http://www.jaylane.com Mon, 31 Aug 2009 15:49:18 +0000 http://backend.userland.com/rss092 en jaylanehttp://feedburner.google.com I recently switched my Internet browser of choice from Mozilla Firefox over to Google Chrome. I was getting tired of Firefox freezing up on me all the time and I had heard nothing but good things about Chrome from some of my programmer friends. Since I switched over, my Internet ... http://www.jaylane.com/2009/08/31/how-to-make-a-delicious-plugin-for-google-chrome-from-tiptrickmod-com According to Katie Schmitt, in her post Digital Marketing and the Recession, "Paid search is the only form of marketing that fulfills demand, rather than creates it." I had to share the quote because PPC is definitely something that I believe in. It works and it's really easy to track. The post ... http://www.jaylane.com/2009/08/31/why-you-should-consider-pay-per-click-ppc-advertising-to-promote-your-productbusiness Today I read an excellent post from Ian Lurie over at ConversationMarketing.com called 18 ways to kick your competitor's ass, online. He writes about things you should be doing on your Web site. Here are some of the highlights: Don't ask for more information than you need on your contact forms Use spell check Write ... http://www.jaylane.com/2009/08/28/ways-to-kick-your-competitors-you-know-whats-online-according-to-conversationmarketing-com Registering a Web site address (domain) is the first step in launching your new Web site or blog. There are a lot of things to think about like branding, availability and memorability. When you register an address through a site like GoDaddy.com, it can be an overwhelming experience because they ... http://www.jaylane.com/2009/08/18/how-to-register-a-web-site-address-with-godaddy-com-video Today, I came across a wonderful blog post "Trying Twitter On For Size? 10 Tips For Newbies" by Honeybee Consulting. They outline 10 tips to help newbies get the most out of Twitter. Here's a basic rundown: Sign up  - You have to start somewhere Find some friends - Check out other peoples' Twitter ... http://www.jaylane.com/2009/08/17/check-out-this-great-twitter-post-for-newbies When someone asks me how many "hits" their Web site is getting, they really want to know is how many visitors ("visits") came to their site. I think a lot of people use "hits" and "visits" interchangeably. This isn't a problem unless you (or your team) are actually looking at "hits" ... http://www.jaylane.com/2009/07/30/its-visits-not-hits-2 Nowadays, more and more companies are putting links to their Facebook pages, LinkedIn profiles, YouTube pages and more in their online marketing efforts. These are sites where their customers/prospects are hanging out anyway. The goal is to EASILY give your customers/prospects as many opportunities as possible to connect without being too ... http://www.jaylane.com/2009/07/28/make-it-easy-for-your-customers-to-connect-with-you Clients are always asking me about Twitter and how it can help them grow their businesses. I came across a special Twitter guide for business on Twitter's Web site today and thought I'd share. It explains a lot and gives some examples of how businesses are using Twitter. Enjoy! http://www.jaylane.com/2009/07/27/twitter-guide-for-business Recently, a friend on Facebook turned me onto a really cool (and really free) Web-based photo editing application called Picnik. Picnik allows you to upload pictures directly from your computer, apply cool effects, and then save them back on your computer. You can even share the newly created pictures through your ... http://www.jaylane.com/2009/07/22/have-some-photo-editing-fun-with-picnik I just helped a friend set up a Wordpress Web site at Network Solutions. I've set up a ton of Wordpress sites with Site5 (the hosting company I use) and GoDaddy but never Network Solutions. I wasn't sure if it would be a smooth installation or if I'd run into ... http://www.jaylane.com/2009/07/21/tip-installing-a-wordpress-site-at-network-solutions