JohnGerzema.com

Floating Facebook: My Interview in The Economist Magazine

John Gerzema — Sun, 05 Feb 2012 15:54:59 +0000

In this week’s Economist, I gave an interview on how a marketer should assess the value of Facebook. The social network could be valued between $75 and 100 billion dollars on a business model that is 85% dependent on advertising revenue. But data in our BrandAsset Valuator surveys suggests people many increasingly use the technology, but [...]

A Marketer’s Perspective on Facebook’s IPO

John Gerzema — Wed, 01 Feb 2012 15:52:47 +0000

In this week’s Economist, I gave an interview on how a marketer should assess the value of Facebook. The social network could be valued between $75 and 100 billion dollars on a business model that is 85% dependent on advertising revenue. Look, not many brands win academy awards before filing their IPO. Clearly Facebook is [...]

Our Global Corporate Reputation Index Presented at Davos

John Gerzema — Mon, 30 Jan 2012 13:29:02 +0000

On Friday, we presented the results of our 2012 Global Corporate Reputation Index at The World Economic Forum in Davos. The full report is here. An extensive review of over 40,000 consumer interviews across six countries (Brazil, China, Germany, Japan, Russia, United States) reveals that most companies underinvest in corporate citizenship efforts and their citizenship [...]

The State of European Consumerism

John Gerzema — Sun, 22 Jan 2012 18:24:30 +0000

While much discussion ensues in the political arena over the Eurozone crisis, we wanted to understand how proposed financial reforms impact ordinary citizens and their planned consumption in 2012. We surveyed citizens comprised of five European Union countries (and four Euro currency members) including France, Germany, Italy, Spain and the U.K. The full report is here [...]

Twitter is The Most Trusted Social Media Brand

John Gerzema — Mon, 16 Jan 2012 17:43:42 +0000

I’ve just released this report which summarizes our survey of 17,000 Americans on their feelings of trust in corporations, brands and social media. Our survey was conducted through BrandAsset Valuator (BAV), our proprietary study of the world’s largest database of brands. The overview of the findings point to a renaissance in trust as a basic [...]

My Interview in Google’s New ‘Think Quarterly’ Publication

John Gerzema — Mon, 09 Jan 2012 18:09:08 +0000

Are early adopters the key to marketing success? Or do they just distract us from the customers that really matter? My perspective on this topic is here in an article called ‘First In, First Out’ in Google’s launch of its new Think Quarterly Publication.

Hacking For Humanity

John Gerzema — Tue, 03 Jan 2012 16:54:51 +0000

Here is my latest article in The Hub Magazine on Hacking for Humanity. This piece explores the phenomenon of a “hacker” for innovation and human progress, instead of destruction. Happy New Year Everyone!

My Talk in Tokyo on Social, Local, Mobile Trends

John Gerzema — Tue, 20 Dec 2011 15:03:16 +0000

Y&R’s CEO David Sable and I were recently in Tokyo to speak with clients at Dentsu Young & Rubicam’s 30th anniversary. Here is the presentation which plays audio by slide in the full screen view. My talk focuses on many Japanese companies featured as part of research I am working on for my next book. Happy holidays [...]