Blog RSS Blog RSS Feed 37273ad6-98d2-4509-8ca6-e334ee39cfcc <![CDATA[The State of North American Motorsports by Zak Brown, Founder & CEO]]> At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North American motorsports, especially NASCAR, indicated its success was unstoppable. Fast forward 10 years and find that the reporting on the economics of our sport has done a 180 – teams can’t find sponsorship, series are struggling to stay afloat and the American public has lost interest in racing. The truth can be found somewhere in the middle of these two narratives.

]]> Fri, 01 Mar 2013 11:14:07 GMT 1e1191e2-6fd9-4fea-a654-f62d798adeed <![CDATA[UPS JOINS SCUDERIA FERRARI AS NEW TEAM SPONSOR]]>  

ATLANTA, Feb. 19, 2013 – UPS (NYSE:UPS) today announced the expansion of its sponsorships in motorsports by entering Formula 1® racing through a multi-year sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona, Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the Spaniard took the track for the first time in the team’s 2013 F138 race car bearing the UPS shield. 

 

]]> Tue, 19 Feb 2013 07:27:59 GMT d7466263-14d6-42c7-9fda-8f279879e49f <![CDATA[STATE OF THE SPORT - INDYCAR SEASON RECAP]]> Indianapolis: September 21, 2012 – With the 2012 IndyCar season complete, JMI looks at the overall performance of the series as a marketing platform. In the latest edition of ‘State of the Sport’ Mikel Hartman discusses the addition of new manufacturers in 2012, the importance of the 2013 IndyCar schedule, and what to expect from IndyCar in the future.

 

JMI State of the Sport - IndyCar Recap from JMI on Vimeo.

]]> Fri, 21 Sep 2012 09:14:29 GMT f3952a1c-50b6-4865-8d3a-dc4b703f084f <![CDATA[STATE OF THE SPORT - SPONSORSHIP PLANNING]]> With the NASCAR Chase for the Sprint Cup underway, many sponsors are busy putting together plans for next year. The latest edition of JMI’s ‘State of the Sport’ details what brands in NASCAR are focused on during the last quarter of the season to prepare for 2013 and the kind of return new sponsors are looking to get out of a NASCAR deal.

 

State of the Sport - Sponsorship Planning from JMI on Vimeo.

]]> Tue, 18 Sep 2012 09:04:47 GMT b8ffebdd-496b-4f39-83c4-907de4f33bad <![CDATA[American Le Mans Series and the GRAND-AM Rolex Sports Car Series Merger]]>

Today, the American Le Mans Series and the GRAND-AM Rolex Sports Car Series announced a merger agreement that will combine the two beginning with the 2014 racing season. While the initial details are still being ironed out, this announcement has major implications for American sports car racing. With GRAND-AM serving as the sanctioning body for the championship, NASCAR will play a major role in organizing the new series.

]]> Wed, 05 Sep 2012 10:46:48 GMT b49c4c83-d9b3-4896-bef8-a53bcb3bfaec <![CDATA[State of the Sport - Social Media]]> As the NASCAR weekend gets underway at the Brickyard, JMI shares insights on how social media is changing the sponsorship landscape in the series. The latest edition of JMI’s ‘State of the Sport’ details what brands can do to capitalize on social media and how social media will influence the future of motorsports marketing.

State of the Sport - Social Media from JMI on Vimeo.

]]> Fri, 27 Jul 2012 09:10:01 GMT d0ca9353-e7f9-47cb-bee1-a88b0baf405c <![CDATA[State of the Sport - Indy500 Rick Cuellar]]>

]]> Thu, 24 May 2012 09:10:30 GMT d6277283-35c0-48c2-96e8-8ca9ad65fb2b <![CDATA[State of the Sport – Monaco Grand Prix 2012 Preview]]>

]]> Thu, 24 May 2012 09:01:32 GMT d9cecfb9-e109-465e-ba62-fef9b8f31684 <![CDATA[STATE OF THE SPORT – 2012 INDYCAR]]> Welcome to State of the Sport – INDYCAR season is upon us as Founder & CEO, Zak Brown discusses the benefits of new manufacturers entering the series, the re-branding of NBC Sports and the impact of 2012 schedule changes.

]]> Fri, 23 Mar 2012 10:30:54 GMT ad32a615-919e-4eef-87ff-242de91352b8 <![CDATA[State of the Sport - 2012 Formula 1]]> Welcome to the second edition of State of the Sport – with FORMULA 1 season almost underway  Founder & CEO, Zak Brown comments on the series' health in Europe, ability to lead the way in emerging markets and Formula 1 in America.

 

]]> Wed, 14 Mar 2012 15:04:31 GMT 13f950a3-bae3-488e-9630-9282fa7a3f88 <![CDATA[Zak on ‘The James Allen on F1 Podcast’ in association with UBS]]> Zak Brown is contributing to ten F1 podcasts that James Allen is producing, in association with UBS. The first of these podcasts is now available and features Zak discussing sponsorship trends in F1 this year.

]]> Fri, 02 Mar 2012 14:28:38 GMT d3049626-3d39-4f7e-b73b-c42c37eff39b <![CDATA[State of the Sport - 2012 NASCAR Edition ]]> Motorsports Insiders first edition of 2012 – Founder & CEO, Zak Brown’s insight on NASCAR heading into the 2012 season.

]]> Thu, 23 Feb 2012 06:18:46 GMT b0b0dfd7-79cb-4ee7-b76f-7d002aa2b83f <![CDATA[Welcome to Motorsports Insider! ]]> Welcome to Motorsports Insider – the voice of JMI, offering insight and opinion on the most current topics in global motorsports.

]]> Tue, 21 Feb 2012 13:49:47 GMT