Crazy, right?!

I want to share the 3 Best/Worst things about this new form of weekly business building.

3 BEST THINGS

1. The LIVE connection – I’m teaching in real time to business owners and the connection is palpable. I can literally feel their desire, fear, hunger to learn how to build a successful online version of their business.
   
2. Improving my Presentation Skills – I recently spoke at Shelby Sapp’s Women and Wealth Conference and I noticed a distinct difference in HOW I spoke. It was calmer, confident, and in flow. When I reflected on why, I immediately understood the power of weekly reps my live class provided, which improved my in-person delivery.
   
3. Q&A = R&D – During my live class, I open Q+A at the end. The premise of the class is outlining my 4-part method to creating a successful digital offer and online business based on your expertise and experience. By the time Q+A rolls around, the business owners in the class present incredibly insightful questions and answering them helps me craft my offer even MORE carefully each week. It’s like a healthy dose of Research & Development, which I’ve loved.

3 WORST THINGS

1. The Anxiety Spike – This is hard to admit, but I start feeling anxious the day before the live class. My stomach aches, and I nervously start pumping my right leg when I’m seated. I want to teach so well for people who attend, that I begin spinning around how I can get better, what could go wrong, and how I can serve them. And that leads me to…
   
2. Tech is Unpredictable – While on a recent trip to Atlanta for a conference, I was slated to teach the live class from my hotel room. The wifi didn’t work. I switched the wifi, no luck. I tried tethering to my phone, that didn’t work. I ran to the conference center to use that wifi, and guess what? IT DIDN’T WORK EITHER. What I learned from this lesson? I need to buy Starlink and take it on every business trip.
   
3. The After Effects – I can be pretty hard on myself after each live class. I analyze what I could have done better, or how I could’ve presented better. I also feel deeply responsible, but I remind myself to stay grateful. It’s a gift to be able to empower entrepreneurs to create a successful online offer that changes their lives. (Yes, I know that sounds dramatic, but I deeply believe).

This year has been a way for me to test new things as I grow my business and—like always—I want to share the lessons from my journey with you.

If you’d like to attend my live class Stop Trading Hours for Dollars (how to build a digital offer online based on your experience and expertise), save your SEAT >>HERE<.

To Sharing the Journey,

j*

The post New Way To Build Your Business appeared first on Jasmine Star.

Shelby was a guest on my podcast, so her invitation came as a delight because she simply stated that she wanted to do something she had never seen before.

Her plan: To get 3,000 women in one room to talk about building pathways to wealth.

Money? Women? Connection? SIGN ME UP.

I’ll be sharing a full look behind the scenes of the event soon (I hired a videographer to document everything for a future podcast episode), but—for now—I simply wanted to share my three biggest takeaways.

This isn’t a review on the event itself, but observations watching Shelby create an all-female event, how she moved through her event, and who she was at the event.

To be clear: These are simply my observations of an 8-figure entrepreneur balancing the pull of a 3,000 person event, as well as the push of her larger-than-life ambition.

OBSERVATION ONE: You Create Your Version of Reality.

Want to know something truly crazy? Shelby and her two business partners have never attended a business or wealth conference. Ever. They simply decided to host this massive event and trust they would be able to figure it out.

They did.

Every woman I talked to or overheard in conversation was so impressed with the event, and their biggest highlight was simply being able to be 100% of themselves, dream big, and make connections that will change their lives and businesses.

OBSERVATION TWO: Clear Boundaries are Clear Kindness

I attended her “Old Money” one-day VIP mastermind before the Conference started. The event was four hours, and I assumed she would be hosting it all.

Instead, she did something brilliant…she invited her team members to speak about the structure of her business, and she only spoke about what she is world-class at: creating content and marketing her business.

Within her schedule throughout the entirety of the event, she prioritized her boundaries to ensure that she had enough focus and energy to execute on an event at this level.

She surrounded herself with her team and stayed completely on track to serve people in the audience without the apparent need to meet every woman in the room.

It was extraordinarily refreshing to see that she was choosing the good for the greatest amount of people and not falling into a story I’ve seen a thousand times from other event hosts, myself included.

