Jennifer Jones & Partners

Using Social Media in Recruiting: Insights From Hollister

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 13 Jul 2009 07:48:07 +0000

Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.

Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 06 Jul 2009 07:01:03 +0000

I recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. I was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that I had to interview her. Her book Escape From Cubicle Nation is gaining momentum and is found in bookstores and on Amazon.com. Check it out. In the meantime, listen to how Pam tells me what she did to launch her new book with social media tools. She especially loves Twitter. Who doesn’t these days?

Social Media Tools For Small and Medium Sized Businesses: Taleo Insights

jennifer@jenniferjones.com (Jennifer Jones) — Tue, 30 Jun 2009 08:38:50 +0000

Given the recession, and the proliferation of small and medium sized businesses, I spoke to Duncan Egan recently, the Senior Director of Marketing for Taleo, an on-demand talent management solution company. Egan knows tons about small and medium sized businesses and told me the social media tools he finds most effective are Ning, Twitter and Facebook. He tells me that Ning is great community site platform and discusses how to use Facebook and Twitter so they leverage each other.

Admiral John Miller Aboard The USS Nimitz Gives Dramatic Briefing To Bloggers

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 22 Jun 2009 06:29:52 +0000

One night while on board the USS Nimitz, and sitting in Read Admiral John Miller’s “office”, the bloggers and I listened while he explained the important role the USS Nimitz, the strike group and the Navy play. Admiral Miller explained to the group how the Nimitz was ready to go on a deployment, and he describes where they could go and the role of the Navy in other parts of the world. The sounds of the fighter jets taking off and landing provides interesting background audio. The podcast is 12 minutes.

In the Mess Hall with Petty Officer John Hardy: Insights About His Life In The Navy

jennifer@jenniferjones.com (Jennifer Jones) — Tue, 16 Jun 2009 06:37:10 +0000

It’s 7:30AM on our second day on the USS Nimitz and the 15 bloggers and I joined lots of the enlists for breakfast. After eating eggs, bacon and juice, I captured Petty Officer John Hardy for a short conversation. Petty Officer Hardy has been in the navy 10 years, and is a maintenance worker repairing guns and the aircraft. From Grand Rapids Michigan, Hardy joined the Navy to get a college education and grow up with more opportunities. He talks to me about the challenges of his work as well as his travel to Dubai. Photo credit of mess hall: Guy Kawasaki

USS Nimitz Interview With Lia Reynolds - Corporate Staff Judge Advocate For Carrier Strike Group 11

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 08 Jun 2009 07:31:49 +0000

At midnight while on board of the USS Nimitz, I caught up with Lia Reynolds, the Corporate Staff Judge Advocate. She’s been in the Navy for 12 years, and her “primary client” is the US Navy. She’s in love with her work, and is happy to not work in the world of corporate law. She sees herself with the Navy for at least another 8 years.

A Candid Perspective From Fighter Pilot Lieutenant Luis Delgado

jennifer@jenniferjones.com (Jennifer Jones) — Sat, 06 Jun 2009 07:41:03 +0000

With amazing candor, Luis Delgado, talked to me about his most intense thoughts as a F-18 pilot. Flying off the USS Nimitz at night into a pitch blackness that can scare him so much he screams into his mask, Delgado admitted to me that he feels like he “dies a little death every day”. Delgado loves his work, but has such tension that he suffers from insomnia. He admits that these feelings are not unusual for fighter pilots, and that the Navy cannot really train the pilots to deal with the fear, but can only hope that they can learn the skills to get the job done. Talking to him made me happy to have pilots like Delgado protecting our country.

This video is also on YouTube in the TallSky Channel, a great source of Navy content.

Bloggers Aweigh

jennifer@jenniferjones.com (Jennifer Jones) — Tue, 02 Jun 2009 06:57:15 +0000

U.S. based bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li among many others joined an expedition sponsored by the Navy to view the USS Nimitz and its operations. On May 29-30th, these bloggers met many of the 5000 person Nimitz crew and were treated to tours of the ship and conversations with the officers and pilots. The goal of the Navy was to expose these bloggers to the real-life situations faced by many of the crew and to learn more about social media.

Blogger’s Embark photos from the USS Nimitz are available on Flickr.

