James Senior

Oversaw the software and services that enabled Alexa on Sonos for millions of customers around the world.

Ivy Softworks is a leading innovation studio based in Seattle. They have a unique innovation and equity model but needed help explaining how it works as well as a marketing strategy and execution plan to help achieve their business goals. As a product strategy and design team, we dove into their culture and operating model and created infographics that helped potential investors and employees understand how it works, in a snap. We also build a comprehensive marketing strategy and execution plan…

Ivy Softworks is a leading innovation studio based in Seattle. They have a unique innovation and equity model but needed help explaining how it works as well as a marketing strategy and execution plan to help achieve their business goals. As a product strategy and design team, we dove into their culture and operating model and created infographics that helped potential investors and employees understand how it works, in a snap. We also build a comprehensive marketing strategy and execution plan that helped organize their activities and ensure that they accrued to business goals in a measurable way. Results so far are very positive with Ivy being recognized as a leading center for innovation in national press.

The Ratio team designed and developed the Time Person of the Year 2014 website for Time Inc. The site is fully responsive with rich media and interactivity throughout.

Led vision and strategy for the Seattle Times' apps for Windows and Windows Phone. These apps represent the best news apps on the platform and consistently achieve high user ratings and feedback as well as showcased by Microsoft as lighthouse apps. Leveraging a shared code across tablet and phone, we save the Seattle Times about 30% development costs.

The One Million Square Feet of Culture (1MSQFT) initiative helped Microsoft connect with new audiences by supporting the creation of art and culture. Microsoft needed a Windows 8 app for this initiative, and it had to make a stunning first impression. We worked with them to showcase the content and creative works of 1MSQFT.

Launched WebMatrix, a tool and framework for beginner web developers.

Member of the team that shipped contributions to the jQuery library, including templating & advanced data binding

Launched a new breed of developer events which quickly became the default model for all Microsoft developer events, worldwide.

Shipped ASP.NET MVC 3, responsible for GTM, partnerships and evangelism.