Hochman Consultants, Internet Marketing

Twelve Simple Ways To Write Search-Friendly HTML Code

Sat, May 31, 2008 23:30 GMT

This morning I was handing off a project to a developer and found myself ranting about the common mistakes developers make when coding HTML. These boneheaded mistakes can cause search engines to choke when it comes to indexing your websites. And its easy to avoid making these mistakes. Here's how:

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Speaking at SMX Advanced

Fri, 9 May 2008 15:05:00 GMT

Diagnosing Web Site Architecture Issues - Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

Speaking at CT Business Expo

Fri, 9 May 2008 15:05:00 GMT

Learn how to use Google, Yahoo, Microsoft and other search sites to gain visibility and increase sales. This session will cover: * Search Engine optimization. * Paid placement. * Tracking and analyzing web traffic. * How to improve your web site. Speaker: Jonathan Hochman, Hochman Consultants

How to SEO Flash

Sat, 12 Apr 2008 12:55:00 GMT

Advice on how to optimize Flash content has been updated to reflect the release of swfobject() 2.0, which has been open sourced at Google Code. If you are using SWEobject(), this article provides a link to upgraded code, and a working sample.

Legitimate, Useful Subversion For Search Engine Marketers

Tue, 8 Apr 2008 12:45:00 GMT

Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders--including marketers, IT departments, web developers--to take the necessary actions, and coaching them along the way as they apprehensively take baby steps forward. As search marketers, we also need to test web sites. We always want to tweak things and see if we do better, and if not, we go back and try something else. We also work in teams.

Using Wikipedia To Reveal Web Traffic Data

Wed, 12 Mar 2008 13:13:00 GMT

Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic stats can help, offering some surprisingly detailed data.

Virtual Blight & The Ten Commandments For Online Marketers

Tue, 4 Mar 2008 19:00:00 GMT

Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open participation inherent in user generated content provides numerous opportunities for the parasitic marketer.

Search Marketing & Web Page Download Speed

Wed, 5 Sep 2007 12:00:00 GMT

I spent last week at Family Camp in Maine. They had an awesome 1920's Arts & Crafts style lodge where we could get online after the kids went to bed. Unfortunately, the camp's Linksys router was fried by a lightning strike. My only other option was Blackberry-modem. Verizon's NationalAccess plan provides near-broadband speed in most cities, but in Raymond, Maine, it was no better than dial up.

How to Get More Pages into Google's Index

Wed, 1 Aug 2007 15:34:15 GMT

Many people obsess about every word Matt Cutts says, but there are plenty of other Googlers that can teach us a thing or two about Google's inner workings. At Search Engine Strategies Chicago 2006 I was on a panel with one of them: Dan Crow, who is part of Google's search quality group and is the Product Manager for the crawl infrastructure group.