Design

The old site suffered from a limited navigation, tired colours, poor image handling and a confusing taxonomy. First we looked at how to arrange the site architecture in a more logical way and built the navigation around a series of categories and subcategories that comprised the bulk of content. As the site is updated daily with 5 or more posts we decided to feature these in a blog format with older posts below in a grid formation. Much of the content (fashion, parties, profiles) lends itself to strong visual imagery so large images are used to draw the reader into individual posts and a simple colour scheme anchored by a vibrant red adds flair to the photography. A floating navigation bar follows the reader down the page to allow for easy access without overburdening the visuals.