I celebrated my birthday last week with Luna and JD at Disneyland and I couldn’t stop thinking:

“THIS is what a world-class brand feels like.”

Not looks like. Feels like.

Because Disneyland isn’t selling tickets: They’re selling transformation.

You don’t enter a park…you enter a story.

You don’t stand in line…you build anticipation.

You don’t buy merch…you take home identity.

And it made me ask myself (as an entrepreneur):

Am I creating an experience… or just delivering a service?

Here are 3 branding lessons I took home:

1. Consistency builds trust Every detail—smell, music, language—is intentional. Your brand isn’t what you say once. It’s what people experience repeatedly.
2. Immersion creates loyalty Disney doesn’t break character. Ever. Where in your business are you accidentally “breaking the magic”?
3. Emotion is the product People won’t remember every detail… But they’ll never forget how you made them feel.

And that’s the real flex: Not being the best option, but being the one they can’t replace.

If you’re building a brand right now, don’t just ask:

“What do I offer?”

Ask:

“What do people feel when they experience me?”

Because that’s what they’ll come back for.

When You Wish Upon a (J)Star,

Jasmine*

The post They Asked Me To Compete With Disney appeared first on Jasmine Star.

Catharsis on the internet, just you and me.

There are things that are easier to gloss over, in the name of I’m-just-so-busy or **the guise of I’ll-share-once-I-figure-it-out.

Well, today is not that day.

Today is the moment where I give you a direct look into the last four and a half weeks, filled with unexpected turns.

During the second week of March, I made the (hard) decision to step in as the Sales Manager.

This required me to let go of the former sweet, good manager (so hard), in order to rebuild the department and team.

I was sick making this decision, but I jumped in feet first and looked at the team during our first meeting together and said the following: “I don’t know what I’m doing…but we’re about to clean house and play at a new level.”

I spent hours(sssss) each day studying how to scale our systems and sales, and—some mornings—drank Alka Seltzer because of how nervous I was to guide such a talented team with what felt like a butter knife, a whoopee cushion, and a harmonica.

I spoke with a voice that quivered, but I didn’t back down from stating my expectations and goals.

Over the last 30 days, I’ve become an entirely different person.

I know it sounds like a stretch (and a bit self-congratulatory), but it came at a cost.

Sleep. Ego. Money. Comfort. Status quo.

There were days when I wanted to face plant on my desk, but I refused, because this?

THIS work, THIS privilege? I chose it.

I refused to complain because this (difficult) opportunity empowered (and required) me to earn the right to grow with a solid foundation of culture, excellence, and expansion.

In the last month, we grew in new ways (adding three new members to the sales team) and served hundreds of clients well.

It hasn’t been easy (and we still have a SO much to learn), but I am proud.

If there’s one thing I’ve been reminded of in this process it’s this: The hardest moments provide the most gratifying ways to grow, if we don’t give up.

Here’s to the hard moments, may they shape us into being the people who earn every good thing coming our way.

To Growth Always, in all ways,

j*

P.S. If you’re looking for an [epic] free leadership training, join me in a very private conversation I had with a consultant. I hired Jim to develop myself and the leadership team…and you get a front row seat HERE. (Yes, I’m sharing a private video with revealing details so we can expand, together.)

The post Want The Fastest Way To Grow? It’s THIS. appeared first on Jasmine Star.

Every week I write you a note with business insights, marketing advice, and branding tips.

I love it (I really do!), but lately I’ve been so frustrated with what I’m seeing.

(I’m actually pissed off, but since my mom will read this note, I’ll keep it family friendly.)

I’m so sick and tired of seeing women:

• Ask for permission.
• Talk themselves down (or worse: out).
• Wait.
  • (For WHAT exactly, who knows? The “perfect” timing?)
• Play it safe.

And here’s the ironic part: I WAS THAT WOMAN.

For years I asked (and waited) for permission, playing it safe, and talked myself out of betting on myself.

It wasn’t until 2007 that I made my first solo decision, for me: I quit law school.

2010: I created my first digital product to sell online.

2016: I sold my first digital course.

