Get Money From Blog I Make Money Online I

How to Make Money Blogging

noreply@blogger.com (Make Money Online) — Thu, 1 Nov 2007 05:04:00 -0700

How do I make money blogging?

If there’s one question that is the foundation for this blog it’s this one and since 2004 I’ve been writing post after post on the topic - to the point where it’s difficult for a new reader to find a place to start.

The following list of links are my suggestions on key posts on the topic of making money from blog from my archives. I hope you find them to be useful.

Top 6 Tips for Earning Money Through Blogging

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 08:49:00 -0700

If your blog's receiving good traffic, you might consider whether or not you'd like to be rewarded for your efforts. Many bloggers have discovered they can earn good money through their blogs. If this interests you, there are several programs available.

1. Pay Per Click Advertising
It's possible to earn a decent income through Google Adsense or other pay-per-click advertisers. While some bloggers report earning a meager income with the pay-per-clicks, it's indeed possible to earn up to six figures. If you have a popular blog, you can do well. Installing Adsense on your blog is simple, it's just a matter of pasting code on your website. Every time a visitor clicks on one of the links in the ad, you'll collect a percentage of the ad revenue. Because you can fine tune the ads to match your blog, they're not as unattractive as other forms of advertising.

2. Blogads
Invitation only sites such as Blogads sell ads for placement on high traffic blogs. The good news is that this isn't affiliate income. Bloggers receive a flat fee for every ad sold. The bad news is that Blogads doesn't accept just anyone. If you don't know anyone who can offer a recommendation on your behalf, try emailing a request to be placed on the waiting list. But don't hold your breath, some bloggers have been waiting years.

3. Affiliate Revenue
Many online retailers will pay a percentage of a sale if it results from an advertisement placed on your site. Amazon.com offers a popular program, or you can visit an affiliate super-site such as Commission Junction to find retailers catering to your particular niche. Bloggers report mixed results. While it is possible to earn a decent commission, it's not as easy to earn with these advertisers as with the pay per click programs. Still, some do well. The flashing, colorful ads are a turn off for many because they're so distracting. Fortunately you can choose codes for the ads that work best for your site.

4. E-Books
If you're an expert in your field you might consider writing e-books and selling them through your blog. This would be a good way of expanding on some of the information blogged about in the past. Check your stats to see which topics garnered the most interest and take it from there. If you have loyal readers and good traffic, you might have a best seller on your hands!

5. Café Press
If you have a recognizable logo, why not Café Press it? Café Press allows you to place your blog's logo or catch phrase on merchandise such as mugs, t-shirts and calendars. Sell them on your blog for a percentage of the earnings.

6. Tip Jar
Some bloggers place "tip jars" on their blog's sidebars. Tip jars are donation buttons leading to the recipient's paypal account. Some bloggers report earning hundreds of dollars through tip jars alone. While this isn't recommended for every blogger, those who put in hours to provide a useful service are certainly justified.

Making Money from Your Web Site with Google AdSense

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 08:38:00 -0700

Is it as Easy as it Seems to Make Money with Google AdSense?

Google AdSense
is the Google program where you can host pay-per-click ads on your Web site. When someone clicks an ad, you earn money. Simple as that.

Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.

Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.

Webmasters must not only comply with AdSense policies, but their web sites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSense
To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads.

Web site promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your Web site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.

Dealing with Competitors

If you offer products or services on you Web site, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.

Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad Options

Google offers three ways to make money from them:

Google AdSense for Content
- A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.

Google AdSense for Search
- This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.

Google Referrals
- Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!

Google AdSense Payments
Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about Web site operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.

Other Programs Besides AdSense
Yahoo and MSN have similar programs, although those programs aren't as well-developed as Google AdSense and there aren't as many available advertisers to display ads on your site. The fundamentals for making money are the same. You still need plenty of traffic, you still need high-paying ads, and you still need to design your site to harmonize with the ads to get people to click.

How to Place Adsense on Your Blog

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 08:37:00 -0700

One of the more popular ways to make money blogging is through Google Adsense. Adsense allows almost anyone with a blog or website to create an account and place ads. The ads are, for the most part, targeted to each blog. For instance, a blog about writing will have ads about writing. Each time a visitor clicks on one of the Adsense links, the blogger earns money. The amount of money depends on the ad; different keywords bring in different amounts. Google will send a check once you receive $100 in revenue. It's quite easy make money online this way.

Create a Blog:
Your first step is to create an account with your blog platform of choice. If you use Wordpress you may only be able to use Adsense if you install special plugins. If you use Blogger, there's actually an Adsense option within the template design feature. Read up on the different types of platforms to find out which works best for your needs. Be sure to read all the FAQs, specifically those related to advertising.

Open an Account with Adsense:
Your next step is to open an account with Adsense. Simply sign up and fill out all the necessary information. Once approved, you can place Adsense on your blog.

Place Adsense on Your Blog:
Log into your Adsense account and click on the "Adsense Settings" tab. If you wish to place ads on your website, click on the "Adsense for Content" link. Once you reach the "Adsense for Content" page, you can choose the type of ad you would like for your blog. You can choose a text ad, which consists of links, an image ad with is a picture or graphic, or both. Choose your ad type and click "continue."

Next...:
The next screen takes you to design page. Here you can choose the ad's size, shape and color. After your make your choice and click continue you'll be directed to a screen that allows you to click and highlight the HTML to copy and paste the Adsense code to your blog. Most bloggers prefer to place the code in the sidebar, but choose a design that works best for your blog.

Blogger:

If you use Blogger, you can either paste the code as directed above, or click on the "template" option and drag and drop the code as desired. Blogger even offers an option allowing you to "blend" the ads into the blog. Many prefer this step as they don't have to find the perfect color match.

Benefits of Blogging

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 08:32:00 -0700

The perks of owning a blog
There's a reason blogging is so addictive! Whether you blog for a hobby or a career, you're sure to be enjoying some of the many perks and benefits of maintaining a blog or two. Here are the top eight:

1. Community
Where else can you meet so many great, like-minded people? Blogging is a great way to share ideas and enter into discussions with people who share the same interests. Nothing makes up a successful blog like a thriving community. Whether or not you share the same opinion doesn't matter. If you have an active community, you're never alone!

2. Recognition
If you want to establish yourself as an expert in your field, blogging is a great way achieve recognition and turn others on to your point of view.

3. Employment
OpportunitiesBlogging can open many new doors, many bloggers have been able to quit their day jobs to blog professionally, while other receive job offers as a result of their expertise.

4. Revenue
If your blog is popular, it can also be profitable. Some bloggers earn millions each year.

5. It's Fun!
Blogging is fun! Even those of us who do it for a living enjoy what we do.

6. You're Part of Something Special
The blogging community is a special one indeed. Even those who feel as if they never belong, find a place among bloggers. From the social networking to the sharing of ideas, there's nothing like the world you'll encounter blogging.

7. Find Other Great Blogs
Blogging helps you to findother great resources. Your community members are sure to have recommendations, plus you'll find lots of great stuff while researching your niche.

8. Swag
Sometimes businesses will send you products or books to review. Many bloggers receive great swag.

16 Things You Need to Make it as a Successful Blogger

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 08:17:00 -0700

Take advantage of the tools money can't buy

Think anyone can blog? Think again! While it's true that anyone can start a blog and throw one into cyberspace, the fact is very few people can successfully pull it off. If you want to truly make it as a blogger, you need to have several things. I'm not talking laptops and software, indeed those are important. Most of what you need to become a successful blogger can't be found in stores, or even blogs about blogging.

1. Passion for Your Topic

If you choose a topic you love, your passion will show through. If you choose a topic you don't know much about only because of the high paying keywords, that will be apparent as well.

2. Creativity

You're going to need to update your blog, at the very least, several times a week. A successful blogger is creative enough to come up with fresh, engaging content every time.

3. A Good Idea

Not the same idea as everyone else. Not a copycat of someone else's blog. But your own unique, good idea. If you want to make it as a blogger, you have to have great content and a fresh idea.

4. A Good Work Ethic

If you think blogging is just writing a quick five minute post and forgetting about it until next time, you couldn't be more wrong. You're going to spend hours on your blog designing it, writing it, promoting it and more. Most bloggers spend two to five hours on each blog every day.

5. The Ability to Work Alone

Most bloggers work alone. You have to be able to shut out all of the distractions of home or the coffee shop and concentrate on creating a good post.

6. A Notebook

You're going to come up with ideas at the oddest times. What if you're not close to your computer? It's helpful to have a notebook or PDA handy so you can jot down ideas.

7. A Thick Skin

You're going to be flamed, you're going to be trolled and people are going to pick your blog posts apart and call you names. You can let it get to you or you can develop a thick skin.

8. A Thriving Social Network

It helps to have people to talk to, network with, and shoot ideas off of. This will not only help to eliminate the loneliness some probloggers experiences, but by interacting with others you're sure to come up with fresh new ideas.

9. Motivation

What keeps you motivated? Passion for your topic? Advertising revenue? The adoration of your public? Whatever it is, channel it and use it to keep you driven.

10. Longevity

Blogging isn't a fly by night operation. If you want to succeed, if you want your readers to trust your name, you'll want your blogs to last through the ages. The most successful blogs have been around for a few years. It's the people who cut bait and run after two months of blogging that fail.

11. Long Term Vision

Do you have a plan? Where do you see your blog two years from now? Five years? Ten? A successful blogger has the ability to see into the future. I'm not saying you know exactly what you're going to blog about, but you'll need to think about how your blog is going to succeed for years to come.

12. The Ability to Work Odd Hours

Blogging isn't exactly a 9 to 5 gig. Ideas hit at any time. Many probloggers even work well into the night or the wake at the crack of dawn to fit blogging into a busy day.

13. A Willingness to Learn New Things

As a blogger you want to continue to feed your readers new information. This means you'll have to set a portion of your day aside to read other blogs, books, magazines and websites in your niche.

14. An Open Mind

Sometimes bloggers need to completely change their line of thinking. What might have worked a year ago, doesn't work now. Tools and techniques become obsolete. Keep an open mind, don't be afraid to admit defeat and always be on the lookout for new trends and ideas.

