tag:typepad.com,2003:weblog-1639138 2015-09-16T11:12:00-04:00 For the busy jeweler, jewelry retail strategies and news from the resource for the professional jewelry industry, Jewelers of America. We cover jewelry news and trends for industry professionals. Get actionable advice on all areas of jewelry business, from management and marketing to customer service, merchandising and more. TypePad tag:typepad.com,2003:post-6a00e55208c295883301b7c7d26312970b 2015-09-16T11:12:00-04:00 2015-10-02T12:55:35-04:00

We got to sit in on a seminar for Etsy sellers presented by designer and social media maven Molly Clarke, of The Ring Liaison and Rock That Gem, and learned some secret -- and simple -- tricks of Instagram to set your brand apart. As Molly pointed out, Instagram is a positive community focused on creating and sharing with others,...

Lauren Thompson tag:typepad.com,2003:post-6a00e55208c295883301bb087014ea970d 2015-09-10T16:09:52-04:00 2015-09-10T16:09:52-04:00

Pantone, the worldwide color authority, recently announced their Fashion Color Report for Spring 2016. Designed to coincide with the start of New York Fashion Week, Pantone bi-annually highlights the ten shades that will be prominent in next season's fashion, beauty and interior design worlds. This season's color palette was inspired by people's desire to unwind and disconnect from technology every...

Lauren Thompson tag:typepad.com,2003:post-6a00e55208c295883301b8d14b7a37970c 2015-08-17T16:25:00-04:00 2015-08-19T17:02:04-04:00

For the second year in a row, Jewelers of America hosted a cocktail party like no other that celebrated the inspiration behind jewelry collections of JA Supplier Members. "Wear One" took place on Sunday, July 26, 2015, in conjunction with the JA New York Show. Retail buyers attending the show and JA Retail Members were invited to mingle and learn...

Lauren Thompson tag:typepad.com,2003:post-6a00e55208c295883301bb0859793e970d 2015-07-30T07:04:00-04:00 2015-07-30T07:04:00-04:00

"Jewelry and fashion should go hand in hand," says Jewelers of America Director of PR & Special Events Amanda Gizzi, a trend expert with nearly a decade of jewelry trend forecasting experience. Amanda revealed how jewelers can be a trend destination in her presentation at the JA New York Show on July 27, 2015. Stay on trend by looking at...

Lauren Thompson tag:typepad.com,2003:post-6a00e55208c295883301bb0859755c970d 2015-07-29T07:00:00-04:00 2015-07-29T07:00:00-04:00

During the presentation "Understanding the Millennial Culture," Ben Smithee, a digital marketing expert who specializes in the millennial consumer, kept coming back to the importance of "the story" to younger consumers. "You need a story," he addressed the packed room of jewelry professionals. "That's why Pandora won. It's not a magical product, it lets people tell their story." CEO of...

Lauren Thompson