Jithin SEO Analyst

How To Get More Traffic From Slideshare

2018-11-23T21:35:00.000-08:00

What is SlideShare

SlideShare was founded in 2006, and obtain by LinkedIn in 2012.It has become one of the 100 most inspect websites in the world, which has 18 million uploads in 40 categories. Suchlike high website authority, marketers have seen the SEO advantages that sharing their slides can have with SlideShare.

Perfecting Slides

Before sharing our slides on SlideShare, we should make sure they’re top-notch in terms of content quality and design, and optimized to please. These are the few tips to setup for slide sharing success.

Craft A Compelling Title And First Slide

With SlideShare’s LinkedIn partnership and rapid growth, we might feel a bit wary that your slides are going to get lost in the mix. This is why luring in our viewers with a compelling first slide (or slide cover) and click-worthy title is absolutely critical to get eyes on our slides.

Differentiate The Design Of Our Slides

We’ve all seen slide adorn with boring headlines, many bullet points, stock images of business men. Sticking to this template without putting any effort into our slides’ design is not going to help our marketing goals in any way, shape, or form. If the design of our slides is sub-part it could actually hurt our brand reputation.

Make A Clear Agenda

After our cover and introduction slides hook our audience in, the next step is laying out a clear and concise agenda of what our SlideShare deck will cover.

If critical parts of our presentation are baked into the middle or end of the deck, and that information isn’t readily reveal in the agenda, users who want that info might abandon our deck before they get to the good stuff.

Provide Actionable Takeaways

In order for our SlideShare content to be truly successful it must leave the reader with actionable takeaways that they can implement after going through our presentation.

Include A Call-To-Action Midway Through

As a marketer, we’re always thinking about how to drive more traffic to our website and closer to our “buy” buttons.

SlideShare’s CTA feature allows to insert a clickable link in our deck, making it easier for the user to move down our funnel.

CTA’s typically appear on the final slide, but we can include them earlier just in case viewers don’t make it all the way through.

Triple-Check Our Grammar

There is nothing worst than publishing something only to realize later it contains a spelling or grammatical error. While may not notice, there are a subset that will, and this takes away for the authority of our brand. If a viewer catches our errors, they’ll think we’re sloppy and lose trust in our authority, and their chances of turning into a lead will disappear. So TRIPLE check our spelling and grammar, and have our copy editor check it as well.

Promoting Our Slides

Once our slides are looking stunning, we can’t just sit back, relax, and expect our SlideShare to go viral. We need to invest some time into promotion to drive as many eyes as possible to our hard work.

Optimize Presentation For SEO

Make sure spend time optimizing our presentation to get indexed. A few simple steps like creating an optimized title with the keywords we’re targeting, adding a compelling description that also contains the appropriate keywords, giving users the ability to download, and adding tags can improve the scrape-ability of our presentation.

Share Like Crazy On Social Media

We should be spreading the news about our SlideShare all over our social networks. Pin our deck to the top of our company Twitter feed, create a post promoting our SlideShare on Facebook (using a targeted audience), and take advantage of the tools LinkedIn has to offer to promote our SlideShare.

Email The Slides To A Relevant List

Finally, take advantage of the leads we already have to spread the news about our stunning SlideShare presentation by sharing it via an email marketing campaign.

Importance of Twitter For Business - Study For Business Growth

2018-11-20T22:08:00.001-08:00

Importance of Twitter For Business - Study For Business Growth

Twitter is one of the biggest marketing in online business world. Truly, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers plenty benefits to businesses. In this article, we will find some potential benefits of using Twitter to achieve our business goals.

1.Increasing Customer Satisfaction with Better Customer Service

our existing or potential customers can follow our business updates from our Twitter account in real time. This gives a unique opportunity to adjust or tweak all our business activities instantly

according to our customers’ reactions. This ability alone can give an immeasurable advantage over our competitors who are not aware of the power of Twitter. Also, we can search Twitter for any conversations that are related to our business and respond to feedback. This capability gives an opportunity to control and manage customer service for better customer satisfaction.

