Marketing in the Public Sector

Robocalls…a Marketers Perspective

jimmintz — Wed, 23 May 2012 20:50:09 +0000

Despite all the discussion about robocalling (Robocall is a term for an automated phone call that uses both a computerized autodialer and a computer-delivered pre-recorded message.) here in Canada, it is a bit surprising that no one from the world of marketing has taken this on as robocalls is clearly a marketing activity. It may not be one that marketers are proud of, but outbound telemarketing using robocalling is a tactic used by many marketers including those who [...]

Integrated Marketing Communications: From Fragmentation to Integration

jimmintz — Thu, 17 May 2012 21:12:55 +0000

According to Steve McKee the No. 1 problem in today’s marketing environment is fragmentation. he states that more and more broadcasters, print outlets, and outdoor media are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. Social media is pervasive and everywhere. The number of places we hit people with marketing messages these days is growing a lot faster than the number of eyeballs that can take them in, and [...]

Time to Rethink the War on Drugs

jimmintz — Thu, 26 Apr 2012 17:47:12 +0000

“Those who do not learn from history are doomed to repeat it”

George Santayana

I recently watched PROHIBITION a documentary film series that tells the story of the rise, rule, and fall of the Eighteenth Amendment to the U.S. Constitution and the entire era it encompassed. Prohibition was intended to improve, even to ennoble, the lives of all Americans, to protect individuals, families, and society at large from the devastating effects of alcohol abuse. But prohibition paradoxically caused millions of Americans [...]