15. The Ability to Teach

Blogging isn't about talking about yourself. It's about sharing what you know with someone else. Many bloggers are teachers, not story tellers. Though the ability to tell a story is also something a successful blogger must possess.

16. Patience

It's been said here many times, patience pays off. Blogging isn't instant gratification. It takes time and patience to build up a successful blog. If you want an instant pay out, stick with copywriting.

How To How to Really Make Money on the Internet With an Amazon.com Affiliate Site

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 06:42:00 -0700

You've probably heard before a lot of hype about how much money you can make with affiliate programs. Maybe you've even set up a site yourself, only to find that after buying the domain, a few bucks a month in hosting, software or a web designer to design your site, etc., that the piddly affiliate fees hardly even covered your cost. Well, here's the hype-free way to really make money with an Amazon.com affiliate site. And it'll only take a day to make the site. The secret? Low cost, low effort.

Difficulty: Hard

Time Required: One day

Here's How:

1. If you don't already know it, learn some basic HTML.

You have to do this to keep your costs down and still get what you want. Even if the site is basically laid out for you, you're going to need to know how to insert images, create hyperlinks, and do some basic text formatting. Our HTML Guide offers a free 10-week HTML class and a great collection of beginning HTML tutorials. Get over any anxiety you have about this. Just do it. You'll thank me for it later.

2.Decide on your topic.

You're going to be doing product reviews and recommendations, so pick a topic that you enjoy and know something about. If you can't stay passionate about the topic, that will show, and it also won't hold your interest. Choose a narrow enough niche to be distinctive, e.g., bands from your city, left-handed guitarists, music for a certain kind of dancing, authors of a certain religion, books about arts & crafts, etc.

3.Choose your domain name.

Make it keyword-rich, not clever. Think how people will find your site in the search engines. Here are some ideas (all available, by the way):Music: BandsFromTexas.com, BandOutOfBoston.com, SouthpawGuitarists.com, ClassicPsychedelia.com, Non-Stop-Hip-Hop.com, Merengue-Music.comBooks: Mormon-Authors.com, Arts-and-Crafts-Books.com, Books-by-Stephen-King.com, ClassicBusinessBooks.comOthers: Best-Baby-Toys.com, MomsMags.com, FelliniMovies.com

4.Register your domain name.

If you're not technically inclined at all, register your domain wherever you set up your hosting in step 5. Otherwise, you can save a few bucks by choosing a lower-cost provider. Not a big deal for one or two sites, but it can be for ten or twenty. I use GoDaddy, who have great domain management tools and are less than $10 a year. The least expensive I've found from a reputable source is 1&1, whose price is under $6 a year (last I checked).
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5.Set up your web hosting.

This is where most people get burned. For this kind of site, you do not need $10 a month web hosting! Check out Discount-Hosting.com for no-frills hosting with adequate functionality and bandwidth, for around $10 a year! If you want more features, or especially if you're planning to run multiple sites, see GeekHosting.com or Multidomain-Hosting.com.

6.Install weblog software.

"Weblog, you say?" Yes. It will give your site all the structure you need, plus make it easy to quickly post new content. My pick is WordPress, which is open source (i.e., free), easy to install and use, and yet very powerful. Download it and follow their installation instructions. Turn on notifications to Weblogs.com and Blo.gs. In WordPress, this is under Options RSS/RDF Feeds, Track-Ping-backs.

7.Make it pretty.

Free templates for WordPress are available at Not That Ugly. Choose a style you like and then tweak it to suit your tastes and the theme of your site.

8.Set up categories.

Most blog software allows you to create sub-categories to help organize your entries. This will help visitors narrow in even more specifically on their interests. For example, BandsFromTexas.com might have one group of categories for genre — rock, country, blues, etc. — and another for city of origin — Austin, Dallas, Houston, San Antonio, etc.

9.Sign up as an Amazon Associate.

It's simple and free. Just visit Amazon and click on the Join Associates link at the bottom of the page (here's a direct link for your convenience). Your site should already have at least the basic setup done, even if you don't have any content there yet.

10.Create your blog posting bookmarks/links.

There are two links that are going to be essential for you to make this easy. First is the blog posting link. In your blog software, on the posting page (see their instructions), at the bottom of the page there should be a "bookmarklet". Click on the link (and hold the mouse) and drag it up to your Links toolbar in your browser (assuming Internet Explorer), or your Favorites menu. This will allow you to blog a product with one mouse click.

11.Create your Amazon Build-A-Link bookmark/link.

This will make it easy to build the link with your affiliate ID built in. Log in to Associates Central, look in the left navigation sidebar, go to Build-A-Link, and under Static Links, find Individual Items. Click and drag this onto your Links toolbar or Favorites menu.

12.Build your first link.

Go to Amazon and find the product you want to review. Scroll down to Product Details and find the ASIN or ISBN. Double-click on the number itself to select it, then right-click and choose Copy. Click on your Amazon Build-A-Link link. Right-click in the search field and choose Paste. Change the selection from Served Link to You Host. Click Go. Your selection should show up. Click Get HTML. Choose the kind of link you want, select the highlighted text and copy it.

13.Blog your review.

Now click on your blog posting link (Press It! by default in WordPress). If you're using WordPress, you should now see two pieces of link code in your posting form, the first one ending with "Associates Build-A-Link >< /a >". Delete through that point. The second part is a link to the product with your Amazon Associate ID built in. Now just write your product review, choose the appropriate categories for it, and hit Publish.

14.Build out your site.

Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least 2-3 in each category you've created. You may also want to make a categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the notifications mentioned in step 6.

15.Promote your site.

The best free way to do this is to communicate with other bloggers writing about similar topics, and to participate in online communities where your topic is discussed. See the Online Business Networking category for ideas, as well as the Internet Marketing category.

Tips:
You have to learn some basic HTML and basic concepts about running a web site. It's just not that hard. If you have to rely on purchased software, you won't be able to get exactly what you want, you won't know what to do when things go wrong, and you'll end up spending money you don't need to. Spend the time to learn it. It will be well worth the investment.
I slightly recommend music over books and other products, mainly because you can listen to the clips of an entire album in about 10 minutes and get a good enough feel for it (without buying it) to do a short review. If you have another topic that you're passionate about, great, but make sure you have a unique angle on the topic. People can get reviews about a lot of those consumer products anywhere. You need to give them a reason to come to your site.
To draw repeat visitors, create a newsletter. Frequency should depend on how often you're posting new content. Start with monthly. EZezine will let you send up to 1,000 messages a month for free, with no ads. By the time you exceed that, you should be able to justify paying for the service.
To pick up some extra pennies, sign up for Google AdSense. It probably won't generate a lot of revenue, but it's free to sign up and completely effortless to maintain.
Set reasonable expectations for earnings. You've only invested $20. You're going to make 5% on most products. That means that you need to sell $400 worth of stuff to make back your investment. To make $20 an hour, what you write must generate $400 worth of purchases. You get credit for other purchases made while at Amazon besides just the product you linked to, so it's not as hard as it may sound. It won't make you rich, but it's not hard to be profitable, and it builds over time.
What You Need:
A credit card with about $20 available

Make Money Online (Without Spending a Dime)

noreply@blogger.com (Make Money Online) — Fri, 26 Oct 2007 06:32:00 -0700

Even with no product and no Web site, you can get paid for what and who you know
Making money online used to pretty much require you to have your own Web site, products to sell and some marketing savvy. But a new generation of dot-coms have arisen that will pay you for what you know and who you know without you having to be a web designer or a marketing genius.
But it's hard to tell hype from the real deal. I did a search on "make money online" and "making money online", and much of the information out there is just promoting various infoproducts, mostly about Internet marketing. I see why people sometimes ask, "Is anyone making money online besides Internet marketing experts?"
So I put together a list of business opportunities with legitimate companies that:
Pay cash, not just points towards rewards or a chance to win money
Don't require you to have your own Web domain or your own products
Don't involve any hard-selling
Aren't just promoting more Internet marketing
Give a good return on your time investmentIn the interest of objectivity, none of the links below are affiliate links, and none of them have paid or provided any other consideration for their presence here.
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These are legitimate companies with business models that allow you to get paid for a wide range of activities.

Help friends find better jobs.

Sites like H3.com and JobThread connect employers with prospective employees, many of whom are already employed and not actively job-hunting, via networking - the people who know these qualified candidates. Rewards for referring a candidate who gets hired range from a few hundred dollars to as much as $5,000 - not chump change. This is a great way to break into the recruiting business with no overhead. JobThread is intriguing in that they can set up a job board for your site or your organization (you don't even have to have a web site) at no cost to you -- no merchant account required. You determine the posting fees and split the revenue with them.

Connect suppliers with buyers.

Referral fees are a common practice in business, but they haven't been used much in online networking sites because there was no way to track them. InnerSell provides that. Vendors set the referral fees they're willing to pay, then when a deal happens, you get 70% of the referral fee.

Provide business contact information.

One of the greatest challenges in sales is getting accurate contact information about prospective customers. A growing number of services have launched in the past couple of years to help address this, but most rely on members to maintain their own contact information. Jigsaw, on the other hand, pays members to help keep information up-to-date on the people they know, not just themselves, and pays them to do so ($1 for each unique new qualifying contact you put into the system). According to Jigsaw, in their first payout after launch, the top ten point-earns each received more than $750.

Become a semi-pro reporter.

Creative Reporter is a new program from Creative Weblogging that lets just about anyone become a paid reporter/blogger. They're looking for people to create original, but non-exclusive, blog posts / articles of 250-500 words on topics including parenting, celebrities, travel, mobile technology, and more. Pay is $10 per 1,000 page views on your posts (that's excellent pay for Web writing, although there's no telling how much traffic/money you'll actually get).

Write your own blog.

You don't have to have your own Web site, or install blogging software, or even figure out how to set up the advertising. At Blogger you can set up a blog for free in less than five minutes without knowing a thing about web design, and Blogger even automates setting up Google AdSense so you can make money off your blog by displaying ads and getting paid when people click on the ads. To make even more money from it, set up an affiliate program (see below) for books, music, etc., and insert your affiliate links whenever you refer to those items. You'll have to get a lot of traffic to become a six-figure blogger, but pick an interesting topic, write well, tell all your friends, and you're off to a good start.

Advertise other people's products.

