Jay Today Podcast

Why I'm Ending Jay Today

jay@convinceandconvert.com (Jay Baer) — Wed, 05 Aug 2015 16:00:00 +0000

They say all good things must come to an end, even Jay Today.

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Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

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A Great Example of Helpful Content

jay@convinceandconvert.com (Jay Baer) — Thu, 30 Jul 2015 16:00:00 +0000

Marketing that helps is better than marketing that sells.

Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.

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SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

http://jaybaer.com/

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

2 More Facebook Changes That Impact Advertisers

jay@convinceandconvert.com (Jay Baer) — Sat, 25 Jul 2015 03:14:10 +0000

Facebook keeps adding features that are great for users, but particularly good for them to make money.

Today's Sprout Social Shout Out is to Brian Carter, a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter.

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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

http://jaybaer.com/

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

How Wilco Embraced Youtility

jay@convinceandconvert.com (Jay Baer) — Tue, 21 Jul 2015 16:00:00 +0000

Wilco just became the latest force bringing Youtility to the music industry.

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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

http://jaybaer.com/

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Did LinkedIn Throw Out the Baby with the Bathwater?

jay@convinceandconvert.com (Jay Baer) — Fri, 17 Jul 2015 16:00:00 +0000

After its initial growth surge and smart scaling, what's happened to LinkedIn?

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Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

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Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

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1-Year Anniversary - 4 Things I've Learned and 1 I Haven't Yet

jay@convinceandconvert.com (Jay Baer) — Thu, 16 Jul 2015 16:00:00 +0000

A very happy 1st birthday to Jay Today.

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Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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Are you Pro Emoji or No Emoji?

jay@convinceandconvert.com (Jay Baer) — Mon, 13 Jul 2015 16:30:00 +0000

Is the almighty emoji just a fad or a totally new way to communicate?

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Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here: http://candc.ly/1HXhp57

Follow Jen on Twitter: http://twitter.com/jenkaneco

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

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Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

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Instagram is a Huge Opportunity, But is it Only Temporary?

jay@convinceandconvert.com (Jay Baer) — Fri, 10 Jul 2015 16:00:00 +0000

If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement?

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Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

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Give Away Experiences, Not Stuff

jay@convinceandconvert.com (Jay Baer) — Thu, 09 Jul 2015 16:00:00 +0000

If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest!

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Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

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Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

The Most Popular App for High School Students

jay@convinceandconvert.com (Jay Baer) — Mon, 06 Jul 2015 16:00:00 +0000

The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering.

***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks!

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Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

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Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Facebook's Not So Secret Plan to Take Over Email

jay@convinceandconvert.com (Jay Baer) — Thu, 02 Jul 2015 16:00:00 +0000

Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the de facto communications tool.

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Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

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Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Stop Embracing the Cult of Hustle

jay@convinceandconvert.com (Jay Baer) — Mon, 29 Jun 2015 16:00:00 +0000

EPISODE 137

We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."

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Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

If You Want User-Generated Content, Ask For It

jay@convinceandconvert.com (Jay Baer) — Fri, 26 Jun 2015 16:00:00 +0000

If you want user-generated content (and you do), you have to remember to ask for it.

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Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Why You Need a Facebook Video Strategy

jay@convinceandconvert.com (Jay Baer) — Wed, 24 Jun 2015 17:00:00 +0000

Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.

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Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/

Follow Mark on Twitter: http://twitter.com/markwschaefer

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER:

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Huge Announcements from Pinterest and Instagram

jay@convinceandconvert.com (Jay Baer) — Fri, 05 Jun 2015 16:00:00 +0000

It's time for the rise of the "second tier" social networks.

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Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.

SHOW SPONSORS

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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The 1 Thing I'd Change About Business

jay@convinceandconvert.com (Jay Baer) — Thu, 04 Jun 2015 16:00:00 +0000

When done right, customer service is a profit center--something most businesses just don't get.

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Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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Twitter and LinkedIn Are Killing the Spirit of Social Media

jay@convinceandconvert.com (Jay Baer) — Mon, 01 Jun 2015 16:00:00 +0000

The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.

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Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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Why Are We Allergic to Being Average?

jay@convinceandconvert.com (Jay Baer) — Fri, 29 May 2015 16:00:00 +0000

Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.

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Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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BONUS: 5 Marketing Failures and How to Fix Them

jay@convinceandconvert.com (Jay Baer) — Wed, 27 May 2015 16:00:00 +0000

This BONUS episode of Jay Today is brought to you by the Convince & Convert Podcast. Enjoy!

Too many marketers launch campaigns in a vacuum, ignoring what drives success and failure. Get honest about where you’re falling short. Read the highlights: http://www.convinceandconvert.com/digital-marketing/marketing-failures/

Subscribe to the Convince & Convert Podcast on iTunes, Stitcher, or Soundcloud!

Giving Thanks and Gaining Perspective

jay@convinceandconvert.com (Jay Baer) — Mon, 25 May 2015 16:00:00 +0000

In honor of Memorial Day, I'd like to give thanks to all our veterans.

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Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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BONUS: How to Find Your Fans on Facebook but Connect with Them on Snapchat

jay@convinceandconvert.com (Jay Baer) — Sun, 24 May 2015 16:00:00 +0000

This BONUS episode of Jay Today is brought to you by the Social Pros Podcast. Enjoy!

Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW's Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.

Read the highlights: http://www.convinceandconvert.com/podcasts/social-pros-podcast/find-fans-on-facebook-connect-on-snapchat

Subscribe to Social Pros on iTunes, Stitcher, or PodBean!

Can You Make Your Process 1 Click?

jay@convinceandconvert.com (Jay Baer) — Fri, 22 May 2015 16:00:00 +0000

Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.

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Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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Exceeding Expectations Creates the Biggest Impact

jay@convinceandconvert.com (Jay Baer) — Thu, 21 May 2015 16:00:00 +0000

The gap between what's expected and what you deliver is where the magic happens, in business and in life.

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Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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Are You Paying Big Attention to the Little Things?

jay@convinceandconvert.com (Jay Baer) — Mon, 18 May 2015 16:00:00 +0000

Even if you're the biggest, it's still the little things that count.

