Burt worked for Kodak as a corporate manager, which meant he drove a company car, wore silk ties, and even had a car phone the size of a small microwave next to his seat.

Should I repeat that last part? A CAR PHONE. In his carrrrrr.

I was fascinated with Stacy’s family.

Their pool, vacations, and buying a full price Janet Jackson CD (instead of buying a burned version of The Gypsy Kings from the swap meet on the weekends like my family did).

Her life was a dream.

I struck up a conversation with Burt from the passenger seat and he laughed when I asked him about his job, and how I might be able to make money like him one day.

He shook his head, and then asked, “Jasmine, if I gave you a hamburger right now, how much would you eat?”

This was a strange question. I asked him about money, and he asked me about my love for Big Mac’s?

I immediately pulled at my baggy shirt to make sure it wasn’t stuck between the rolls of my thick belly; I was on the cusp of obesity and I thought Burt was about to give me diet advice.

Ever the obedient child (who desperately wanted to use his car phone), I quietly answered, “Well, I’d eat half of the hamburger now, and save the other half for later…because you never know if there’ll be more hamburgers in the future.”

And….BOOM.

This is one of my earliest memories talking about my beliefs with someone outside of my family.

I believed that everything was limited, uncertain, so you better save what you have because you never know if there’ll be more.

Burt listened, nodded, then went on to explain what he did as at Kodak.

Later that day—after swimming in Stacy’s pool—Burt grilled piles of cheeseburgers, and we ate while eyeing her tiered pink birthday cake.

I wondered what it would be like to live her life. To wear a bikini in the pool (my parents would say a prayer of repentance before they ever let that happen!), to have a tiered birthday cake, to have a CAR PHONE.

(Clearly, I was a girl who loved novelty.)

At the end of the party, Burt drove every girl home, leaving my house for last (I lived the farthest away…to what you might call the “other” side of the tracks), and walked my twin sister and me to the front door.

Before he left, he pulled me aside and bent down to be at eye level with me.

Jasmine, always eat the hamburger. Don’t save the rest for later. There’ll always be more for girls like you.

And….BOOM.

That was the first piece of financial advice I ever received from someone outside of my family.

Many years later, I realized Burt wasn’t talking about hamburgers, he was talking about money.

Last week I thought about Burt, of his kindness and early belief toward me.

It was also a reminder to carefully examine my current money beliefs all over again.

• Have I been living like I needed to save half of the hamburger for later?
• Do I believe that more will arrive at the perfect time?
• Am I limiting myself and trying to stretch what I have to ensure there’s enough?

I asked myself why I wanted to share this note with you…

(to be honest, it’s a bit revealing, if not totally awkward)

…and my answer is this: On days when you consider saving, hoarding, or limiting yourself for perceived safety, please choose the belief Burt shared with me…

There’s Always More Where It Came From.

To Big Mac’s and Big Beliefs,
j*

The post Big Money Beliefs (How To Get Them) appeared first on Jasmine Star.

No, sorry to worry you, I quickly replied.

It was two weeks since my emergency surgery and I wasn’t sure I should be traveling to Chicago, but there I was, in the back of an Uber.

I traveled with my friend, Dylan, to a Mastermind in Chicago, and she lifted my bags, pushed open revolving doors, and ordered us Ubers so I didn’t have to exert myself too much.

What looked like a painful grimace was simply a quick prayer in the back of the car.

We were headed to a Mastermind…and I felt…well, I felt a lot of things.

• Gratitude
• Excitement
• Imposter Syndrome
• Anxiety

(You know, just the usual cocktail of pre-Mastermind emotions.)

The room was to be filled with 8-figure female entrepreneurs and while I truly adore being around such brilliance, there’s also a current of fear coursing through my veins.

Fear of Enoughness.

I hope I’m smart enough, share enough, give enough. I hope I am enough.

It’s weird to admit it, especially because I’m saying it out loud, to you, friend.

But it’s true.

For most my life, I walked into rooms and didn’t belong.

I won’t get into the complexities of my childhood, but just trust I was basically a wrench in an art class. I felt useless.

Since then, I’ve done a lot of work to rewire my systems of belief and actually become a woman who no longer asks if I belong in the room, but if the room belongs to me.

But in the moments leading up to answering that question?