If you already have a Web site or a blog, look for vendors that offer related but non-competing products and see if they have an affiliate program. Stick to familiar products and brands - they're easier to sell. To promote those products:
Place simple text or graphical ads in appropriate places on your site
Include links to purchase products you review or recommend in a blog, discussion forum or mailing list you control
Create a dedicated sales page or Web site to promote a particular productThey all work - it just depends on how much time you have to spend on it and your level of expertise with Web design and marketing.

Make Money From Your Content Site

noreply@blogger.com (Make Money Online) — Thu, 25 Oct 2007 06:15:00 -0700

If you're a Webmaster whose site receives even a modest amount of traffic, you've no doubt dreamed of the untold riches that lie untapped in your traffic stream. The burning question is: "How can I make the most money possible from my Website traffic?" This article will help you answer that question, as we explore several of the most common and profitable methods that are currently being employed to convert page views into dollars:

Traditional banner advertising
Pay-per-click (contextual) banner advertising
Subscription revenue
Affiliate and CPA programs

Text links We'll finish up with a review of the finer points of online selling.

Traditional Banner Advertising
One of the earliest and most prevalent forms of monetizing site traffic is the ubiquitous online banner. Originally most popular in the 468x60 pixel version, banners are now available in many different sizes and shapes. In fact, the Interactive Advertising Bureau now lists 16 standard ad units in its guidelines. It's not hard to find a site that uses banners: CNN displays a 728x90 banner at the top of the page, eBay uses a 468x60 banner spot at top of listings pages, and AOL displays banners of various sizes throughout the site.

Business Model and Mechanics

The basic business model of the banner is simple: the Website vendor sells page views (impressions) to the advertiser. There are 2 basic banner ad payment models: paying as you go for every thousand impressions delivered, and a flat fee that's charged regardless of the number of visitors who actually see the ad.
Under the pay-as-you-go model, the most common metric is cost-per-thousand (impressions), also known as CPM. Prices will vary depending on targeting, volume, term of commitment, and market forces. Typical CPMs for less targeted inventory can range from $0.25 to $5.00 per thousand impressions. Therefore, a media buyer who wishes to purchase 100,000 impressions at a $5 CPM will sign a contract for $5,000. Targeted impressions are worth much more to an advertiser. If your site attracts car enthusiasts who are an attractive demographic for a local or national car dealership, you can expect to command 10 times the rate of untargeted ad inventory. Typical CPMs for targeted inventory run between $10 to over $100 per thousand impressions.
It's also common for a site to charge a media buyer a flat fee for an advertising spot. Depending on the placement and traffic, the fees can be quite high. For instance, a fixed placement on the home page, in a prominent spot, with a 100% share of voice on a targeted site is quite desirable.
The advantage of running banner advertising on your site is that you may be able to get paid purely on the basis of page views, thereby monetizing all your available inventory. The drawback may be that not everyone is willing to pay simply to be seen: often, advertisers demand a response to the advertising. Media buyers may be looking for a per-click type of payment arrangement.
The main disadvantage of running banners on your site is probably the adoption of maintenance responsibilities for someone else's creative units, and the responsibility for a banner's performance even if the banner is poorly designed, or the advertiser's Website doesn't convert well.
To make real money from banner ads, it's essential that you have a clear idea of how many unique visitors visit your site, and how many page views they generate -- data that any decent Web analytics program will show. You then have a basis on which you can establish realistic expectations of how much money you might earn.
Next, decide where on your site you're going to display advertising banners. I would suggest testing ads both at the top and bottom of your pages -- this is a proven model that has worked well for large publishers. Once you've decided on ad placements, you should set up an ad server to display the banners, and keep track of pages views and click throughs. I would also suggest developing several banners that 'sell' the ad space, which can run when you have excess inventory. The banner might say something like, "See Your Ad Here -- Contact Us to Advertise," and link to your advertising rates page.
Once your ad server is set up, sell! This is a hurdle for many; we'll address it later in this article.

Pay-Per-Click (Contextual) Banner Advertising
With the emergence of Google's AdWords and AdSense programs, the business of pay-per-click banners has exploded. This type of ad unit offers the tantalizing combination of ease-of-use and payouts for each and every click, regardless of whether that visitor converts to sale or not. It's no wonder this unit is so popular with the likes of Slashdot, which shows PPC marketplace links on the right-hand side of the site's main categories and posts, and Go.com, which uses Yahoo! Search Sponsored Results to power its search function. And these are just two among many, many other sites.

Business Model and Mechanics
As the name implies, pay-per-click banners are ad units that pay out each time they're clicked (with obvious fraud prevention engaged to prevent self-enrichment). These ads are sometimes called 'contextual' advertising, as the ad suppliers will often regulate where specific ads are placed, to ensure that they're relevant to the Web page on which they're viewed, and the audience that sees them.
The bounty paid out on each click is usually determined by the value of that click as set by the advertiser. This is a nice way of saying that you really don't know what you're going to earn from any given click until you check the back-end reporting.
Don't neglect checking out alternatives to Google's AdSense program. While Google is large and established, many smaller services actually share more of the advertising revenue with you. For example, bidvertiser.com is one alternative that pays out at a much lower threshold ($10) than Google. Also, if you specialize in Webmaster or Web hosting-related traffic, a new service at Webmaster911 offers much higher revenue sharing than Google currently offers.

Subscription Revenue
Any site that has recurring or frequently refreshed content may be a good candidate for a subscription revenue model. News sites fall into this category, with the Wall Street Journal and CNN offering some form of subscription service for their online content.

Business Model and Mechanics
Subscription-based services migrated from the offline world to the online world. The most common forms of subscriptions were originally used for newspapers or magazines. The end-user of the news or information service typically pays a weekly or monthly recurring service fee (subscription fee) to have full access to the publisher's content. The practical implementation of this model online may work as follows.
A publisher offers additional coverage, or premium content that is only available to subscribers. Under this model, the content is usually in a special password-protected area of the site. A new subscriber may gain access to the content by filling out an online form including (usually) credit card information for billing purposes. Once the credit card transaction has been authorized, the subscriber is emailed a unique and secure password permitting access to the subscription-only content. Typical subscription fees are in the range of $10 per month. For example, CNN charges $12.99 per month for its 'NewsPass,' which permits access to premium streaming video content on the site. The Wall Street Journal currently charges $6.95 per month for access to online content for those not already subscribed to the print edition.
A hybrid of the pure subscription model is simply to charge an increasing fee as access to higher level services increases. This model is common in online forums, where additional charges are levied to access certain forums, or users' signature lines are expanded at higher fee levels.

Affiliate and CPA Programs
Affiliate programs have existed from the infancy of the Internet. Amazon.com was an early adopter, and was able to convince many Webmasters to offer relevant books for sale on the site in exchange for a share of the profits -- today, Amazon has an extensive affiliate program. Affiliate programs have matured considerably since then, and there are now many more options for making money from your site traffic.

Basic Business Model
Affiliate programs essentially work like this: the Website owner (affiliate) offers the merchant's goods for sale on the affiliate Website. When a visitor clicks through the affiliate link, an identification code is associated with the visit (usually via a cookie) and in the event that the visitor takes the appropriate action (visit, conversion to a lead, conversion to a sale) then the affiliate is paid by the merchant. The merchant or affiliate network will also usually provide tools for the affiliate to monitor various metrics, such as the number of visitors sent to a merchant site, the number of clicks or sales generated, and the earnings accumulated.
Affiliate relationships may be established either with each merchant directly, or through an established third-party affiliate network. The two most popular third party affiliate networks are Linkshare and Commission Junction.
Linkshare boasts that it has created the largest network of affiliate partners of any program provider -- over 10 million partnerships -- in addition to becoming the first affiliate network provider to achieve sustained profitability. Linkshare also lays claim to being a pioneer in online affiliate marketing. The Linkshare network is touted by the company as the largest pay for performance affiliate marketing network on the Internet.
Heidi Messer, President and COO of LinkShare Corporation sums up the service this way: If you are looking to partner with the Internet's top brands, then LinkShare is the affiliate network to join. Find programs for Fortune 500 and other leading companies such as American Express, Avon, Dell, Office Depot, Apple Store, 1-800-Flowers, and more - only at LinkShare. We don't use cookies to track, so you don't have to worry about blocked or disabled cookies. And with our proprietary SynergyAnalytics application, LinkShare affiliates have a wealth of information and reports not available anywhere else to help them optimize their relationships. We're the leaders in the industry, and will continue to pave the way in both service and technology to foster profitable relationships online.

Text Links
In this era of ferociously competitive search engine optimization, competitive online marketing, and the race to appear first in the search engine results, an active market has arisen in the buying and selling of text links.
The beauty of text links from the Website owner's (or seller's) perspective is this: in order to boost search engine placement, the link must go directly to the Web page that's being optimized. There can be no tracking mechanism, or third party ad serving to interrupt the click. Therefore, these links are not scrutinized in the same manner that more conventional advertising is. It's simply not that important how much traffic comes through the link, or whether it's really being noticed by site visitors at all. This means you can have the links tucked away at the very bottom of your pages in a footer, and use a small font. The links can be very unobtrusive to your regular site traffic: as long as your Website meets the buyer's criteria, they will continue to pay for the link. Of course, as the likes of the TopXML and phpbb sites show, text links can be cleverly integrated into a site's design to provide a prominent advertising feature.
So what criteria do buyers look for, and what are they willing to pay? You can check the spot market for text links at sites like http://www.linkadage.com/Auction/XcAuctionPro.asp.
Another benefit of text link selling is that you don't have to really maintain the 'ad' at all. As long as the link is active on the page, you've done your part. This is much less labor and resource intensive than building an ad server into your site, rotating ads, and keeping creatives up-to-date.
Finally, as if it weren't already a great deal, you can have up to 20 text links on a page without suffering any negative consequences in the search engines. So, even if you only sell your links for $25 each (read: cheap) you can still net $500 per month just for letting the links sit there.