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Today's Sprout Social shout out goes to Andrew Davis, a really great guy, speaker, and podcaster. Follow Drew on Twitter at http://twitter.com/tpldrew.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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Make It Feel Like The First Time With Your Customers

jay@convinceandconvert.com (Jay Baer) — Thu, 14 May 2015 16:00:00 +0000

When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service.

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Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas.

JAY TODAY SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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10 Tips to Be a Better Writer

jay@convinceandconvert.com (Jay Baer) — Mon, 11 May 2015 16:00:00 +0000

It's a paradox, but good writing is more important than ever. In this video I'm going to give you 10 tips on how to be a better writer.

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Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/

Follow him on Twitter at http://twitter.com/jbernoff

OUR SPONSORS

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

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Microsoft's New Age Detection Technology Isn't Quite Right

jay@convinceandconvert.com (Jay Baer) — Fri, 08 May 2015 16:00:00 +0000

Microsoft has a new age detection software, but it's not quite ready for prime time. Check out these fun celebrity examples to see what I mean.

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Today's Sprout Social shout out goes to Adam Buchanan, a former Convince & Convert client who is now the head of social media at Experticity. Follow him at http://twitter.com/adam_buchanan

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

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How Bud Light Killed Its Brand With Cleverness

jay@convinceandconvert.com (Jay Baer) — Thu, 07 May 2015 16:00:00 +0000

You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart.

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Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

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ABOUT JAY TODAY

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Newspapers Fail Because They Don't Contain News

jay@convinceandconvert.com (Jay Baer) — Mon, 04 May 2015 16:00:00 +0000

Here's an idea... What if newspapers actually contained REAL news?!

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Today's Sprout Social shout out goes to CC Chapman, who is a fantastic author, blogger, and photographer and an overall great guy. Make sure you're following CC on social media at http://twitter.com/cc_chapman

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

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Boxing Is the New Baseball

jay@convinceandconvert.com (Jay Baer) — Fri, 01 May 2015 16:00:00 +0000

Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul.

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Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

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Definitive: A New Way to Learn Marketing

jay@convinceandconvert.com (Jay Baer) — Thu, 30 Apr 2015 16:00:00 +0000

I'm totally changing the way email marketing education works.

Can I count on you to be with me?

Get Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

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The 1st Periscope Ban is Upon Us

jay@convinceandconvert.com (Jay Baer) — Mon, 27 Apr 2015 16:00:00 +0000

The NHL has banned livestreaming in its arenas, which means you cannot use Meerkat or Periscope to record the playoff games (or any other games). But how with the NHL enforce this? How can any organization enforce this in the real world?

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith, founder of Breather, which is an amazing rent-by-the-hour office solution for people who want to work, play, or nap while they're on the go. Breather just launched in Boston, so check out http://breather.com and follow Julien at http://twitter.com/julien

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://plus.google.com/u/1/+JayBaer

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https://www.linkedin.com/in/jasonbaer

Is Twitter the Key to Modern Customer Service?

jay@convinceandconvert.com (Jay Baer) — Fri, 24 Apr 2015 16:00:00 +0000

Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for businesses?

How often do you use Twitter for customer service as opposed to Facebook?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://www.linkedin.com/in/jasonbaer

Media Buying Software Companies, Is This A Thing?

jay@convinceandconvert.com (Jay Baer) — Mon, 20 Apr 2015 16:00:00 +0000

EPISODE 115

Are media companies getting into the marketing software business?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://www.amazon.com/At-Your-Service-Customers-Techniques/dp/1118217225/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://www.linkedin.com/in/jasonbaer

LinkedIn is Playing for Keeps

jay@convinceandconvert.com (Jay Baer) — Fri, 17 Apr 2015 16:00:00 +0000

We talk a lot about Facebook and Twitter, but maybe the one to watch is LinkedIn. They just announced two big moves that I'm really excited about. Tune in to hear more.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jason Miller who is the marketing director at LinkedIn and author of Welcome to the Funnel (http://www.welcometothefunnel.com/). Follow him at https://twitter.com/jasonmillerca

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://www.linkedin.com/in/jasonbaer

How to Build a Brand from Scratch

jay@convinceandconvert.com (Jay Baer) — Thu, 16 Apr 2015 16:00:00 +0000

What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

https://www.facebook.com/jaybaer

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https://plus.google.com/u/1/+JayBaer

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https://www.linkedin.com/in/jasonbaer

Marketing Plus Customer Service Equals Reality

jay@convinceandconvert.com (Jay Baer) — Mon, 13 Apr 2015 16:00:00 +0000

Nowadays, if people are unhappy, they take it public. And that makes the issue marketing's responsibility, not customer service's.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Shep Hyken, a terrific author and speaker about the customer service industry. Follow Shep at http://twitter.com/hyken

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://www.linkedin.com/in/jasonbaer

Are We Crossing the Line Between Usefulness and Wisdom?

jay@convinceandconvert.com (Jay Baer) — Thu, 09 Apr 2015 16:00:00 +0000

I am the proud owner of a new Amazon Echo, which is like Siri for your house. It's pretty amazing because you can ask it for anything, but it is more than useful? Is the data that the Echo stores in its system going to come back to haunt us?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chuck Hemann, a social media and digital marketing analyst. Follow Chuck at http://twitter.com/chuckhemann

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

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https://www.linkedin.com/in/jasonbaer

When Is An Idea Played Out?

jay@convinceandconvert.com (Jay Baer) — Mon, 06 Apr 2015 15:41:12 +0000

When should we stop talking about a topic? When it's been discussed or when it's been implemented? Tune in to find out.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Jason Falls, who is a great friend and marketer at Elasticity. Follow Jason on Twitter at http://twitter.com/jasonfalls

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay:

https://www.facebook.com/jaybaer

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https://www.linkedin.com/in/jasonbaer

Google is Going to Transform TV Advertising

jay@convinceandconvert.com (Jay Baer) — Fri, 03 Apr 2015 07:26:40 +0000

So, Google wants to transform advertising once and for all? WATCH to find out what they're up to.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mark Schaefer. Follow him at http://twitter.com/markwschaefer.

