Jen McClure's Ruminations

Our Story: An Important Reminder

2010-07-28T21:34:45-07:00

Let's never forget how valuable and important it is to speak our mind and have our say.

Speaking at San Francisco East Bay Social Media Breakfast - Tuesday, March 23rd

2010-03-16T20:23:36-07:00

I was honored to be invited by my pals and Social Media East Bay Breakfast event organizers Shel Holtz, Kenny Lauer, and JD Lasica to speak at the March breakfast. Here's all the info., so if you happen to be around Oakland, CA next Tuesday morning, I hope you'll join us. It should be a fun morning. Date: Tuesday, March 23, 2010 Hours: 8:30-10:30 am Location: Buttercup Grill and Bar in Oakland, 1000 Cotton St., Oakland, CA 94606 Cost: $13.50 Event tag: #SMBEB4 (yes hash browns and has tags!)I'll be sharing some of the research recently conducted by SNCR's Fellows...

Are You Measuring the Success of Your Social Media Initiatives?

2010-03-16T20:05:50-07:00

I was recently invited to take part in a consortium comprised of business leaders, academics and representatives from various communications associations focused on exploring the idea of creating a common lexicon for the use and measurement of social media. As one of our first activities, we’ve formed an open, online working group on Facebook called SMUG – Social Media Understanding Group. You can check it out and join here In the coming weeks, the consortium will be issuing a survey to explore how business people are measuring their social media initiatives. So, let’s get the conversation started here: Are you...

Interview with Nick Shin of Marketwire

2010-03-16T19:58:54-07:00

I was recently interviewed by Nick Shin for an Ask the Expert feature for Marketwire's blog regarding SNCR's recent Middleberg/SNCR Survey of Media in the Wired World, which I conducted with fellow SNCR Fellow Don Middleberg. Nick asked several incisive questions, including: Based on the 2009 Middleberg/SNCR Survey for Media in the Wired World, what trend do you predict will rise, fall or change in 2010? I think we’ll continue to see Twitter grow in importance both as a listening channel as well as a distribution channel for journalists and media. In terms of distribution, it’s almost like a news...

Exploring Trends in Media & Journalism with Tom Foremski & Tom Abate

2010-03-10T14:10:57-08:00

Next Monday evening, March 15th, I'll have the pleasure of talking with friends and fellow SNCR Fellows Tom Abate of the San Francisco Chronicle and Tom Foremski of Silicon Valley Watcher about the future of media and journalism at SNCR's Meetup event at SAP in Palo Alto. We'll discuss the findings of the recent Middleberg/SNCR Survey of Media in the Wired World and what the study results tell us about what's happening today and how journalism and media are evolving. I always love talking to "the Toms." :-) I always learn something new from our conversations and always come away...

Chatting with Shel Holtz on FIR

2010-03-10T13:45:20-08:00

I was delighted to chat with Shel Holtz recently about the upcoming NewComm Forum on the For Immediate Release (FIR) podcast. You can take a listen here. Thanks, Shel! And, if you're interested in joining me at NewComm Forum next month, register by March 12th with discount code NCFSNCR to save up to $500 ($200 Early Bird + $100 with this code + $100 on each 1/2-day workshop).

The Media as Peace Broker?

2009-01-22T16:28:26-08:00

Jon Stewart interviewed Abderrahim Foukara of Al Jeezera on The Daily Show earlier this week regarding the conflict in Gaza and asked him if it is the media's role to broker peace when governments fail to try to do so. An interesting question about the role of the media. Thoughts?