A Word on Selling
Let's face it: even the most attractive inventory won't move unless someone gets out there and sells it. That someone may have to be you, if you're an entrepreneur. Many people view selling with disdain, or they hate the rejection that goes hand-in-hand with the selling profession. You've got to get over this in order to be successful in translating your page views into dollars. If you can't do it yourself, then work out a commission-only arrangement with someone who can sell your inventory.
Jean Landry is a sales executive with The Globe and Mail, Canada's National Newspaper, daily offering readers from coast to coast unparalleled national, international and business reporting, analysis and commentary. The Globe and Mail has nearly 1,000,000 readers each weekday and even more on weekends: their online version at globeandmail.com attracts over 2.5 million visitors per month.
Jean offers the following key selling points for Webmasters:
Know your audience. Conduct a user survey and collect research when your visitors sign up for newsletters, pdf's, and registrations. Carefully profile your visitors. You may think you know who your visitors are, but you'll need to prove it to people, especially when HP says they want to buy up 10 million impressions from you for $50,000/month -- they'll most certainly want more than who you think is coming to your site.
Know your competition. Find out what your competitors are charging for their ad space, what ad unit sizes they are offering and what advertisers want. You may keep an eye on your competitors, as well, to determine their inventory churn or rollover. If you go back every 2 to 4 weeks and you see new advertisers all the time, it either means the site has a really aggressive sales person, or that it can't return results for advertisers, so clients are canceling.
Understand the language and understand the benefits and uniqueness of online advertising as an advertising medium. What's a cpm? What's a clickthrough? What does CPA stand for? A few months ago, we interviewed people for an online sales position and candidates couldn't answer those questions. Spend a little less time watching TV and a little more time reading Clickz.com, eMarketer.com, and MarketingFind.com, or check out adglossary.com. Industry knowledge and research can really help you move your inventory and sell online advertising. For example, I bet you didn't know that Internet accounts for about the same % of media time for consumers as TV now -- each accounts for 30% of their media usage time! However only 4% of media budgets are going towards online, while about 25% are going towards TV ...sounds like a pretty good opportunity to reach a huge untapped audience doesn't it?
Be creative! Online advertising is boring and predictable and doomed for failure if all you are going to sell is the standard 468x60 banner at the top of your Web page. Ever heard of banner blindness or banner burnout? It means your visitors tend to ignore the most common or basic forms of advertising online if you don't put some thought into their delivery and placement. You need to think about offering content sponsorships on your site, targeting your ads to geographic regions, day of week delivery, etc. Think strategic and offer strategic advertising solutions. If you have a section of your site dedicated to Web design, why not think of a creative way for a major brand's new Web service to sponsor it with customized buttons, content, or an online custom quote service?
Be aggressive in your sales...but be professional! And remember online advertising is not new, it's not trivial, and it shouldn't be given away for free or always be performance based. Don't be pushed around by arrogant media buyers who think that they can bully you into not paying their balance just because they didn't make 15 sales (not to mention the fact that they never signed a cost per acquisition agreement -- CPA).

Summary
Converting Web traffic into sales revenue takes persistence, experimentation, and great salesmanship. The methods mentioned in this article: Traditional Banner Advertising, Pay-Per-Click (Contextual) Banner Advertising, Subscriptions, Affiliate and CPA Programs, and sales of Text Links are proven models for creating cash from visitors. Select the techniques and models that are a good fit for your Website and personality -- then get started making money! Good luck converting your site traffic into a viable revenue stream.

How to Become an Early Riser

noreply@blogger.com (Make Money Online) — Thu, 25 Oct 2007 06:03:00 -0700

It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom.- Aristotle
Are morning people born or made? In my case it was definitely made. In my early 20s, I rarely went to bed before midnight, and I’d almost always sleep in late. I usually didn’t start hitting my stride each day until late afternoon.
But after a while I couldn’t ignore the high correlation between success and rising early, even in my own life. On those rare occasions where I did get up early, I noticed that my productivity was almost always higher, not just in the morning but all throughout the day. And I also noticed a significant feeling of well-being. So being the proactive goal-achiever I was, I set out to become a habitual early riser. I promptly set my alarm clock for 5AM…
… and the next morning, I got up just before noon.
Hmmm…
I tried again many more times, each time not getting very far with it. I figured I must have been born without the early riser gene. Whenever my alarm went off, my first thought was always to stop that blasted noise and go back to sleep. I tabled this habit for a number of years, but eventually I came across some sleep research that showed me that I was going about this problem the wrong way. Once I applied those ideas, I was able to become an early riser consistently.
It’s hard to become an early riser using the wrong strategy. But with the right strategy, it’s relatively easy.
The most common wrong strategy is this: You assume that if you’re going to get up earlier, you’d better go to bed earlier. So you figure out how much sleep you’re getting now, and then just shift everything back a few hours. If you now sleep from midnight to 8am, you figure you’ll go to bed at 10pm and get up at 6am instead. Sounds very reasonable, but it will usually fail.
It seems there are two main schools of thought about sleep patterns. One is that you should go to bed and get up at the same times every day. It’s like having an alarm clock on both ends — you try to sleep the same hours each night. This seems practical for living in modern society. We need predictability in our schedules. And we need to ensure adequate rest.
The second school says you should listen to your body’s needs and go to bed when you’re tired and get up when you naturally wake up. This approach is rooted in biology. Our bodies should know how much rest we need, so we should listen to them.
Through trial and error, I found out for myself that both of these schools are suboptimal sleep patterns. Both of them are wrong if you care about productivity. Here’s why:
If you sleep set hours, you’ll sometimes go to bed when you aren’t sleepy enough. If it’s taking you more than five minutes to fall asleep each night, you aren’t sleepy enough. You’re wasting time lying in bed awake and not being asleep. Another problem is that you’re assuming you need the same number of hours of sleep every night, which is a false assumption. Your sleep needs vary from day to day.
If you sleep based on what your body tells you, you’ll probably be sleeping more than you need — in many cases a lot more, like 10-15 hours more per week (the equivalent of a full waking day). A lot of people who sleep this way get 8+ hours of sleep per night, which is usually too much. Also, your mornings may be less predictable if you’re getting up at different times. And because our natural rhythms are sometimes out of tune with the 24-hour clock, you may find that your sleep times begin to drift.
The optimal solution for me has been to combine both approaches. It’s very simple, and many early risers do this without even thinking about it, but it was a mental breakthrough for me nonetheless. The solution was to go to bed when I’m sleepy (and only when I’m sleepy) and get up with an alarm clock at a fixed time (7 days per week). So I always get up at the same time (in my case 5am), but I go to bed at different times every night.
I go to bed when I’m too sleepy to stay up. My sleepiness test is that if I couldn’t read a book for more than a page or two without drifting off, I’m ready for bed. Most of the time when I go to bed, I’m asleep within three minutes. I lie down, get comfortable, and immediately I’m drifting off. Sometimes I go to bed at 9:30pm; other times I stay up until midnight. Most of the time I go to bed between 10-11pm. If I’m not sleepy, I stay up until I can’t keep my eyes open any longer. Reading is an excellent activity to do during this time, since it becomes obvious when I’m too sleepy to read.
When my alarm goes off every morning, I turn it off, stretch for a couple seconds, and sit up. I don’t think about it. I’ve learned that the longer it takes me to get up, the more likely I am to try to sleep in. So I don’t allow myself to have conversations in my head about the benefits of sleeping in once the alarm goes off. Even if I want to sleep in, I always get up right away.
After a few days of using this approach, I found that my sleep patterns settled into a natural rhythm. If I got too little sleep one night, I’d automatically be sleepier earlier and get more sleep the next night. And if I had lots of energy and wasn’t tired, I’d sleep less. My body learned when to knock me out because it knew I would always get up at the same time and that my wake-up time wasn’t negotiable.
A side effect was that on average, I slept about 90 minutes less per night, but I actually felt more well-rested. I was sleeping almost the entire time I was in bed.
I read that most insomniacs are people who go to bed when they aren’t sleepy. If you aren’t sleepy and find yourself unable to fall asleep quickly, get up and stay awake for a while. Resist sleep until your body begins to release the hormones that rob you of consciousness. If you simply go to bed when you’re sleepy and then get up at a fixed time, you’ll cure your insomnia. The first night you’ll stay up late, but you’ll fall asleep right away. You may be tired that first day from getting up too early and getting only a few hours of sleep the whole night, but you’ll slog through the day and will want to go to bed earlier that second night. After a few days, you’ll settle into a pattern of going to bed at roughly the same time and falling asleep right away.
So if you want to become an early riser (or just exert more control over your sleep patterns), then try this: Go to bed only when you’re too sleepy to stay up, and get up at a fixed time every morning.