Also, Mark has a new book out called, "The Content Code." Get your copy on Amazon: http://amzn.to/1BRTcEd.

Shout out #2 goes to Tamsen Webster, who has been helping me with the presentation that accompanies my new book, Hug Your Hater. Find Tamsen on Twitter at http://twitter.com/tamadear and learn more about my new book at http://www.hugyourhaters.com.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...

Find More Jay:
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https://twitter.com/jaybaer
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https://www.linkedin.com/in/jasonbaer

Are Meerkat and Periscope Good News or Bad News

jay@convinceandconvert.com (Jay Baer) — Mon, 30 Mar 2015 16:46:05 +0000

Maybe Meerkat and Periscope are the greatest things ever, and it's going to be the end of live events as we know them.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to David Armano, who is head of all things digital at Edelman. Follow Mike at:https://twitter.com/davidarmano

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...

Find More Jay:
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https://www.linkedin.com/in/jasonbaer

Make a Difference with the Basics

jay@convinceandconvert.com (Jay Baer) — Fri, 27 Mar 2015 16:00:00 +0000

If you have to do the marketing basics, make them memorable. Otherwise you're just going to be blending in with the masses.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Mike Corak, a dear friend and smart marketer at Ethology. Follow Mike at:https://twitter.com/mikecorak

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

Stop Wasting Your Money on Social Media Promotion

jay@convinceandconvert.com (Jay Baer) — Thu, 26 Mar 2015 16:00:00 +0000

It's time to stop wasting your money promoting your social media accounts. Why? Find out in this episode of Jay Today.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Scott Stratten, the king of rants and the author of UnMarketing as well as a number of other fantastic books. Follow him at: https://twitter.com/unmarketing

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

Why Twitter is Embracing Video

jay@convinceandconvert.com (Jay Baer) — Sun, 15 Mar 2015 14:23:28 +0000

Twitter may finally be able to catch up to Facebook's lead by embracing video. Combine Twitter's new video capabilities with the new livestreaming video app, Meerkat, and we will start to see a huge difference in the video marketing world.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lee Odden, who leads a digital marketing agency in Minneapolis and is an extremely smart guy. If you're not following Lee, you're missing out - http://twitter.com/leeodden

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

6 MORE Things You Should NEVER Do on An Airplane

jay@convinceandconvert.com (Jay Baer) — Mon, 09 Mar 2015 14:58:34 +0000

Behavior on airplanes is so bad, we now have six more things that you should never do in the sky. Check out the original video here:http://youtu.be/-myRbUhM-Hw

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to the folks at Century 21, who are doing an unbelievably great job on social media. Follow them athttp://twitter.com/century21

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter:http://www.convinceandconvert.com/new...

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

The Content and Social Convergence is Here

jay@convinceandconvert.com (Jay Baer) — Fri, 06 Mar 2015 16:35:30 +0000

Are we finally at the convergence of content marketing and social media software? A new announcement from Sprinklr proves that now might be the time for these digital marketing pieces to come together.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Tom Martin, author of the Invisible Sale. Tom is a wonderful speaker and a great guy. Follow him athttp://twitter.com/tommartin, and if you're in New Orleans, look him up and he'll give you the grand tour.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter:http://www.convinceandconvert.com/new...

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

Is the Era of Innovation Ending?

jay@convinceandconvert.com (Jay Baer) — Thu, 05 Mar 2015 15:43:27 +0000

A lot of the "new stuff" that's out right now isn't really new; it's taking old things and making them easier, faster, and less complicated. Maybe the era of innovation is over.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sandy Carter, who is head of the IBM social business team. Follow her at http://twitter.com/sandy_carter

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Check out the first ever search engine for marketing podcasts:

http://marketingpodcasts.com

Find More Jay:

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

The 10 Rules for Services Companies

jay@convinceandconvert.com (Jay Baer) — Mon, 02 Mar 2015 16:23:12 +0000

If you run a professional services firm, here are ten rules to live by.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Johnson, founder of Simplifilm and the smart guy who put this list together to us. I know I'll be using it in my own business, and you should too. Follow Chris at http://twitter.com/genuinechris

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

Is Tech Moving Faster Than Regulation Can React?

jay@convinceandconvert.com (Jay Baer) — Fri, 27 Feb 2015 02:17:30 +0000

We've got all kinds of new technology, but can regulations keep up with it?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Bryan Kramer, who joined me at the IBM event in Las Vegas that I was at this week. Bryan is an amazing speaker and marketer, so be sure to follow him athttp://twitter.com/bryankramer

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

The Future of Social Media is Offsite, Not On Site

jay@convinceandconvert.com (Jay Baer) — Tue, 24 Feb 2015 15:02:34 +0000

The future of social media isn't going to be reaching your audience on social platforms, it's using those social platforms to reach your audience everywhere else.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Tom Webster from Edison Research. His team recently released a new study that shows that 46 million Americans have listened to podcasts in the last 30 days. That's no joke and is another big trend to watch. Follow Tom at http://twitter.com/webby2001

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

When People Say Yes, Keep Asking

jay@convinceandconvert.com (Jay Baer) — Fri, 20 Feb 2015 17:30:10 +0000

If someone is saying yes, just get them to keep saying yes. I recently experienced this in downtown Denver with an Uber driver, and it was a win-win for both of us. Why don't we see this more often in the real world?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Holly Hamann (http://twitter.com/hollyhamann) who is the VP of Marketing at TapInfluence, a network that connects brands to influencers. Follow Holly and TapInfluence in social media.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

One Person Can Ruin a Company For You

jay@convinceandconvert.com (Jay Baer) — Thu, 19 Feb 2015 14:49:26 +0000

Sometimes one person can ruin a company for you forever, and this could cost the company more than just one customer. Is this fair? Or is it just how the world works?

