All the disappointment and talk lately that display advertising needs to change to become more effective only paves the way for marketer acceptance to go from experimental to mainstream. As marketers transition to social apps (and other social media), it will become one of the more dominant forms of online marketing. Everything from display, search, and even our current social app/media advertising will undergo a social innovation transformation. The need for better ad effectiveness is one of the very reasons that Yahoo’s revenue is down nearly 80 percent as of the writing of the post.

The first half of this year was spent with ad companies reeling from economy shock and the next half, now that the economy shock is wearing off will be focused on new, more effective and engaging forms of advertising. The economy was just the spark needed to light the innovation fuse. One of the biggest reasons for the social app explosion will be an accountability shift. Social apps will move from a time and material model to a pay-for-performance model (similar to cokes recent request for agencies to innovate to pay-for-performance).

Other reasons that social apps will become a dominant advertising model is because 1) they can tell you (if you build them correctly) a ton about the users life-stage and lifestyle, 2) They can be made fun and engaging, 3) the are inherently social 4) they allow for a truly authentic consumer/brand experience and 5) they can help drive real results and revenue rather than a focus only on a brand message.

About a year ago I put a video together from a collection of speeches given by Eric Schmidt, CEO @ Google. His speeches are from as far back (seems like ages ago when looking at it from a speed of technology perspective) as 2006. Mr. Schmidt is giving his perspectives on the rise of web 2.0 and the massive impact, change, opportunity, and questions that it has presented from an advertising perspective.

The message in the video is how web 2.0 (has anyone noticed web 2.0 is seldom used now and has been replaced with “social” this and “social” that!?) is changing the Internet advertising arena and how with the continued growth of web 2.0, our advertising will become very personal and targeted. Most people know the Internet presents the ultimate platform for perfecting targeted/unobtrusive advertising (the holy grail), but the key question most people are still wondering is a) what is the solution to extract that data to better target users? and b) what is the “vehicle” that will make this possible?

I believe that social apps for many of the reasons I listed above will explode and play a key role of the ad personalization Eric Schmidt discusses in the video.

See this post on PerformApps™ for performance-based social app solution.

Want to increase the acceptance rate and wow factor of your pitches and presentations?

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PitchGarden™ designs beautiful, hand-crafted graphics for client pitches and presentations. Every digital initiative begins with ideas that must be conceptualized to internal or external stakeholders. In today’s weakened economy it is even more crucial that a presentation knocks the clients socks off. This can be a difficult task when design teams are buried with other assignments. Need to wow your next client? PitchGarden™ can help!

Why PitchGarden™?

1. First-rate - Seasoned designers with agency and Fortune 500 backgrounds
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Who is PitchGarden™ for?

PitchGarden™ is designed for Sales and Marketing teams with a discerning taste for high-end graphic solutions without the inflated costs.

Want to know more?

Want to know more?

What if your social media campaigns were available on a pay-for-performance basis?

Good news! PerformApps™ has arrived.

JellyBarn will work closely with our clients to understand their campaign goals and build a comprehensive PerformApps™ solution designed to meet those objectives. The campaign launches on multiple distribution platforms and is continually optimized using powerful analytics tools. All on a pay-for-performance basis!

Why PerformApps™?

1. Guaranteed results
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Want to know more?

Be sure to check out our $100,000 Social Mastermind Competition starting May 1, 2009. Contest features sponsors and panelists from Google/OpenSocial, Yahoo, hi5, PerfSpot, and more…

Welcome to the new JellyBarn website! We are so excited to share our innovative business model and see how it benefits our clients. Through months of hard work, we have developed a performance-driven model centered on three words: Create. Engage. Results. Put simply, we create custom solutions at no cost to our clients. Whatever your campaign goals and the tools you need to achieve them (applications, widgets, games, contests), we work with you to assess your needs and derive solutions based on those objectives. Next, we help you engage your online target audience and drive revenue to your brand. Our compelling social apps attract the appropriate markets, travel virally, and create environments in which authentic consumer relationships can flourish. The best part? Our clients pay only for performance! We believe that our success as a company should depend on the value we deliver to our clients, so we removed the risk of building an application and launching a campaign with no assurance of its success. We can guarantee your campaign’s performance because if we don’t succeed, you don’t pay!

Thanks for looking around our new site. Please let us know how we can help you achieve your marketing goals. We would love to chat!

About:

JellyBarn is a leading provider of performance applications, widgets, games, and contests that travel virally, capture attention, and drive revenue for your brand. Because there are no development costs, you enjoy unprecedented campaign ROI. So say goodbye to the costs of building a social application and the uncertainty of its success. We guarantee results - if we don’t succeed, you don’t pay!

Mission:

JellyBarn is transforming the way branded content is consumed and distributed over the Internet. We believe the best way to establish meaningful brand connections is to put the user at the core of every effort. With a keen understanding of our audience, we are removing the barriers between content and advertising and helping brands build relationships that engage online customers and drive revenue.

Team:

Our team is comprised of veteran Fortune 500 business leaders and the ‘up and coming’ technically elite. The JellyBarn executive team has been handpicked for their keen forward thinking in bringing the future of digital media to brands and publishers everywhere. Holding nothing back, we put the best of our creative, inventive energy to work for you everyday!

Giving Back:

JellyBarn recognizes that our non-profit and public service organizations are entrusted with society’s most important functions - educating us, protecting our health, keeping us and our environments safe, and uplifting our souls. We believe our abilities as a company can be put to use for the benefit of these functions. Please contact us if your a not-for-profit and would like to find out how we can help.

As Chief Executive Officer, Devin’s goal is to bring out the best in his team. He focuses on company vision and direction, ensuring that JellyBarn’s execution always aligns with key strategies, and people development. Devin has launched four companies and has extensive business development and fundraising experience in industries from social media and internet to photography and film. He has an insatiable passion for learning, research, and solving problems.

Devin attended college on a baseball scholarship, but quickly left for the world of entrepreneurship and never looked back. In his free time, Devin can be found spending time with his beautiful wife and four children, snow and skateboarding, and covering his office whiteboards with big ideas.

As Chief Operating Officer, Adam oversees the implementation of major initiatives and daily business activities, and contributes to the company’s brand marketing and communications. Prior to joining JellyBarn, Adam worked in Corporate Strategy & Development at Washington Mutual, where he supported the bank’s key M&A activities, managed company-wide strategic initiatives, and oversaw daily administration of the corporate venture capital portfolio. He was also a Senior Analyst in Mercer’s Investment Consulting practice and has worked as an advisor to several smaller companies and non-profits in the Seattle area.

Adam holds a B.A. in Business Management from the University of Washington’s Foster School of Business in Seattle. When not working, he enjoys spending time with us wife, volunteering in the community, playing his guitar, and dreaming of how he might still become starting shortstop for the Mariners.

As Chief Design Officer, Che oversees all creative and design aspects of JellyBarn’s internal brand strategy and client projects, and directs our other designers to ensure consistency. His mostly youth-driven designs are complemented by diversity of both style and medium. Che has broad experience as a freelance designer and creative director, having worked with several agencies and clients in the areas of design, creative direction, illustration, and photography from initial concept to completion.

When not designing for JellyBarn, Che enjoys spending time with his wife and three daughters, playing sports, and working on his tan in his native Gold Coast, Australia.