30 Days to Success

noreply@blogger.com (Make Money Online) — Thu, 25 Oct 2007 06:01:00 -0700

A powerful personal growth tool is the 30-day trial. This is a concept I borrowed from the shareware industry, where you can download a trial version of a piece of software and try it out risk-free for 30 days before you’re required to buy the full version. It’s also a great way to develop new habits, and best of all, it’s brain-dead simple.
Let’s say you want to start a new habit like an exercise program or quit a bad habit like sucking on cancer sticks. We all know that getting started and sticking with the new habit for a few weeks is the hard part. Once you’ve overcome inertia, it’s much easier to keep going.
Yet we often psyche ourselves out of getting started by mentally thinking about the change as something permanent — before we’ve even begun. It seems too overwhelming to think about making a big change and sticking with it every day for the rest of your life when you’re still habituated to doing the opposite. The more you think about the change as something permanent, the more you stay put.
But what if you thought about making the change only temporarily — say for 30 days — and then you’re free to go back to your old habits? That doesn’t seem so hard anymore. Exercise daily for just 30 days, then quit. Maintain a neatly organized desk for 30 days, then slack off. Read for an hour a day for 30 days, then go back to watching TV.
Could you do it? It still requires a bit of discipline and commitment, but not nearly so much as making a permanent change. Any perceived deprivation is only temporary. You can count down the days to freedom. And for at least 30 days, you’ll gain some benefit. It’s not so bad. You can handle it. It’s only one month out of your life.
Now if you actually complete a 30-day trial, what’s going to happen? First, you’ll go far enough to establish it as a habit, and it will be easier to maintain than it was to begin it. Secondly, you’ll break the addiction of your old habit during this time. Thirdly, you’ll have 30 days of success behind you, which will give you greater confidence that you can continue. And fourthly, you’ll gain 30 days worth of results, which will give you practical feedback on what you can expect if you continue, putting you in a better place to make informed long-term decisions.
Therefore, once you hit the end of the 30-day trial, your ability to make the habit permanent is vastly increased. But even if you aren’t ready to make it permanent, you can opt to extend your trial period to 60 or 90 days. The longer you go with the trial period, the easier it will be to lock in the new habit for life.
Another benefit of this approach is that you can use it to test new habits where you really aren’t sure if you’d even want to continue for life. Maybe you’d like to try a new diet, but you don’t know if you’d find it too restrictive. In that case, do a 30-day trial and then re-evaluate. There’s no shame in stopping if you know the new habit doesn’t suit you. It’s like trying a piece of shareware for 30 days and then uninstalling it if it doesn’t suit your needs. No harm, no foul.
Here are some examples from my own life where I used 30-day trials to establish new habits:
1) In the Summer of 1993, I wanted to try being vegetarian. I had no interest in making this a lifelong change, but I’d read a lot about the health benefits of vegetarianism, so I committed to it for 30 days just for the experience. I was already exercising regularly, seemed in decent health, and was not overweight (6′0″, 155 lbs), but my typical college diet included a lot of In-N-Out burgers. Going lacto-ovo vegetarian for 30 days was a lot easier than I expected — I can’t say it was hard at all, and I never felt deprived. Within a week I noticed an increase in my energy and concentration, and I felt more clear-headed. At the end of the 30 days, it was a no-brainer to stick with it. This change looked a lot harder than it really was.
2) In January 1997, I decided to try going from vegetarian to vegan. While lacto-ovo vegetarians can eat eggs and dairy, vegans don’t eat anything that comes from an animal. I was developing an interest in going vegan for life, but I didn’t think I could do it. How could I give up veggie-cheese omelettes? The diet seemed too restrictive to me — even fanatically so. But I was intensely curious to know what it was actually like. So once again I did a 30-day trial. At the time I figured I’d make it through the trial, but I honestly didn’t expect to continue beyond that. Well, I lost seven pounds in the first week, mostly from going to the bathroom as all the accumulated dairy mucus was cleansed from my bowels (now I know why cows need four stomachs to properly digest this stuff). I felt lousy the first couple days but then my energy surged. I also felt more clear-headed than ever, as if a “fog of brain” had been lifted; it felt like my brain had gotten a CPU and a RAM upgrade. However, the biggest change I noticed was in my endurance. I was living in Marina del Rey at the time and used to run along the beach near the Santa Monica Pier, and I noticed I wasn’t as tired after my usual 3-mile runs, so I started increasing them to 5 miles, 10 miles, and then eventually a marathon a few years later. In Tae Kwon Do, the extra endurance really gave a boost to my sparring skills as well. The accumulated benefits were so great that the foods I was giving up just didn’t seem so appealing anymore. So once again it was a no-brainer to continue after the first 30 days, and I’m still vegan today. What I didn’t expect was that after so long on this diet, the old animal product foods I used to eat just don’t seem like food anymore, so there’s no feeling of deprivation.
3) Also in 1997, I decided I wanted to exercise every single day for a year. That was my 1997 New Year’s resolution. My criteria was that I would exercise aerobically at least 25 minutes every day, and I wouldn’t count Tae Kwon Do classes which I was taking 2-3 days per week. Coupled with my dietary changes, I wanted to push my fitness to a new level. I didn’t want to miss a single day, not even for sick days. But thinking about exercising 365 days in a row was daunting, so I mentally began with a 30-day trial. That wasn’t so bad. After a while every day that passed set a new record: 8 days in a row… 10 days… 15 days…. It became harder to quit. After 30 days in a row, how could I not do 31 and set a new personal record? And can you imagine giving up after 250 days? No way. After the initial month to establish the habit, the rest of the year took care of itself. I remember going to a seminar that year and getting home well after midnight. I had a cold and was really tired, yet I still went out running at 2am in the rain. Some people might call that foolish, but I was so determined to reach my goal that I wasn’t going to let fatigue or illness stop me. I succeeded and kept it up for the whole year without ever missing a day. In fact, I kept going for a few more weeks into 1998 before I finally opted to stop, which was a tough decision. I wanted to do this for one year, knowing it would become a powerful reference experience, and it certainly became such.
4) More diet stuff…. After being vegan for a number of years, I opted to try other variations of the vegan diet. I did 30-day trials both with the macrobiotic diet and with the raw foods diet. Those were interesting and gave me new insights, but I decided not to continue with either of them. I felt no different eating macrobiotically than I did otherwise. And in the case of the raw diet, while I did notice a significant energy boost, I found the diet too labor intensive — I was spending a lot of time preparing meals and shopping frequently. Sure you can just eat raw fruits and veggies, but to make interesting raw meals, there can be a lot of labor involved. If I had my own chef, I’d probably follow the raw diet though because I think the benefits would be worth it. I did a second trial of the raw diet for 45 days, but again my conclusion was the same. If I was ever diagnosed with a serious disease like cancer, I’d immediately switch to an all raw, living foods diet, since I believe it to be the absolute best diet for optimal health. I’ve never felt more energetic in my life than when I ate a raw diet. But I had a hard time making it practical for me. Even so, I managed to integrate some new macrobiotic foods and raw foods into my diet after these trials. There are two all-raw restaurants here in Vegas, and I’ve enjoyed eating at them because then someone else does all the labor. So these 30-day trials were still successful in that they produced new insights, although in both cases I intentionally declined to continue with the new habit. One of the reasons a full 30-day trial is so important with new diets is that the first week or two will often be spent detoxing and overcoming cravings, so it isn’t until the third or fourth week that you begin to get a clear picture. I feel that if you haven’t tried a diet for at least 30 days, you simply don’t understand it. Every diet feels different on the inside than it appears from the outside.
This 30-day method seems to work best for daily habits. I’ve had no luck using it when trying to start a habit that only occurs 3-4 days per week. However, it can work well if you apply it daily for the first 30 days and then cut back thereafter. This is what I’d do when starting a new exercise program, for example. Daily habits are much easier to establish.
Here are some other ideas for applying 30-day trials:
Give up TV. Tape all your favorite shows and save them until the end of the trial. My whole family did this once, and it was very enlightening.
Give up online forums, especially if you feel you’re becoming forum addicted. This will help break the addiction and give you a clearer sense of how participation actually benefits you (if at all). You can always catch up at the end of 30 days.
Shower/bathe/shave every day. I know YOU don’t need this one, so please pass it along to someone who does.
Meet someone new every day. Start up a conversation with a stranger.
Go out every evening. Go somewhere different each time, and do something fun — this will be a memorable month.
Spend 30 minutes cleaning up and organizing your home or office every day. That’s 15 hours total.
List something new to sell on ebay every day. Purge some of that clutter.
Ask someone new out on a date every day. Unless your success rate is below 3%, you’ll get at least one new date, maybe even meet your future spouse.
If you’re already in a relationship, give your partner a massage every day. Or offer to alternate who gives the massage each day, so that’s 15 massages each.
Give up cigarettes, soda, junk food, coffee, or other unhealthy addictions.
Become an early riser.
Write in your journal every day.
Call a different family member, friend, or business contact every day.
Make 25 sales calls every day to solicit new business. Professional speaker Mike Ferry did this five days a week for two years, even on days when he was giving seminars. He credits this habit with helping build his business to over $10 million in annual sales. If you make 1300 sales calls a year, you’re going to get some decent business no matter how bad your sales skills are. You can generalize this habit to any kind of marketing work, like building new links to your web site.
Write a new blog entry every day.
Read for an hour a day on a subject that interests you.
Meditate every day.
Learn a new vocabulary word every day.
Go for a long walk every day.
Again, don’t think that you need to continue any of these habits beyond 30 days. Think of the benefits you’ll gain from those 30 days alone. You can re-assess after the trial period. You’re certain to grow just from the experience, even if it’s temporary.
The power of this approach lies in its simplicity. Even though doing a certain activity every single day may be less efficient than following a more complicated schedule — weight training is a good example because adequate rest is a key component — you’ll often be more likely to stick with the daily habit. When you commit to doing something every single day without exception, you can’t rationalize or justify missing a day, nor can you promise to make it up later by reshuffling your schedule.
Give trials a try. If you’re ready to commit to one right now, please feel free to post a comment and share your goal for the next 30 days. If there’s enough interest, then perhaps we can do a group postmortem around May 20th to see how it went for everyone. I’ll even do it with you. Mine will be to go running or biking for at least 25 minutes or do a minimum 60-minute hike in the mountains every day for 30 days. The weather here in Vegas has been great lately, so it’s a nice time for me to get back to exercising outdoors.