I’M A WORK IN PROGRESS (hence the grimaced prayer in the back of an Uber).

Let’s get back to Chicago, shall we?

From the moment I walked in and thanked our hosts (Natasha Willis and Stacy Tuschl), I decided the room belonged to me, and I to it.

And because of that decision, I made myself open to learning. Here’s a few of my favorite lessons:

• Repetition builds your reputation, so keep going. For two years she revised her approach with few results, until one day it took off like wildfire.
• Don’t remake the ad, remake the hook. One ad made $3M, and it ran for two years. When the ad slowed down, she simply remade a new 5-second hook.
• Reply to your comments on ads, they matter. Your replies overcome objections at scale, and drive further engagement.
• Don’t delete your cringe videos, they’re proof. They show your progress and iterations.
• Learn what works for others, then make it your own. No singular business is the same, so take the idea, then rework it so it oozes you.

I’m sharing these lessons with you because I deeply believe they apply to us both.

And I want you to ask not whether you belong in a room, but if the room belongs to you.

I’ll be sharing a full breakdown and insights of this incredible event on my podcast soon, but if you’d like to listen and get a jump start today, listen to this podcast episode…

—> Your 90-Day Profit Plan

It’s a perfect way to end this year will a clear plan for your profit, so LETTT’S GOOO!

You Belong in the Room,
j*

The post 90-Day Profit Plan appeared first on Jasmine Star.

My father is a Mexican immigrant.

He lives with legs in two different worlds: 1. Blindly patriotic to America and wears a USA flag pin on his lapel most days; and 2. Carrying the weight of memories from a different country where much was taken.

He raised me to believe that education is the most valuable thing in which I could invest.

Why? On the surface, you’d think he loved the constant pursuit of knowledge (he’s the type of guy who’ll casually slip in 10-syllable words over breakfast chilaquiles), but it’s truly about owning something that can never be taken from you.

I deeply believe the same.

I invest 10% into ongoing education/personal development every year and it’s profoundly changed my business.

Can I take you behind-the-scenes of a recent investment and what I learned?

Buckle up and be sure to wear your American flag pin, because we’re going all in…

If you’re a regular listener of my podcast (or you watch on YouTube), you heard me admit that I’ve hit a creative rut.

That’s extraordinarily hard for me to admit, but it’s true.

Creating content (something that used to sprout from my mind like dandelions) suddenly required a Herculean effort. It felt like I was trying to create in a parched desert.

It started in October 2022. And here we are in October 2026.

FOUR YEARS IN A CREATIVE DEATH VALLEY?!?

On the outside, it’d be hard for you to tell, but on the inside? Exhausted. What once gave me energy, was now sucking it all away.

I hate (hate!) saying this.

If I was being honest, so much of my identity has been wrapped up in creating content that it was hard to admit that maybe I lost it. (”It” being the elusive gifting from the creative muses in my mind.)

Here’s the CRAZIEST part: I didn’t stop creating. I persevered.

And while there’s a certain degree of nobility in my decision, there’s also a bit a mania too. After all, wasn’t it Einstein who said that insanity is doing the same thing and expecting a different result?

Last month I invested in a business audit with Jamie Sea to see if she might be able to help me focus on a part of my business where I desperately needed a fresh perspective: CONTENT.

Last week we met online to review her insights and here’s what I’ll say: For the first time in four years, I felt a flicker of my old self return.

Those mercurial muses began to visit the edges of my mind, inviting me to look at Jamie’s insights and ask myself deeper questions not about WHAT I create, but HOW I create it.

If I could revisit the HOW, maybe my entire content system is recreated. And—who knows—maybe I create without a system for a while?

Maybe I just get back to me, creating in the mess…and being okay with it.