USS Nimitz Flightdeck With Landing Jet

jennifer@jenniferjones.com (Jennifer Jones) — Sun, 31 May 2009 20:29:37 +0000

What an incredible 24 hours I had on the USS Nimitz. I have many podcasts that I am editing that I will post over the next week, but here is one short video clip taken by Guy Kawasaki of what it was like standing on the flight deck of the Nimitz. Guy invited me on this trip which was just the most exciting adventure I had. It also began on my birthday, May 28 so what a present!

Learning Navy & Marine Corps Terms for Bloggers’ Embark

jennifer@jenniferjones.com (Jennifer Jones) — Wed, 27 May 2009 06:37:34 +0000

In preparation for the embark for the USS Nimitz trip, I was sent the following terms to learn by Dennis Hall. Dennis is the man in the middle of the picture here along with Guy Kawasaki and Bill Reichert of Garage Technology Ventures, a venture capital firm founded by Guy. We embark on Thursday May 29th from San Diego and return May 30th. I am a bit nervous as I don’t know what to expect despite having been well prepared by the Navy and Dennis Hall.

Navy & Marine Corps terms:
Activity = Evolution
Arresting Cable
Arresting Hook
Back of Ship = Stern
Bed = Berth
Bed = Rack
Blue Angels = Navy Air Demonstration Squadron fly F-18s
Bolter = Pilot missed arresting cable on landing attempt
Bow = Front of Ship
Bridge = Commanding Officers’ station
Brig = Jail
Call sign, e.g. “Daddy”, “Garage”, “Slick”, “Woz”
Carrier Onboard Delivery = COD aircraft or C-2 Greyhound
Catapult Launch = “Cat launch”
Commander, Naval Air Forces – Pacific = COMNAVAIRPAC
Commanding Officer = CO
CO = Commanding Officer
CVN = “aircraft carrier, fixed wing, nuclear powered”
Executive Officer = XO
Dining = Mess
Dining Area = Mess Deck
Distinguished Visitor = “DV”
Drink = Pacific Ocean’s water
DV = Distinguished Visitor
Food = Chow
Front of Ship = Bow
General Quarters
Hallway = Passageway
Jail = Brig
Landing = “Trap”
Landing = Recovery
Left = Port
Left side of ship = Portside
Manifest = Boarding Pass
Marines or Marine
Meal = Chow
Mess = Dining
Mess Deck = Dining Area
Military Occupational Specialty (military job) = MOS
MOS = Military Occupational Specialty (military job)
Pace = Operational Tempo or “Ops Tempo”
PAO = Public Affairs Officer
Personnel … Enlisted … Petty Officer … Officer
Public Affairs Officer = PAO
Right side of ship = Starboard side
Sailor = Warrior
Semper fi = Semper fidelis
Stack
Starboard = Right
Stern = Back of ship
Training Officer = TO
Take-off = Catapult Launch if fixed-wing aircraft
Tired = Beat
Window = Porthole
Windshield = Wind screen
XO = Executive Officer
You = Distinguished Visitor or “DV”

Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others for May 29-30, 2009

jennifer@jenniferjones.com (Jennifer Jones) — Tue, 19 May 2009 23:01:32 +0000

On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.

To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992

Channels.com: Video Syndication Tools for the Web

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 18 May 2009 07:01:34 +0000

Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and CEO of Channels.com about their services and best practices.

Managing A Brand’s Social Media Presence From One Platform: Direct Message Labs

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 04 May 2009 07:01:25 +0000

Trying to manage social media channels like Twitter, Facebook and LinkedIn is tough today. Brands want to communicate but really ensuring they are managing what is being said and where it is being said is impossible. A relatively new company is trying to address this need for communication control, and it’s called Direct Message Labs. Marketing Voices talked to CEO Steven Plous of Direct Message Labs, and learned they are approaching social media from a marketing, lead generation and new customer acquisition perspective. They gather data across all the social media environments and provide unique insight into customers and their behavior. Most of their customers are Fortune 500 brands.