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mark Sanborn, a terrific author and strategic speaker. Follow Mark in social media (http://twitter.com/mark_sanborn).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

The Best Thank You Note I've Ever Received

jay@convinceandconvert.com (Jay Baer) — Tue, 17 Feb 2015 15:14:45 +0000

Some things worth doing are worth doing really well. Here is the best thank you gift I've ever received, and it's from my team at Convince & Convert.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to everyone on the Convince & Convert team - Lisa, Kelly, Daniel, Chris, Zontee, Megan, Kim, Lauren, and Jess. Follow the team over athttp://twitter.com/convince

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

Is Google Plus Twitter a Win Win?

jay@convinceandconvert.com (Jay Baer) — Sat, 14 Feb 2015 09:29:03 +0000

Recently, Google and Twitter announced that tweets will appear again in search results. This is helpful for both parties, because the traditional utilization of Google has changed when it comes to real-time search.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Adam Singer, advocate for Google Analytics, blogger at The Future Buzz, and former guest on the Social Pros Podcast (http://www.convinceandconvert.com/pod...). Follow Adam in social (http://twitter.com/adamsinger).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer

6 Things You Should Never Do on An Airplane

jay@convinceandconvert.com (Jay Baer) — Fri, 13 Feb 2015 01:23:40 +0000

We talk badly about airline experiences all the time. But what kinds of stories do you think the airline staff has about us?

Here are six things, from my experience, that you should never, ever do on an airplane.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to DJ Waldow, a community manager, email marketer, and career coach. Follow DJ on Twitter (http://twitter.com/djwaldow).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Find More Jay:

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Even Police Can Make the Story Bigger

jay@convinceandconvert.com (Jay Baer) — Mon, 09 Feb 2015 16:11:15 +0000

Are you giving yourself permission to make the story bigger? Take a tip from this real-life story of policemen who are trying to create Youtility for their community.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Corak, VP of Strategy at Ethology, a wonderful digital and content marketing agency. Follow him on Twitter: https://twitter.com/mikecorak

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Is This the Way to Do Mobile Marketing?

jay@convinceandconvert.com (Jay Baer) — Sat, 07 Feb 2015 17:00:00 +0000

Are we about to finally crack the mobile marketing code? Learn about hyper-relevent, real-time mobile marketing ideas in this episode of Jay Today.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Michael Port, who has a new book coming out this fall, so keep an eye out. Follow him on Twitter: https://twitter.com/michaelport

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Either You're In, or You're Out

jay@convinceandconvert.com (Jay Baer) — Wed, 04 Feb 2015 15:02:37 +0000

Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

We're Destroying Our Important Words

jay@convinceandconvert.com (Jay Baer) — Mon, 02 Feb 2015 15:47:51 +0000

In our zeal to be noticed, we are killing our most important words.

I recently read the "ultimate" guide to content marketing, but it was not that great. It was an okay guide to content marketing.

I also hear people using "awesome" and "remarkable" all the time, when really the things they're describing are not worthy of awe or remark.

Now that we've completely overused words like awesome, ultimate, and remarkable, where do we go from here? What words will we use now? I'm not sure, and would love to hear what you think.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Nadine Dietz (nadinedietz1), the Chief Marketing Officer at the CMO Club with whom I am working on an *awesome* new ebook (stay tuned for more details on that).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

How to Tell If Your Team Has Enough Passion

jay@convinceandconvert.com (Jay Baer) — Fri, 30 Jan 2015 15:06:00 +0000

I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing.

We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else.

On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.

If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.

Here's my advice if you're an employer or manager:

Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."

The people who are super excited about that are the ones that shouldn't be working at your company.

There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.

What you need to do as an employer is hire for passion and train for skills, not the other way around.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

You Can't Cut Your Way to Success

jay@convinceandconvert.com (Jay Baer) — Thu, 29 Jan 2015 15:12:39 +0000

I got some sad news recently. Sports Illustrated has laid off its last six contract photographers and is going to go full freelance instead.

Sports Illustrated is known for its photography, so why would it let go of the people who helped make it known for this?

Southwest Airlines is still the only airline that offers a free checked bag and no change fees. They probably lose thousands if not millions of dollars each year by offering this, but they recognize that it's an important value-add to their customers, so that's why they continue to do it.

Taking the thing that made you special and getting rid of it is the worst thing you can do for your business. If I were running Sports Illustrated, I would make it nothing but pictures. I would capitalize on that amazing photography that put the magazine on the map.

Cutting your way to success has never worked, and it never will.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to CC Chapman (http://twitter.com/cc_chapman), a wonderful photographer and fantastic content marketer. I heard about this Sports Illustrator story from CC, and he's always a great source for marketing news.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Why the Little Things Matter Big Time

jay@convinceandconvert.com (Jay Baer) — Tue, 27 Jan 2015 15:13:18 +0000

I ripped on Delta a few weeks ago because I felt like they were undercutting their most loyal members (http://youtu.be/Kg4U4ykTNjs). But sometimes a brand does something to win back your heart and your trust.

I was in Atlanta making a connection on my way to sunny Puerto Vallarta, and the agents thanked me for being a platinum member when they scanned my boarding pass. Pretty standard behavior as far as I've seen, but what they did next surprised me. They scanned my wife's boarding pass and said:

"Mrs. Baer, I just want to thank you for allowing your husband to live on our planes. Sometimes the wives get ignored, but I just want you to know how much we appreciate you."

Wow! Talk about something that really changes the way you feel about an organization and makes your day. There are two lessons here for your business:

1. It's the little things that count. Find small things that don't cost anything but time and desire to do and make them happen.
2. Allow your team members to work off-script. These unplanned events are often the things that have the biggest impact on your organization.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lisa Loeffler (http://twitter.com/lisamloeffler), who is the publicity and events manager at Convince & Convert and helped plan this magnificent retreat for the team. She's also a great follow in social media and runs our new Convince Twitter account (http://twitter.com/convince).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

What Is Your Talk Trigger That Creates WOM?

jay@convinceandconvert.com (Jay Baer) — Sun, 25 Jan 2015 01:24:18 +0000

When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect.

You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.

Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeath

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

3 Marketing Lessons From Weird Al

jay@convinceandconvert.com (Jay Baer) — Sun, 25 Jan 2015 01:18:30 +0000

Did you know that Weird Al's new album, Mandatory Fun, is the number one album in the U.S. right now?

Weird Al has always been, well, weird, but the masses haven't caught on to what he's doing... until now.

So, what changed? Weird Al did three things right with the launch of this new album that we can all learn from:

1. He leveraged the power of video by releasing an accompanying music video with each song.
2. He hasn't strayed from his wild ways, which in this age of absurdity is extremely relevant.
3. He atomized his content by releasing one song per day, instead of releasing them all at once.

If you're a grammar nerd, you'll love this song called Word Crimes (parody of Blurred Lines): http://www.vevo.com/watch/weird-al-ya...

Today's Sprout Social shout out goes to Shep Hyken (http://twitter.com/hyken), who is the incoming president of the National Speakers Association (NSA) and a customer service expert. Read his blog and sign up for his newsletter here: http://www.hyken.com/blog/

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Teens Are Showing Us the Future of Social Media

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 17:13:10 +0000

Now that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent.

While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium.

Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), who is the Chief Strategist at the Content Marketing Institute and a real thought leader in the content marketing space.

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Why Wise Men are Confident and Fools are Certain

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 17:09:45 +0000

People often ask Jay why he does so many different things. Between the Convince & Convert blog, the Social Pros podcast, and the new Jay Today show, Jay always has a lot of irons in the fire.

The reason for this is that technology is always changing, as are people's wants, needs, and desires. By wearing many hats and working on many different projects, there is a the element of research and experimentation that helps us understand which things will work best.

This is how Jay approaches business as well. While we may not always have the answer for clients and prospects on what WILL work, we do know HOW to do the work to get there. Knowledge is overrated. Research is underrated.

Today's Sprout Social shout out goes to C.C. Chapman (https://twitter.com/cc_chapman), author, speaker, and consultant. If you're not following C.C., definitely check out his work and his photography:http://www.cc-chapman.com/

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

How to Fix the TSA Without Crowdsourcing

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 17:06:33 +0000

The TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter.

The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle. And it's extremely frustrating for someone who travels as much as Jay does.

The problems that the TSA are having with line length and the time it takes to get through security transcend any sort of crowdsourcing campaign the TSA could implement.

Today's Sprout Social shout out goes to Jason Miller (http://twitter.com/jasonmillerCA), who is the Senior Manager of Content and Social Media at LinkedIn and is also a rock n' roll photographer in his spare time. Jason is a great guy to follow for his insights on creative content.

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

5 Reasons You'll Eventually Abandon the NFL

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 17:01:12 +0000

A recent article about Nintendo showed that sometimes when a company has a smash hit with their products or services, it may actually be the beginning of the end.

In today's episode, Jay explores why the NFL might be going through the same "blockbuster" issue that Nintendo is for five main reasons:

1. Attending a game isn't as family-friendly or enjoyable as watching from home
2. The NFL is saturating us with too many games on TV
3. Their drug policy is ridiculous
4. Their concussion policy is insane
5. They lack a respectable discipline policy with players

Tune in to hear Jay's take on the specifics of these very real issues.

Today's Sprout Social shout out goes to Dennis Yu (https://twitter.com/dennisyu), a fantastic thinker on digital marketing and ROI. Dennis recently sent over a vat of Haribo gummy bears after a mention of them on Jay Today. Thank you, Dennis!

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Why the Future of Business is Apps and Specialization

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:55:49 +0000

Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities.

Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing.

This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs.

Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it!

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

How Relevance Magically Creates Time

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:52:44 +0000

Back in the day before email and smartphones, it was common for people to stop working and leave the office at 5pm.

Now, we are all constantly connected to our work and our time has become scarce. This creates a common issue that marketers struggle to overcome: My customers don't have time for me.

That may be true on the surface, but if you want to break through and steal some time or borrow some attention from your potential customers and client, you need to give them something that is hyper-relevant.

An example of this hyper-relevant messaging comes from a Guatemalan sneaker company, Meat Pack. By installing their mobile app, sneaker fans can get the best deals on hot new items. The app, which includes a GPS locator, has been successful in pulling customers away from competitors and generating buzz (http://www.thinkwithgoogle.com/campai...).

Today's Sprout Social shout out goes to Jeffrey K. Rohrs, fellow Social Pros Podcast host (http://socialpros.com) and a good friend. Jeff is a wonderful speaker and used the Meat Pack case study in a recent talk. He also is the author of Audience: Marketing in the Age of Subscribers, Fans, and Followers, which is a must-read for digital marketers (http://www.amazon.com/Audience-Market...).

Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration.

The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

The Real Truth About Social Media Metrics

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:50:03 +0000

The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone.

If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.

We have too many metrics, so it can be difficult to pull out the ones that matter. Consider using metrics like lead generation, sales, net promoter score, propensity to order, and other business metrics as opposed to new likes and retweets.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Speaking of social media metrics, today's Sprout Social shout out goes to Chuck Hemann, Executive Director of Analytics at GolinHarris and co-author of Digital Marketing Analytics which is a great book on social media measurement for business success (http://www.amazon.com/Digital-Marketi...).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Remember to Keep Yourself Happy

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:44:17 +0000

Your life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is to never fly too high or too low when something happens. It's easy to take a victory lap or wallow in your sorrows, but always remember that life is a series of curve balls, so you never know what is coming around the next corner.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gini Dietrich (http://twitter.com/ginidietrich), who heads the ship at Arment Dietrich and runs the popular Spin Sucks blog (http://spinsucks.com). Follow Gini for her insights on PR, crisis communications, reputation management, and digital marketing. Also, pick up a copy of her new book by the same name as her blog - http://www.amazon.com/Spin-Sucks-Comm...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Do You Expect Companies to Tweet You Back?

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:38:32 +0000

Jay recently went to the PGA Tour in Valhalla. Prior to attending, he sent a tweet to the PGA asking about umbrella size and parking lot location. He has yet to hear back from them.