Want to read what Jamie included in her audit? These 3 takeaways felt like a straight shot into my soul (I hope they might resonate for you in some way too):

• The Jasmine I experience and the Jasmine I experience through parts of the business feel different to me. When I’m actually with you, I experience someone who is f**king SHARPPPPP. You hear what someone says and simultaneously seem to hear the thing underneath what they’re saying. You can hold the macro view of a business while noticing a tiny detail that changes the entire diagnosis. I can watch your brain encounter a collection of seemingly disconnected pieces and then boom, you know what’s actually happening. Then you make the complicated thing feel hella obvious.
• Then I go online, and I lose you. I see that brilliant brain teaching posting frequency, sending DMs, content pillars, broad inspiration, messaging, marketing, sales and system. There are moments where I could remove your name from the content and I’m not convinced I would immediately know it could only have come from you. And that’s the gap, because I know what happens when I actually experience you.
• What we need to find out is what conditions turn an idea from Jasmine into the version of Jasmine that is fking electric?** Because I can hear the difference. There’s Jasmine who knows something and creates content about it, and then there’s Jasmine who gets activated by something and suddenly her whole brain, magic, and genius comes online. That’s the version of you I experience in conversation. That’s the version you describe on stage, live, candid, in consulting, and when you’re riffing. So I don’t want to overhaul the fact that you originate your ideas. I want to understand what happens between “I have something to say” and “holy sht, Jasmine is ON”* and build more of your creative process around that.

So here begins a new chapter in my life as an entrepreneur and creator.

I don’t know the exact steps I need to take (yet), but I feel the electric current running through my brain again. Slowly, cautiously, but it’s there.

And that makes me thankful.

Every morning I wake up and think to myself, “What am I going to shake up today?!”

How will I create podcasts, rewrite sales pages, how will I teach live classes, what changes in the way I write newsletters, how willing am I to test new approaches to short form videos…?

This list goes ON (and ON), but I’m excited to get back to me, the magical me, and create from a place that is fully lit up.

I hope you are too.

To New Beginnings,
j*

The post Starting Over: My New Marking Approach appeared first on Jasmine Star.

At the end of the month, I was taken into an emergency surgery to remove what no longer served me.

Here’s a word of advice, friend: Carefully ask for what you want

And despite it all, I’m thankful.

So, so thankful.

Shall we begin in reverse order of this rollercoaster of a month?

1. Refusing to let my health damper our love, we celebrated our wedding anniversary at home with sushi.
2. The flu took me down for four days, but devoured amazing books.
3. God, and goodness.
4. Went to Guadalajara, Mexico for stem cells.
5. Sometimes dinner at your parents’ house is all you need.
6. First day of school.
7. That Bonnie and Clyde type love.
8. Our happy place
9. The single best thing to happen to in our lives. Ever.

If I had to use one word to describe the month of September, it’d be: HEALING.

Unexpected healing.

Okay that was two words. I blame the pain killers

What’s a word you’d use?

XO,
j*

P.S. Speaking of hard seasons, >>this PODCAST<< is a power-punch episode outlining how I leverage marketing and content during difficult times.

The post Emergency Surgery (What A Doozey) appeared first on Jasmine Star.

You poured water into the coffee maker, pressed the button, and a few minutes later, you had a fresh, hot cup of coffee.

The cause? Pressing the button and starting the process.

The effect? Your delicious cup of coffee. Simple, right?

This is the Law of Cause and Effect.

Everything that happens to you—good or bad—has a cause.

When you embrace this, life becomes easier, more joyful, and (most importantly) you’re in a state of radical acceptance.

For most my life I raged against accepting things out of my control.

When my mom was diagnosed with brain cancer…when the business went unexpectedly sideways in 2022…when I couldn’t start a family.

Oh, how I raged.

And the worst part is that none of these personal situations had a clear, distinct Cause.

But the Effects? They were like living in a nightmare I couldn’t wake from.

And yet.

If I truly believed in Cause and Effect (and I decided that I did), then I could control what I caused.

And I soon became a one-woman freak show of non-stop causation, a wrecking ball of Cause.

There wasn’t a cancer specialist I wouldn’t visit…a business solution I wouldn’t try…an adoption lawyer I wouldn’t speak to.

I believed that the more Causes I created, the more Effects I could affect.

If I didn’t quit, I couldn’t lose.

But here’s the thing: most people don’t live this way.

(For years, I didn’t either.)

When they face obstacles or failures, instead of taking ownership, they blame someone else.

(Their boss, the economy, their upbringing, their lack of time…it’s always something outside of them.)

And when they do that, they give up control of their own life.

They start believing that their success is in someone else’s hands.

The truth? The most successful people in the world own their actions.

• They take full responsibility.
• When they fail, they don’t make excuses.
• They learn, they adjust.
• And they move forward.

