied-by-vid.htmlNew features at invideous.com: pt.2tag:typepad.com,2003:post-6a00e54f10086488340120a7596dca970b2009-12-16T21:21:45+00:002009-12-16T21:21:45+00:00We've also added the ability to have an image or video (via thumbnail) next to the text ad which appears on hover over prior to a click on a hotspot. These can be added at campaign creation, or during a...<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/AmUaZZpIsac" height="1" width="1"/>Jackhttp://jackthorogood.com/2009/12/new-features-at-invideouscom-pt2.htmlNew features at invideous.comtag:typepad.com,2003:post-6a00e54f10086488340120a7596717970b2009-12-16T21:16:18+00:002009-12-16T21:16:18+00:00New feature for this week (on the heels of self-serve CPM last week) is 'LinkLock'. This lets advertisers take 'ownership' of all links emanating from a specific video. This can be booked via sales (use our contact form) or reserved...<img src="http://feeds.feedburner.com/~r/jackthorogood/MKvM/~4/zE0Z8Ts1wi8" height="1" width="1"/>Jackhttp://jackthorogood.com/2009/12/new-features-at-invideouscom.html