Jeff Lagasca { Creative Professional }

The Hoopla Hoop

2010-05-22T20:08:15Z

I had always wanted to start an online magazine about the city's culture, but never really had the creative energy or the organizational focus to do so. Departing Sosauce in February 2010 left me with some time on my hands to focus on such a project! After sharing my ideas, a few friends quickly expressed interest in contributing to such a project. After 2 months of planning, meeting and pitching, the Hoopla Hoop was born!

The Hoopla Hoop – Contributor Portraits

2010-05-22T20:02:08Z

Launching the Hoopla Hoop, I wanted to provide our readers with a sense that they're conversing with the writers who are sharing these great stories on the publication. As such, as a first assignment, I require our columnists to submit an Introductory article about themselves (What can be more difficult to write, than writing about yourself. Everything afterwards should be easy!).

Arts in Bushwick: BOS 2010 Program Booklet

2010-05-22T04:54:57Z

Arts in Bushwick (AIB) is a community-based volunteer arts organization based in Brooklyn’s Bushwick neighborhood, which boasts one of the city’s most highly-populated artist communities. Since 2007, AIB organizes a series of arts festivals, the largest being Bushwick Open Studios which basically turns the entire neighborhood into an art-gallery-cum-block-party for an entire weekend to kick off the summer.

Arts in Bushwick: Print Collateral

2010-05-22T04:14:27Z

Arts in Bushwick – Website

2010-05-22T19:00:44Z

JeffLagasca.com – 2010

2010-05-22T18:07:09Z

Like any designer, I’m hardly ever satisfied with the work I do for myself. Literally, I am my own worst client! Finishing up my tenure as Sosauce’s Creative Director, I sat down and evaluated my own personal collateral and design stack to measure how effectively I had been designing for myself, see my 2009 design. [...]

Pillow Fight 2010

2010-05-22T05:12:34Z

New York City’s annual flash-mob-mayhem-of-a pillow fight came back to Union Square for 2010 and I was able to capture some amazing shots from this year’s enthusiastic crowd! The crowd of thousands was crazy and fierce, but thankfully the location allowed them more space to spend their energy and spare me a black eye this [...]

Sosauce Coffee Sleeves

2010-05-16T05:07:09Z

For one of Sosauce’s marketing campaigns, coffee sleeves were required as they were being distributed throughout New York City cafes. Since cup sleeves tend to be products that coffee drinkers slide onto their cups and simply forget, I wanted to take the opportunity to compose a look for a sleeve that would 1) be aesthetically [...]

Sosauce Trip Application

2010-05-16T07:19:10Z

One of my final projects during my tenure at Sosauce, the website’s trip application underwent a major graphical and interface overhaul in order to improve the user experience. date: February 2010 client: Sosauce url: sosauce.com/trip

BershanShaw.com

2010-05-16T03:18:38Z

Bershan Shaw is an actress, business owner and warrior living in New York City. She recently overcame a personal struggle with breast cancer, waking energized and wanting to connect more survivors and warriors with each other on the WWW! BershanShaw.com serves as Bershan’s first foray into reaching out to her community of warriors! Personally, this site [...]