Optimizing The Media Mix: Steve Kerho Of Organic

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 27 Apr 2009 07:01:37 +0000

Understanding the media model today to get the best ROI is a marketer’s main role. What is the right model to go to market? Steve Kerho, Senior VP of Organic, a digital marketing agency, whose job is to understand analytics, media and marketing optimization talked to Jennifer Jones about how they are working smart in today’s economy. Kerho built a sophisticated ROI model for Jeep and Chrysler where he looked at broadcast, print and online to understand which media contributed most to their performance.

Jeremiah Owyang, the social marketing analyst has perfect insight for how to view a social media strategy

jennifer@jenniferjones.com (Jennifer Jones) — Thu, 23 Apr 2009 02:17:20 +0000

Social Media Marketing

View more presentations from jeremiah_owyang.

- Please note this slideshow has no audio -

A Conversation on Obama and Social Media, and New Journalism With Peter Shaplen, Award-Winning Producer/Journalist/Communicator

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 20 Apr 2009 07:01:39 +0000

The Obama social media strategies drove innovative marketing strategies that are still impacting our lives today. Prize winning News producer/broadcast journalist and social media strategist Peter Shaplen spoke with Marketing Voices about the Obama phenomena. Shaplen and Jones also discuss the journalism profession and how it is changing given social media’s influence.

Google, Twitter And Intuit Collaborate To Market TurboTax

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 13 Apr 2009 07:25:42 +0000

Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.

Monitor, Track and Participate in Social Media: Visible Technologies Michael Spataro

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 06 Apr 2009 07:59:20 +0000

Companies must learn to listen but marketing today is not just about listening says VP Mike Spataro. It is all about connecting and building a one-to-one relationship with customers. Visible Technologies allows marketers to do social media correctly for prices from $25,000 to $400,000.

Venture Investing Today: What’s Working and What’s Not: Pascal Levensohn, Founder LEVP

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 30 Mar 2009 07:48:53 +0000

As an investor in early stage companies, Pascal Levensohn, founder LEVP, is looking hard at doing new deals today in spite of the recession. Levensohn tells Marketing Voices what an entrepreneur needs to do to get a VC’s attention.

The New Management Practices For 2009: Social Citizenship Is Mandatory Says Forrester VP Bruce Temkin

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 23 Mar 2009 07:03:22 +0000

Since 1999, the world has seen incredible social, technological and economic challenges. However, not much has changed in management practices during this time says Bruce Temkin, VP and Principal Analyst at Forrester Research. Temkin tells Marketing Voices about his 6 new management imperatives and one of them focuses on the practice of good social citizenship. Temkin also believes that investing in a corporate culture is an asset no company can ignore today.

The Do’s And Don’t’s Of Using Web Video To Build Your Brand: Ceo Of Fliqz

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 16 Mar 2009 08:09:39 +0000

In these recessionary times, marketers are looking for ways to get brand connection but not spend lots of money doing it. Fliqz, offers a plug and play video solution and is a good company to check out. Benjamin Wayne the CEO and I discussed how video is the third form of media and marketers need to understand how to use it. Short is best: no more than 90 seconds due to attention span and interest. Some statistics: The Nielsen Company says that TV, internet and mobile use is increasing and online, TV and mobile viewing for the average American is 154 hours a month!

Scout Labs Introduces New “Listening” Product: Affordable for Small Businesses

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 09 Mar 2009 08:48:37 +0000

For $250 month for monitoring 25 communications, Scout Labs now has a SAAS product for anyone who wants to listen to their brand online. Marketing Voices spoke to Jenny Zeszut, CEO of Scout Labs to hear how customers like Stub Hub and Netflix are helping their brand positions. The product analyzes text and language, and allows for “sentiment detection” — learning what is positive and negative about a certain brand today.

Zuberance: Turning Brand Advocates Into A Virtual Salesforce

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 02 Mar 2009 09:41:00 +0000

Rob Fuggetta, CEO of Zuberance tells Marketing Voices how their on-demand software identifies a company’s brand advocates and turns them into an amazing virtual sales force. CMOs should learn about this product that is priced like the annual fees a public relations agency charges.