How to Make Money From Your Blog

noreply@blogger.com (Make Money Online) — Thu, 25 Oct 2007 05:44:00 -0700

StevePavlina.com was launched on Oct 1st, 2004. By April 2005 it was averaging $4.12/day in income. Now it brings in over $200/day $1000/day (updated as of 10/29/06). I didn’t spend a dime on marketing or promotion. In fact, I started this site with just $9 to register the domain name, and everything was bootstrapped from there. Would you like to know how I did it?
This article is seriously long (over 7300 words), but you’re sure to get your money’s worth (hehehe). I’ll even share some specifics. If you don’t have time to read it now, feel free to bookmark it or print it out for later.
Do you actually want to monetize your blog?
Some people have strong personal feelings with respect to making money from their blogs. If you think commercializing your blog is evil, immoral, unethical, uncool, lame, greedy, obnoxious, or anything along those lines, then don’t commercialize it.
If you have mixed feelings about monetizing your blog, then sort out those feelings first. If you think monetizing your site is wonderful, fine. If you think it’s evil, fine. But make up your mind before you seriously consider starting down this path. If you want to succeed, you must be congruent. Generating income from your blog is challenging enough — you don’t want to be dealing with self-sabotage at the same time. It should feel genuinely good to earn income from your blog — you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it. If, however, you find yourself full of doubts over whether this is the right path for you, you might find this article helpful: How Selfish Are You? It’s about balancing your needs with the needs of others.
If you do decide to generate income from your blog, then don’t be shy about it. If you’re going to put up ads, then really put up ads. Don’t just stick a puny little ad square in a remote corner somewhere. If you’re going to request donations, then really request donations. Don’t put up a barely visible “Donate” link and pray for the best. If you’re going to sell products, then really sell them. Create or acquire the best quality products you can, and give your visitors compelling reasons to buy. If you’re going to do this, then fully commit to it. Don’t take a half-assed approach. Either be full-assed or no-assed.
You can reasonably expect that when you begin commercializing a free site, some people will complain, depending on how you do it. I launched this site in October 2004, and I began putting Google Adsense ads on the site in February 2005. There were some complaints, but I expected that — it was really no big deal. Less than 1 in 5,000 visitors actually sent me negative feedback. Most people who sent feedback were surprisingly supportive. Most of the complaints died off within a few weeks, and the site began generating income almost immediately, although it was pretty low — a whopping $53 the first month. If you’d like to see some month-by-month specifics, I posted my 2005 Adsense revenue figures earlier this year. Adsense is still my single best source of revenue for this site, although it’s certainly not my only source. More on that later…
Can you make a decent income online?
Yes, absolutely. At the very least, a high five-figure annual income is certainly an attainable goal for an individual working full-time from home. I’m making a healthy income from StevePavlina.com, and the site is only 19 months old… barely a toddler. If you have a day job, it will take longer to generate a livable income, but it can still be done part-time if you’re willing to devote a lot of your spare time to it. I’ve always done it full-time.
Can most people do it?
No, they can’t. I hope it doesn’t shock you to see a personal development web site use the dreaded C-word. But I happen to agree with those who say that 99% of people who try to generate serious income from their blogs will fail. The tagline for this site is “Personal Development for Smart People.” And unfortunately (or fortunately, depending on your outlook), smart people are a minority on this planet. So while most people can’t make a living this way, I would say that most smart people can. How do you know whether or not you qualify as smart? Here’s a good rule of thumb: If you have to ask the question, you aren’t.
If that last paragraph doesn’t flood my inbox with flames, I don’t know what will. OK, actually I do.
This kind of 99-1 ratio isn’t unique to blogging though. You’ll see it in any field with relatively low barriers to entry. What percentage of wannabe actors, musicians, or athletes ever make enough money from their passions to support themselves? It doesn’t take much effort to start a blog these days — almost anyone can do it. Talent counts for something, and the talent that matters in blogging is intelligence. But that just gets you in the door. You need to specifically apply your intelligence to one particular talent. And the best words I can think of to describe that particular talent are: web savvy.
If you are very web savvy, or if you can learn to become very web savvy, then you have an excellent shot of making enough money from your blog to cover all your living expenses… and then some. But if becoming truly web savvy is more than your gray matter can handle, then I’ll offer this advice: Don’t quit your day job.
Web savvy
What do I mean by web savvy? You don’t need to be a programmer, but you need a decent functional understanding of a variety of web technologies. What technologies are “key” will depend on the nature of your blog and your means of monetization. But generally speaking I’d list these elements as significant:
blog publishing software
HTML/CSS
blog comments (and comment spam)
RSS/syndication
feed aggregators
pings
trackbacks
full vs. partial feeds
blog carnivals (for kick-starting your blog’s traffic)
search engines
search engine optimization (SEO)
page rank
social bookmarking
tagging
contextual advertising
affiliate programs
traffic statistics
email
Optional: podcasting, instant messaging, PHP or other web scripting languages.
I’m sure I missed a few due to familiarity blindness. If scanning such a list makes your head spin, I wouldn’t recommend trying to make a full-time living from blogging just yet. Certainly you can still blog, but you’ll be at a serious disadvantage compared to someone who’s more web savvy, so don’t expect to achieve stellar results until you expand your knowledge base.
If you want to sell downloadable products such as ebooks, then you can add e-commerce, SSL, digital delivery, fraud prevention, and online databases to the list. Again, you don’t need to be a programmer; you just need a basic understanding of these technologies. Even if you hire someone else to handle the low-level implementation, it’s important to know what you’re getting into. You need to be able to trust your strategic decisions, and you won’t be able to do that if you’re a General who doesn’t know what a gun is.
A lack of understanding is a major cause of failure in the realm of online income generation. For example, if you’re clueless about search engine optimization (SEO), you’ll probably cripple your search engine rankings compared to someone who understands SEO well. But you can’t consider each technology in isolation. You need to understand the connections and trade-offs between them. Monetizing a blog is a balancing act. You may need to balance the needs of yourself, your visitors, search engines, those who link to you, social bookmarking sites, advertisers, affiliate programs, and others. Seemingly minor decisions like what to title a web page are significant. In coming up with the title of this article, I have to take all of these potential viewers into consideration. I want a title that is attractive to human visitors, drives reasonable search engine traffic, yields relevant contextual ads, fits the theme of the site, and encourages linking and social bookmarking. And most importantly I want each article to provide genuine value to my visitors. I do my best to create titles for my articles that balance these various needs. Often that means abandoning cutesy or clever titles in favor of direct and comprehensible ones. It’s little skills like these that help drive sustainable traffic growth month after month. Missing out on just this one skill is enough to cripple your traffic. And there are dozens of these types of skills that require web savvy to understand, respect, and apply.
This sort of knowledge is what separates the 1% from the 99%. Both groups may work just as hard, but the 1% is getting much better results for their efforts. It normally doesn’t take me more than 60 seconds to title an article, but a lot of experience goes into those 60 seconds. You really just have to learn these ideas once; after that you can apply them routinely.
Whenever you come across a significant web technology you don’t understand, look it up on Google or Wikipedia, and dive into it long enough to acquire a basic understanding of it. To make money from blogging it’s important to be something of a jack of all trades. Maybe you’ve heard the expression, “A jack of all trades is a master of none.” That may be true, but you don’t need to master any of these technologies — you just have to be good enough to use them. It’s the difference between being able to drive a car vs. becoming an auto mechanic. Strive to achieve functional knowledge, and then move on to something else. Even though I’m an experienced programmer, I don’t know how many web technologies actually work. I don’t really care. I can still use them to generate results. In the time it would take me to fully understand one new technology, I can achieve sufficient functional knowledge to apply several of them.
Thriving on change
Your greatest risk isn’t that you’ll make mistakes that will cost you. Your greatest risk is that you’ll miss opportunities. You need an entrepreneurial mindset, not an employee mindset. Don’t be too concerned with the risk of loss — be more concerned with the risk of missed gains. It’s what you don’t know and what you don’t do that will hurt you the worst. Blogging is cheap. Your expenses and financial risk should be minimal. Your real concern should be missing opportunities that would have made you money very easily. You need to develop antennae that can listen out for new opportunities. I highly recommend subscribing to Darren Rowse’s Problogger blog — Darren is great at uncovering new income-generating opportunities for bloggers.
The blogosphere changes rapidly, and change creates opportunity. It takes some brains to decipher these opportunities and to take advantage of them before they disappear. If you hesitate to capitalize on something new and exciting, you may simply miss out. Many opportunities are temporary. And every day you don’t implement them, you’re losing money you could have earned. And you’re also missing opportunities to build traffic, grow your audience, and benefit more people.
I used to get annoyed by the rapid rate of change of web technologies. It’s even more rapid than what I saw when I worked in the computer gaming industry. And the rate of change is accelerating. Almost every week now I learn about some fascinating new web service or idea that could potentially lead to big changes down the road. Making sense of them is a full-time job in itself. But I learned to love this insane pace. If I’m confused then everyone else is probably confused too. And people who only do this part-time will be very confused. If they aren’t confused, then they aren’t keeping up. So if I can be just a little bit faster and understand these technologies just a little bit sooner, then I can capitalize on some serious opportunities before the barriers to entry become too high. Even though confusion is uncomfortable, it’s really a good thing for a web entrepreneur. This is what creates the space for a college student to earn $1,000,000 online in just a few months with a clever idea. Remember this isn’t a zero-sum game. Don’t let someone else’s success make you feel diminished or jealous. Let it inspire you instead.
What’s your overall income-generation strategy?
I don’t want to insult anyone, but most people are utterly clueless when it comes to generating income from their blogs. They slap things together haphazardly with no rhyme or reason and hope to generate lots of money. While I’m a strong advocate of the ready-fire-aim approach, that strategy does require that you eventually aim. Ready-fire-fire-fire-fire will just create a mess.