2. Breaking the Distanced Corporate Image and Communicating More Effectual

Anyhow, if we can’t make our business values and goals clear to people, all our marketing efforts become worthless. Twitter can help in this matter by giving many opportunities to tell people clearly about our business values and goals. We can have day to day chats on Twitter and let people follow easily what we are up to. We can answer their questions instantly and clear up any doubts they may have. As we become closer and more open to people, We break the distanced corporate image and start to communicate more effectively with people.

3. Generating Traffic for our Local Store and Website

By using Twitter, we can catch our customers’ attention with special offers or the announcements of online or offline events like contests. When we arrange special offers or events, we can direct people to our local store or website to get more info, sign up, leave comments etc

4. Following the Trends in our Industry and Watching our Competitors Closely

Clearly, Twitter is a marketing platform where the main activity is sharing information’s. When we do a search related to our business or industry, Twitter will give you plenty of links to websites or blogs. In fact, this is one of the advantages of Twitter which enables you to learn about current trends in our industry. We can research local and global trends on Twitter and reach up-to-date information very conveniently. Also, we can search to find out about our competitors’ current activities and strategies and follow if their activities and strategies are successful or not.

5. Strengthening our Connection with our Local Community

Twitter offers favorable opportunities both globally and locally. If we have a local business or a local branch, we can involve this location to our tweets to make it known by our followers. Also, we can share useful local information, offer solutions to local social issues and support local events or causes. All these efforts will create awareness for our local business and strengthen our connection with the local community.

This post will give you a short idea about "Importance of Twitter in Business field".

Google Analytics

2018-10-29T00:14:00.000-07:00

Google Analytics is a service provided by Google. This service offered by Google in November(2005). Google Analytics that uses data from Ios and Android Apps are known as Google Analytics for Mobile Apps it contains.

Features
History
Technology
Performance
Privacy
Support and Training
Third Party Support
Popularity
References
External Links

Features

It gives an instant status of the website health. Google Analytics features

Campaign Measurement Traffic
Track Your Goals
Audience Supports
Flow Visualization
Custom Reports

History

Google makes its foray into data visualization. A demo account for users and moreover digital marketing were changing.

Technology

The technology mainly focused on users by how visitors are using and moreover customized for users through by login with system or mobile. By now mobile friendly is an extra advantage for ranking.

Performance

The true text of site performance depends upon the real data from users

The accurately and effectively measure the performance using the user timings.

Privacy

The blog summarizes Googe data analytics data practises to protecting the blog and security of data visitors to sites would not able to duplicate our page its main function is against duplication Google verification process will be there.

Support and Training

Training

Analytics Academy
Analytics demo
Analytics youtube table channel
Analytics blog

Support

Analytics help centre
In-product Analytics help search
Contextual help
Google developers
Analytics discuss form

Third Party

We can track a goal. For tracking, this is mainly used and can change their third-party code'

Popularity

In google analytics, this will be the most important one and used in website statistics launched on November 14(2005).

References

This includes - Contents, Tracking ID/Web property ID, Tracker name, Client ID, Data source, User, Session, Traffic Sources, Documents, References...

External Links

The link that we want taking from any other source

Eg: Wikipedia

This one a short description of google analytics'.

jithin k

Introduction To Google Webmaster Tools In SEO

2018-10-25T21:59:00.003-07:00

This blog is discussing Introduction To Google Webmaster Tools In SEO. Webmaster tools changed the name into Search Console (mock point). SEO title must be relevant when repetition comes it's a problem error shows duplication. Keywords cannibalism one or more pages with the same title competes inside the website so the page ranking will be down. If we skip the SEO title the h1 contents show the google. If h1 doesn't take then h2 will take. The main feature of Google is selected the relevant one. Google choose the relevant one. The main part is "Title" which must contain a minimum of 3 words.