Living in alignment with the Law of Cause and Effect means you’re no longer waiting for someone to hand you the life you want: you’re creating it.

And the more you understand this law, the faster you’ll see results.

Every single experience you have in life (whether it’s a win or a setback) is packed with information.

It teaches you about the effects of your actions so you can refine them and get better results.

The most brilliant minds in history didn’t see failure as failure—they saw it as an experiment.

They took in feedback, made adjustments, and kept going.

That’s living in harmony with the law of cause and effect.

The moment you stop looking outside yourself for the reason things aren’t working, you gain the ability to change them.

The post Here’s How You Cause Your Success appeared first on Jasmine Star.

We watch the sunrise, and we talk about everything under the sun.

Surprisingly, my sister mentioned that when she listens to my podcast, she said I sound too harsh, too direct.

Bianca went as far as said, “You just sound like everything is easy, like you don’t acknowledge how hard it really is.”

Whoa.

I’m writing this note to let you know I’m a work in progress, and so is my business.

If I have ever come across like I have it together, that nothing goes wrong, that I think my ideas are brilliant, or I’ve never made a mistake, I ask for your forgiveness for that misrepresentation.

The truth and the reality is that I’ve made more mistakes than anybody else I know.

Building this business has been the hardest thing I have ever done.

If I have ever given the impression that running a business is feeling like my toes are in the sand, frolicking on private jets while doing shots of caviar, I beg your pardon.

Despite how I might come across on my podcast, the words I share with you are purely out of humility and love.

I love that you’re here, and I love that you want to build a business, and I love that you want to make more money than most people think is possible.

It’s out of THAT love that I will respectfully tell you that my voice carries the truth and reality: building a business will be the hardest thing you will ever do, and it will also be the most rewarding thing you will ever do.

I also want to remind you that if other people:

• Don’t understand the decisions that you’re making
• Don’t see the future that you see
• Don’t understand the sacrifices you’re making…

…KEEP GOING.

If people doubt or question your ability to build a business, please know that you would not have been given the vision if you did not have the capacity to bring it to life.

You are not given these ideas and desires by happenstance.

You’re given them as a responsibility to bring them to life, but with that responsibility comes the deep commitment to be unrelenting on days that are dark, cold, and lonely.

Please remember: I don’t have it together, nor am I a Know-It-All.

I’m just a girl speaking her truth, asking you to avoid my mistakes, count the cost of building your dream, and be relentless in your pursuit.

10,000 Steps at a Time,
j*

P.S. You can listen to my podcast >>HERE<< or watch it on >>YouTube<<.

The post I Apologize appeared first on Jasmine Star.

This is one of them.

And I’m THRILLED to share with you.

Natalie Dawson and I are diving into topics that don’t get discussed nearly enough: money, ownership, wealth-building, and what it really takes to create extraordinary success.

Natalie shared that women today have more earning power than ever before, yet many don’t have trusted mentors, advisors, or peers they can openly discuss money with.

Women are making more than their spouses, their parents, and even the people who traditionally guided them—and as a result, they’re navigating financial decisions alone.

Natalie believes that’s a problem.

Because while there’s no shortage of financial advice online, there’s often a shortage of honest, practical conversations from women who are actively building wealth and sharing what they’ve learned along the way.

One of the most powerful moments in this conversation comes when Natalie made a bold claim:

If you don’t currently have a skill capable of generating $500,000 per year, your next goal should be developing one.

At first, that number might feel intimidating, but Natalie broke down exactly why she believes it’s achievable.

And this conversation goes far beyond business tactics.

Natalie shared a deeply personal story about a costly business relationship that taught her one of the most important lessons of her career: nobody will ever have your best interests in mind more than you do.

So she challenged herself to answer the following questions:

What did I do to create this situation, and what do I need to learn so it never happens again?

That mindset of radical ownership becomes a recurring theme throughout our conversation, and I can’t wait for you to enjoy it on VIDEO >>HERE<<.

Or you can enjoy the AUDIO version >>HERE<<.

To Wealth and Building,
j*

The post Creating Your $500k Skill, NOW appeared first on Jasmine Star.

With her permission, Callan Faulkner is allowing me to document her journey to a 8-figure launch this October.