Take a moment to articulate a basic income-generating strategy for your site. If you aren’t good at strategy, then just come up with a general philosophy for how you’re going to generate income. You don’t need a full business plan, just a description of how you plan to get from $0 per month to whatever your income goal is. An initial target goal I used when I first started this site was $3000 per month. It’s a somewhat arbitrary figure, but I knew if I could reach $3000 per month, I could certainly push it higher, and $3000 is enough income that it’s going to make a meaningful difference in my finances. I reached that level 15 months after launching the site (in December 2005). And since then it’s continued to increase nicely. Blogging income is actually quite easy to maintain. It’s a lot more secure than a regular job. No one can fire me, and if one source of income dries up, I can always add new ones. We’ll address multiple streams of income soon…
Are you going to generate income from advertising, affiliate commissions, product sales, donations, or something else? Maybe you want a combination of these things. However you decide to generate income, put your basic strategy down in writing. I took 15 minutes to create a half-page summary of my monetization strategy. I only update it about once a year and review it once a month. This isn’t difficult, but it helps me stay focused on where I’m headed. It also allows me to say no to opportunities that are inconsistent with my plan.
Refer to your monetization strategy (or philosophy) when you need to make design decisions for your web site. Although you may have multiple streams of income, decide which type of income will be your primary source, and design your site around that. Do you need to funnel people towards an order form, or will you place ads all over the site? Different monetization strategies suggest different design approaches. Think about what specific action you want your visitors to eventually take that will generate income for you, and design your site accordingly.
When devising your income strategy, feel free to cheat. Don’t re-invent the wheel. Copy someone else’s strategy that you’re convinced would work for you too. Do NOT copy anyone’s content or site layout (that’s copyright infringement), but take note of how they’re making money. I decided to monetize this site with advertising and affiliate income after researching how various successful bloggers generated income. Later I added donations as well. This is an effective combo.
Traffic, traffic, traffic
Assuming you feel qualified to take on the challenge of generating income from blogging (and I haven’t scared you away yet), the three most important things you need to monetize your blog are traffic, traffic, and traffic.
Just to throw out some figures, last month (April 2006), this site received over 1.1 million visitors and over 2.4 million page views. That’s almost triple what it was just six months ago.
Why is traffic so important? Because for most methods of online income generation, your income is a function of traffic. If you double your traffic, you’ll probably double your income (assuming your visitor demographics remain fairly consistent). You can screw almost everything else up, but if you can generate serious traffic, it’s really hard to fail. With sufficient traffic the realistic worst case is that you’ll eventually be able to monetize your web site via trial and error (as long as you keep those visitors coming).
When I first launched this blog, I knew that traffic building was going to be my biggest challenge. All of my plans hinged on my ability to build traffic. If I couldn’t build traffic, it was going to be very difficult to succeed. So I didn’t even try to monetize my site for the first several months. I just focused on traffic building. Even after 19 months, traffic building is still the most important part of my monetization plan. For my current traffic levels, I know I’m undermonetizing my site, but that’s OK. Right now it’s more important to me to keep growing the site, and I’m optimizing the income generation as I go along.
Traffic is the primary fuel of online income generation. More visitors means more ad clicks, more product sales, more affiliate sales, more donations, more consulting leads, and more of whatever else that generates income for you. And it also means you’re helping more and more people.
With respect to traffic, you should know that in many respects, the rich do get richer. High traffic leads to even more traffic-building opportunities that just aren’t accessible for low-traffic sites. On average at least 20 bloggers add new links to my site every day, my articles can easily surge to the top of social bookmarking sites like del.icio.us, and I’m getting more frequent requests for radio interviews. Earlier this year I was featured in USA Today and in Self Magazine, which collectively have millions of readers. Journalists are finding me by doing Google searches on topics I’ve written about. These opportunities were not available to me when I was first starting out. Popular sites have a serious advantage. The more traffic you have, the more you can attract.
If you’re intelligent and web savvy, you should also be able to eventually build a high-traffic web site. And you’ll be able to leverage that traffic to build even more traffic.
How to build traffic
Now if traffic is so crucial, how do you build it up to significant levels if you’re starting from rock bottom?
I’ve already written a lengthy article on this topic, so I’ll refer you there: How to Build a High Traffic Web Site (or Blog). If you don’t have time to read it now, feel free to bookmark it or print it out for later. That article covers my general philosophy of traffic-building, which centers on creating content that provides genuine value to your visitors. No games or gimmicks.
There is one other important traffic-building tip I’ll provide here though.
Blog Carnivals. Take full advantage of blog carnivals when you’re just starting out (click the previous link and read the FAQ there to learn what carnivals are if you don’t already know). Periodically submit your best blog posts to the appropriate carnivals for your niche. Carnivals are easy ways to get links and traffic, and best of all, they’re free. Submitting only takes minutes if you use a multi-carnvival submission form. Do NOT spam the carnivals with irrelevant material — only submit to the carnivals that are a match for your content.
In my early traffic-building days, I’d do carnivals submissions once a week, and it helped a great deal in going from nothing to about 50,000 visitors per month. You still have to produce great content, but carnivals give you a free shot at marketing your unknown blog. Free marketing is precisely the kind of opportunity you don’t want to miss. Carnivals are like an open-mic night at a comedy club — they give amateurs a chance to show off their stuff. I still submit to certain carnivals every once in a while, but now my traffic is so high that relatively speaking, they don’t make much difference anymore. Just to increase my traffic by 1% in a month, I need 11,000 new visitors, and even the best carnivals don’t push that much traffic. But you can pick up dozens or even hundreds of new subscribers from each round of carnival submissions, so it’s a great place to start. Plus it’s very easy.
If your traffic isn’t growing month after month, does it mean you’re doing something wrong? Most likely you aren’t doing enough things right. Again, making mistakes is not the issue. Missing opportunities is.
Will putting ads on your site hurt your traffic?
Here’s a common fear I hear from people who are considering monetizing their web sites:
Putting ads on my site will cripple my traffic. The ads will drive people away, and they’ll never come back.
Well, in my experience this is absolutely, positively, and otherwise completely and totally… FALSE. It’s just not true. Guess what happened to my traffic when I put ads on my site. Nothing. Guess what happened to my traffic when I put up more ads and donation links. Nothing. I could detect no net effect on my traffic whatsoever. Traffic continued increasing at the same rate it did before there were ads on my site. In fact, it might have even helped me a little, since some bloggers actually linked to my site just to point out that they didn’t like my ad layout. I’ll leave it up to you to form your own theories about this. It’s probably because there’s so much advertising online already that even though some people will complain when a free site puts up ads, if they value the content, they’ll still come back, regardless of what they say publicly.
Most mature people understand it’s reasonable for a blogger to earn income from his/her work. I think I’m lucky in that my audience tends to be very mature — immature people generally aren’t interested in personal development. To create an article like this takes serious effort, not to mention the hard-earned experience that’s required to write it. This article alone took me over 15 hours of writing and editing. I think it’s perfectly reasonable to earn an income from such work. If you get no value from it, you don’t pay anything. What could be more fair than that? The more income this blog generates, the more I can put into it. For example, I used some of the income to buy podcasting equipment and added a podcast to the site. I’ve recorded 13 episodes so far. The podcasts are all ad-free. I’m also planning to add some additional services to this site in the years ahead. More income = better service.
At the time of this writing, my site is very ad-heavy. Some people point this out to me as if I’m not aware of it: “You know, Steve. Your web site seems to contain an awful lot of ads.” Of course I’m aware of it. I’m the one who put the ads there. There’s a reason I have this configuration of ads. They’re effective! People keep clicking on them. If they weren’t effective, I’d remove them right away and try something else.
I do avoid putting up ads that I personally find annoying when I see them on other sites, including pop-ups and interstitials (stuff that flies across your screen). Even though they’d make me more money, in my opinion they degrade the visitor experience too much.
I also provide two ad-free outlets, so if you really don’t like ads, you can actually read my content without ads. First, I provide a full-text RSS feed, and at least for now it’s ad-free. I do, however, include a donation request in the bottom of my feeds.
If you want to see some actual traffic data, take a look at the 2005 traffic growth chart. I first put ads on the site in February 2005, and although the chart doesn’t cover pre-February traffic growth, the growth rate was very similar before then. For an independent source, you can also look at my traffic chart on Alexa. You can select different Range options to go further back in time.
Multiple streams of income
You don’t need to put all your eggs in one basket. Think multiple streams of income. On this site I actually have six different streams of income. Can you count them all? Here’s a list:
Google Adsense ads (pay per click and pay per impression advertising)
Donations (via PayPal or snail mail — yes, some people do mail a check)
Text Link Ads (sold for a fixed amount per month)
Chitika eMiniMalls ads (pay per click)
Affiliate programs like Amazon and LinkShare (commission on products sold, mostly books)
Advertising sold to individual advertisers (three-month campaigns or longer)
Note: If you’re reading this article a while after its original publication date, then this list is likely to change. I frequently experiment with different streams.
Adsense is my biggest single source of income, but some of the others do pretty well too. Every stream generates more than $100/month.
My second biggest income stream is actually donations. My average donation is about $10, and I’ve received a number of $100 donations too. It only took me about an hour to set this up via PayPal. So even if your content is free like mine, give your visitors a means to voluntarily contribute if they wish. It’s win-win. I’m very grateful for the visitor support. It’s a nice form of feedback too, since I notice that certain articles produced a surge in donations — this tells me I’m hitting the mark and giving people genuine value.
These aren’t my only streams of income though. I’ve been earning income online since 1995. With my computer games business, I have direct sales, royalty income, some advertising income, affiliate income, and donations (from the free articles). And if you throw in my wife’s streams of income, it gets really ridiculous: advertising, direct book sales, book sales through distributors, web consulting, affiliate income, more Adsense income, and probably a few sources I forgot. Suffice it to say we receive a lot of paychecks. Some of them are small, but they add up. It’s also extremely low risk — if one source of income dries up, we just expand existing sources or create new ones. I encourage you to think of your blog as a potential outlet for multiple streams of income too.

