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	<title>John Lusk&#039;s Blog</title>
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		<title>Searching for the next Ecommerce Unicorn</title>
		<link>http://johnlusk.net/2018/03/13/searching-ecommerce-unicorn/</link>
		
		<dc:creator><![CDATA[John Lusk]]></dc:creator>
		<pubDate>Tue, 13 Mar 2018 16:16:55 +0000</pubDate>
				<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<guid isPermaLink="false">http://johnlusk.net/?p=733</guid>

					<description><![CDATA[Want to build your own ecommerce business that's able to compete with Amazon? Check out some of the variables I look for when analyzing private equity deals.]]></description>
		
		
		
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		<title>The Latest (American) Estonian E-Resident</title>
		<link>http://johnlusk.net/2017/11/27/latest-american-estonian-e-resident/</link>
		
		<dc:creator><![CDATA[John Lusk]]></dc:creator>
		<pubDate>Mon, 27 Nov 2017 10:10:53 +0000</pubDate>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[e-residency]]></category>
		<category><![CDATA[eresidency]]></category>
		<category><![CDATA[Estonia]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[international expansion]]></category>
		<guid isPermaLink="false">http://johnlusk.net/?p=712</guid>

					<description><![CDATA[I spent the last week in Tallinn, Estonia attending the Startup Nations Summit and the European Commission’s SME Assembly. The conferences, respectively, were meant to bridge the gap between public policy makers and entrepreneurs and to bring entrepreneurial ecosystem builders from across Europe together to share insights, lessons learned and challenges. Pretty worldly stuff. While [&#8230;]]]></description>
		
		
		
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		<title>The World of Entrepreneurial Ecosystem Building</title>
		<link>http://johnlusk.net/2017/11/20/world-entrepreneurial-ecosystem-building/</link>
		
		<dc:creator><![CDATA[John Lusk]]></dc:creator>
		<pubDate>Mon, 20 Nov 2017 00:56:20 +0000</pubDate>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[ecosystems]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[European Commission SME Assembly]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Startup Nations Summit]]></category>
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					<description><![CDATA[As an Entrepreneur-in-Residence at The Kauffman Foundation, I&#8217;m exposed to some of the most creative, innovative and strategic thinking on entrepreneurial ecosystem building in the world.  Ecosystems are defined as all of the components, usually at a local level, that help entrepreneurs and small businesses thrives in local communities.  As defined in this awesome new [&#8230;]]]></description>
		
		
		
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		<title>Why Designers Belong on Your Founding Team</title>
		<link>http://johnlusk.net/2014/02/18/designers-belong-founding-team/</link>
		
		<dc:creator><![CDATA[John Lusk]]></dc:creator>
		<pubDate>Tue, 18 Feb 2014 17:36:25 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Rivet & Sway]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[founding Team]]></category>
		<category><![CDATA[graphic designers]]></category>
		<guid isPermaLink="false">http://johnlusk.net/?p=677</guid>

					<description><![CDATA[People thought I was crazy starting Rivet &#38; Sway with a Design Team.  Seriously, when I told potential investors that employee #3 and #4 would be a Creative Director and Graphics Designer, they just laughed.  I needed a technologist as part of the Founding Team, not a designer. In fact, I recall receiving affirmation on [&#8230;]]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">677</post-id>	</item>
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		<title>The Fallacy of Brand Building</title>
		<link>http://johnlusk.net/2014/02/11/fallacy-brand-building/</link>
					<comments>http://johnlusk.net/2014/02/11/fallacy-brand-building/#comments</comments>
		
		<dc:creator><![CDATA[John Lusk]]></dc:creator>
		<pubDate>Tue, 11 Feb 2014 12:42:12 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The MouseDriver Chronicles]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[customer experience]]></category>
		<guid isPermaLink="false">http://johnlusk.net/?p=668</guid>

					<description><![CDATA[I love creating and building new brands.  There’s just something about creating something that truly invokes some kind of emotional reaction with a customer. Whether that customers is a consumer, a business, an agency,  it doesn’t matter to me.  The whole idea of just invoking that emotion, (ideally a positive, happy, incredibly delighted emotion), and [&#8230;]]]></description>
		
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