2017-2026: I created a membership, I created more courses, I created a tech company, I created a holding company, I created a business coaching team.

Did you see that pattern?

The faster I bet on myself (and stopped asking for permission, waiting, or doubting), the faster I got results.

So forgive me FOR GETTING MY PANTIES IN A KNOT when I see other women holding themselves back.

It pains me.

If you don’t allow yourself, advocate for yourself, or demand what you need, it will never happen.

You will never get the chance to get what you want.

Your dream life. Family vacations (upgrade your tickets to Lightning Lane at Disneyland, baby!). Choosing the best school for your kids. Donating to charity. Buying a home.

None of that will happen if you don’t fight for YOU.

And here’s the hardest part: It will be hard.

You will doubt yourself (and so will others). You will want to quit (and others will want the same). You will get frustrated (other will too).

But you must not stop.

You will learn to trust yourself, but you—only YOU—need to take the first step.

Ask for their help (not permission). Talk yourself up (not waiting for others to do it for you). Stop waiting (you’ve waited too long already).

Forgive me, if I offended you.
But, you’re welcome if this was what you needed to hear.

I Bet on You,

j*

The post I Bet On YOU appeared first on Jasmine Star.

(I’ve had two of hardest work weeks, so while creating content was the LAST thing I wanted to do, I knew it’s the best thing for my business.)

If you, like me, are spread thin, busier than a bee in spring, and refuse to make excuses, let’s GET STARTED.

Each of the following Instagram posts took less than six minutes to create:

Now let’s break them down one by one (so you can create your own version this week, no excuses!)

1. Handwritten Quote – Shoot time (1 min), Post time (2 min)

My husband held a phone over my head. I wrote this quote using my daughter’s craft paper.

2. Testimonial post – Shoot time (1 min), Post time (3 min)

While at an event a few weeks ago, a videographer captured this video clip as I walked into the winter gala. He texted it to me. A week later, I received a DM from a student with her INCREDIBLE results, so I added the screenshot on top of the video. The caption was a direct shout out about The Consistent $10K.

3. Straight-to-Camera – Shoot time (4 min [2 min record/2 min add text]), Post time (1 min)

I set my phone on the bathroom counter while I did my hair. I shared a quote I saw on TikTok. Total reel length: 10 seconds.

4. Lifestyle video clip – Shoot time (1 min [6 sec clip/1 min add text]), Post time (3 min)

We went to the beach. My daughter removed her hair wrap and made a flag. I was able to capture about 6 seconds before she ran off to build her castle. I added one of my favorite quotes and explained the wish I have for my daughter.

5. Ask Me Anything – Shoot time (5 min [1 min to film, 4 min to edit]), Post time (1 min)

I simply sat in front of my camera for 30 seconds and recorded myself putting my hair in a bun. In Instagram Edits, I edited the video to 8 seconds to keep the visuals engaging. I added text for people to comment their questions for me. Boom, done.

6. How To – Shoot time (1 min to film, 10 min to edit), Post time (1 min to edit)

In reference to the Ask Me Anything post (right above ^^), I created a tutorial on how I reply with long answers to long questions. I explained how I use voice-to-text on Instagram to save time, have real conversations, for real connections.

(In full disclosure, it was the first time I created a video in this style so I wasn’t organized, but when I create this type of post again, it’ll take me just a few minutes because I learned a lot of lessons when it came to prepping for the edit, like having the screen shots ready instead of trying to do two things at once.)

So there you have it.

Six posts you can create in less than six minutes.

If you need (ANOTHER) reason to create posts on Instagram, then you MUST check out this podcast with Ashley Brock!!!

She explained how simple videos absolutely dominates ad content and how you can easily get more leads for your business with her RAINMAKER strategy. Check it out >HERE<.

Six minutes,

j*

The post 6 Instagram Posts In Less Than 6 Min appeared first on Jasmine Star.

If you’re anything like me, you have a million spinning plates, and a to-do list longer than a Target receipt.

Let’s talk about how I maximize my work day by getting organized from the start.

My team and I use Asana to manage our projects and assign tasks, this way we don’t miss deadlines or constantly have to follow up for status updates.