Automated income
With the exception of #6, all of these income sources are fully automated. I don’t have to do anything to maintain them except deposit checks, and in most cases I don’t even have to do that because the money is automatically deposited to my bank account.
I love automated income. With this blog I currently have no sales, no employees, no products, no inventory, no credit card processing, no fraud, and no customers. And yet I’m still able to generate a reasonable (and growing) income.
Why get a regular job and trade your time for money when you can let technology do all that work for you? Imagine how it would feel to wake up each morning, go to your computer, and check how much money you made while you were sleeping. It’s a really nice situation to be in.
Blogging software and hardware
I use WordPress for this blog, and I highly recommend it. Wordpress has lots of features and a solid interface. And you can’t beat its price — free.
The rest of this site is custom-coded HTML, CSS, PHP, and MySQL. I’m a programmer, so I coded it all myself. I could have just as easily used an existing template, but I wanted a simple straightforward design for this site, and I wanted the look of the blog to match the rest of the site. Plus I use PHP and MySQL to do some creative things outside the blog, like the Million Dollar Experiment.
I don’t recommend using a hosted service like Blogger if you want to seriously monetize your blog. You don’t get enough control. If you don’t have your own URL, you’re tying yourself to a service you don’t own and building up someone else’s asset. You want to build page rank and links for your own URL, not someone else’s. Plus you want sufficient control over the layout and design of your site, so you can jump on any opportunities that require low-level changes. If you use a hosted blog, you’re at the mercy of the hosting service, and that puts the future of any income streams you create with them at risk. It’s a bit more work up front to self-host, but it’s less risky in the long run.
Web hosting is cheap, and there are plenty of good hosts to choose from. I recommend Pair.com for a hosting account. They aren’t the cheapest, but they’re very reliable and have decent support. I know many online businesses that host with them, and my wife refers most of her clients there.
As your traffic grows you may need to upgrade to a dedicated server or a virtual private server (VPS). My web server is hosted by ServInt.net. What I like about ServInt is that they have a nice upgrade path as my traffic keeps growing. I’ve gone through several upgrades with them already, and all have been seamless. The nice thing about having your own server is that you can put as many sites on it as the server can handle. I have several sites running on my server, and it doesn’t cost me any additional hosting fees to add another site.
Comments or no comments
When I began this blog, I started out with comments enabled. As traffic grew, so did the level of commenting. Some days there were more than 100 comments. I noticed I was spending more and more time managing comments, and I began to question whether it was worth the effort. It became clear that with continued traffic growth, I was going to have to change my approach or die in comment hell. The personal development topics I write about can easily generate lots of questions and discussion. Just imagine how many follow-up questions an article like this could generate. With tens of thousands of readers, it would be insane. Also, nuking comment spam was chewing up more and more of my time as well.
But after looking through my stats, I soon realized that only a tiny fraction of visitors ever look at comments at all, and an even smaller fraction ever post a comment (well below 1% of total visitors). That made my decision a lot easier, and in October 2005, I turned blog comments off. In retrospect that was one of my best decisions. I wish I had done it sooner.
If you’d like to read the full details of how I came to this decision, I’ve written about it previously: Blog Comments and More on Blog Comments.
Do you need comments to build traffic? Obviously not. Just like when I put up ads, I saw no decline in traffic when I turned off comments. In fact, I think it actually helped me. Although I turned off comments, I kept trackbacks enabled, so I started getting more trackbacks. If people wanted to publicly comment on something I’d written, they had to do so on their own blogs and post a link. So turning off comments didn’t kill the discussion — it just took it off site. The volume of trackbacks is far more reasonable, and I can easily keep up with it. I even pop onto other people’s sites and post comments now and then, but I don’t feel obligated to participate because the discussion isn’t on my own site.
I realize people have very strong feelings about blog comments and community building. Many people hold the opinion that a blog without comments just isn’t a blog. Personally I think that’s utter nonsense — the data just doesn’t support it. The vast majority of blog readers neither read nor post comments. Only a very tiny and very vocal group even care about comments. Some bloggers say that having comments helps build traffic, but I saw no evidence of that. In fact, I think it’s just the opposite. Managing comments detracts from writing new posts, and it’s far better to get a trackback and a link from someone else’s blog vs. a comment on your own blog. As long-term readers of my blog know, when faced with ambiguity, my preference is to try both alternatives and compare real results with real results. After doing that my conclusion is this: No comment.
Now if you want to support comments for non-traffic-building reasons like socializing or making new contacts, I say go for it. Just don’t assume that comments are necessary or even helpful in building traffic unless you directly test this assumption yourself.
Build a complete web site, not just a blog
Don’t limit your web site to just a blog. Feel free to build it out. Although most of my traffic goes straight to this blog, there’s a whole site built around it. For example, the home page of this site presents an overview of all the sections of the site, including the blog, article section, audio content, etc. A lot of people still don’t know what a blog is, so if your whole site is your blog, those people may be a little confused.
Testing and optimization
In the beginning you won’t know which potential streams of income will work best for you. So try everything that’s reasonable for you. If you learn about a new potential income stream, test it for a month or two, and measure the results for yourself. Feel free to cut streams that just aren’t working for you, and put more effort into optimizing those streams that show real promise.
A few months ago, I signed up for an account with Text Link Ads. It took about 20 minutes. They sell small text ads on my site, split the revenue with me 50-50, and deposit my earnings directly into my PayPal account. This month I’ll make around $600 from them, possibly more if they sell some new ads during the month. And it’s totally passive. If I never tried this, I’d miss out on this easy extra income.
For many months I’ve been tweaking the Adsense ads on this site. I tried different colors, sizes, layouts, etc. I continue to experiment now and then, but I have a hard time beating the current layout. It works very well for me. Adsense doesn’t allow publishers to reveal specific CPM and CTR data, but mine are definitely above par. They started out in the gutter though. You can easily double or triple your Adsense revenue by converting a poor layout into a better one. This is the main reason why during my first year of income, my traffic grew at 20% per month, but my income grew at 50% per month. Frequent testing and optimization had a major positive impact. Many of my tests failed, and some even made my income go down, but I’m glad I did all that testing. If I didn’t then my Adsense income would only be a fraction of what it is now.
It’s cheap to experiment. Every new advertising or affiliate service I’ve tried so far has been free to sign up. Often I can add a new income stream in less than an hour and then wait a month to see how it does. If it flops then at least I learned something. If it does well, wonderful. As a blogger who wants to generate income, you should always be experimenting with new income streams. If you haven’t tried anything new in six months, you’re almost certainly missing some golden opportunities. Every blog is different, so you need to test things for yourself to see what works for you. Failure is impossible here — you either succeed, or you learn something.
Pick your niche, but make sure it isn’t too small
Pick a niche for your blog where you have some significant expertise, but make sure it’s a big enough niche that you can build significant traffic. My wife runs a popular vegan web site. She does pretty well within her niche, but it’s just not a very big niche. On the other hand, my topic of personal development has much broader appeal. Potentially anyone can be interested in improving themselves, and I have the flexibility to write about topics like productivity, self-discipline, relationships, spirituality, health, and more. It’s all relevant to personal development.
Pick a niche that you’re passionate about. I’ve written 400+ articles so far, and I still feel like I’m just getting started. I’m not feeling burnt out at all. I chose to build a personal development site because I’m very knowledgeable, experienced, and passionate about this subject. I couldn’t imagine a better topic for me to write about.
Don’t pick a niche just because you think it will make you money. I see many bloggers try to do that, and it’s almost invariably a recipe for failure. Think about what you love most, and then find a way to make your topic appealing to a massive global audience. Consider what will provide genuine value to your visitors. It’s all about what you can give.
A broad enough topic creates more potential advertising partners. If I keep writing on the same subtopic over and over, I may exhaust the supply of advertisers and hit an income ceiling. But by writing on many different topics under the same umbrella, I widen the field of potential advertisers. And I expand the appeal of my site at the same time.
Make it clear to your visitors what your blog/site is about. Often I visit a blog with a clever title and tagline that reveals nothing about the site’s contents. In that case I generally assume it’s just a personal journal and move on. I love to be clever too, but I’ve found that clarity yields better results than cleverness.
Posting frequency and length
Bloggers have different opinions about the right posting length and frequency. Some bloggers say it’s best to write short (250-750 word) entries and post 20x per week or more. I’ve seen that strategy work for some, but I decided to do pretty much the opposite. I usually aim for about 3-5 posts per week, but my posts are much longer (typically 1000-2000 words, sometimes longer than 5000 words, including the monster you’re reading right now). That’s because rather than throwing out lots of short tips, I prefer to write more exhaustive, in-depth articles. I find that deeper articles are better at generating links and referrals and building traffic. It’s true that fewer people will take the time to read them, but those that do will enjoy some serious take-away value. I don’t believe in creating disposable content just to increase page views and ad impressions. If I’m not truly helping my visitors, I’m wasting their time.
Expenses
Blogging is dirt cheap.
I don’t spend money on advertising or promotion, so my marketing expenses are nil. Essentially my content is my marketing. If you like this article, you’ll probably find many more gems in the archives.
My only real expenses for this site are the hosting (I currently pay $149/month for the web server and bandwidth) and the domain name renewal ($9/year). Nearly all of the income this site generates is profit. This trickles down to my personal income, so of course it’s subject to income tax. But the actual business expenses are minimal.
The reason I pay so much for hosting is simply due to my traffic. If my traffic were much lower, I could run this site on a cheap shared hosting account. A database-driven blog can be a real resource hog at high traffic levels. The same goes for online forums. As traffic continues to increase, my hosting bill will go up too, but it will still be a tiny fraction of total income.
Perks
Depending on the nature of your blog, you may be able to enjoy some nice perks as your traffic grows. Almost every week I get free personal development books in the mail (for potential review on this site). Sometimes the author will send it directly; other times the publisher will ship me a batch of books. I also receive CDs, DVDs, and other personal development products. It’s hard to keep up sometimes (I have a queue of about two dozen books right now), but I am a voracious consumer of such products, so I do plow through them as fast as I can. When something strikes me as worthy of mention, I do indeed write up a review to share it with my visitors. I have very high standards though, so I review less than 10% of what I receive. I’ve read over 700 books in this field and listened to dozens of audio programs, so I’m pretty good at filtering out the fluff. As I’m sure you can imagine, there’s a great deal of self-help fluff out there.
My criteria for reviewing a product on this site is that it has to be original, compelling, and profound. If it doesn’t meet these criteria, I don’t review it, even if there’s a generous affiliate program. I’m not going to risk abusing my relationship with my visitors just to make a quick buck. Making money is not my main motivation for running this site. My main motivation is to grow and to help others grow, so that always comes first.
Your blog can also gain you access to certain events. A high-traffic blog becomes a potential media outlet, so you can actually think of yourself as a member of the press, which indeed you are. In a few days, my wife and I will be attending a three-day seminar via a free press pass. The regular price for these tickets is $500 per person. I’ll be posting a full review of the seminar next week. I’ve been to this particular seminar in 2004, so I already have high expectations for it. Dr. Wayne Dyer will be the keynote speaker.
I’m also using the popularity of this blog to set up interviews with people I’ve always wanted to learn more about. This is beautifully win-win because it creates value for me, my audience, and the person being interviewed. Recently I posted an exclusive interview with multi-millionaire Marc Allen as well as a review of his latest book, and I’m lining up other interviews as well. It isn’t hard to convince someone to do an interview in exchange for so much free exposure.
Motivation
I don’t think you’ll get very far if money is your #1 motivation for blogging. You have to be driven by something much deeper. Money is just frosting. It’s the cake underneath that matters. My cake is that I absolutely love personal development – not the phony “fast and easy” junk you see on infomercials, but real growth that makes us better human beings. That’s my passion. Pouring money on top of it just adds more fuel to the fire, but the fire is still there with or without the money.
What’s your passion? What would you blog about if you were already set for life?
Blogging lifestyle
Perhaps the best part of generating income from blogging is the freedom it brings. I work from home and set my own hours. I write whenever I’m inspired to write (which for me is quite often). Plus I get to spend my time doing what I love most — working on personal growth and helping others do the same. There’s nothing I’d rather do than this.
Perhaps it’s true that 99 out of 100 people can’t make a decent living from blogging yet. But maybe you’re among the 1 in 100 who can.
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