http://www.jaladesign.com.au/ Jala Design is an Australian agency with a passion for graphic design, website design, online marketing and branding. en-us Tue, 25 Sep 2007 12:00:00 EST Tue, 25 Sep 2007 12:00:00 EST info@jaladesign.com.au http://www.jaladesign.com.au/blog?blogName=stand_by_your_brand http://www.jaladesign.com.au/blog?blogName=stand_by_your_brand Subconsciously, customers factor brands into every purchase. The stronger the brand, the clearer the position it occupies in their minds, and the more value it has. Tue, 28 Aug 2007 12:00:00 EST http://www.jaladesign.com.au/blog?blogName=is_your_website_working http://www.jaladesign.com.au/blog?blogName=is_your_website_working What makes a website successful? What attracts visitors? What makes them stay? What turns visitors into clients? There are a few fundamental attributes that can make your website stand out from the rest. Tue, 25 Sep 2007 12:00:00 EST http://www.jaladesign.com.au/blog?blogName=out_of_date_logos http://www.jaladesign.com.au/blog?blogName=out_of_date_logos Your logo plays a critical role in your overall marketing strategy. It provides instant and powerful brand recognition, identifies your company in the market place, and differentiates your brand from your competitors. Wed, 31 Oct 2007 12:00:00 EST http://www.jaladesign.com.au/blog?blogName=pay_per_click_advertising http://www.jaladesign.com.au/blog?blogName=pay_per_click_advertising “Pay Per Click” advertising can deliver fantastic results for some clients in driving prospective customers to their website. Tue, 19 Feb 2008 10:00:00 EST http://www.jaladesign.com.au/blog?blogName=business_card_etiquette http://www.jaladesign.com.au/blog?blogName=business_card_etiquette If you always find yourself without a business card, you're probably losing money; or at least the chance of making money. Your business card, more than any other marketing collateral, is what your contacts rely upon to remind them why they should do business with you. Wed, 26 Mar 2008 11:00:00 EST http://www.jaladesign.com.au/blog?blogName=choosing_a_domain_name http://www.jaladesign.com.au/blog?blogName=choosing_a_domain_name A domain name is the first step towards starting your online business. Don't be fooled into thinking that it’s a simple case of registering your company name with “.com.au” attached to the end. There are many considerations when purchasing and registering a domain name, some of which you may be aware of and others that don’t present themselves as obvious. Tue, 29 Apr 2008 11:00:00 EST http://www.jaladesign.com.au/blog?blogName=choosing_a_business_name http://www.jaladesign.com.au/blog?blogName=choosing_a_business_name Your business name is important, not just at the onset of a new business, but as the business develops or diversifies. Often the first impression of your business is made from its business name; it's a key factor contribution to your identity and image. Wed, 28 May 2008 11:00:00 EST http://www.jaladesign.com.au/blog?blogName=website_analytics http://www.jaladesign.com.au/blog?blogName=website_analytics Website analytics means the study of the impact that a website has had on its users. For example, which products sell best online? What pages do visitors spend most time on? Is the registration process a turn-off? But that’s not all. Website analytics can provide a whole lot of information in fine detail, thereby bringing valuable insight to marketers looking to refine their online marketing strategies. Wed, 29 Oct 2008 11:00:00 EST http://www.jaladesign.com.au/blog?blogName=marketing_database http://www.jaladesign.com.au/blog?blogName=marketing_database Getting permission to send customers an email is probably one of the hardest and most important, things you can do as a business owner. When you first start email marketing, it's normal to have a small list. It takes effort to get into the habit of asking for e-mail addresses. Tue, 13 Jan 2009 11:00:00 EST