James Burden—blogging on

Steve Jobs: seven lessons from Apple’s founder

James — Sat, 15 Oct 2011 22:27:15 +0000

Via Scoop.it – Strategies for Nonprofits

Apple’s focus, creativity and marketing are inspiring – as is its approach to Jobs’s legacy…
Show original

Seth’s Blog: Gala economics

James — Sat, 15 Oct 2011 22:11:31 +0000

Via Scoop.it – Strategies for Nonprofits
The email feels like a welcome one. “I’d like to invite you to…” And then you find out it’s a charity gala. 500 people at an expensive hotel, eating a not very good meal and paying a great deal for…
Show original

How the top 50 non-profits do social media

James — Sat, 15 Oct 2011 21:33:13 +0000

This is a digital native

James — Sat, 15 Oct 2011 20:14:00 +0000

In your business are you catering for the emerging digital natives? Their assumptions on the conventions of interaction are radically different.

Social Giving Online

James — Tue, 02 Aug 2011 15:34:33 +0000

Charitable Giving Online Becoming the Trend by Infographiclabs

Wonderful “thankyou for your order” note

James — Tue, 12 Jul 2011 08:41:05 +0000

I recently read a story about Derek Sivers, the President of CD Baby. Disillusioned with the standard “thankyou for your order” notes that accompanied all the deliveries, he decided to do something a little different. This is the result:

Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing. Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th. I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, President, CD Baby

Do you think that made a difference to their customers? I do.

How different age groups are interacting online

James — Sat, 09 Jul 2011 09:39:21 +0000

Unsurprisingly people act very differently online according to their age group. There is some interesting information in the infographic below (kindly provided by Community 102). It primarily focuses on facebook and twitter and highlights some useful headline demographic splits. If you’re in the business of utilising social media then you need to know how different age groups interact with it. This is a great place to start.

The sea and the sky

James — Sun, 29 May 2011 00:03:16 +0000

]]>