Last year, I asked the team to assign the time duration they think it should take to complete the task. It looks like this:

Because each task has a time length listed, my executive assistant can maximize how much I can get done in a day.

The tasks are added to my calendar, so I know what, exactly, I should be doing and when. It looks like this:

Now here’s where I need to be very clear: I don’t think this is the “right” way to plan a work day.

This just works for me.

I have a small team, a lot of business opportunities, and quite a bit of responsibilities…I’m in a season of growth, so my work days are packed.

It won’t be like this forever, but—for now—my work time is carefully measured. Why?

• I want to have breakfast, lunch, and dinner with my family.
• I want to workout daily.
• I want to walk to the park with my daughter.
• I want to have coffee with my husband every morning.
• I want to read at night.

I also want to be a CEO. And this time blocking work schedule helps me have the best of both worlds.

Planning this way also empowered me to attend a conference in Vermont, and take JD and Luna with me.

I spent the days working, learning, and networking, but we also had time for building snowmen and making snow angels.

If you’d like to try this approach this week, simply add a time duration to your to-do list and calendar.

You’ll amaze yourself at what you can get done, despite how busy you are.

In a season of growth,

j*

P.S. I shared this video (Why You’re Stuck, and the science to move forward), and the team has gotten such great feedback, so I wanted to share it in case you it puts a pep in your step!

The post Productivity UP By 10X appeared first on Jasmine Star.

I’ve never been to Vermont.  I’ve never skied, I’ve never worn snow pants, and I’ve never been in a room of 8-figure entrepreneurs who built the world’s best sales teams.

And yet, I found myself flying across the country to say yes to new things.

But saying yes to new things sounds great, until you’re actually doing it.

Newness often feels like holding fool’s gold:  shiny and hopeful, but leaves you feeling, well, foolish.

I started feeling out of place when the event organizers sent the attire recommendations (Welcome Gala – wear Alpine chic, winter white out!)…

I worried a little more when the itinerary allocated plenty of time to ski Stratton Mountain (Will there be activities for brown girls who’ve never even ridden a toboggan?)

I broke out into a cold sweat realizing that many people in the 8-figure mastermind are generating more money in one month than I’m generating all year.

Then I remembered a podcast interview I did with Fawn Weaver, an incredible entrepreneur who once told me that she walks into every room like she owns it.

And I believed her.  Fawn doesn’t necessarily embody the energy of her namesake.  (If she had a name that reflected her energy, it’d be less baby deer, and more mama lion.)

Her piercing green eyes dared me to doubt her, in fact, she invited it.  She loves to prove people wrong.

But what she loves more?  Helping people win.

She told me that she’s in rooms far beyond her imagination because she knows she has something to give.  While she acknowledges that inequities exist in all facets of life and business, she believes we all have unique experiences and insights that are powerful in their own right.

Minutes before stepping into the Welcome Gala (adjusting what I hoped was an Alpine chic outfit…but, really, what did that even mean?!), I whispered under my breath, give, give, give.

My value—and yours—doesn’t reside in what we’ve done or have, but, rather, in what we share.

We all have something to give, and I hope you walk into your day with your head held high, and lion-vibes. Give, give, give.

Lastly, I documented my trip on video, so I can’t wait to share all my insights and what I learned with you in an upcoming podcast.  I look forward to bringing you in the room with me.

To walking into new rooms like we own them,

j*

P.S. If reading about an 8-figure mastermind excites you, but you’re not quite sure how you’ll get there, you must listen to THIS podcast with Tori Dunlap (@HerFirst100K), who breaks down how to make more money…and let go of old stories holding you back!

The post Can I Give You A Gift? appeared first on Jasmine Star.

Was this ideal? Well, no. But want to know what’s worse? Not having content documenting my (somewhat cringe) journey toward my dreams.

Did I feel awkward asking her? Yes. Did feel bad asking for a favor from a virtual stranger? Yes.

But I willingly set my pride aside and asked for help when I needed it.

I hope this gives you courage to ask for the same.

It wasn’t easy making this Instagram Reel, but to learn more how I’ve developed my process, I know you’ll love today’s podcast, 3 Rules I Follow To Get Real Results In Business And Life.