There’s a temptation to believe that people value one-on-one time with the host, and if they don’t get it, it wasn’t worth their investment.

But everything I have experienced, both as an event host and as an attendee, is that the value of the event is not from the host herself but from the connections and conversations from other people in the room.

Shelby understood this and gave herself space to stay focused and recharged, while putting the onus of value on the guests themselves.

It was a beautiful thing to see.

OBSERVATION THREE: You Don’t Need to Play by the Rules to Break Them

I’ve had the very fortunate honor of being a keynote speaker for business events around the world.

More often than not, I am the only female speaker and one of two people of color on the stage.

It’s common for the largest events to attract the best speakers to talk about their entrepreneurial experience, but what I found particularly fascinating was that Shelby highlighted a lot of new voices in the space.

Shelby is in her mid-20s, and half of the speakers were in that range as well.

It was refreshing to hear new perspectives and get different insights, but the highlight, of course, was that every speaker was female.

That was the first time I’ve ever experienced it, and it was nothing short of incredible.

Most conferences look and feel the same, but Shelby didn’t play by anybody else’s rules, mostly because she didn’t know them.

Put a pink Rolls Royce and a pink Porsche in the middle of a gala event adjacent to a brightly illuminated dance floor while being served champagne? Of course.

Get a massage or a blowout on your downtime? Don’t mind if I do.

Dress up in Great Gatsby attire to network with other women? It’s the new norm.

Sometimes not knowing the rules of the conference game is the best way to break them.

Like always, I create these notes to put you in the room right next to me.

As the business world changes for females, my goal is to share everything I know, give you an insider’s look, and invite you to break the rules in your own way.

Here’s To Your Wealth,
j*

The post The Tea On Shelby Sapp’s Conference appeared first on Jasmine Star.

I’m hosting an intimate event for a small group of baddie founders.

If you’d like to be the first to know, SIGN UP FOR THE WAITLIST **>>here<<.**

To Next Level Growth,

j*

The post Will You Come To My In-Person Event? appeared first on Jasmine Star.

I was holding my breath (it’s what I unconsciously do when my anxiety skyrockets).

When I was a kid, it was common for my dad to smack my shoulder and say, “Breathe, man, breathe!”

He struggled with anxiety too, so seeing me inherit his trait pained him, but in typical immigrant fashion, we didn’t talk about it.

We, instead, pushed on.

Years later, when we finally learned how to put words to our emotions, my dad gifted me a rock engraved with the word: BREATHE.

It was peace offering then, a talisman now.

Sitting in the room with other 8-figure founders, I reminded myself of my dad’s rock and inhaled so deeply you might have thought I was drowning in an invisible ocean.

I was invited to mastermind with a small group of brilliant entrepreneurs and when my turn completed, I felt as though everything was spilled out in front of me and I didn’t know how to put the pieces back together.

It was like 10,000-piece Lego set…without instructions.

We ended the day by returning to our hotel rooms and quickly prepping for dinner.

I sat at the edge of my bed, took deep breaths, and reminded myself that I had felt this before. This experience wasn’t new. I had been through worse, and survived.

Masterminds are intended to make you uncomfortable. Growth comes from discomfort.

You see, that’s what getting around other business owners will do: It’ll force you to look at everything (your team, decisions, finances, approach, beliefs), and question it.

All of it.

Why do I think that? Why do I do that? Why do I think it’s right? Why can’t it change?

And when you answer this barrage of questions, you’re left with Lego-piece answers, all begging to be reassembled, but in a new way.

I’ve been home a week since the mastermind, and I’m just barely starting the assembly process. I needed time to evaluate where I wanted to start, and why.

But enough about me. Let’s put you in the mastermind room, sitting next to me on that brown couch.

If you’re ready to find new ways to grow and improve, let me ask you a few questions:

• Why are you marketing that way?
• Why are you selling that way?
• Why do you believe it’s the right way?
• Why haven’t you gotten the results you want?

Set a timer for 10-minutes and try to answer as many questions as you can. Continue that process until you can write no more.

I want you to answer until you’re so uncomfortable that I smack you on your shoulder and say, “Breathe, man, breathe!”

Just kidding.

No smacking, but don’t be surprised if I give you an engraved rock as a reminder.