Meta description

HTML that describes and summarizes the contents of the page for the benefits of using and search engines. Meta description one of the main parts is "Star Rating" most of the one who is focusing on the star rating because of this feature depends on reviews and feedbacks. If the star will be high then automatically this page will be in top position. The important thing is this must be in unique. If we publish meta description and they have no title this will be an error. Avoid more keyword Stuffing.

As per Google latest update (2014)

Meta description (1024) pixel width.
Title (512) characters.
Character limitation and One-page characters maximum up to(155-160).
Article Post and Page contents maximum up-to (155).
when we post public after that while running "Date Shows" web page body section.
The h1 must have 8 characters.

This blog will give you a short description of the "Introduction To Google Webmaster Tools in SEO".

Jithin k

Best On Page SEO Optimization

2018-10-23T22:20:00.000-07:00

SEO online optimization URL firstly did the snippet and title on page optimization SEO title must be perfect (avoid spelling mistakes) google has text capacity only 70 characters (limitations) google pixel width 512. SEO title must be in the capital letter. CTR (click through rate) keywords how much conversions. To improve the CTR rate we can use the star rating so we can improve the description. Webmaster tools changed into search console (mock point).SEO title will be unique when repetition, not allowed then it shows error as duplication. On Page SEO optimization keyword cannibalism one or more pages with the same title competitions inside the website. If we skip the SEO title the h1 content shows the google. If the h1 doesn't take then h2 will be taken. The SEO title must have minimum 3words.

Meta description includes (Star rating improves contents) it must be unique. If we publish meta description without the title. The google automatically shows meta description primarily we can use the keyword in the meta description. Avoid more keywords stuffing. As per Google latest update (2014), meta description has 1024 pixel width, Title has 512 character limitation (155 - 160) in one page. Article post maximum up to 155 on one page. The date will show as per last updations. h1 heading is more important it must have 8 characters. These are the basics of Best On Page SEO Optimization.

History And Evolution Of SEO

2018-10-22T00:31:00.000-07:00

SEO is now an integral part that makes the website to rank in top positions of SERP(search engines results pages). Let us take a look at the history and evolution of SEO. SEO characterized to three Crawling means scanning, caching means data saving, Index means a collection of information. optimization divided into two On page its functions modification inside the website and Offpage the contents information are not there in google is mainly focusing on trust and moreover, they are updating Keyword stuffing are mainly about Black Hat SEO technique and then White Hat SEO Technique and the main part is content specific. Link specific will be an important one this ensures buy a link from other (depends on money). Quality link specific will be there and these depend on page rank and the main thing is this will be out of 10.

Google Ad's is mainly done for marketing choose keywords then CPC (cost per click value) and main advantage customize the add as our wish for google. Adwords we can customize as per cost. The website monetization will be based on clicks. We can custom as our on wish- play, pause, refund. Google has a new team for the web spammers rank of the website will be there and mainly depends on users interactions and moreover time spending. Pogo sticking also introduced. In 2010 Google came on the peak of social media signal on the social application like facebook, blogs, then will be added a feature Authority value influential powers. In 2011 introduced PANDA this for content spamming this feature is mainly screening content quality pages.

PANDA main features

Content Duplication function for screening content duplication from other websites quality contents for screening spelling mistakes content spinning for screening repetition of words and finally Thinning pages screening contents in pages and panda in 2014 updation will be done and version 4.0

PENGUIN updations in 2012

Focused on link spamming and they are focusing on a paid link (sell and sold) for prohibition theses were used. they have internal links this will be an
internal connection and then inbound links shared from another site. then command spamming connection we are commanding on other value site and their link will be paste on our site. wiki spamming also introduced for that they formed the moderators.

In the above blog post, we have seen some of the updations that the webmasters need to take care while optimizing a page. Also, it had thrown out light into the history and evolution of SEO. Hope you enjoyed the post.

- JITHIN K