SEO Best Practices For 2009: PJ Fusco Insights

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 23 Feb 2009 08:01:20 +0000

Search engine optimization guru PJ Fusco, director at Netconcepts, a natural search optimization firm, tells Marketing Voices listeners to get a handle on metrics for their search. Offering 5 tips that all companies must understand, Fusco gives great advice to get companies who want to make their sites better. The next best thing one can do is get smarter about how to use your URLs. Fusco also tells listeners to think about using images and video for their sites as well as Flickr. Fusco also says to think globally and link locally.

Highlights From The “Transform Your Research By Listening” Conference

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 16 Feb 2009 08:01:16 +0000

On January 27, 2009 Marketing Voices was graciously “comped” as an attendee for the conference hosted Advertising Research Foundation called, “Transform Your Research By Listening”. Joel Rubinson and Jennifer Jones talked about the highlights from the conference.

Ford Motor Company - Social Media Insights

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 09 Feb 2009 08:58:41 +0000

Scott Monty, Ford’s head of social media talks about how he is engaging consumers and customers for Ford. After just 6 months on the job, Scott mentions the highlights and lowlights of his reign.

The lowlights involve a dilemma the middle of the market crash in November—no surprise! The case study that is connected to this post tells how Ford used social media to extinguish a major PR nightmare in just 24 hours.

Insights Into Using Facebook And LinkedIn Correctly

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 26 Jan 2009 08:40:00 +0000

Jiyan Wei, product manager of Vocus and an avid user of LinkedIn and Facebook, tells Jennifer Jones how to build up a great community score on LinkedIn. Not only does he address the best practices in using LinkedIn and Facebook, but he tells what not to do on those sites.

Sharon Wienbar of Scale Venture Partners on 2009 VC Investment in Social Media

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 19 Jan 2009 08:26:35 +0000

Premier Venture Capitalist Sharon Wienbar discusses what’s hot and not so hot for 2009 in social media investment. In this 15 minute podcast Wienbar describes what every entrepreneur wants to know: what will make venture partners open up their checkbooks.

For more info see: www.scalevp.com

Using Social Media To Transform Research

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 12 Jan 2009 08:11:57 +0000

Joel Rubinson, Chief Research Officer of the Advertising Research Foundation talks about their exciting upcoming event on January 27, 2009 called Transform Your Research By Listening, West Coast Edition. Leading marketers including Procter & Gamble, Unilever, General Mills and Microsoft will demonstrate how to use social media for new insights. The east coast edition of this event was a sellout. Marketing Voices supports and encourages its listeners to go to the event and register now.

2009 Brings Major Focus to Interactive Marketing Strategies, Believes Organic EVP

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 29 Dec 2008 08:01:33 +0000

Adam Turinas, EVP of Organic, a digital ad agency, says that interactive marketing is the only bright spot in the economy of advertising today. Turinas talks to Jennifer Jones about how CMOs should be evaluating their budgets for 2009. Turinas says that the majority of a marketing budget today should go to digital.

Pete Blackshaw Of Nielsen Online Gives Predictions For 2009

jennifer@jenniferjones.com (Jennifer Jones) — Wed, 17 Dec 2008 18:00:53 +0000

What will 2009 bring? Pete Blackshaw of Nielsen Online and a recent author, and a social media guru, tells Jennifer Jones that people in 2009 will experience social media indigestion. They will need a break to absorb all that has happened in social media since 2004. Blackshaw mentions that Wikipedia will become a huge site for viewing brands. Blackshaw also talks about the trends in a recent release of an article in Ad Age.

Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

jennifer@jenniferjones.com (Jennifer Jones) — Wed, 26 Nov 2008 08:01:04 +0000

Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter on entrepreneur’s lies. Jones and Kawasaki also get into Guy’s unique use of Twitter and his ability to leverage the platform.

Recession Marketing: Virtual Events Leverage Smaller Budgets

jennifer@jenniferjones.com (Jennifer Jones) — Thu, 20 Nov 2008 05:03:01 +0000

In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes about they are seeing their business increase 100% year over year growth due to marketer’s demand. Forrester says 20% of US companies have used virtual events at some point in their marketing.

Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web

jennifer@jenniferjones.com (Jennifer Jones) — Wed, 12 Nov 2008 07:00:24 +0000

Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.

Making Corporate Culture An Asset: Tips From Bruce Temkin from Forrester

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 03 Nov 2008 05:20:17 +0000

Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to do this, and describe the best practices of LEGO who Temkin believes is a good example of an open communicative culture.