Growth comes from discomfort,
j*

P.S. Speaking of getting uncomfortable, I wanted to share a podcast I recently dropped that HAS GOTTEN SO MUCH BUZZ. To be honest, I was shocked. It’s just 10-minutes, but the feedback for “Jump and the Net Will Appear” has blown my mind.

The post “WHY” led to an 8-figure business appeared first on Jasmine Star.

Yes, the TEA.  I spill it.  All.

I document (in specific detail) what events, decisions, conversations I had in the previous three months to set my business for success.

(Even if it doesn’t quite make sense at the time.)

You see, friend, I want to document the journey, not just show the destination.

It’s not easy to share the good, bad, and ugly, but I want to normalize building a business, in public.

Here’s why:  People can see (no, literally, see…I post podcast videos on YouTube), the individual bricks I’m laying to the foundation of my business goals.

Earlier this year (on this Q1 2026 episode), I documented THREE opportunities for me to deepen a relationship with entrepreneur, Ashley Brock.

1. She was a guest on my podcast about creating a marketing ads strategy.
2. She spoke at my 7-Figure Mastermind.
3. I spoke at her Ads Mastery event in Palm Springs, California.

Every time we connected, I learned more about her program her.

Not only was she brilliant, she was kind and generous with her time and knowledge.

Shortly thereafter, I decided to join her Paid Ads Academy program, Hall of Fame, and became a client.

I decided to move away from using an ads agency and bring my ads in-house.

This was a HUGE decision for my team, but we’re committed to taking control of our strategy and leveraging ads in new ways.

Last week I flew to Atlanta to attend (as a client) her Launch Your Ads Live event.

On the outside it looked like this:

On the inside (of my hotel room) it looked like this:

Have you ever been somewhere you know is helpful, inspiring, and exciting WHILE ALSO TERRIFYING YOU?

Yeah, that was basically my entire trip to HOTlanta (I was dripping sweat from pure adrenaline…seriously…more on that coming soon in Q3 2026 podcast!).

Here’s a few things I learned and key takeaways:

• I designed an ad entirely using A.I. in a matter of minutes.
• We studied and dissected ads and understood why they worked (and didn’t).
• We dug into each other’s ads dashboards (geeky, but I loved it!).
• We studied ChatGPT’s new ads platform and learned how to set up ads.
• We dissected landing pages and optimization tips.

And I leave you with this quote:  “If you’re unwilling to invest in yourself, you’ll be unwilling to charge for your services.”

I’ll be sharing more about our new strategies and lessons learned in a future podcast episode, but I wanted to document the journey.

Both the excitement…and fear.

As you build your business, I wish you continued excitement and fear.

To documenting them both,

j*

The post Unfair ADvantages appeared first on Jasmine Star.

(Never mind the fact that 20% of businesses don’t survive the first year and 50% of businesses don’t survive past three years.)

What I’m talking about today is guaranteeing your 100% success rate when you start a business.

In fact, it’s the exact thing that the largest tech companies, Fortune 500 companies, and the most successful entrepreneurs do every time they start a business.

But before I tell you what it is, you have to promise me to keep an open mind because it’s so simple it’s almost scary.

Every time I talk about this concept, people immediately turn away, turn it off, or simply look at me like I’m crazy.

But I didn’t come up with this idea.

I simply studied the best in the business game, saw what they did, and decided to try it for myself.

It was only after doing it out of necessity that I saw that it worked, but I believed I was doing it wrong the whole time.

After I studied the most successful entrepreneurs and the largest businesses, I realized that how I started was actually the BEST way to start.

So what is the way to guarantee your 100% business success rate? It’s to sell your offer before you’ve actually created an offer.

This is exactly what I did when I started my online business, but I was embarrassed and ashamed because it felt ghetto.

In all actuality, it’s the key to my success.

A large part of why online businesses fail is because they do this in the opposite order:

• People work for months, or sometimes years, creating an offer without validating demand, and then, when they put the offer in the market, nobody buys it.

The steps of building an offer are the same, but how you guarantee success is by reversing the order that you think is normal.

It’s the un-normal approach to business that guarantees your success.

