Jala Design :: Blog

Stand By Your Brand

Tue, 28 Aug 2007 12:00:00 EST

Subconsciously, customers factor brands into every purchase. The stronger the brand, the clearer the position it occupies in their minds, and the more value it has.

Is Your Website Working?

Tue, 25 Sep 2007 12:00:00 EST

What makes a website successful? What attracts visitors? What makes them stay? What turns visitors into clients? There are a few fundamental attributes that can make your website stand out from the rest.

Out Of Date Logos

Wed, 31 Oct 2007 12:00:00 EST

Your logo plays a critical role in your overall marketing strategy. It provides instant and powerful brand recognition, identifies your company in the market place, and differentiates your brand from your competitors.

Pay Per Click Advertising

Tue, 19 Feb 2008 10:00:00 EST

“Pay Per Click” advertising can deliver fantastic results for some clients in driving prospective customers to their website.

Business Card Etiquette

Wed, 26 Mar 2008 11:00:00 EST

If you always find yourself without a business card, you're probably losing money; or at least the chance of making money. Your business card, more than any other marketing collateral, is what your contacts rely upon to remind them why they should do business with you.

Choosing a Domain Name

Tue, 29 Apr 2008 11:00:00 EST

A domain name is the first step towards starting your online business. Don't be fooled into thinking that it’s a simple case of registering your company name with “.com.au” attached to the end. There are many considerations when purchasing and registering a domain name, some of which you may be aware of and others that don’t present themselves as obvious.

Choosing a Business Name

Wed, 28 May 2008 11:00:00 EST

Your business name is important, not just at the onset of a new business, but as the business develops or diversifies. Often the first impression of your business is made from its business name; it's a key factor contribution to your identity and image.

Website Analytics

Wed, 29 Oct 2008 11:00:00 EST

Website analytics means the study of the impact that a website has had on its users. For example, which products sell best online? What pages do visitors spend most time on? Is the registration process a turn-off? But that’s not all. Website analytics can provide a whole lot of information in fine detail, thereby bringing valuable insight to marketers looking to refine their online marketing strategies.

Marketing Database

Tue, 13 Jan 2009 11:00:00 EST

Getting permission to send customers an email is probably one of the hardest and most important, things you can do as a business owner. When you first start email marketing, it's normal to have a small list. It takes effort to get into the habit of asking for e-mail addresses.