The Official Home Of James Watson

6 Reasons Why Your WordPress Blog Should Be Your Business Website

James — Sat, 13 Oct 2012 21:03:32 +0000

This is a presentation I’ve delivered many times and is no less relevant today than five years ago when I first started building successful blogs.

The greatest example of which was the award-winning blog for our cafe/deli business that positioned my wife Licia as an expert in that industry, got her an appearance on national TV, featured in national magazines and referenced in respected national newspapers.

So, here are the ‘6 Reasons Why Your WordPress Blog Should Be Your Business Website‘

Traffic – Google Loves WordPress
Social Media Domination
Authority and Credibility Building
It’s EASY….
Themes, Plugins & Widgets – Pimp Your Blog!
Start A Conversation… Not a Monologue

And I also included a short bonus presentation ‘WordPress Blogs 101 – Explained and Demystified’

What are Themes?
What are Widgets?
What are Plugins?
When should you use Pages or Posts?

Enjoy!

Why creativity is over-rated, and how to overcome the Lizard Brain…

James — Wed, 22 Jun 2011 14:56:34 +0000

Thanks to Chad Hamzeh I recently came across this Seth Godin video from a year or so back.

If you ever suffer from procrastination or are unable to complete the projects you want, you definitely need to watch this from start to finish.

The good news is that not only is it not your fault, but Seth shares a 100% tried-and-tested strategy for how to overcome this inner-resistance built into us all.

So what do you think of what Seth has to say, and does it inspire you to take clear and consistent action? Leave a message below and let me know!

Packaging v Product – Do you Get It Too? Live at the iPad2 launch…

James — Fri, 25 Mar 2011 20:23:53 +0000

Today has seen the launch of Apple’s new iPad2, so I thought I’d go down the road to my local Apple store and find out what’s going on…

What I discovered, of course, was a lesson in marketing I didn’t expect, but that none of us should underestimate if we want to be effective marketers of any person, product or service.

Check out the video and leave me a comment to let me know if you ‘get it’ too…

Click here to view the embedded video.

Killer Free Viral Traffic Tip That Anyone Can Use On Their Blog

James — Fri, 31 Dec 2010 10:39:42 +0000

I recently discovered the blog of Katie Freiling – a very successful ‘Attraction Marketer’ with a great blog full of tips about social media, personal development and internet marketing.

As a blogger, I like how Katie has used her blog to increase her authority BEFORE trying to promote any of her products or business opportunities. This is the key reason, in my opinion, why so many network marketers, for example, fail to build a successful, profitable and sustainable business.

One thing struck me above all else however, is a supercool strategy she’s using that has attracted over 660 comments in less than 2 months.

This amazingly simple, free strategy known as ‘Linkbait’ is an incredibly powerful way to get a ton of free traffic to your blog.

What is Linkbait?

There are many different forms of linkbait, but they all have one thing in common. According to Wikipedia:

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Link bait can be an extremely powerful form of marketing as it is viral in nature.

So check out this quick video I made to show you EXACTLY what this cool strategy is and how you can do the same!

Live On Stage At The 7 Figure Formula Event

James — Sun, 19 Dec 2010 00:10:05 +0000

Back in September my business partner in Your Internet Buddies, Daniel Wagner, and I had the privilege of enjoying what we both agreed was possibly the most amazing weekend of both or business lives… that is, holding the 7 Figure Formula Event for 200 of our members and their guests on Sep 18/19 in London.

Now Daniel has a lot more experience of holding events and especially speaking at them than I do – and for good reason, the guy’s awesome… (as you can see in his introduction.)

But this was special… It was a ‘Customer Appreciation Event’ meaning it was totally free but as I say, exclusively for our members and their guests. Plus, none of the guest speakers were selling from the stage, and that meant the atmosphere was something special. In fact, it was amazing…

For me personally however, there were multiple reasons why it was so special, but there is one above all else. That was to have the luxury to share my journey of going from a 5-figure employee to becoming a 7-figure entrepreneur in less than 12 months.

Public speaking is not my strength, let me be clear, so first of all standing in front of an audience of 200 and feeling comfortable was already a victory, especially after not much sleep and being, erm, ‘over-prepared’…

Fortunately I was talking about a subject I feel passionately about, and it was all from personal experience. You see to me there is no doubt that the greatest challenge many people face in building a real business occurs when they’ve previously spent a considerable period of their life as an employee.

Why? Because the experience, training, habits, and lifestyle of an employee is normally 180 degrees opposite to that of a business owner. Even coming from a sales background as I did, the transition to running everything yourself in your business is a stiff challenge.

And the lessons I learned along the way in my journey from earning a comfortable salary to being my own ‘Alan Sugar’ (… perhaps not) were many and signficant.

So, in my presentation I explain what where the key learnings in that transition, as well as share some practical tips to help with personal development, time management and wealth creation. In fact, for once, marketing doesn’t feature too much at all… But not everything in business has to do with marketing. Again, I can talk from experience…

Being an expert on marketing means nothing until you have the right mindset, and personal effectiveness skills to cope with building and managing your own business.

So enjoy the presentation and best of luck in your journey in business. I’d love to hear about your experience along the way.