It’s when you validate demand, and get money. and know exactly what to build, that’s when you feel confident in the foundation.

• That’s how you know you’re not wasting time.
• That’s how you know that the business can actually work.
• It’s also how you build confidence, even if you’re starting from scratch.

I’ve spoken to thousands of people who want to create an online business…after spending months or even years creating something and nobody buying, they take it personally.

They think they failed.

They don’t think that they have what it takes, but if you pre-sell the offer and nobody buys it, you haven’t lost any time or energy.

In fact, you’ve saved yourself time from building an offer that nobody wanted.

That’s a GOOD thing.

It might hurt our feelings, but it won’t hurt our businesses.

In fact, it will save our businesses. Knowing what NOT to build is just as valuable as knowing what, exactly, to build.

There is also one thing I want to address before I end this note…

It’s the idea that pre-selling an offer isn’t all cotton candy, kittens, and pizza parties.

It’s a lot of hard work.

In fact, it brings up a lot of negative emotions for people: embarrassment, fear, doubt.

Putting yourself out there requires courage and vulnerability. It also requires being seen.

I can’t tell you how many conversations I’ve had with entrepreneurs who want to grow their business, but they are worried about showing up online and creating content.

(They are worried about what people will say, if they will feel stupid, and what their friends and family will think.)

Those are all real emotions, and I’m deeply empathetic to the weight of making that decision.

At the same time, whenever I pre-sell an offer, I am not thinking about how I feel TODAY, I am thinking about how I will feel in the FUTURE.

I will only feel one of two ways: (1) I will feel elated that the idea worked, there’s product demand, and I’m making money before I’ve built it; or (2) I will feel bummed out that the offer didn’t sell, but also thankful I didn’t waste time creating it when nobody wanted it.

I want to remind you that the cost of building your dream life and business will cost you your current life.

You can’t have both.

I hope that you look at your future opportunities and really believe that the sacrifices you make today and the courage that is required and the uncomfortability of doing things publicly outweigh what it would look like and feel like to live a life building a successful business.

Your Friend,
j*

The post Your 100% Guaranteed Success Rate appeared first on Jasmine Star.

The banked denied it.

The investor passed.

The client cancelled.

What was said behind your back.

Why they chose someone else.

Everything is happening for you.

You needed to see this,
j*

The post You Need To See This appeared first on Jasmine Star.

This has happened ONCE in my life, and it changed my business beyond my wildest imagination.

When you have somebody who believes in you to THAT degree, in such a big way, you can’t help but continue to push on because you trust that they can see something in you that sometimes you can’t see in yourself.

I began working with Susan as a mentor in 2020.

In early 2026, she called to let me know that she had been diagnosed with stage four cancer. The news shocked me.

I sat for days, and I cried, immediately thinking of anything that I could do to help, but in a very familiar-Susan style, she told me to stay focused on the business because helping entrepreneurs was her medicine.

We thought she would be able to make it through the holidays, and we would be able to discuss her next life plans in the following year.

Susan chose five people who she wanted to have bucket list experiences with, each person would travel to a different place in the world with her and experience life to the fullest.

I was honored and thrilled when she invited me, JD, and Luna to experience Mexico City together.

Our plans were to go in May, but two days before our flight, she called to let me know that she was in so much physical pain she wouldn’t be able to travel.

She said she just needed a little bit of extra time to gather her strength…that’s what she told me, but perhaps, looking back, it was Susan keeping a brave face to not let me worry about her.

On Monday, June 15, 2026, we had our weekly call.

We spoke about the business and my plans, and towards the end of the call, she apologized.

Confused, I asked her, “For what? What could you possibly be apologizing for?” and then she said she was sorry for not being everything I needed.

Confused, I told her I couldn’t ask for a better mentor.

Quite honestly, I was shocked that she would even think to say such a thing.

This woman single-handedly changed my life.

I couldn’t help but shake that she was trying to tell me something that I refused to hear, but there was a deep knowing that there were things left unsaid between us.

So I did something completely out of the ordinary.

Before we got off the call, I told her I loved her.

I’m sure it struck her as odd, but I repeated it again. “I love you,” I said, “and I want to thank you for everything you’ve given me.”

