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	<title type="text">Jeff Lagasca: Product. UX. Director. Strategist.</title>
	<subtitle type="text">Product/UX design and strategy leader, based in Brooklyn, NY.</subtitle>

	<updated>2026-05-31T19:17:00Z</updated>

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	<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Hum by Verizon]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/hum-by-verizon/" />

		<id>https://jefflagasca.com/?p=4332</id>
		<updated>2026-05-29T06:24:08Z</updated>
		<published>2025-11-23T16:47:34Z</published>
		<category scheme="https://jefflagasca.com" term="Design" />
		<summary type="html"><![CDATA[Hum by Verizon Rebuilding an underperforming e-commerce experience ahead of a critical sales push. Hum by Verizon had a real product and a real market. What it didn&#8217;t have was a website that could sell it. Online sales were stuck at 1% of monthly volume, with the channel projected to hit just 9.5% of its [&#8230;]]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[JetBlue BlueEye]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/jetblue-blueeye/" />

		<id>https://jefflagasca.com/?p=4110</id>
		<updated>2026-05-29T02:06:50Z</updated>
		<published>2025-11-23T16:46:28Z</published>
		<category scheme="https://jefflagasca.com" term="Design" />
		<summary type="html"><![CDATA[JetBlue BlueEye From fragmented ops to a flight-centric platform BlueEye unified JetBlue&#8217;s fragmented operational tools into one intelligent platform supporting 22,000 crew members across 1,000+ daily flights. As Experience Design Director, I led product strategy and UX architecture across a six-month engagement to turn broken workflows, manual data entry, and inconsistent information into a cohesive, [&#8230;]]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Wyndham Voyager]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/wyndham-voyager/" />

		<id>https://jefflagasca.com/?p=4271</id>
		<updated>2026-05-30T20:42:36Z</updated>
		<published>2025-11-23T16:45:10Z</published>
		<category scheme="https://jefflagasca.com" term="Design" />
		<summary type="html"><![CDATA[Wyndham Voyager Four systems. Zero harmony. Club Wyndham&#8217;s contact centers ran on four disconnected legacy applications &#8212; including command-line interfaces still in active use in 2015. Agents memorized codes, jumped between windows, and built personal Excel macros just to complete a single booking. Training took five weeks. Service suffered because the tools demanded more attention [&#8230;]]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Shop CVS]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/shop-cvs/" />

		<id>https://jefflagasca.com/?p=4195</id>
		<updated>2026-05-29T02:06:20Z</updated>
		<published>2025-11-23T16:43:49Z</published>
		<category scheme="https://jefflagasca.com" term="Design" />
		<summary type="html"><![CDATA[Shop CVS Not a New Homepage, a New Retail Engine. CVS.com/Shop wasn&#8217;t broken. It just wasn&#8217;t built for what CVS needed to become. With 135M monthly visits and a brand promise of &#8220;Healthier Happens Together,&#8221; the gap between what shoppers experienced and what the business needed to deliver was significant. As Executive Experience Design Director, [&#8230;]]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Additional Work]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/additional-work/" />

		<id>https://jefflagasca.com/?p=2875</id>
		<updated>2025-11-24T21:32:23Z</updated>
		<published>2025-05-24T00:12:41Z</published>
		<category scheme="https://jefflagasca.com" term="Work" />
		<summary type="html"><![CDATA[Additional bits and pieces A collection of random projects from various points in my design and creative career and a reminder of why I love what I do for living. iHeartRadio Art (2012) iHeart had such a wealth of imagery and photography that I and my fellow designers got to play around with.  Time Capsule [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Bread Financial]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/bread-financial/" />

		<id>https://jefflagasca.com/?p=2128</id>
		<updated>2025-11-25T02:43:04Z</updated>
		<published>2025-04-24T16:58:07Z</published>
		<category scheme="https://jefflagasca.com" term="Work" />
		<summary type="html"><![CDATA[Bread Financial Helping a credit bank pivot to a fintech platform Formerly Alliance Data and Comenity, Bread Financial is a fintech company that is one of the United States&#8217; foremost credit providers via branded credit cards; think your cards from Victoria&#8217;s Secret, Ulta, Saks Fifth Ave, etc. Razorfish won the Comenity account in 2021, which [&#8230;]]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[American Express GBT Explore]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/american-express-gbt-explore/" />

		<id>https://jefflagasca.com/?p=2086</id>
		<updated>2026-05-31T19:17:00Z</updated>
		<published>2025-04-23T21:46:25Z</published>
		<category scheme="https://jefflagasca.com" term="Work" />
		<summary type="html"><![CDATA[American Express GBT Explore White-labeling business travel for the enterprise, without losing the person at the center American Express Global Business Travel (GBT) is one of the world&#8217;s leading B2B travel management companies, holding an estimated 22% share of the global managed travel market and operating in 140+ countries. To put that in context: in [&#8230;]]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Trojan Condoms]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/trojan-condoms/" />

		<id>https://jefflagasca.com/?p=1889</id>
		<updated>2025-11-29T22:09:06Z</updated>
		<published>2025-04-22T21:39:20Z</published>
		<category scheme="https://jefflagasca.com" term="Work" />
		<summary type="html"><![CDATA[Trojan™ Brand Condoms How my team tongue and cheeked our way to a delightfully fun digital romp Ok, here&#8217;s a fun one. How do you handle yourself in a shiny new job with new colleagues when the first project that lands in your lap is a huge web site redesign for the nation&#8217;s most popular [&#8230;]]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Wellington Management]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/wellington-management/" />

		<id>https://jefflagasca.com/?p=1199</id>
		<updated>2025-11-25T01:30:43Z</updated>
		<published>2025-04-18T01:25:14Z</published>
		<category scheme="https://jefflagasca.com" term="Work" /><category scheme="https://jefflagasca.com" term="case study" />
		<summary type="html"><![CDATA[Wellington Management Making one of the world&#8217;s largest investment management firms more approachable Nearly 100 years old, Wellington Management is one of the world&#8217;s largest asset management firms with investment and portfolio opportunities spanning traditional equity, to private investment, to sustainable investment solutions.  Coming out of the pandemic, Wellington was beginning to stretch its arms [&#8230;]]]></summary>

		
			</entry>
		<entry>
		<author>
			<name>Jeff</name>
							<uri>http://www.jefflagasca.com</uri>
						</author>

		<title type="html"><![CDATA[Frontier Communications]]></title>
		<link rel="alternate" type="text/html" href="https://jefflagasca.com/frontier-communications/" />

		<id>https://jefflagasca.com/?p=1306</id>
		<updated>2025-11-25T17:47:53Z</updated>
		<published>2025-04-17T21:17:50Z</published>
		<category scheme="https://jefflagasca.com" term="Work" /><category scheme="https://jefflagasca.com" term="case study" />
		<summary type="html"><![CDATA[Frontier Communications From a web refresh to a customer loyalty app, growing a recovering brand Frontier Communications is a regional ISP competing with national fiber providers like Verizon Fios. After a difficult stretch during the pandemic, the company sought to refresh its brand and rebuild trust with customers. Our team at Razorfish won the initial [&#8230;]]]></summary>

		
			</entry>
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