The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 27 Oct 2008 07:14:02 +0000

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

Intuit Builds Community Into Their Quicken Software

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 20 Oct 2008 05:01:58 +0000

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.

Plum Helps Websites Get Social

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 13 Oct 2008 05:01:45 +0000

CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees in the months ahead.

Design Discipline and Building a Community: Common Abilities Says HiveLive CEO

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 06 Oct 2008 07:01:54 +0000

What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the process of doing good design has similarities to the process of building a good community. The brainstorming and iterative thinking is similar in both professions and empathy for the customer is a solid need as well says Kembel.

Influence Strategy: Social Media And Playmaking

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 29 Sep 2008 07:01:40 +0000

There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.

One-Stop Shop for Corporate Social Media: KickApps Insights

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 15 Sep 2008 19:56:45 +0000

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Venture Capital and Social Media: Spencer Tall and Allegis Capital

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 08 Sep 2008 18:19:44 +0000

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb and flow of a deal and the process of evaluating a deal that can make returns of 5x or more.

Community Spirit - Building Sites in the World of the Corporate Enterprise

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 01 Sep 2008 07:01:34 +0000

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies, Wiltse believes jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also discusses the criteria for building a good community.

Social Media and Healthcare Company Practices

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 25 Aug 2008 22:59:13 +0000

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Social Media Club: What is it all About Anyway?

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 11 Aug 2008 07:01:03 +0000

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is worldwide. Chris talks about how it got started, and what should be most important to marketers today. His new term, “gisting” is great. You’ll have to listen to the podcast to find out what it is all about.

Virtual World Success: IMVU: A 3D Social Network

jennifer@jenniferjones.com (Jennifer Jones) — Sun, 03 Aug 2008 22:01:21 +0000

The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy exist in this virtual world and at least 50,000 virtual rooms. What a choice! For the more than 60% of U.S. users and 40% rest-of-world users, IMVU is a joy to behold. Marketers need to learn what it is all about.

Jeremiah Owyang From Forrester: The Best and Worst of Social Marketing

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 28 Jul 2008 05:01:14 +0000

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.

Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.

FriendFeed: Customizing Content From Your Friends

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 21 Jul 2008 07:34:24 +0000

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making things all over the web much more personal. Jennifer Jones spoke with Co-Founder of FriendFeed, Bret Taylor, about his company, his business model and his plans for the future.

Facebook: Building Successful Social Media Campaigns For Their Site

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 07 Jul 2008 07:01:19 +0000

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

Social Influence Marketing: All About Your Peers

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 30 Jun 2008 05:01:44 +0000

Who is in your social circle? What influence do they have on you and what you purchase? Shiv Singh, VP of Social Media at Avenue A Razorfish thinks your peers have enormous influence on what you do and what you buy. Talking to Jennifer Jones, Shiv delves into how marketers should best use peer influence to their advantage and where he has seen peer influencers have the greatest impact.

Social Marketing Skill Set: How to Find and Package People

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 23 Jun 2008 07:01:26 +0000

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

TubeMogul: A Single Point For Uploading Video on the Web

jennifer@jenniferjones.com (Jennifer Jones) — Fri, 13 Jun 2008 22:33:42 +0000

Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service.

Paula Drum and Social Media Programs Success

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 09 Jun 2008 07:01:51 +0000

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

blip.tv: Cool Service For Hosting Video, a Delight for Marketers

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 02 Jun 2008 16:01:34 +0000

If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.

Former Organic CEO Mark Kingdon On the Power of Persona

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 26 May 2008 07:01:43 +0000

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

Citizen Journalism: Evolving Relationship Between the Press and the Public

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 19 May 2008 07:01:01 +0000

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Keynote Podcast: John Doerr and Michael Moritz, Live at the National Venture Capital Association

jennifer@jenniferjones.com (Jennifer Jones) — Sat, 10 May 2008 02:45:47 +0000

In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture Capital Association May 2008 annual meeting. Doerr and Moritz are among the most successful venture capitalists practicing today.

Mobile Marketing: The Next Opportunity

jennifer@jenniferjones.com (Jennifer Jones) — Sun, 04 May 2008 07:01:01 +0000

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns.