The following morning, I got a text message from her best friend, Marian, saying Susan was rushed to the hospital that night and was placed in palliative care.

She asked me to record a video to send Susan because she wasn’t strong enough to take calls, but every so often she would be lucid enough to hear from people she loved.

On Wednesday morning, I received another text message from Marian: When Susan saw the video I sent her, she asked when I was going to visit her in the hospital.

I received that message on Wednesday morning and I booked a flight to Colorado, leaving just two hours later.

On Wednesday, I walked into her home and saw Susan on the last journey of her life.

I wrapped my arms around her and I told her how much she meant to me and how much I loved her.

I promised that whatever I did for the rest of my life in my career, it would be because of her belief in me.

God gave her to me as a gift, and I will continue to cherish her for the rest of my life.

I debated sharing this, but realized that thanking her publicly was the best way to showcase to her belief in others.

That was her legacy, and I want to share a bit of that with you.

I hope that I can continue to share everything she taught me with you, so her memory lives on in her absence.

To living for a legacy,
j*

The post Grief, Death, and Business appeared first on Jasmine Star.

Now before the haters come out and ask me to cite my resources or ensure I didn’t get this as a content from ChatGPT, rest assured.

This business hack is ALL and ENTIRELY based on years and years of watching and studying women at the top of their field.

From afar and up close.

Because what I can tell you is that I’ve gotten access to some of the most incredible, powerful, and successful women behind closed doors.

If you want to achieve success and stand in confidence, here’s the best hack: STUDY SUCCESSFUL WOMEN.

Here’s three of the most important qualities a successful woman has from what I’ve experienced up close…

Number One: Successful Women Make Their Own Decisions
This one—hands down—is the most powerful characteristic every successful woman possesses.

Successful Women don’t wait and ask someone else. They don’t abdicate the decision to someone who knows more, or has more experience.

They get quiet, they trust themselves, and ONLY THEN (after deciding for themselves) will they seek insights from other people.

She can change her decision if she chooses, but it’s still HER, making the decision.

Number Two: Successful Women Give Themselves Permission
Permission is a crazy thing to talk about in the 21st century.

(It’s like this because for hundreds and hundreds of years women had to ask permission. For everything.)

Friend, it wasn’t until 1974 that a woman could buy her own house, on her own.

Let’s make this simple: Your own MOTHER likely couldn’t buy a house on her own.

We’re one generation removed from not being able to buy property.

We are the FIRST generation who’ve dared greatly…successful women have taken this legal right and sprinted toward their freedom.

They are no longer asking for anyone but themselves to choose what is best for them, their goals, their families, and their businesses.

Number Three: Successful Women Create a Plan (and schedules!)
Want to know a crazy fact?

Every time I’ve attended an event, was invited into a room, or given access to a think tank, the most successful woman in the room was the person running the show.

She was the one texting or emailing details. She arranged reservations. She asked for flight arrival times.

Successful women know a good plan gets results.

I have yet to attend an event with successful women where there HAS NOT been a timeline shared in advance.

I debated sharing this, but I got permission from Emma while I was at her house.

Emma Grede is a powerhouse. Not only is she the co-founder of Skims and Good American (as well as a lot of other companies), she’s an author, speaker, and podcaster.

I’m a member of a female professional podcaster group and we had wanted to get together in real life for almost a year. But nothing really came of it.

Emma joined the group and in less than two months, she planned the first event, hosted it at her house, sent a timeline for dinner (and also included an ending time).

I asked if I could take photos and videos of the event, and share my experience, and she replied, “Share away!”

This confirmed a pattern I saw again and again: The most successful women make plans and schedules to ensure every detail is considered and time is maximized.

Now, one last thing: I specifically mentioned successful women…I didn’t mention a SINGLE thing about money.

And while—YES—money is often connected to success, it’s not one and the same.

Making decisions on your own, giving yourself your own permission, and being in charge your own plan are all key tenents of success.

I’ll be sharing a podcast on making more money coming soon, but—for now—I’m asking you to simply sit in the notion that success is in the eye of the beholder, so I genuinely hope you allow yourself to see it.

Choose Success,
j*

The post Top 3 Secrets Successful Women Do appeared first on Jasmine Star.