This brings up an interesting question of consumer expectations when it comes to social media customer service. Are we reaching a tipping point where people have the same expectations of social media service as they do of phone calls? If so, companies need to be prepared with the resources and strategy to handle it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) who, among the other amazing things he's done, has started a new series of daily videos that answer the #AskGaryVee questions that his fans often pose on Twitter. Check out Gary's channel:https://www.youtube.com/user/GaryVayn...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

How Asking for Help Creates Customer Bonds

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:36:07 +0000

In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think."

This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well.

Try using the power of crowds to build your own business, and let us know how it works for you.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http://www.amazon.com/Marketing-Moon-...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Why Innovation and Desperation Don't Mix

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:32:56 +0000

During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather.

Nike is the better-known of the two, and they continue to create comfortable, fashionable, and innovative products that their audience wants. Breather is a lesser-known company that is providing quiet, comfortable spaces around the world for travelers like Jay and locals alike.

Both companies have one thing in common: They innovate from a point of strength, not desperation. When things are going poorly, that's the time to focus on making your current offerings better, not trying something new. When things are going well, however, that's the time to take your imagination to the next level.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith (http://twitter.com/julien) who is the co-founder of Breather (http://breather.com). Julien also co-authored Trust Agents with Chris Brogan and is the author of The Flinch (http://www.amazon.com/The-Flinch-eboo...), which helps us overcome our fears and find courage.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Stop Worshiping Originality

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:28:56 +0000

Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power.

But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well.

Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their release into the world.

We need to stop overvaluing originality and undervaluing execution.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Moody (http://twitter.com/cnmoody) who works with Oracle and is a man-about-town in the Raleigh area of North Carolina. Follow Chris for marketing insights and some fun "that's what she said" references.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

This Tiny Facebook Change Helped ALS Ice Bucket Challenge Go Crazy Viral

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:26:20 +0000

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock.

The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.

Why is the ice bucket challenge so effective? 2 reasons:

1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.
2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.

The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.

This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-... Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com... and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com).

You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Tell Me: Am I Using LinkedIn All Wrong?

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:18:29 +0000

Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences.

But a strange thing has happened since publishing - tons of new connection requests that Jay doesn't know are flooding into his inbox.

LinkedIn always seemed different than other networks in that it was about connecting with people that you know IRL, whereas Twitter and Google+ are more public "follow" networks where it's about making new connections. The great thing about LinkedIn has been that there is less noise and more great content from people we know.

But maybe we're using LinkedIn all wrong. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to DJ Waldow (http://twitter.com/djwaldow) who is starting a new email newsletter about rediscovering his passion while helping others do the same (http://socialbutterflyguy.com/).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Slideshare Made a BIG Move That Will Help Your Business

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:14:13 +0000

As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free.

In addition to a customized background and the ability to embed video into your presentations, you may now set up lead capturing tools in your Slideshare presentations.

This is especially useful for any business that is looking to generate more qualified leads, and you can implement the feature now absolutely free (http://Slideshare.net).

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Sietsema, who works as a digital marketing strategist for Convince & Convert and also runs his own agency - Teach to Fish Digital. Chris is extremely knowledgable in all things digital marketing, but especially email. He writes a monthly newsletter called The Email Email, which is all about, you guessed it, email! Subscribe here:http://teachtofishdigital.com/emailem...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Why Social Media Doesn't Work for Sales, Until It Does

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:10:09 +0000

JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle.

No kidding!

When would you ever use social media to buy a car? You wouldn't.

Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy.

Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh!

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), lead strategist for the Content Marketing Institute and amazing digital marketing strategist, writer, and podcaster.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The Two Big Changes You Need to Make on Facebook

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 16:06:34 +0000

Facebook has released some new information that is important for marketers to note.

Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed.

Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles.

The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images.

What does this mean for you?

1. Be sure to build landing pages and share articles that are relevant and effective to your audience.
2. Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Jason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Two New Examples of How Helping Beats Selling

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:59:30 +0000

We're all about finding new ways to be helpful to fans and customers instead of always trying to sell to them, and these two new examples of Youtility will knock your socks off.

During a recent trip to Arizona, Jay heard an awesome commercial on the radio about a car dealer who bought a band for one of its Facebook fan's wedding. The Valley Honda Dealers participate in what they call "Random Acts of Helpfulness," and this radio commercial showcased their helpful nature, not their car promotions. While we're not sure what the outcome was in terms of ROI, that is one helpful treat that this fan will never forget.

Another great example of Youtility is one that can actually save lives. A couple of college students developed a nail polish that people can use to help detect the presence of date-rape drugs in their drinks. Learn more: http://www.cbsnews.com/news/nail-poli...

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Greg Taylor (http://twitter.com/grtaylor2), an awesome WordPress developer who helped build the Convince & Convert site, our new MarketingPodcasts site, and he also runs his own daily video show, MarketingPress TV, which you can check out athttp://marketingpress.com/category/wo...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Tell Your Story Everywhere Not Just Your Website

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:54:12 +0000

A recent statistic showed that 80% of the average American's time online is spent on 15 websites or fewer.

It's likely the same scenario for the way Americans shop and watch TV - we choose our favorite 5-15 places or channels to spend our time.

This is extremely important for marketers because while you should focus some of your efforts on your own website content, you should focus more of them on the other websites and channels out there that your audience is already visiting such as Facebook, Youtube, Slideshare, and more.

Think of your content marketing as a digital dandelion - your website is the stalk and the other networks and channels are the seeds. The magic of successful content marketing really lies in the seeds, because your website will never be one of the 15 websites that the average American spends most of their time.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/dmscott) who is a prolific author and digital marketing leader. Follow him on social media and check out his new book, The New Rules of Selling, which has lots of great information on the confluence of digital marketing and the new form of salesmanship.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Marketing is Overrated

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:49:53 +0000

Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike.

Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/dig...).

Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing.

Ultimately, marketing is dependent on the entire company. If your company's products or services aren't great, the marketing team won't be appreciated, even if they're doing great work. Likewise, great companies with great products have marketers that are often overappreciated and overrated because they make the team that is already good look great.