Now please go and create,

j*

The post My Instagram secrets, spilled … appeared first on Jasmine Star.

Not scared-nervous, but seconds-before-the-gun-fires-for-an-Olympic-sprint-nervous.

(I haven’t sprinted since 2009, but let’s not let the details get in the way here.)

I knew what I wanted to ask Leila Hormozi—deep-dive questions about her personal life, decisions, and an insider look as she builds a billion dollar business as the CEO—but wasn’t sure she’d answer.

And here’s the crazy thing: SHE DIDN’T ANSWER.

She, instead, admitted us into her world.

Leila opened up about everything from leadership, her upcoming book debut (and how her husband, Alex, sold over $100M in book sales from his recent self-publication in just two days), and starting a family.

She pulled no punches and what I experienced was a woman who was raw and totally open about the criticism she receives, the accolades she earns, and what her dream day actually looks like (hint: it’s not what you think).

The podcast is LIVE (you can find it on YouTube HERE or the audio-only version HERE), but I want to leave you with how Leila started the podcast because it hit a nerve with me:

“This was a weird year. I honestly think this is the most I have changed as a person in the last decade. My identity has shifted quite a bit. I’m in a place where I have let go of the old and recognize I cannot go back, but I still have yet to understand exactly what the new looks like. It’s kind of uncomfortable, but I’m okay with it. I know it’s directionally correct. Unsure what new completely looks like. Also excited for new. So maybe you can relate.”

I can’t wait for you to join our conversation as we ALL dwell in the uncertainty (and excitement) for what’s new.

Here for the adventure,

j*

The post Leila Hormozi (finally) admitted it to me appeared first on Jasmine Star.

PART ONE: PERSONAL, DEAR LUNA…

It’s our annual tradition: We return to the place where we found each other, the meridian lines of our hearts intersecting, finally.

One of our first photos together was on this bench.

Your dad asked me to sit in the light while he snapped a photo.

We nervously took you downstairs, in a blanket freshly washed by the housekeeping team, and watched as the valet assembled your car seat.

The chefs baked you a cake, the front desk delivered a bottle of champagne, the concierge gave you a teddy bear.

All of these strangers, gathered together to welcome you into our lives.

They say the adoption process can be lonely, but your bright light of a soul called to us, inviting in an openness amongst strangers.

Much like the moon, you drew us all into your orbit. Our sweet Luna

This year, when we arrived to the Four Seasons Las Vegas, we were greeted with, “Welcome home…”

And it was. For the first month of your life, that hotel was home.

Luna Sol, never forget the power of the light inside you, and the way you inspire others into generosity.

When we took our first photo, your dad asked me to sit in the light.

Little did we realize that we no longer had to sit in the light… we had found the light.

In you.

hank you for making us a family on 02.02.20. We love you.

PART TWO: PROFESSIONAL, DEAR LUNA…

We held each others’ hands and I told you, “Look what girls can build,” as I pointed to the Acquisition building, where Leila Hormozi sits as CEO.

I kissed you goodbye at the hotel earlier that morning, and I set out to interview Leila, but promised you that you’d join me later.

As the afternoon set against the Red Rocks skyline in the Nevada desert, I saw you and daddy pull into the parking lot.

You hopped out of the car and high-fived me. You had no idea who I had just interviewed, what the conversation meant to me, or how impactful I believed it would be to those who would watch it.

You were just happy to be there, with me, holding hands.

But I didn’t want you to miss it, the reality of how big girls could dream. Billion dollar dreams, BIG.

That big, baby girl.

Thank you for leading me to the right place, all at the right time.

P.S. I write these letters to my daughter and though I realize they are deeply personal, I hope you take a piece of them for yourself too. I do, however, acknowledge the difficulty of believing in dreams, especially billion dollar dreams. You’re not alone. We ALL struggle with this at times, so if you want to >>listen to<< or >>watch an 18-minute podcast<< on My 3 Steps to Rewiring Beliefs, I deeply know it’ll push you in the right direction.

The post How Big Will You Dream? appeared first on Jasmine Star.