A few details I need share to get this party started off right:

• Callan hired me to consult her personal branding and marketing strategy.
• We were friends, now I’m honored to say she’s a client, too.
• No, I don’t always share my clients’ stories publicly (Callan insisted we share everything so—collectively, as an industry—we rise…let’s GO!).

Monday 1:13pm : En Route to Minnesota

In preparation for my time working with Callan and her team, we’re meeting for a full-day VIP session.

I emailed an onboarding questionnaire last week and though I won’t get into the details, I’m able to share that their goal was Systems and Processes for their Marketing Strategy.

And this?  THIS IS WHERE MY INNER GEEK DANCES WITH MY CREATIVE SOUL.

This is where systems and content basically do the Lambada.

Don’t know what the Lambada is?

Good for you, it’s not for holy eyes.  It’d make Elvis blush.

I always get a bit nervous and excited when I get to consult a new client…and this is an extra sweet opportunity.

In a (rare) personal look into how I’m feeling, it’s also bittersweet.

Every client I’ve worked with, I’ve had my mentor Susan at my side.  She was an ace in my pocket.

She taught me how to think, what to release, and how to get to the core issue of high level strategic opportunities.

When we lost Susan to cancer in June, the hole in my heart felt endless.

When Callan signed as a client, my mentor was the first person I wanted to call.

Before JD dropped me off at the airport, he said, “Remember, Susan is still with you…she left you everything you need…trust it.”

So I trust.

Tuesday 7:46pm : En Route to Newport Beach

Last night Callan hosted dinner for her friends, and she invited me.

I watched the sun set behind lush green trees in her backyard while cicadas sang to usher in the moon.

She grilled filet mignon.  We ate, laughed, and dreamt out loud.

It felt like Self Awareness Summer Camp, but instead of sitting around a campfire roasting marshmallows, we simply said to each other, Tell me s’more.

Close to midnight, I arrived to my Lake Minnetonka house (no, it’s not technically mine, but I acted like it was so one day it will be) and slept with the window shades pulled up.

Sunrise was my alarm and I ate breakfast on an Adirondack chair, my toes tucked in the lush green grass.

When Callan and her team arrived at 9am, we hit the ground running and—like how most of these VIP Consulting Sessions go—we set the intention, then simply created the space to:

• Ideate: Ask WHY, get clear, what are we solving for?
• Conversate: There are no bad questions, we focus on facts (no feelings), we weigh perspectives.
• Co-Create: List action items, set a plan, outline initiatives.

And here’s the best part:  The day ended with high level outline of her brand strategy.

Not her brand itself, but, rather, creating a regularly scheduled time to define it, share it with her leaders, and trust they build it according to her ethos.

It was a beautiful thing to watch unfold.

Most people know Callan for running the top A.I. educational program for entrepreneurs, but I was fortunate to witness her deep desire to help business owners build successful businesses, and have more time to live a full life.

A full life of time, freedom, and even room for play.

What you’ll begin to see is the evolving nature of her brand, messaging, and content to reflect the value she helps create for others.

I can’t wait for you to experience her evolution and (with her permission) be able share her biggest lessons and takeaways as we work together.

Sunrises over Lake Minnetonka,
j*

The post Inside A $20M Launch…WHAT? appeared first on Jasmine Star.

I plan for a slow morning, a bit of time alone, and journaling reflections as prepare for the last quarter 2026.

Want to join me by getting a look at my schedule?

SLOW MORNING:

• Wake up without an alarm (usually 5am)
• Meditate and pray
• Workout (yoga or pilates to stretch and rotate slowly)
• Home by 7am to have coffee with JD before Luna arises.

TIME ALONE:

• Walk on the beach, walk in nature, or get a facial

JOURNAL REFLECTIONS:

• What am I proud of in the last 90 days?
• What is the biggest lesson I learned in the last 90 days and what will I do in the future to prove I’ve learned from it/won’t repeat it?
• What will I focus on in the next 90 days?
• What specific project must I complete in the next 90 days?
• Where will I travel to experience business and pleasure with my family in the next 90 days?

I’ll be home at 11:00am and spend the rest of the day with friends and family, and I hope you find time to pour back into yourself, not just your business.

To making the next 90 days the best of the year,
j*

P.S. Check out the podcast I dropped that will help get you ready for Q4 2026: Your Habits Create Your Success.

The post Prep For: Q4 Business Increase appeared first on Jasmine Star.