At the end of the day, there is only so much marketers can do, and it's important to take a team approach to business and marketing for success.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to the one and only Brian Clark (http://twitter.com/brianclark) who started Copyblogger way back in the day and is one of the original content marketing experts. Follow Brian now if you aren't already.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Seriously Golf? Are You That Stupid?

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:46:01 +0000

THE SHOW

Today's episode comes to you live from Fargo, ND, where a new announcement from the PGA is sparking some serious debate.

The Ryder Cup has banned the use of social media by fans and players.

Seriously?

This is the most ridiculous concept I have ever heard of. Perhaps they're trying to protect their video rights, or perhaps they are living in the stone age, but this is a terrible decision.

The PGA is absolutely insane. And they'll realize it soon after this event.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Josh Lysne (http://twitter.com/jlysne), who work for Flint and Ad Farm and is a good friend and client of Convince & Convert.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Choice Isn't Always the Answer

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:41:39 +0000

After an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder.

And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site.

Remember only include options on your website that either drive a specific behavior or lead someone directly and consistently to your desired funnel.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lee Odden (http://twitter.com/leeodden), who runs the TopRank Online Marketing Blog (http://www.toprankblog.com/) and consults on all things digital marketing and social media.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

You Can Learn a Lot From a Pine Tree

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:37:54 +0000

There are 2 marketing trends that we can glean from a pine tree:

1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful.

2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch.

Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here:http://www.amazon.com/Youtility-Real-...

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

It's About Actions Not Eyeballs

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:28:01 +0000

Unless you're selling advertising, website traffic isn't really the goal.

In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric.

Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Nothing is Ever Dead

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:22:29 +0000

If you ever see a headline that says that something is dead, walk away immediately.

I recently saw a LinkedIn article that staked the claim that content marketing is dead.

Content marketing has been around for hundreds of years. There's no way it's dead. But what bothered me about this is that this article has gotten over 13,000 views. So, did the author do this for attention? Or does he really believe that content marketing is actually dead?

Here's the truth: Nothing ever dies. It just changes.

So if you're listening to something, watching something, or reading something that says "X Is Dead," run for the hills.

To say that something is dead is a lazy and irresponsible way to get attention. Don't do it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Tom Martin (http://twitter.com/tommartin) who actually knows a lot about sales and conversation marketing. His new book, The Invisible Sale (http://www.amazon.com/The-Invisible-S...), as well as his tweets and blog posts can help you learn about this very principle.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

When Technology Is Not the Answer

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:16:30 +0000

Sometimes when we try to use technology to solve problems, there's an easier way.

I have a personal story about this, which happened over Thanksgiving. I was going to a friend's farm to enjoy a deep fried turkey with some friends, when we realize we didn't have enough oil.

We drove over to the grocery store, only to realize neither one of us had our wallets. We couldn't pay for the oil!

Being the tech-type that I am, I went through every money app on my phone - Paypal, my banking app, Apple Pay, and others. I wasn't able to use any of them to pay for the oil at this grocery store.

Just when we thought we were out of luck, my friend made a novel suggestion:

"Why don't we just ask someone?"

Somewhat ashamed that I hadn't thought of this myself, we were able to convince someone to lend us the $15 to buy the oil with the promise that we would pay him back (more than double what he spent for his trouble).

Instead of using the "Uber" for whatever app on your phone to get something done, why not just pick up the phone and call someone? Or ask a friend? Maybe the tech is more trouble than it's worth and
sometimes, we fall prey to technology to the detriment of ourselves.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Stelzner (http://twitter.com/mike_stelzner), a fantastic social media marketer who runs Social Media Examiner (http://socialmediaexaminer.com) and the Social Media Marketing Podcast (https://itunes.apple.com/us/podcast/s...). Follow Mike on social media if you aren't already!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Is Twitter Ruining Journalism?

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 15:06:10 +0000

Is our addiction to Twitter ruining journalism?

Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorcing his wife (again).

The interesting thing about this article was not the content, but the last sentence, which said that Elon Musk did not immediately tweet out a comment about the divorce.

Are people's tweets really what journalism is all about now? Are journalists unable to pick up the phone to get a statement about their reports or are they only going to use public tweets as facts?

I get it. It's tough to be a journalist these days and budgets are tight. But if you're still a working journalist, you need to hold yourself to a higher standard of reporting. Monitoring the Twitterverse is not journalism, and it's a lazy way of reporting. I hope this isn't the end of journalism as we know it.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rory Vaden (http://twitter.com/rory_vaden), author of the new book Procrastinate on Purpose (http://www.amazon.com/Procrastinate-P...). If you're a busy person with lots of responsibilities (aren't we all?), then you need to pick up this book!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Not Everyone is a Tech Geek

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 12:13:32 +0000

The problem with technology is that it forces you to think that everybody uses technology.

What's happening at CES and the sharing economy in big cities isn't really happening in smaller town. This is a dangerous game to play because we think that everyone is using technology and social media, we start to create products and services that won't be consumed by the masses.

Take this ad that I found in my local paper - it's for a baby monkey doll called Clementine. If you order this weighted monkey doll for $99.99, you can expect to receive it at your house within 10-12 weeks (unless mobile app-delivered marijuana at your door within minutes or Amazon next-day delivery service).

This ad isn't from 50 years ago, it's from yesterday. There is a large percentage of this country that's more like that consumers who want a baby monkey doll than who want to know about the technology at CES.

You are not your own customer, and if you can remember that, you'll be better off.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Viveka Von Rosen (http://twitter.com/linkedinexpert) is a wonderful marketer and LinkedIn expert who we had as a guest on the Social Pros Podcast this week, so stay tuned for her episode to go live next week on SocialPros.com.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Why Twitter is Not Your Bae

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 01:36:42 +0000

When brands start using phrases like "bae" and "on fleek", it's not the slang that's the problem, it's the targeting.

One recent article about this use of slang among brands stated that they see it as a desperate attempt to connect with their audiences, and proof that they're not doing a great job of it.

I don't have a problem with brands using youth culture slang, especially if those brands are targeted to those younger demographics. The biggest issues occur when brands use that kind of language on Twitter.