Using Design to Increase Customer Experience On The Web

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

[tags]Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media[/tags]

Charlene Li and Josh Bernoff: Forrester VPs Launch Groundswell, the Book

jennifer@jenniferjones.com (Jennifer Jones) — Thu, 24 Apr 2008 21:48:51 +0000

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).

What To Do If You Get Negative Online Attacks

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 21 Apr 2008 06:26:46 +0000

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.

An Agency’s Perspective In Working Social Media Strategies

jennifer@jenniferjones.com (Jennifer Jones) — Thu, 17 Apr 2008 15:00:55 +0000

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.

Nike’s Jordan Brand Uses Social Marketing Strategies To Build Consumer Loyalty

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 14 Apr 2008 07:01:52 +0000

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.

How Social Media is Impacting the Corporate Marketing and PR Functions

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 07 Apr 2008 07:27:05 +0000

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

Building Communities in Consumer Markets with Ugobe and Pleo

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 31 Mar 2008 04:45:36 +0000

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

Social Marketing Insights from the Obama and Clinton Campaigns

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 24 Mar 2008 07:01:52 +0000

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

Microsoft’s Porcaro on Online Community

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 17 Mar 2008 07:01:20 +0000

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.

Forrester’s Josh Bernoff on Social Media in a Recession

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 10 Mar 2008 04:49:01 +0000

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Alltop: Guy Kawasaki’s Newest Venture in Social Media

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 03 Mar 2008 07:13:25 +0000

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.

The Latest Measurement Tips for Social Media

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 25 Feb 2008 06:51:44 +0000

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.

Digg Campaign with Federated Media Breaks New Ground for Intel

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 18 Feb 2008 07:31:50 +0000

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.

Inside The Elf Yourself Marketing Campaign Success

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 11 Feb 2008 07:12:29 +0000

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.

The Future of Social Media Product Applications From MOTO DEVELOPMENT GROUP

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 04 Feb 2008 03:30:00 +0000

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.

The Most Effective Ways to Reach Influencers

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 28 Jan 2008 04:56:54 +0000

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

CNET’s Needleman on His Views of Traditional Versus New Media

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 21 Jan 2008 07:28:18 +0000

Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Social Media Worldwide: Shel Israel’s Perspective

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 14 Jan 2008 03:30:54 +0000

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.

2008 Predictions and Implications for Social Media Marketing

jennifer@jenniferjones.com (Jennifer Jones) — Tue, 08 Jan 2008 19:23:28 +0000

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.

Gaining Power and Influence in the Marketing Role

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 24 Dec 2007 06:58:31 +0000

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. Jones digresses a bit from the normal focus of Marketing Voices to speak with this prominent marketing expert.

Everything Marketers Need To Know About RSS

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 17 Dec 2007 04:45:30 +0000

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.

The Latest Uses of Microblogging for Marketers

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 10 Dec 2007 08:44:34 +0000

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no rules for use of Twitter and that marketers should be enormously creative when devising a social media strategy to use microblogging. Kim’s Forrester report is available at:

www.forrester.com/marketingvoices.

Kim’s blog is:

ww.beingpeterkim.com

Conversation Targeting: Getting To The Heart Of Blogs And Social Media

jennifer@jenniferjones.com (Jennifer Jones) — Mon, 03 Dec 2007 08:01:35 +0000

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.

Audio: PRSA Live - What’s Hot and What’s Not in 2008

jennifer@jenniferjones.com (Jennifer Jones) — Sat, 01 Dec 2007 04:55:56 +0000

Wall Street Journal’s Kara Swisher and Don Clark, Business Week’s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer’s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society of America (PRSA) at Predictions 2008 these top-tier journalists gave predictions about Facebook, Apple and MySpace, among other companies.

Video: PRSA Live - Q&A from What’s Hot and What’s Not in 2008

jennifer@jenniferjones.com (Jennifer Jones) — Sat, 01 Dec 2007 04:51:04 +0000

Video: PRSA Live - What’s Hot and What’s Not in 2008

jennifer@jenniferjones.com (Jennifer Jones) — Sat, 01 Dec 2007 04:48:11 +0000