JLGSocial

Meeting 5.14

jlwgreg — Thu, 15 May 2014 00:29:51 +0000

Here are a list of things we covered in today’s meeting. If you have any questions of I missed something please post a comment and I will update the post accordingly.

Why Pinterest: link
A nice summary explaining the power of Pinterest, it’s demographic, etc.

Tools we discussed:
TweetBeep: Google alerts for Twitter; alternative is TweetAlarm
Crowdbooster: good for basic Facebook and Twitter monitoring; strong visuals and basic interface; inexpensive
Socialbakers: strongest reporting tool we have used; relatively inexpensive; can also measure all social channels
TweetReach: (the one I couldn’t remember); good for real time twitter monitoring and hashtag measurement; great for events; the TweetReach’s alternative is I mentioned was Keyhole.co
Canva: online design resource for Facebook and Instagram images. Very easy to use and FREE!

Reviewing competitors in your category with SocialBakers: link
Facebook -> next to country tab click on tags -> narrow down by country
Same can be applied to Twitter and YouTube

Explanation of Facebook’s new pay to play model:
Inc.com article

The days of getting any free reach on Facebook may be numbered:
Adage article

The importance of prepartion in a social media crisis

jlwgreg — Tue, 18 Jun 2013 17:08:17 +0000

Fresh off being part of a global social media crisis for one of our clients, it felt pertinent to share some introductory steps for crisis management in this ever present social media world. For any global business process should be number one on the list. You don’t want an employee going rogue!

Another redesign. But will it help Google+

jlwgreg — Sat, 18 May 2013 16:51:05 +0000

Google announced on Wednesday at its Google I/O conference in San Francisco updates to its Google+ social networking platform, including a new image-focused design that resembles Pinterest and Facebook’s existing layout.

The company added 41 new features to Google+ as a part of an effort to make it smarter and more intuitive, with the help of bigger pictures and related hashtags.

We are yet to really see the true value in Google+, outside of its search engine weight.

Pinterest Update

jlwgreg — Fri, 29 Mar 2013 16:55:53 +0000

Yet another redesign. Maybe March, April and May are the months for it?

After backlash from users, Pinterest scrapped a lot of features in its March redesign, but the company announced that it’s bringing many of the old features back, including “via” links and @-mention functionality. Pinterest also announced new features like predictive search and a Facebook-style notification scroll in the upper right corner of the site. The changes won’t alter the user experience too much, but they’re a sign of the company’s new technical direction.

MORE Facebook Updates

jlwgreg — Thu, 21 Mar 2013 19:40:18 +0000

Hot on the heels of the last week’s News feed changes, Facebook has announced an additional set of updates to Timeline. There is now a separate space for “things you care about”, which ranges from movies or books to apps like Instagram, depending on the user. Moreover, the profile is now more strictly delineated into two columns; applications will appear on the left, whilst the right is occupied by a user’s posts. This leads to what Facebook hopes will be a clearer layout:

More ways to feature apps in new Facebook Timeline: One key difference in Facebook’s updated Timeline is the increased ability to feature apps. As users can now choose which apps to feature on their profiles. Foursquare, for example, can display the numerous places people have checked in.

How are people are using Twitter these days?

jlwgreg — Tue, 19 Mar 2013 14:14:17 +0000

A report by Brandwatch has produced some interesting findings into how people are currently using Twitter. After compiling data from over 10,000 random tweets, they noted that 62% of these were engagement of some sort, compared to 38% broadcast, while brands were highly prevalent in discussions. 3.6% of all tweets mention brands, amounting to 12,600 tweets per minute. In terms of gender analysis, men were more likely to discuss sport, games and news or politics, while women on average spend more time discussing music, work and education. They were also more likely to tweet about personal matters, or enter online competitions.

If you want to keep one step ahead of the competition ensure you keep a weekly calendar of any major social events, and keep up-to-date with news worthy content.

Experiential Much?

jlwgreg — Tue, 29 Jan 2013 21:10:07 +0000

This marketing stunt takes experiential marketing to a whole new level! A pretty impressive execution as well. Delighted TNT decided to leave his to Europe. Not sure how it would fly in NYC…

Sh*t Brands Say…

jlwgreg — Sat, 14 Jan 2012 03:17:49 +0000

Huge props to The Wedding Channel for putting their name on this video. This video series has caught fire and I am not complaining – they are great and as far as I am aware this is the first ‘branded’ video out there. My favorite part has to be the Pinterest reference, “Pin… Pin’d… Pinning.” Beyond true to life!

Not only does it perfectly fit the brand but it doesn’t feel forced. Nice work all round!

Who “owns” social media?

jlwgreg — Mon, 09 Jan 2012 15:32:01 +0000

The ongoing dialogue of who owns social media is an exhaustive one! There has been much debate over which marketing discipline – advertising or public relations – “owns” social media. It is indisputable that both disciplines use, and will continue to develop, social media tactics. However, in dissecting the function of social media in today’s fast-paced, digital world, it becomes clear that public relations is better suited to “own” this medium of communications. Sadly, the budgets to not match up. Advertising is and will continue to garner the larger budgets, therefore creating the “bigger” social media campaigns.

Social Media is, at its most basic definition, a shift in how people find, share, and consume content. Communications and conversations are the driving forces behind social media and are the main reasons why public relations professionals are better able to utilize this marketing tool.

Advertisers use social media to target consumers through carefully crafted messages via paid media and ad buys. More often than not, these social media placements are promotional and involve one-way conversation from the company or organization to the consumer. Through their social media use, advertisers can communicate a message, yet their ability to actually use social media to have conversations ends there.

This conversational aspect is a key underpinning to social media and is the comfort place and specialty of public relations. Where advertisers can effectively promote one message, public relations can build on their message by engaging in conversations with brand loyalists and potential consumers in a way that is seen as authentic rather than promotional. In this way, public relation professionals can manage and sustain ongoing communications that can help elevate an organizations’ image to a new level.

In addition, a number of people turn to social media to find up-to-the-minute news, straight from the source, and that is exactly what public relations is responsible for managing. As newspaper circulations dwindle and magazines fold, blogs and social media networks including Facebook and Twitter are an invaluable tool for public relations professionals to get their story heard almost instantaneously. The fast pace of the social media world lends itself best to public relations professionals who can quickly react and respond to breaking news to maintain an image and build awareness for an organization.