Demographically, Twitter reaches a really broad cross-section, but has no ability to do any sort of targeting unless you pay for it. As a result, brands are pumping out this language to anyone in the world whether it makes sense to them or not. This is a problem. If you're going to use any kind of slang, make sure you're using it on the networks and to the audiences that actually know what you're talking about and can use that language in a sentence, otherwise you're totally missing the mark.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to my company, Convince & Convert (http://twitter.com/convince). We have finally started our own Twitter account, @convince, which I've been squatting on for 6 years. Give us a follow if you get a chance!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

The Root of All Mediocrity

jay@convinceandconvert.com (Jay Baer) — Sat, 24 Jan 2015 01:34:26 +0000

You may think there are many things that could keep someone from doing their best, but the reality is that there's really only one reason why.

Some people don't do great work because they're not passionate - they don't love the client they're working with or the project they're on.

Some people are stretched too thin - they don't have the time to devote to doing great work.

The truth is that if you are passionate about your work and really love what you're doing, the time issue will fix itself. You make the time or find the time to be great because you want to, and everyone will benefit as a results.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book coming out about how to make passionate friends and fans for your brand. Check out his book, Zombie Loyalists (http://www.amazon.com/Zombie-Loyalist...)

Also, we have started a new Twitter account for Convince & Convert, so please take a look and give us a follow over athttp://twitter.com/convince

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.

Not Everyone is a Tech Geek

jay@convinceandconvert.com (Jay Baer) — Fri, 16 Jan 2015 16:44:55 +0000

The problem with technology is that it forces you to think that everybody uses technology.

What's happening at CES and the sharing economy in big cities isn't really happening in smaller town. This is a dangerous game to play because we think that everyone is using technology and social media, we start to create products and services that won't be consumed by the masses.

Take this ad that I found in my local paper - it's for a baby monkey doll called Clementine. If you order this weighted monkey doll for $99.99, you can expect to receive it at your house within 10-12 weeks (unless mobile app-delivered marijuana at your door within minutes or Amazon next-day delivery service).

This ad isn't from 50 years ago, it's from yesterday. There is a large percentage of this country that's more like that consumers who want a baby monkey doll than who want to know about the technology at CES.

You are not your own customer, and if you can remember that, you'll be better off.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Viveka Von Rosen (http://twitter.com/linkedinexpert) is a wonderful marketer and LinkedIn expert who we had as a guest on the Social Pros Podcast this week, so stay tuned for her episode to go live next week on SocialPros.com.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

My Secret to Knowing When the Economy is On the Rise

jay@convinceandconvert.com (Jay Baer) — Wed, 14 Jan 2015 16:22:04 +0000

The economy is getting better than ever in the United States, and here's how I know it's true.

I was in New York City having lunch with a friend, and while the restaurant is generally good, the service was terrible. I couldn't even get a water refill. This experience reminded me of my thesis:

When service is bad, the economy is good.

This is because when the economy is good, the people who end up taking service jobs fall down the ladder of expertise. While it might be frustrating to get bad service, this might actually bode well for our economy. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is for Laura Hall (http://twitter.com/laurahall), a super bright public relations professional in New York. Follow her on social media.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Why Social Media Will Never Get The Credit It Deserves

jay@convinceandconvert.com (Jay Baer) — Mon, 12 Jan 2015 18:20:54 +0000

Social media is never going to get the credit it deserves when driving commerce and here's why:

My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link.

As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google.

This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

The Content You Need is Under Your Nose

jay@convinceandconvert.com (Jay Baer) — Wed, 07 Jan 2015 16:08:15 +0000

You think you might need new or more content this year, but it's possible that the content you need might be right under your nose.

In all of the marketing trends and predictions for 2015, I've been saying the same thing: This year is going to be the year of cooperative content.

What do I mean by this? I mean that the content sources that you have at your disposal are vast and untapped. Everyone that works for you, every customer you have, and every business partner is potentially a content creator. You can use their skills and knowledge to create new and interesting content that helps drive revenue.

Stop thinking of content as some Hollywood film that you have to create and start considering the ways you can get your content out quickly. These Jay Today videos are recorded in my house with my iPhone, for example, yet we still get thousands of views each day.

You have so many content sources at your finger tips, and my challenge for you in 2015 is to figure out how to use them.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Nick Westergaard (http://twitter.com/nickwestergaard) runs a company called Brand Driven Digital (http://www.branddrivendigital.com/) and also a fantastic conference called the Social Brand Forum. I recommend Nick in social media as well as his conference. Hope to see you there!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The Massive Mess at Marriott

jay@convinceandconvert.com (Jay Baer) — Fri, 02 Jan 2015 15:45:21 +0000

When are companies going to learn that nickel and diming their customers isn't going to work in the long haul?

For a 5 year period, I spent 100 nights per year in the same room at a Marriott hotel in Phoenix. I was there so often, in fact, that the manager invited me to his going away party when he switched jobs.

But I've recently learned that Marriott has petitioned to have all outside wireless connections banned in their hotels because, as they say, they're worried about people hacking their systems.

We all know, however, that it's because they want to charge for their wifi instead of letting customers access it for free. On the other hand, other major hotel brands are now offering FREE wifi because they realize that wifi isn't an amenity. It's a basic right to customers.

It reminds me of a few months ago when I was at Disney and they were charging per refill of soda. This is ridiculous. You're treating your customers like cattle. Enough of this. You won't see me at a whole lot of Marriotts in 2015, that's for sure.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is for Shel Holtz (http://twitter.com/shelholtz), an amazing author and marketer who wrote a fantastic blog post about this wifi issue and made me aware of it. You can read the post here: http://holtz.com/blog/blog/an-open-le...

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Are You Slow Enough?

jay@convinceandconvert.com (Jay Baer) — Fri, 02 Jan 2015 09:48:06 +0000

We're being told to do more faster, but is that always the best way?

The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time.

And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later.

Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date.

Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money.

As it turns out, all the great things in life actually require you to go slow.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) for that great quote and all the work he does in digital marketing.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY