Hochman Consultants, Internet Marketing

How to Protect Your Web Marketing Assets

Wed, Mar 05, 2009 02:03 GMT

Web marketers must constantly manage a long list of domain names, Web servers, ad campaigns, social media profiles, and assorted Web 2.0 services. Facilitating access to these digital assets enables frequent monitoring, better optimization, and improved security.

An Update On Javascript Menus And SEO

Sat, Jan 10, 2009 18:03 GMT

SEOs have traditionally recommended using search engine friendly menu systems such those based on HTML styled with CSS instead of those written in JavaScript. The primary language understood by search engines has been HTML, but now several search engines have learned how to read JavaScript.

Google AdWords Best Practices

Sat, Jan 10, 2009 18:03 GMT

Join SEMNE on January 27, 2009 in the Boston area for an evening with Google AdWords specialist Malinda Gagnon, a member of Google's national agency team.

Inside the Black Box: How Search Engines Rank Web Pages

Tue, Nov 12, 2008 03:03 GMT

Join SEMNE on November 18, 2008 as we return to Providence, RI with SEOmoz search engineer Nick Gerner. Search engines carefully guard the details of their ranking algorithms, but search marketers want to know why their pages rank, and how to get them to rank better.

Web 2.0 Summit Presentation: Defending Wikipedia

Tue, Nov 12, 2008 03:03 GMT

Jonathan Hochman's presentation from the Web 2.0 Summit in San Francisco, November 5, 2008. Available on Slideshare.

Eye for Pharma SEM Summit

Wed, Oct 16, 2008 15:48 GMT

Jonathan Hochman is chairing the Eye for Pharma Search Engine Marketing Summit on October 22, 2008 at the Hyatt Harborside in Boston. This one day pharmaceutical conference is dedicated to realizing the most effective search engine marketing strategies to increase brand exposure and maximize return on investment.

Twelve Simple Ways To Write Search-Friendly HTML Code

Sat, May 31, 2008 23:30 GMT

This morning I was handing off a project to a developer and found myself ranting about the common mistakes developers make when coding HTML. These boneheaded mistakes can cause search engines to choke when it comes to indexing your websites. And its easy to avoid making these mistakes. Here's how:

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Speaking at SMX Advanced

Fri, 9 May 2008 15:05:00 GMT

Diagnosing Web Site Architecture Issues - Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools.

Speaking at CT Business Expo

Fri, 9 May 2008 15:05:00 GMT

Learn how to use Google, Yahoo, Microsoft and other search sites to gain visibility and increase sales. This session will cover: * Search Engine optimization. * Paid placement. * Tracking and analyzing web traffic. * How to improve your web site. Speaker: Jonathan Hochman, Hochman Consultants

How to SEO Flash

Sat, 12 Apr 2008 12:55:00 GMT

Advice on how to optimize Flash content has been updated to reflect the release of swfobject() 2.0, which has been open sourced at Google Code. If you are using SWEobject(), this article provides a link to upgraded code, and a working sample.

Legitimate, Useful Subversion For Search Engine Marketers

Tue, 8 Apr 2008 12:45:00 GMT

Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders--including marketers, IT departments, web developers--to take the necessary actions, and coaching them along the way as they apprehensively take baby steps forward. As search marketers, we also need to test web sites. We always want to tweak things and see if we do better, and if not, we go back and try something else. We also work in teams.

Using Wikipedia To Reveal Web Traffic Data

Wed, 12 Mar 2008 13:13:00 GMT

Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic stats can help, offering some surprisingly detailed data.

Virtual Blight & The Ten Commandments For Online Marketers

Tue, 4 Mar 2008 19:00:00 GMT

Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open participation inherent in user generated content provides numerous opportunities for the parasitic marketer.